Summer 2013

SUMMER 2013 VOL 11 / ISSUE 4

2201 S i x t h Ave . Su i t e 1210 S ea t t l e , WA 98121 -1831 206 -448 -6620 www. sk cd s . o rg

SUMMER 2013 VOL 11 / ISSUE 4

MEMBERSHIP

Quarterly

inside...Dr. Christy Kirchner: An Evolution of Involvement

2013 - 2014 Membership MeetingsBoot Camp 2013

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2 l 2013 SKCDS SUMMER QUARTERLY

President’s Page with Dr. Rick Taylor .............................................................. 410 Things The ADA Did For You This Year ........................................................... 4Happenings in our Dental Community .............................................................. 52013-2014 Membership Meetings.................................................................. 6Dr. Christy Kircher: An Evolution of Involvement.................................................... 7 Your Foundation at Work................................................................................. 8 Dr. Thomas Dodson.......................................................................................... 8 Signing Day.................................................................................................... 9Welcome New Members ...............................................................................11Pay it Forward...............................................................................................12Boot Camp 2013.......................................................................................... 13Tech Corner................................................................................................. 14Military Dentists’ AEGD Program...................................................................... 16SKCDS Job Board.......................................................................................... 19 Cheers to a Great year of Happy Hour Gatherings............................................. 19 Exposures with Dr. Al Munk ............................................................................ 22

THANK YOU TO OUR ADVERTISERSNakanishi.................................................................................................20’Brien Dental Labs, Inc. ................................................................................. 5Ann J. Durham Attorney at Law ........................................................................ 8Seattle Institute of Dental Impantology ............................................................ 8Dental Professionals ..................................................................................... 10NORDIC ...................................................................................................... 10Dr. Joe Schneider, The Guest Dentist ............................................................... 10Pacific Continental Bank .................................................................................11Sleep Apnea and Facial Pain Center ............................................................... 12Max Technologies ....................................................................................... 15Medical Dental Building .............................................................................. 16Dental Group ................................................................................................. 17WDIA .......................................................................................................... 18Dr. Dennis Kuplan CPA ................................................................................. 18Dental Employment Services .......................................................................... 19AFTCO ........................................................................................................ 20 DP, Incorporated ............................................................................................ 20 Classified Advertising .................................................................................. 21Home Owners Club ...................................................................................... 21Robert L. Horchover Sleep Apnea & Snoring ...................................................... 2112th Man................................................................................................... 23Constantine Builders ..................................................................................... 24

Managing Editor: Ms. Sandra R. Anderson

Contributors:Ms. Krystal A. BishopMs. Jennifer L. FreimundDr. Gary E. HeyamotoDr. Alan M. Munk

Publisher: Bill Newcomer, BNC Printing & Graphics, Vancouver, WA

COMMUNICATIONS COMMITTEEDr. Victor Barry, Chair Dr. Gary Heyamoto Dr. Dan Middaugh Dr. Gregory Ogata Dr. Christopher Pickel Dr. Douglas Walsh Dr. Judson Werner Dr. Leah Worstman

OFFICERSDr. Rick Taylor, President Dr. Audrey K. Tatt, President-electDr. Princy S. Rekhi, Past president Dr. Timothy A. Hess, TreasurerDr. Megan L. Mulligan, SecretaryMs. Jennifer L. Freimund, Executive Director

EXECUTIVE COUNCILDr. Amrit K. Burn, Executive Council 2014Dr. Noah Letwin, Executive Council 2014Dr. Michelle Caldier, Executive Council 2015Dr. James W. Reid, Executive Council 2015Dr. Joseph A. Schneider, Executive Council 2015Dr. Shane Ness, Executive Council 2016Dr. Kim Winton, Executive Council 2016

Change of Address: To ensure continued receipt of issues, change of address must be reported to: SKCDS Central Office, 2201 6th Ave., Suite 1210, Seattle, WA 98121, as soon as possible -- (206) 448-6620. Email: [email protected]

The information in this publication is for the exclusive benefit of Seattle- King County Dental Society members. Neither the Society nor the publisher makes any express or implied warranties as to the information herein, including the contents of any advertising. Opinions in the Quarterly do not necessarily express the official policies of the Seattle-King County Dental Society, nor the opinions of the editor, unless so stated.

For advertising and publishing details, contact: Mr. Bill Newcomer, BNC Printing & Graphics, (503) 318-5916, (360) 573-1201, [email protected]; www.bncprinting.com

Photo credits: Sandra Anderson

2013 SKCDS SUMMER QUARTERLY l 3

Seattle-King County Dental Society Membership Quarterly SUMMER 2013 Volume 11, Issue 4

CONTENTS


Get Involved!I would fi rst like to thank Dr. Princy Rekhi for his outstanding leadership as President ofthe Society over the last year. In this call forgetting involved, he is an example for activeinvolvement, working for the betterment of theprofession throughout his entire professionalcareer.

His leadership through a tumultuous year was excellent and set the Society up well for thefuture. I hope that I can achieve the same, principally by trying to position the Societywell to face future challenges, particularlythose anticipated from third party payers and from those who wish to dilute the dentist’sresponsibility in health care treatment.

