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TABLE OF CONTENTS

SUMMER 2012 HIGHLIGHTS 3 SPRING 2012 TITLES 44 RECENTLY ANNOUNCED/RECENTLY PUBLISHED TITLES 50

Allyson T. González, Senior Manager, International Rights McGraw-Hill Professional

allyson_gonzalez@mcgraw-hill.com www.mhprofessional.com

2 z Summer 2012 z McGraw-Hi l l

DiGital leaDer5 Simple Keys to Success and influenceErik Qualman (Boston, MA)

Already a legend in his field, Erik Qualman shows how anyone can become a leader by properly utilizing digital platforms to attract and influence followers

With the rise of social media and other digital platforms, nearly everyone has access to a “digital megaphone”; anyone can now disseminate their message further, faster, and cheaper than ever. erik Qualman, the bestselling author of Socialnomics, addresses this immense opportunity in Digital Leader, where he provides five principles readers can use to adjust existing leadership habits or form new ones to excel in today’s digitally open world.

• Qualman provides valuable lessons drawn from a wide variety of sources—from the British institute of Psychiatry and Forrest Gump to Harvard Business Review and Dr. Seuss

• Fast Company listed Qualman as a top 100 Digital influencer; PC Magazine listed his blog, Socialnomics.com, on its top 10 Social Media Blog list

• Qualman’s marketing campaign for Socialnomics is the most viewed social media video series in the world; the book was a finalist for the american Marketing association’s 2010 Book of the Year award

• The author has been featured as a social media expert in The New York Times, The Wall Street Journal, USA Today, Financial Times, Forbes, Fortune, CBS Nightly News, and The Huffington Post

Erik Qualman (Boston, MA) is the author of Socialnomics and founder and owner of Socialnomics.com. He sits on the advisory Boards of Manumatix and Bazaarvoice inc. and has delivered keynotes for Coach, iBM, Facebook, UGG australia, GM, Starbucks, M&M/Mars, Carier, Monteblanc, Fedex, Polo, Nokia, and Google.

A v A i l A b l eLeadershipHardcover • 6 × 9 • 288 ppISBN-13: 978-0-07-179242-4ISBN-10/MHID: 0-07-179242-2$25.00TR ($27.95 CAD)8 illustrations

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Digital Leadership Lessons from Today’s Brightest Star in Social Media

Business

Related McGraw-Hill Titles:

Patterson: Influencer978-0071484992 • 0-07-148499-X • Hardcover • $26.95TR

Kerpen: Likeable Social Media978-0-07-176234-2 • 0-07-176234-5 • Paperback • $20.00TR

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 3

WHat WoUlD Steve JoBS Do?How the Steve Jobs Way Can inspire anyone to think Differently and WinPeter Sander (Granite Bay, CA)

Breaking down the genius of Steve Jobs into simple, actionable tactics any business leader can use to create a great company, great products, and great teams—Apple style

When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”

anyone facing practical business challenges on a daily basis, though, reframes the question to “What would Steve Jobs do?”

Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs’s genius into six manageable parts for facing today’s toughest business challenges and transforming any company into an apple-style industry leader.

• One of the first books published after Steve Jobs’s death to analyze his key business strategies

• Gives business leaders and entrepreneurs valuable insight into Jobs’s pioneering views of customer relations, company culture, product strategy, value delivery, and brand messaging

• Designed to evoke the “elegant simplicity” that Apple products are famous for, What Would Steve Jobs Do? is small, concise, and organized neatly into six thematic chapters

Peter Sander (granite Bay, CA) is the author of 27 business books on innovation, marketing, economics, and investing.

