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Summer Edition - Zen · PDF file Zen recommends our Summer Essentials. 22. Recent Releases at Zen - everything that has arrived in the last quarter. 42. See our favourite posts in

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Text of Summer Edition - Zen · PDF file Zen recommends our Summer Essentials. 22. Recent Releases at...

  • QUARTERLY Q1 2020

    Summer Edition

    VOLUME 13

    FREECALL: 1800 064 200 | FREEFAX: 1800 064 110 | EMAIL: [email protected] | SHOP: zenport.zenimports.com.au

    O U T D O O R S L I F E S T Y L E S P O R T W O R K

    9331393001154

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  • From the beach to the backcountry to the boardroom, our new vacuum insulated TKWides keep drinks piping hot or icy cold. The TKWide line utilises the TK Closure™ internal thread

    design paired with TKWide caps and award-winning Climate Lock™ double-wall vacuum insulation for leading-edge thermal performance - up to 38 hours hot and 135 hours iced. The TKWides are also made for life with food grade 18/8 stainless steel construction, chip-

    resistant Klean Coat™ finish and four compatible low profile lids with easy-carry swivel loops.

    zenimports.com.au

    New design. Better thermal performance.

    #BringYourOwn

    12oz 355ml

    16oz 473ml

    20oz 592ml

    32oz 946ml

    64oz 1900ml

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  • From a number of perspectives, 2019 was our busiest year ever and the section “Taking a Look Back” highlights just some of the amazing work performed by our team.

    We brought Leatherman FREE to market, which was challenging given global demand, but we where one of the first countries to bring this pioneering technology to life in Australian retail stores! Klean Kanteen provided a whole new range to their insulated series called TKWide. Ledlenser continuously released new products to satisfy the strong consumer demand. Fjällräven continued double digit growth across the nation and we launched a brand new brand called Honey Badger to our knife portfolio.

    Outside of the countless product launches and introductions we spent a great deal of time on large scale marketing campaigns. From After | Dark with Ledlenser to the Morakniv Adventure, it was encouraging to see so many Zen faces participating across the board.

    Personally, a highlight was our larger commitment to Social Foundry. We have a whole Social Foundry storyboard installed in our Sydney HQ so our team can see the frequent updates to the lives of those we are helping contribute to! Through our support, it has enabled the team at Social Foundry to work with at-risk youth and help them improve the quality of their lives. This is a very proud part of our company.

    We welcomed several new faces to the company across almost all departments and have made further investments in infrastructure and software to better serve you. Our distribution network is constantly tested and I am always amazed at how well our systems and people rise and raise expectations within the supply chain.

    2020 looks to be promising from all angles and we certainly look forward to partnering further to grow and achieve in the year

    ahead.

    Welcome BACK!

    David Yates

    MANAGING DIRECTOR

    David Yates

    SALES MANAGER

    Carlos Carneiro

    Ph: 0417 802 864

    [email protected]

    CUSTOMER SERVICE

    TEAM LEADER

    Dean De Dona

    Ph: (02) 8878 3600

    [email protected]

    MAJOR ACCOUNTS &

    BUSINESS DEVELOPMENT

    Andrew Vaughan

    Ph: 0418 326 000

    [email protected]

    FJÄLLRÄVEN BUSINESS MANAGER

    Susan Park

    [email protected]

    BRAND MANAGER

    Adam Denison

    [email protected]

    OFFICE MANAGER

    Sue Hughes

    [email protected]

    MARKETING/CREATIVE

    COORDINATOR

    Richard Harris

    [email protected]

    ANOTHER YEAR HAS FLOWN BY AND I ASKED RICH, WHO CREATES THIS MASTERPIECE, TO PUT IN A SECTION SO WE (I) COULD LOOK BACK AT ALL WE DID IN 2019

    GET IN TOUCH

    PHONE: 1800 064 200

    E-MAIL: [email protected]

    WEBSITE: zenimports.com.au

    SHOP: zenport.zenimports.com.au

    Zen Imports Pty Ltd

    Unit 8, 7-9 Rhodes St

    West Ryde, NSW 2114

    Zen Quarterly Magazine © Copyright January 2020

    Illustrations in this catalogue are guidelines only. Manufacturing changes may result in product variations.

    All dimensions are nominal and may vary due to a change in source or manufacturing. Any merchandise in this

    catalogue maybe discontinued without notice.

    Zen Imports reserves the right to change product specifications or pricing without prior notice and will not be held responsible

    for any errors or omissions within this publication.