Involvement of all dentists is crucial to ourfuture. If we do not advocate en masse for the ideals that defi ne dentistry, we risk losingthe respect and status that has historicallybeen accorded one of this country’s most trusted professions.

I can understand that different dentists have different abilities to get involved depending on their career point. Family, child care, loans,

student debt, practice debt and business issues are just a few of the things that can occupy our time and often require immediate action,delaying our ability to address long term planning.I suggest that involvement, whether throughadvocacy, teaching, learning, donating services or volunteering, is an important strategy to ensure the long term success of dentistry as a profession.

There are many avenues for you to get involved. Membership in the ADA (and through tripartite the WSDA and SKCDS) is the most basic. WhenI graduated from dental school, membership was assumed. Everyone joined – it was expected by our peers and patients alike. Those who wished to advertise (thought of as unethical at the time) were not allowed to join, which put a certain taint on non-membership. Times change. Incentives and disincentives change. The need to speak with a collective voice for dentistry does not change and membership in the Society is the best way to achieve the power of numbers. It is not the only way, but again, I think that it is the most basic way, and the most effective.

Those reading this are perhaps not the target audience, but perhaps you know a colleague who is not a member – someone who would join or rejoin if encouraged.

Volunteer to be a SKCDS Ambassador or ask to be on the Membership Committee. We are all in this together - whatever your interest, please get involved!

ThePresident’s Message

Dr. Rick Taylor

10 Things the ADA Did for You This YearBy Dr. Chris Salierno

The year is half over. What has organized dentistry done for you so far? Quite a lot actually. Below are just ten of the items that I found to be particularlyinteresting. But let’s not forget the countless legislative victories for dentistry around the country.(1) Figured out how the Affordable Care Act will affect you – The ADA Health Policy Resource Center did state-by-state research and analysis to estimate how you

will be affected by this massive health care overhaul. (2) Legislative victory over insurance companies – In Iowa, the ADA and Iowa Dental Association won a big victory at the state Supreme Court over third party payers. The insurance companies had attempted to set caps on the amount dentists could charge for non-coveredservices. If a company refuses to pay for a service, what right do they have to set your fee for you? Well, the ADA fought this and won.(3) Support for Moore, OK – The ADA offered numerousresources including fi nancial aid to the dentists and dental students affected by the tragic tornados that hit Oklahoma. Whenever there is a Sandy or a Katrina, the ADA is there to support dentists getting back to work and providing care for their patients.(4) Corrected Pew on an inaccurate study that claimed mid-level providers are more effective than dentists – A Pew study found that in New Zealand (which allows dental therapists), only 3% of children have untreated decay whereas that number is 20% in the United States. Aside from the fact that comparing New Zealand to the United States is wrought with potential confounding variables, the ADA was able to refute this claim on its own. It turns out that Pew based the 20% number on a CDC study that had been corrected after its initialpublication. The CDC study had only included permanent teeth, not primary teeth. When the correct fi gures are used, both New Zealand and the US have the same amount of untreated decay.(5) Give Kids a Smile – Now over a decade old, this philanthropic program continues to be a shining example of how dental professionals give back to those in need. In recent years, GKAS has gained signifi cant attention in the media, thanks in part to the ADA’spartnership with NASCAR driver Greg Biffl e who adorns the hood of his car with our logo.

Cover Photo:

Pictured (L to R): Dr. Rick Taylor, SKCDS President, Dr. Danny Warner, WSDA President, Dr. Megan Mulligan, SKCDS Secretary.

Continued on page 23


Congratulations toDr. Linda EdgarOn Sunday, June 30th, Dr. Linda Edgar was sworn in as the national president of the Academy of General Dentistry (AGD). Dr. Edgar is a past president of the Seattle-King County Dental Society and has served on many committees and the Foundation Board. Shewas instrumental in getting the Access to Dental Care Committee underway here. In her role as AGD president, Dr. Edgar hopes to help dentists work effi ciently and profi tably while still retaining excellence. We appreciate all that Dr. Edgar has done on behalf of the ADA and the AGD and wish her a successful presidency!

Tyler Rumple ElectedPlease join us in congratulating University of Washington Dental School student, Mr. TylerRumple! Mr. Rumple was elected as the

national Vice President of the ASDA in March. During his 2013-14 tenure in offi ce, Mr. Rumple hopes to work on increasing opportunities for young dentists to become involved in organizeddentistry and licensure ethics. Please join usin congratulating Tyler!

Swedish Clinic wins Providence AwardThe Swedish Community Specialty Clinic houses three dental operatories in addition to providing medical services. The Clinic has received theProvidence Mission Leadership Award. Each year, a number of remarkable nominations are submittedfor the Providence Health & Services MissionLeadership Award. This award recognizes programs and services across the Providence system that demonstrate extraordinary community-focused service. The Providence Health & Services Board of Directors announces their selection of award recipients, who are also recognized at the annual Excellence Conference. SCSC was one of two

Happenings in our Dental Communityprograms to receive this honor.