Related McGraw-Hill Titles:

Gallo: Presentation Secrets of Steve Jobs 978-0-07-163608-7 • 0-07-163608-0 • Hardcover • $21.95TR

Gallo: Innovation Secrets of Steve Jobs 978-0-07-174875-9 • 0-07-174875-X • Hardcover • $25.00TR

A v A i l A b l eManagementHardcover • 5 × 8 • 240 ppISBN-13: 978-0-07-179274-5ISBN-10/MHID: 0-07-179274-0$22.00TR

Lead and Succeed Like the World’s Greatest Innovator

z Summer 2012 z McGraw-Hi l l z Business4

tHe tWelve aBSolUteS oF leaDerSHiPGary Burnison (Los Angeles, CA)

The 12 keys to extraordinary leadership—from the CEO of Korn/Ferry International, the world’s largest executive search firm

• Gary Burnison combines his own experience with those of top leaders in various industries to help executives and managers adapt their skills in an era of increasing complexity and global uncertainty

• Breaks effective leadership down into twelve essential components—including purpose, strategy, empowerment, reward, and communication—and explains how leaders can develop their own unique approach using these principles

• Featured leaders include William Clay Ford, Executive Chairman of Ford; Sally Blount, Dean of Kellogg School of Management; and Wes Bush, President and Ceo of Northrop Grumman

Related McGraw-Hill Title:

Zenger: The Extraordinary Leader, Second Edition 978-0-07-162808-2 • 0-07-162808-8 • Hardcover • $32.95TR

F e b r u A r yLeadershipHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-178712-3ISBN-10/MHID: 0-07-178712-7$28.00TR ($30.95 CAD)

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 5

valUe-DriveN BUSiNeSS ProCeSS MaNaGeMeNtthe value-Switch for lasting Competitive advantagePeter Franz (London, UK), Mathias Kirchmer (Philadelphia, PA)

A revolutionary method for seizing the competitive advantage by putting BPM at the heart of business strategy—from the experts at Accenture

• Gives business leaders in any industry the rationale and methods for using value-based Business Process Management (BPM) to gain clarity on how their business operates and develop the ability to put new ideas into action quickly

• Method is based on a major study conducted through the University of Pennsylvania, Queensland University of technology, and the association for Productivity and Quality Control; the book includes interviews with executives at globally recognized organizations across a range of industries

• The authors are senior-level directors for BPM at the global management consulting giant accenture, which will actively promote the book

Related McGraw-Hill Title:

George and Wilson: Conquering Complexity in Your Business978-0-07-143508-6 • 0-07-143508-5 • Hardcover • $29.95TR

M A r c hManagementHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179171-7ISBN-10/MHID: 0-07-179171-X$30.00TR ($32.95 CAD) 15 illustrations

z Summer 2012 z McGraw-Hi l l z Business6

retUrN oN iNFlUeNCethe revolutionary Power of Klout, Social Scoring, and influence Marketing Mark Schaefer (Knoxville, TN)

The marketer’s field guide to measuring customers’ online clout—and using it to build long-term loyalty

For the first time ever, organizations and individuals can measure their online social influence (based on recommendations, content creation, sharing, etc.), using new online tools like Klout and Peerindex. these “influence scores” are like FiCo scores for reputation and influence—and they are can be highly valuable for marketing professionals who know how to use them.

Return on Influence provides the tools and methods for building powerful relationships with the most influential customers. it explains what social influence is, describes how to find and reward influencers, and helps marketers hone their skills by understanding the critical difference between popularity and influence.

• Schaefer has secured exclusive inside access to Klout, which is the leading influence-scoring company and has scores for more than 300 million people

• The Wall Street Journal, The New York Times, The Boston Globe, and the San Francisco Chronicle have recently run articles about the mainstreaming of social influence scoring

• The author of The Tao of Twitter, Schaefer is in the top 1% of twitter influencers

• Foreword by Lee Rainie, Director of Pew Research Center’s Internet and american life Project

Mark Schaefer (Knoxville, TN) is the director of Schaefer Marketing Solutions and teaches social media marketing at rutgers.

Related McGraw-Hill Titles:

Kerpen: Likeable Social Media978-0-07-176234-2 • 0-07-176234-5 • Paperback • $20.00TR

Gunelius: 30-Minute Social Media Marketing978-0-07-174381-5 • 0-07-174381-2 • Paperback • $17.00TR

M A r c hMarketing/Internet/E-CommerceHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179109-0ISBN-10/MHID: 0-07-179109-4$25.00TR ($27.95 CAD)10 illustrations

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Connect With Your Most Influential Customers

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 7

tHe MaliGN HaND oF tHe MarKetSthe insidious Forces of Wall Street that are Destroying Financial Markets—and What We Can Do about itJohn Staddon (Durham, NC, and London, UK)