    [ ZEN QUARTERLY ] 01

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  • The Spyderco Z-Cut series elevates the time-tested “offset” kitchen knife concept to all-new levels of quality and performance. Offering everything you need in a kitchen knife and nothing you don’t, they are sure to become your favourite “go-to” knives for all food preparation chores.

    Available from Zen in blunt and pointed tip models with a range of vibrant handle colours.

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  • 19

    SUMMER 2020 EDITION CONTENTS W H AT'S N EW 04 We take a look back at some of the Zen highlights from 2019. 06 Featuring their patented TRU Zip technology, Nite Ize seals the deal with the new range of RunOff waterproof storage solutions.

    08 OverBoard takes gear protection to the next level with their TrekDry and VeloDry range.

    10 Take charge in the wilderness with the latest portable power sources from Powertraveller.

    12 Leatherman redefines multipurpose once more with the new FREE K-Series folding knife range.

    36 Bushcraft survival trainer Gordon Dedman gives his advice on the best knife to carry when going on an outdoor adventure.

    40 Zen picks the best gear to stock in your store to help kids get back to school.

    REGULAR FEATURES 14 Gordon Dedman reviews the SteriPEN UltraLight UV water purifier.

    16 From the Source's Mouth - an interview with OverBoard co-founder Joel Meadows.

    19 Zen recommends our Summer Essentials. 22 Recent Releases at Zen - everything that has arrived in the last quarter.

    42 See our favourite posts in Social Snaps. 43 We talk to team members Etti and Paul in our Staff Profiles section.

    44 Coming Soon - a sneak peek of products landing in the near future.

    6 8

    10 12

    40

    14 16

    36

    [ ZEN QUARTERLY ] 03

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  • TAKING A LOOK BACK AT 2019 PLENTY HAS HAPPENED AT ZEN OVER THE COURSE OF THE YEAR. THE COMPANY HAS GROWN IN LEAPS AND BOUNDS, NEW BRANDS AND PRODUCT RANGES WERE INTRODUCED AND WE WERE INVOLVED IN SUPPORTING THE WORK OF SEVERAL CHARITIES AND NOT-FOR-PROFITS.

    HERE’S A LOOK BACK AT SOME OF THE MAJOR EVENTS OF 2019 AT ZEN....

    "Innovation" was the key word for 2019 at Zen, with a number of our leading brands introducing new technologies and releasing higher quality products than we've ever seen before.

    Leatherman lead the charge with the FREETM collection - the most extensive product launch in Leatherman’s 35-year history with a range that spanned multiple categories. Utilising years of experience, fan insight and feedback as a foundation for product development, Leatherman rebuilt their traditional design from the ground up, adding first-of-its-kind magnetic technology, smooth haptics and all-outside accessible tools to essentially reinvent the category is started decades ago.

    Klean Kanteen was not far behind with their range of TKWide insulated bottles. Featuring better thermal performance thanks to their new TK Closure technology, introducing new lids like the Chug and Straw Cap, and expanding the number of available sizes to five, the TKWide range made a big splash with consumers and retailers alike. They also revitalised their Kid Kanteen range with fun illustrations and colourful caps.

    Ledlenser expanded their range of premium lighting solutions with the new Area Light series. The collection of bright, flexible work lights and floodlights were designed for automotive work and construction sites, however we also found they were just as popular in the outdoors market - particularly for use with caravans and campervans.

    The Fjällräven brand continued its meteoric growth in 2019, with our internal brand team also growing to better support our retailers.

    The popular Honey Badger brand was introduced - their range of high-quality outdoor knives delivering premium performance at an affordable price. We also released new products from Nite Ize , OverBoard, Atka, SteriPEN, Spyderco, Morakniv and more.

    LEATHERMAN REINVENTS THE MULTI-TOOL, KLEAN KANTEEN RAISES THE BAR ON INSULATED PERFORMANCE, HONEY BADGER CLAWS ITS WAY ONTO THE AUSTRALIAN MARKET AND LEDLENSER BRIGHTENS THE ROOM WITH THEIR NEW AREA LIGHT RANGE.

    04 [ ZEN QUARTERLY ]

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  • WE GIVE GOOD BACK, SUPPORTING LOCAL CHARITIES AND BECOMING A GOLD SPONSOR WITH SOCIAL FOUNDRY.

    'Ledlenser presents After | Dark' was probably the most ambitious marketing activi