Mark Your CalendarsOn the evening of Tuesday, August 27th, the SKCDS delegates to the Washington State Dental Association’s House of Delegates will meet. They will review the resolutions that the House will consider during its September 20th - 21st meeting in Lake Chelan. Seattle-King has 22 delegates to the House, and they would very much like to hear our members’ thoughts on the various resolutions being presented. Resolutions being considered cover a wide range of concerns like a proposed new defi nition of dentistry for the RCW, a discussion of legislative initiatives in the upcoming legislative session, corporate dentistry and a host of other issues. Won’t you join us for this free meeting at 6:30 pm on August 27th? We are in the process of setting the location for the meeting and will be sending that out shortly.


CDE 2013-2014Membership Meetings 2013-2014

We are excited to announce a great slate of presenters for our 2013 -2014 Membership Meetings and CDE programs. The SKCDS Program Committee has come up with an outstanding array of topics that offers information for both the experienced dentist and the new practitioner.

We start off on Tuesday, September 17th with a FREE (yes, you read that right!) membership meeting and CDE program. As a “thank you” for your commitment to organized dentistry, we are offering members an evening at the Doubletree in Southcenter. Our featured speaker will be Chris Verbiest from NORDIC talking about Cyber Security and what you can do to protect your business interests. If youare a NORDIC customer, attend thisprogram and receive a 5% discounton your annual premiums! The

meeting includes a buffet dinner and no-host bar.

On Friday, October 25, 2013 we will be presenting a unique CDEprogram focused on practice transi-tions. This is a great opportunity for young practitioners, and thoselooking toward retirement, to meet and discuss. We will be invitingfi ve business experts who will facilitate “round table” discussions about legalities involved in transitions, transitions and accounting, brokering your transition and practicemanagement tips for transition success. Each session will last 30 minutes and then participants will move to the next table. This event offers lots of time for questions and sharing. Continental breakfast and lunch are included. Space is limited to 40 attendees so make your reservations early!

Dr. Joel Berg

Chris VerbiestChris Verbiest

On Tuesday, November 12th, weare excited to welcome Dr. Joel Berg who will talk about “the State of the School and Pediatric Dentistry.” The meeting will be held at The Hotel Deca in the University District. Buffet dinner is included and a no-host bar is provided.

Bellevue Prosthodontist, Dr. WarrenLibman joins us on Tuesday, January 21, 2014. Dr. Libman will be talkingabout implant issues, and we will be

honoring our members who are celebrating 5 years with the Dental Society.

In February, Dr. Terry Tanaka will join us for a co-sponsored CDE program. In partnership with the Snohomish County Dental Society and theUW Dental School CDE Program, we will offer a full-day seminar at theLynnwood Convention Center, February 28, 2014.

On April 22, 2014 we host our annual Installation & Recognition meeting. We will install our newly elected Offi cers and honor the Life Members andFirst Year members in our organization. We will hear from representativesto of WSDA about the “state of the State” and what is going on with dentistry aroundWashington. Also, Dr. Steve Albright will present a short program on his many service trips to Guatemala. Finally, our year wraps up with an all-day program co-sponsored withthe Washington AGD on Moy 16, 2014. Have you heard about “OzoneDentistry”? This cutting-edge technology will be the topic of this all-dayclass. The annual CDE event raises money for student scholarshipsas well as providing a chance to hear fi rst-class speakers right here at home.The class will take place in south Seattle.

All evening programs begin at 6:00 PM. All day-long programs beginat 8:00 AM. You can register online at www.skcds.org or by calling ouroffi ce at 206-448-6620. Registration prices vary by class. For moreinformation, check out our website at www.skcds.org.

On are excited to welcome Dr. Joel Berg who will talk about “the State of the School and Pediatric Dentistry.” The meeting will be held at The Hotel Deca in the University District. Buffet dinner is included and a no-host bar is provided.

Bellevue Prosthodontist, Dr. WarrenLibman joins us on Tuesday, 21, 2014.

Dr. Warren Libman

Dr. Terry Tanaka


Christy had wanted to be a dentist since she was a little girl. For several Christmases in a row, she would ask for the Play Doh kit Dr. Drill and Fill. Her mom didn’t like Play Doh and didn’t like much about going to the dentist so she never got the toy. Christy would argue that she needed the toy because, when she grew up, she was going to be a dentist. Well, that little girlgrew up and held true to her conviction and became a dentist graduating in 1999 from University of the Pacifi c School of Dentistry. She did fi nally get the Play Doh set… as a graduation present!

Christy is a woman of energy and involvement with hercommunity and the Seattle-King County Dental Foundation. She fi rst got involved with the Dental Foundation by starting on the Auction Committee in 2004. She started with the encouragement of acolleague who was on the Committee as a fun way to get started giving back to the Foundation. She stayed with the Committee for 5 years and moved up to chair it for two years. She proudly led the Auction into two of its most successful years. She says of the time spent on the Committee, “It was a great way to get involved and give back. It helped me see how the Foundation worked. That helped me determine what I was good at and where my energy could best go looking into the future.”