An expert on the human mind and behavior examines why business and public interests are out of synch today—and offers solutions for realigning them

adam Smith’s “invisible Hand” theory posits that private business interest serves the public good. according to Duke University psychology professor John Staddon, there is another force at work in the relationship between business and society—a malign hand, which also serves individual interests but causes collective harm.

in The Malign Hand of the Markets, Staddon establishes a new theory that is more relevant in today’s economy than adam Smith’s. He explains how financial markets have evolved into the unhealthy boom-and-bust system we now have and provides solutions based on a wide range of disciplines, from economics to philosophy.

• Staddon applies his background in psychology, biology, economics, and dynamical systems to offer a unique perspective of one of the most controversial and widespread debates in society today

• The Malign Hand of the Markets appeals to a wide audience—from policymakers and business leaders to readers of Joseph Stiglitz, Paul Krugman, and thomas Friedman

• Staddon has published more than 200 academic articles and several books on psychology and human behavior

John Staddon (Durham, NC, and london, UK) is James B. Duke Professor of Psychology and Professor of Biology and Neurobiology, emeritus, at Duke University.

Related McGraw-Hill Titles:

Quinlan: The Last Economic Superpower978-0-07-174283-2 • 0-07-174283-2 • Hardcover • $28.00TR

Behravesh: Spin-Free Economics 978-0-07-154903-5 • 0-07-154903-X • Hardcover • $27.95TR

A p r i lEconomicsHardcover • 6 × 9 • 304 ppISBN-13: 978-0-07-179740-5 ISBN-10/MHID: 0-07-179740-8$35.00TR ($38.95 CAD)

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How Private Industry is Failing America

z Summer 2012 z McGraw-Hi l l z Business8

tHe aPPle exPerieNCethe Secrets of Delivering insanely Great Customer Service Carmine Gallo (Pleasanton, CA)

Revealing the methods behind Apple’s unparalleled retail success, bestselling author Carmine Gallo explains how business leaders can use them to drive growth and profits

rounding out his Steve Jobs/apple trilogy, Carmine Gallo reveals the iconic brand’s five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, listen, End with a fond farewell.

The Apple Experience is based on first-hand interviews with professionals of all levels who have studied apple, hundreds of hours observing the selling floor in apple’s retail space, and extensive research into the company’s training programs. it helps retail business leaders serve both internal and external companies, create “fearless” employees, and develop a “feedback loop” that benefits everyone at every level.

• Famous for its success in the globally struggling retail environment, apple has more than 350 retail stores worldwide; on average, each one receives 718,000 visitors per year, and sales per square foot is estimated at $5,600

• Gallo is the global authority on Steve Jobs’s influence and innovations

• The five principles are presently being used by Disney to reinvent its stores and by JCPenney

Carmine gallo (Pleasanton, CA) is a communications consultant for some of the world’s top brands. in addition to his Wall Street Journal bestselling books on Steve Jobs/apple, he is the author of The Power of foursquare (0071773177).

Also by Carmine Gallo:

The Presentation Secrets of Steve Jobs 978-0-07-163608-7 • 0-07-163608-0 • Hardcover • $21.95TR

The Innovation Secrets of Steve Jobs978-0-07-174875-9 • 0-07-174875-X • Hardcover • $25.00TR

A p r i lCustomer RelationsHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179320-9ISBN-10/MHID: 0-07-179320-8$25.00TR ($27.95 CAD)

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Apple’s 5 Core Principles—Now in the Palm of Your Hand!

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 9

HeaDSBusiness lessons from an executive Search PioneerRussell S. Reynolds, Jr. (Greenwich, CT)

An entertaining and instructive memoir from the man who pioneered the modern executive search industry

• One of the biggest names in the executive search industry, Reynolds founded Russell reynolds associates in 1969, one of the five leading firms of its kind in the world

• The book is filled with personal stories and Reynolds’s outlook on the future of the industry—sure to draw the attention of anyone in the business

• Reynolds has been featured as an expert on The Today Show, CBS Evening News, and in a BBC documentary, and he has spoken at the President’s Dinner in Washington, D.C.

Related McGraw-Hill Title:

Rhodes: Banker to the World978-0-07-170425-0 • 0-07-170425-6 • Hardcover • $25.00TR

A p r i lManagementHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179500-5ISBN-10/MHID: 0-07-179500-6$28.00TR ($30.95 CAD)

tHe NeW eMerGiNG MarKet MUltiNatioNalSFour Strategies for Disrupting Markets and the CompetitionAmitava Chattopadhyay (Singapore), Rajeev Batra (Ann Arbor, MI), Aysegul Ozsomer (Istanbul)

Breakthrough strategies Western business leaders can use to compete with their newest and toughest threat: innovative and expansionist companies in emerging-market nations

• Western organizations are quickly losing market share and profits to emerging-market multinationals, as evidenced by such developments as tata Motors’s acquisitions of land rover and Jaguar and lenovo’s purchase of iBM’s thinkPad business

• The book outlines the disruptive “compete from below” strategies deployed by emerging-market multinationals, then explains how to gain a competitive edge by using these same strategies

Related McGraw-Hill Title:

Prahalad: The New Age of Innovation978-0-07-159828-6 • 0-07-159828-6 • Hardcover • $29.95TR

M A yStrategic PlanningHardcover • 6 × 9 • 320 ppISBN-13: 978-0-07-178289-0ISBN-10/MHID: 0-07-178289-3$35.00TR ($38.95 CAD) 36 illustrations

z Summer 2012 z McGraw-Hi l l z Business10

triPle CroWN leaDerSHiPBuilding excellent, ethical, and enduring organizationsBob Vanourek (Cordillera, CA), Gregg Vanourek (Sweden)

A superior evidence-based approach to creating a company founded on Excellence, Ethics, and Endurance—the trifecta of lasting business success

Triple Crown Leadership teaches executives and managers how to protect their organization’s values, reputation, and profitability by focusing not only on culture, but organizational character; seeking solutions to challenges from all levels of personnel; and skillfully blending a “hard-edged” demand for results with a “soft-edged” spirit of collaboration.

Companies with such leaders have enjoyed remarkably positive results—and the authors provide the evidence that links their success directly to this leadership method.

• Provides clear solutions to the biggest problem in business management: addressing quarterly profit pressures without compromising long-term aims

• Cites lessons from a wide range of organizations, including Google, Baltimore City Schools, Ge, Clif Bar, French air Force, Pitney Bowes, and toyota

• Vanourek has led several large companies through dramatic turnarounds using the leadership practices outlined in the book

Bob Vanourek (Cordillera, CA) has held senior leadership positions at Pitney Bowes, avery Division, Sensormatic, recognition equipment, and Monarch Marketing gregg Vanourek (Sweden) is the founder of Far Horizon, a leadership and personnel development firm with offices in the U.S. and europe.

Related McGraw-Hill Titles:

Ulrich: The Why of Work978-0-07-173935-1 • 0-07-173935-1 • Hardcover • $27.95TR

Zenger: The Extraordinary Leader, Second Edition 978-0-07-162808-2 • 0-07-162808-8 • Hardcover • $32.95TR

M A yLeadershipHardcover • 6 × 9 • 272 ppISBN-13: 978-0-07-179150-2ISBN-10/MHID: 0-07-179150-7$28.00TR ($30.95 CAD)

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Earn a Triple “E” Rating for Your Company

z Summer 2012 z McGraw-Hi l l z Business12

leaDiNG tHroUGH tUrBUleNCeHow a values-Based Culture Can Build Profits and Make the World a Better PlaceAlan Lewis (Boston, MA), Harriet Lewis (Boston, MA)

Management secrets behind Grand Circle Corporation’s 20% annual growth for two decades—and counting—that any business leader can use

• The owners of one of the travel industry’s most successful companies show how to integrate corporate and philanthropic values to drive sustained growth in any industry

• The award-winning company has been placed on the Conde Nast Traveler Gold list every year since 2006

“ Alan and Harriet Lewis and Grand Circle Corporation demonstrate that emerging company owners are true corporate heroes. Men and women like these represent the leading edge of a new approach to philanthropy and competitiveness.”