She was excited when she was nominated and subsequently took a position with the Seattle-KingCounty Foundation Board of Directors in 2009. She currently serves as its president after being secretary/treasurer for several years before that. She says of theFoundation Board, “I have seen it evolve into a very focused organization with a clear mission. Our vision and path has led us to helping develop programs so themost vulnerable people of King County can gain access to no cost care.”

The Dental Foundation and Society have partnered with other organizations and worked hard over the last years to develop programs that target the most vulnerable patients and get them needed services. Following the Foundation’s mission statement of “proactively eliminating dental infection and pain in the King County population that lacks resources and/or

access to dental care,” the Foundation has funded or supported multiple programs including:

• Providing free dental care for kidney dialysis patientsin King County. These patients must be free of all infection—including dental—before receivinglife-saving kidney transplants. Dialysis is very hard on teeth and general health so many of these patientscannot work nor can they afford this vital dental care. So far, 17 patients have been cleared of oral infection and have had transplants after receiving free treatment.

• Partnering with three other organizations to open a free complex oral extraction dental clinic in the Swedish Community Specialty Clinic. This Clinic accepts referrals from the community health care clinics, our dental safety net. Each day, thoseclinics saw patients who were beyond their ability to treat. Working with partners, the Dental Society and Foundation created this Clinic to provide care. Since its inception in September 2011, the Clinic has seen 1,019 patients, removed 3,948 teeth and, most signifi cantly, provided $1,363,031 in donated care to date.

• Helping to fund a brand new HealthPoint 10-chair dental clinic in Midway which will open this fall. There are 37,000 Midway residents living in poverty and 25% of the community has no insurance of any kind. This Clinic will provide 15,000 dental visits in thisimpoverished neighborhood.

• Providing critical dental supplies to PROVAIL. Their Johnny Johnson Dental Clinic provides free care to severely disabled adults. Eighty-one percent of theirpatients report incomes of less than $10,000 a year and, more signifi cantly, many of these patients have nowhere else to turn. Last year, this Clinic—staffed entirely by volunteers—treated over 228 patients and completed over 1,641 procedures.

Christy lives and has her own successful private practice in West Seattle. She and her husband, Jason Little, a Boeing executive, are raising their 2 year old son Aiden there. Aiden will soon have a sibling since Christy and her husband are expecting their second child in September.

Christy’s motivation for volunteering is simple:” I really feel that we, as dentists, need to give back. I feel it’s my duty to help out others and this is my way of giving back.”

Article by Dr. Cynthia Pauley. You may contact her with any questions or comments about this article as well as ideas for future articles at [email protected]. All of the projects mentioned above, with the exception of the HealthPoint Clinic, are actively seeking volunteers. If you would like to help, contact the Central Offi ce or go to www.skcds.org/volunteeropportunities to learn how.See the article on page 12 for more information.

access to dental care,” the Foundation has funded or Providing critical dental supplies to PROVAIL. Their

Dr. Christy Kirchner: An Evolution of Involvement


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Your Foundation at WorkThe Seattle-King County Dental Foundation has recently awarded over $100,000 to organizations that are helping to achieve the Foundation’s mission of eliminating dental pain and infection among King County residents. This year’s grants were listed in the article that appears on page 7 of this newsletter.

You may not have considered helping our Foundation do its important work. There are a number of ways through which you may assist us. You could:• Consider putting our Foundation into your estate planning. We can help you with adding our Foundation to your will and providing for an annuity or some other sort of gift; • Send in a check when our annual appeal is mailed this fall — and remember that gift is 100% tax deductible;• Participate in our annual Gala and have a wonderful time doing it (the 2014 Gala date will be announced soon); and/or,• Volunteer on our Foundation’s Event Planning

Committee and make lots of great connections with colleagues all while helping the Foundation raise critical funds.

Since its founding in 1992, the Seattle-King County Dental Foundation has awarded over $1,000,000 in grants to many worthy organizations in our County. Come help the Foundation reduce barriers to accessing dental care!

UWSOD Names Dr. Thomas Dodson as OMS ChairDr. Thomas B. Dodson of the Harvard School of Dental Medicine has accepted an appointment to chair the Department of Oral and Maxillofacial Surgery at the University of Washington’s School of Dentistry, Dean Joel Berg has announced. His appointment will begin Sept. 1, 2013, pending affirmation by the UW Board of Regents. Dr. Dodson will also become the School of Dentistry’s Associate Dean of Hospital Affairs.

Dr. Dodson, who is Professor of Oral and Maxillofacial Surgery at Harvard, is also Attending Oral and Maxillofacial Surgeon and Director of the Center for Applied Clinical Investigation in the Department of Oral and Maxillofacial Surgery at Massachusetts General Hospital.

Dr. Dodson, whose family has roots in the Pacific Northwest, received both his dental degree and a Master of Public Health degree at Harvard. He completed his oral surgery training at the University of California-San Francisco (UCSF). After residency training, he completed a dental public health residency and a National Institutes of Health (NIH) fellowship in dental clinical epidemiology at UCSF. He has also served on the dental and public health faculties at Emory Univer-sity in Atlanta, and serves as the Associate Editor of the Journal of Oral and Maxillofacial Surgery.


SIGNING DAY 2013 –UW SOD GRADS JOIN OUR WINNING TEAM!Picture this: Its spring and you are a successful college student looking to sign with a good team… NFL? NBA? ADA? American Dental Association? Yes, organized dentistry is a great team for young practitioners who are looking to grow in their career.Just as student athletes sign agreements with a college, or a pro team, we are asking our students to commit to joining the tripartite as they move into their dental career. We ask Fourth Year Dental Students to “sign on” with organized dentistry.

The ADA initiated this recruitment concepta few years ago and the Seattle-King County Dental Society is actively participating. Our second annualSigning Day event was held in April at The RamCafé & Sports bar in the University District. TwentyFourth Year Students from the UW School of Dentistry attended. We also welcomed Dr. SueColdwelland Dr. Dan Chan from the UW SOD. Seniorpractitioners Dr. Dave Minahan and Dr. Steve Albright also attended to welcome students. The WSDA supported us as well.

Dr. Princy Rekhi and Dr. Megan Mulligan spoke to the students about how organizeddentistry had impacted them in their professional growth and in support of their profession. Matt French, director of insurance for Washington Dentists Insurance Agency (WDIA) spoke about what WDIA and WSDA has to offer young dentists. When eachattendee fi lled out their Signing Day form their name was entered in a drawing for a two $50 gift cards provided by the WDIA. Gift card winners were Ms. Atrija Salamati and Mr. Devin Dickinson.

Everyone had time to socialize and enjoy drinks and appetizers while talking about future plans. About half the students plan to attend residency programs and half will stay in theSeattle area and work. Dr. Randy Ogata took the lead on this program a couple of years ago, andit has been a success for SKCDS. Ms. Halee Hyatt,

Third Year Dental student at UW SOD, and ASDA President, took the lead on promoting the event at theDental School. Regardless of what the future holds for dental school graduates, organized dentistry can be a great team to join as you move through your career in dentistry. The Seattle-King County Dental Society is excited to recruit great talent to our organization.

Dr. Dave Minahan withDr. Princy Rekhi

UW SOD Students enjoy foodand drinks at The Ram

Dr. Steve Albright with Dr. Dan Chan and

Dr. Sue Coldwell from UW SOD

SIGNING DAY


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JUNE 2013, cont.Dr. Sean MonaghanDr. Juan Carlos SalazarDr. Brian SohnDr. Carrie TsaiDr. Eric Wagar Dr. Mark Waind Dr. Stephanie Yi


MAY 2013Dr. Charmaine FelixDr. Peichi HsuDr. Jae Lyung HurDr. Brandon JohnsonDr. Christopher KindenDr. Malinda Lam-GershongDr. Kwansoo Lee

Please welcome our new members!

$PAC-078_DENTAL_SeaKingCoDentalSoc_BW_7.5x4.75_Jan2013.indd 1 1/10/13 7:19 PM

JUNE 2013Dr. Joseph ArdizzoneDr. Jae AhnDr. Jared CottamDr. Thomas DodsonDr. Hilarie GallowayDr. Ryo HosakaDr. James JavierDr. Allison LegendreDr. Marcus MillerDr. Majed Moawad

Members of SKCDS are encouraged to invite non-member dentists who are practicing in King County to join the Dental Society. A quick call to the WSDA Offi ce at 206-448-1914 is all that is needed for them to apply for membership at all three levels:

Seattle-King County Dental Society, Washington State Dental Association and the American Dental Association.


Time to Pay It Forward As was mentioned in the article on Dr. Kirchner, the need for volunteer dentists is very high on several of our Society’s access projects. While we know your free time is precious and there are a lot of competing demands, we hope you will consider volunteering—even one day a quarter—to help promote a positive image of dentistry. Here are some of the options you might consider:

Kidney Patients: Every dialysis patient must be infection free before receiving a life-saving kidney transplant. We very much need volunteer dentists to treat kidney patients in south King County where a number of dialysis patients reside. We will provide you with a suggested treatment plan so that you know what you are getting into and you can elect to only do a part of the treatment. Let’s work together to increase the 17 successful transplants to a higher number!

Stand Down for Veterans: On Wednesday, September 11th from about 9 am to 3 pm, the Dental Society

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will partner with Medical Teams International and the Seattle Stand Down to provide a day of dental care at Seattle Central Community College for homeless veterans and their families. We are looking for two to four more dentists to provide treatment and triage assessment.

Complex Extractions: Our partnership with the Swedish Medical Center’s Community Specialty Clinic (affectionately called SCSC) is looking for general dentists familiar with complex extractions and/or oral surgeons to volunteer at the Clinic. Patients are referred to the Clinic by the community dental safety net clinics and are screened for low income and the work needed. If you are interested in volunteering in this Clinic, you will need to be credentialed by Swedish Hospital first. (You should also know that there are experienced dentists also working in the Clinic with you in case you need assistance—think of the experience!) This Clinic has provided over $1.3 million in free care to date—come help!

Opening Doors to Access: Consider volunteering on the Medical Teams International’s dental vans. These dental vans—with two operatories—go to parts of the County were access to dental care might be more challenging. For example, they often go to homeless shelters, food banks and senior centers.

Medical Teams International provides all the dental supplies and arranges the patient scheduling. They would love it if you brought your dental team with you for a day of treatment. What a wonderful way for your whole office team to give back!

Helping the Homeless: The Union Gospel Mission in downtown Seattle is always looking for volunteers to provide dental care to the homeless population. The type of dental care needed varies and you can determine what care you would like to provide. All of these organizations would love to have more volunteers. They all have some sort of credentialing process for insurance and liability reasons, so you will need to reach out to them to accomplish that task before volunteering. It is an easy and free process. For those of you who are retired, there is a State-funded program that provides licensing and malpractice insurance for volunteers. For all of you, don’t forget that the State of Washington will accept up to seven of your annual 21 continuing dental education requirements in an hour-for-hour credit for your volunteer efforts. Go to our website at skcds.org in the For Dentists/volunteer efforts section for more information. You can also call us at 206.448.6620 or email us at [email protected] if you would like additional information.

Boot Camp 2013 was a resounding success with 37 students and practicing dentists in attendance. It was the third year of this innovative program, and the response was very positive. Boot Camp is a practice management seminar designed for New Dentists and dental students. The concept wasinitiated several years ago by George Constantineof Constantine Builders, Inc. The idea is to give youngpractitioners a “crash course” in starting a practice.By bringing all the necessary vendors in one place, a young dentist can get a good idea of what was involved in the process. Whether participants plan to build a new facility, transition an existing practice or simply learn about the players involved, there is something for everyone at Boot Camp.

A big change this year was moving Boot Camp from a Friday event to a Saturday morning and scheduling it in April rather than May. This allowed many more students and young dentists to be involved. In fact, we had a 54% increase inattendance. The date change allowed SKCDS to

Attorney Scott Henderson, of Keller Rohrback LLC, instructs on what to look out for when

reviewing contracts and leases.


meet one of our major goals which is reaching more students with practice management information.

Our presenters are all well-known in the localdental community. Scott Henderson, an attorney with Keller Rohrbock LLC, started off the morning with an overview of contracts and leasing a space. Maggie Boyle, of The Dental Group LLC, addressed issues around accounting and fi nancial planning. She was followed by George Constantine, owner of CBI, who explained what to look for when working with a contractor. The presenters tookquestions from the particpatants. After a short

break, Lori Saleba, owner of Offi ce Wraps, spoke about space planning and design. Michael Dinsio, representing Bank of America, talked aboutfi nancing your practice. Finally, Ian McNickle, ofWEO Media, addressed web marketing and searchengine optimization. The presenters took more questions from the audience. This was followedby catered box lunches and time for networking,questions and eating. We would especially like to thank our presenting partner, the University of Washington Dental Alumni Association. Randy Newquist, director of the Alumni Assosiciation provided a lot of publicity and extended an invitationto dental alumni and all current students. WDIA supported the event by providing a $50 gift card as the prize drawing for those in at-tendance. Ms. Katie Cumbie, University of Washington dental student, was our gift card winner!

In addition to Boot Camp, the Seattle-King County Dental Society’s New Dentist Committee and Membership Committee plan events such as the New Dentist program from January to May, regularly scheduled Happy Hours for young dentists and Signing Day for UW SOD students.

Dr. Christian Kartaltepe, GP from Seattle, takes in the information at Boot Camp.

Katie Cumbie, gift card winner, andDr. Amrit Burn, chair of theNew Dentist Committee.

“Food, communications, facility, etc. were all great.

Thank you very much!” – 2013 participant

“Great topics! Great job!”– 2013 participant

BOOT CAMP 2013: THIRD ANNUAL EVENT WAS A SUCCESS


How To Rank High onBy Ian McNickle, MBA

Have you ever wondered why some websites rank higher than others? It’s a really common question. The world of online marketing can be very confusing and hard to understand. The goal of this commentary is to explain how it works and what you can do to improve your website ranking.

How Do Search Engines Work?Google and other search engines rely on very complicated and frequently changing algorithms to sift through millions of websites to determine which websites should rank higher than others for given search terms. Amazingly, this happens in a fraction of a second.

Since Google is by far the largest search engine with about 65% of all search volume we’ll focus on them for our understanding. Google’s search algorithm has over 200 variables that it looks at to determine where a website should rank. Fortunately many of these variables are somewhat understood, although the algorithm changes often.

Search engines read a website like we read a book. As it reads your website the algorithm is looking for dozens of specific items in the code and content to help it understand what the website is about, what each webpage is about, and how important the website is compared to other websites.

In addition, search engines look at incoming links to help determine how important your website is. An incoming link is a link from another website that links back to your website. For example, if the ADA had a link on their website that linked back to your website that would be considered an incoming link for your website.

What Can You Do?With the experience of optimizing hundreds of dental websites we have learned what works and what doesn’t. The following items should help your website improve its search engine ranking. It is worth noting that densely populated areas like Seattle and Portland are very competitive, but these strategies should improve any website’s ranking for search terms.

1. Unique Content – If your website was purchased through a high-volume website company then most likely it is template based and has duplicate content. The problem with duplicate content is that search engines penalize websites with content that is the same as other websites. If you rewrite all your content to make it unique your rankings will improve.

2. Individual Pages – Most dental websites have an overview page with dental services such as a Cosmetic Dentistry page with a list of those services. This is ok for website readers but bad for search engines. When Google looks at a webpage it attempts to determine what the topic of that page is about. If a page lists two or more topics then they basically cancel each other out, and the page ranks poorly for all terms. Make sure your website has individual pages with unique content for each dental service topic and your website rankings will improve.

3. Site Map – A site map tells the search engines where all your webpages are located. About half of all dental websites do not have a site map which definitely degrades the website’s ability to rank well. If your website does not have a site map, then have your webmaster add one immediately.

4. Incoming Links – One of the most difficult things to do is build incoming links to a website. When it comes to incoming links the more the better. Links from other dental websites are better than non-dental links. Links from high traffic websites are better than low traffic websites. Most dental websites have fewer than 10 incoming links, but ideally you should have at least 50 to 100 (or more depending on your competition). Take some time each month to ask other websites to link back to your website.

5. Code Issues – Search engines look at website code to understand everything about your website. If your code is not properly optimized (title tag, meta keyword tags, meta description tag, alt tags, header tags, etc), then your website has little chance of ranking well. A web developer well versed in code optimization is critical when constructing a dental website.

If you have questions or would like a free analysis of your website, please contact Ian McNickle at WEO Media. Email: [email protected] | Phone: (503) 708-6327 | www.weodental.com

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Above is a picture of the 12-Month Advanced Education in General Dentistry (AEGD) program residents stationed at Joint Base Lewis-McChord who recently hosted a lecture by Dr. Timothy A. Hess. These young dentists and their program are eagerly continuing their dental education. If you are interested in presenting an educational class to the program or all of the dentists who care for our nation’s soldiers in the area, please contact Colonel George Holzer at [email protected]. This is a great way for those of you interested in honing your presentation skills, and it also provides a valuable service to the men and women who serve our country.

Military Dentists: 12 Month Advanced Educationin General Dentistry (AEGD) Program

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SKCDS Job BoardWe aim to be a resource for the dental community at all stages of practice transition. One way we provide that service is through the Job Board on our website – www.skcds.org. This is a member benefi t that all who belong to the Seattle-King County DentalSociety are able – and encouraged! – to take advantage of.

Is this a Members Only benefi t? Great question! If someone contacts our offi ce for further information about one of the posts, SKCDS staff will verify whether they are a SKCDS member or not. If they are, all submitted information from the postee will be passed along. If they are not, however, we will encourage them to join SKCDS to take full advantage of this amazing benefi t.

Whether you’re fresh out of dental school, looking to launch out on your own, ready to sell, or needing to hire offi ce staff, there is opportunity to get the word out. Posting to the SKCDS Job Board is aneffi cient, business savvy means of letting the dental community know you’re hiring or looking to get hired.

Where do I start? It couldn’t be easier! For those looking to hire, all you need to do is email Krystal Bishop ([email protected]) with your request. For thoseinterested in being hired/buying a practice, just email Krystal with a copy of your résumé/CV attached and a brief description of your previous experience or goals. In either case, our offi ce will hold on to your contact information to ensure that the responding party is a member of SKCDS.

We hope that you will spread the word that SKCDS is the place to go!

Cheers to a Great Year of Happy Hour Gatherings!

“Sometimes you want to go where everybody knows your name …” We have instituted a new program for building community amongst young dentists in the greater Seattle area, and you don’t have to be a ‘Norm’ or a ‘Cliff’ to attend! Dr. Princy Rekhi, past president of SKCDS, felt there was a need to offer informal gatherings for young dentists who were new in the community and, just like that, the Young Dentist Happy Hour was born last spring. The results over the past year have been terrifi c! Our fi rst event (shown in the attached photo) took place in September 2012 at Amber in the Belltown neighborhood. Over 20 young dentists enjoyed free appetizers and drinks

while meeting colleagues from all parts of the city. We have had Happy Hour gatherings in Bellevue, at Suite in the Hyatt as well as Lucky Strike and at other venues. One of the most exciting outcomes has been the chance to draw in young practitioners who are new to Seattle; it’s a great way to help those who have moved here from out-of-state feel like they are a part of SKCDS. Young dentists are defi ned as those who are under age 40 or who are less than 10 years out of dental school. We are excited to host more Happy Hour gatherings in the fall, so stay tuned for updates about dates and locations!


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AFTCO is the oldest and largest dental practice transition consulting firm in the United States. AFTCO assists dentists with associateships, purchasing and selling of practices, and retirement plans. We are there to serve you through all stages of your career.

Call 1-800-232-3826 or visit us online at

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on that table, but the returnin daughter insistedI get rid of it. At fi rst I resisted like an old mule. They both ganged up on me and guess who won—out went the pool table. This was a tough one as I grew up playing pool at the Spar Billiards in Aberdeen and thistable was a nice connection to my youth. Oh well. Moving in day came and went and my back was so sore from lifting boxes, I couldn’t play golf for two weeks. The sacrifi ces we make for family. It gets even more complicated—she brought along her liveaboard boyfriend. And she is pregnant. I am evidently going to be a grandpa in September. Not sure I am ready for that title yet at the tender age of 63, but here it comes. Any advice you might pass on will be appreciated. There is a method to all this madness. Their goal is to save up for a down payment for a house by living cheaply under my roof (in my pool table room!). This is admirable and I have no doubt they will be able to achieve this goal sometime in my lifetime. As you are aware, things are a little different in Seattle now than back in the seventies when I bought my fi rst house. Back then, you could buy a house for what you pay for a nice Honda these days. It is possible this whole moving-back thing is a clever ploy to drive me batty and get me to buy her a house just to get her out. It may just work. Once the baby comes, the dog and I may have to get a room somewhere out of shouting distance of the melee that my quiet house has become. That may be alright. I always did enjoy living alone and dropping my socks wherever I pleased. As long as I have a big screen TV and frozen dinners, life could be pretty good. Or maybe I’ll give that refrigerator box a try. I know where I could get one real cheap. That’s all for now from Ballard.

When your kids grow up, they usually leave home. But sometimes they come back again. I have two kids and I thought they were gone for good but recently one of them came back. The kids are age 29 and 33 now and I thought they had the common decency to stay out of my humble abode. The wife and I have had a dog for years so we weren’t the least bit lonely. We have cell phones and email so there was plenty of opportunity for communication with our lovely progeny. Despite all this, my daughter recently moved back home. Having a 33 year old daughter move back into your house is a little different than when she comes home for the summer from college. During college, kids could care less about how the house actually runs. They just want the occasional meal, use of the family car, etc. But when an adult daughter comes back, things are entirely different. Especially with this one. She is cursed with style. Style is, of course, relative. But let’s contrast this with my own relation to style. For better or worse, I lack any relation to style. If left to myself, I would likely be living in a refrigerator box with one pair of blue jeans and a T shirt. I don’t much care about fashion, furniture or frills. My daughter, through no fault of my own, is a slave to style. She cares about the way clothes, houses and furniture all look. Such as: “Dad, your socks are not matching your pants.” No doubt I need a fashion policeman, but without a doubt, I don’t want one. For some reason, this daughter of mine has forgotten the unwritten rules regarding the return to the homestead. Her statute of limitations has run out, as far as I am concerned, and she should assume the same status as an overnight guest in Motel 6. Unfortunately my wife has sided with the little monster and I have been outvoted on most issues. She has been gone from my house for a long time and I have made use of the space she formerly occupied. Someone gave me an old pool table which my son and I used to play on quite a bit. Admittedly, I haven’t shot a game in years

Back AgainBy Al Munk DDS

EXPOSURES



(6) Continued the fight to repeal insurance company exemption from antitrust litigation – “The Competitive Health Insurance Act” was introduced by Congressman Paul Gosar (who happens to be a dentist) that seeks to remove the exemption of insurance companies from federal antitrust laws. Currently insurance companies can share data and collude to set better rates for themselves.

(7) Responded to Dr. Oz – The ADA released statements to the media and to educate its members after Dr. Oz brandished a toothbrush on a simulated amalgam filling on national television. More importantly, the ADA publically withdrew its support of Dr. Oz’s healthcare website, Sharecare.com. The ADA no longer supplies content to the site and will not lend its brand to it. We stand for real science, not voodoo and parlor tricks.

(8)Contained media attention on the Tulsa Oral Surgeon – ADA spokespersons took to CBS Evening News and other outlets to educate the public about safe infection control procedures after a now infamous oral surgeon exposed his patients to HIV and hepatitis. Although what this dentist did was unconscionable, we must seek to educate the public to avoid widespread panic and negative public relations.

RECRUIT TO WIN!TAKE THE 12TH MAN CHALLENGEwww.wsda.org/12thman

10 Things ADA Did for You This Year(Continued from page 4) (9) The “Two Minutes, Twice a Day” campaign – For years dentists would ask when the ADA would launch a print and television campaign to increase oral health awareness. That time has come with the ADA partnership with the AD Council and several other dental associations. A popular series of ads has hit the media airwaves humorously showing the bizarre things kids can do in two minutes.

(10) The UNEP Treaty – The ADA successfully shared proper science with the United Nations Environment Program (UNEP) to not limit the use of amalgam as a restorative material. The original provisions sought to phase it out, which could have had devastating effects on the global oral health. A modern practice in the United States may not use amalgam all that much, but imagine you are on a relief mission in a third world country… yeah, we still need amalgam to fight disease.

About the Author: Dr. Salierno received his B.S. from Muhlenberg College and his D.D.S. from SUNY Stony Brook School of Dental Medicine. He completed his formal training at Stony Brook Hospital’s General Practice Residency program where he fo-cused on implant prosthetics.See more at: http://thecuriousdentist.com/10-things-the-ada-did-for-you-this-yearf

Dr. Christopher LugoDr. Christopher LugoDr. Christopher Lugo

....thank you all for a wonderful, amazing, outstanding, crazy good job

....thank you all for a wonderful, amazing, outstanding, crazy good job

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Documents

Summer 2013