—Professor Michael E. Porter, All World Network Chairman and Harvard Business School professor

Related McGraw-Hill Title:

Michelli: The New Gold Standard978-0-07-154833-5 • 0-07-154833-5 • Hardcover • $25.95TR

M A yManagementHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-177710-0ISBN-10/MHID: 0-07-177710-5$26.00TR ($28.95 CAD)

tHe Career lattiCeHow lateral Move Strategies Can Grow Careers and CompaniesJoanne Cleaver (Chicago, IL)

This revolutionary yet profoundly simple new perspective on career development gives HR and management professionals unprecedented power to cultivate and retain valuable talent

• Replaces the outdated “corporate ladder” approach with a realistic strategy for today’s professionals: the “lattice”—a way of achieving career goals that combines both lateral moves with more traditional forms of advancement

• The author’s innovative methods have been proven to combat “brain drain,” improve company culture, and add measurably to the bottom line

• The Council for Adult and Experiential Learning will promote the book to its network of more than 500,000 students at over 4,000 organizations

Related McGraw-Hill Title:

Ulrich: The Why of Work978-0-07-173935-1 • 0-07-173935-1 • Hardcover • $27.95TR

M A yCareersHardcover • 6 × 9 • 272 ppISBN-13: 978-0-07-179169-4ISBN-10/MHID: 0-07-179169-8$28.00TR ($30.95 CAD) 10 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 13

HoW to Be exCePtioNalDrive leadership Success by Magnifying Your StrengthsJohn H. Zenger (Orem, UT), Joseph Folkman (Orem, UT), Robert H. Sherwin, Jr., (Alpine, UT), Barbara Steele (Plantation, FL)

From the bestselling authors of The Extraordinary leader and The Inspiring leader, the definitive guide to real-world leadership strengths development

How to Be Exceptional takes a revolutionary approach to leadership strengths development: that professionals should build competencies in the areas that deliver the best results, as opposed to developing natural abilities that may not be relevant to the job.

Drawing on findings from current research, the book delineates how a leader’s abilities impact business outcomes—and delivers a concrete framework for growing the full spectrum of strengths necessary for success.

• Authors are giants in the HR and training fields—Jack Zenger is the 2011 recipient of aStD’s lifetime achievement award; Joe Folkman has consulted to Boeing, Koch industries, and the U.S. Navy, and other leading organizations on change management

• Zenger | Folkman have created a course specifically built around the book’s principles, and will use the course to drive demand

• The approach outlined in this book has been tested in workshops with thousands of professionals, and has been enthusiastically received by the leadership development community

John H. Zenger (Orem, UT) and Joe Folkman (Orem, UT) cofounders of Zenger | Folkman. robert H. Sherwin, Jr., (Alpine, UT) is Chief operating officer at Zenger | Folkman. Barbara Steele (Plantation, Fl) is Senior vP of leadership Effectiveness for Zenger | Folkman.

Also by Zenger and Folkman:

The Extraordinary Leader, Second Edition978-0-07-162808-2 • 0-07-162808-8 • Hardcover • $32.95TR

The Inspiring Leader978-0-07-162124-3 • 0-07-162124-5 • Hardcover • $29.95TR

J u l yLeadershipHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179148-9ISBN-10/MHID: 0-07-179148-5$30.00TR ($32.95 CAD)15 illustrations

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Zenger | Folkman Bring Leadership Strengths Development to the Next Level

z Summer 2012 z McGraw-Hi l l z Business14

tHe aMeriCaN iNStitUte oF ParliaMeNtariaNS StaNDarD CoDe oF ParliaMeNtarY ProCeDUre American Institute of Parliamentarians (AIP) (Severna Park, MD)

The new rules for conducting orderly, efficient formal meetings that make optimal use of every moment

• Highly accessible and devoid of obsolete, arcane rules, this guide gives presiding officers, committee members, and anyone who runs formal meetings an ideal alternative to Robert’s Rules

• Provides protocols for classes of motions, voting, nominations, formalizing documents, responsibilities, conduct, debate, and discipline

• Covers the growing trend of meetings that are conducted electronically

Related McGraw-Hill Title:

Sturgis: The Standard Code of Parliamentary Procedure, Fourth Edition978-0-07-136513-0 • 0-07-136513-3 • Paperback • $14.95TR

M A yReferencePaperback • 5H × 8K • 286 ppISBN-13: 978-0-07-177864-0ISBN-10/MHID: 0-07-177864-0$19.00TR ($20.95 CAD)

tHe eMPloYee eNGaGeMeNt MiNDSetthe Six Drivers for tapping into the Hidden Potential of everyone in Your CompanyTim Clark (Alpine, UT)

A critical new perspective for creating and deploying the most powerful competitive weapon in business today—engaged employees

• This practical guide fills in the blanks other employee-engagement guides leave out: how to get employees to have a vested interest in and take personal responsibility for becoming more engaged with their work

• Outlines a simple six-part shared manager/employee model for increasing engagement: Shaping, Connecting, learning, Stretching, achieving, and Contributing

• The author presents research proving that companies with a strong focus on employee engagement enjoy measurably greater profits, growth, productivity, and retention than those without

Related McGraw-Hill Title:

Haudan: The Art of Engagement978-0-07-154485-6 • 0-07-154485-2 • Hardcover • $27.95TR

M A yManagementHardcover • 6 × 9 • 272 ppISBN-13: 978-0-07-178829-8ISBN-10/MHID: 0-07-178829-8$26.00TR ($28.95 CAD) 10 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 15

HoW to MaKe MoNeY WitH JUNK BoNDSRobert Levine (Princeton, New Jersey)

A guide to spotting and seizing every opportunity in the $1 trillion junk bond market for beginners and professionals alike—from one of today’s most respected names in the field

in How to Make Money With Junk Bonds, Fixed income analysts Society (FiaSi) Hall of Famer robert levine uses real-world examples to help junk bond investors analyze a company’s earning potential; identify the good, bad, and very risky ones; and invest accordingly to generate high profits. the book explains all the nuts and bolts of junk bonds, including how to assess risk, evaluate market conditions, select the right portfolio manager, and avoid the most common mistakes.

• A famous figure in financial analysis, Levine was recently inducted into the FiaSi Hall of Fame—one of the most prestigious honors in the world of finance

• At Nomura Corporate Research and Asset Management, Levine’s funds returned nearly 12% over 18 years, and he grew his junk bond assets to become one of the largest and most significant high-yield managers in the U.S.

• Introduction by Joel Greenblatt, bestselling author of The Little Book that Beats the Market ; Foreword by Martin Fridson, author of How to Be a Billionaire

• Book release coincides with the 2012 CFA Conference in Chicago

robert levine (Princeton, NJ) is the founding president of Kidder Peabody High Yield asset Management and founder of Nomura Corporate research and asset Management. He is a FiaSi Hall of Famer.

Related McGraw-Hill Titles:

Thau: The Bond Book, Third Edition978-0-07-166470-7 • 0-07-166470-X • Hardcover • $35.00TR

Faerber: All About Bonds, Bond Mutual Funds, and Bond ETFs, Third Edition978-0-07-154427-6 • 0-07-154427-5 • Paperback • $21.95TR

M A yInvestingHardcover • 5 × 8 • 192 ppISBN-13: 978-0-07-179381-0ISBN-10/MHID: 0-07-179381-X$22.00TR

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Discover a Goldmine in Junk Bonds

z Summer 2012 z McGraw-Hi l l z Business16

rUleS oF tHe HUNtoutfox the Competition for entrepreneurial and Business SuccessMichael Dalton Johnson (Rancho Santa Fe, CA)

Everything entrepreneurs and small-business owners need to succeed—courtesy of one of today’s hottest business education websites, SalesDog.com

• Powerful, proven advice on every conceivable topic important to entrepreneurs—from leading, recruiting, and motivating to negotiating, selling, and marketing

• Foreword by Jeff Gitomer, author of The Little Red Book of Sales and The Sales Bible

• Johnson is the founder of the popular business education website SalesDog.com, which partners with the sites of Jeff Gitomer, Zig Ziglar, Tom Hopkins, and other influential figures in business; he has access to a database of more than three million potential customers

Related McGraw-Hill Title:

Key: One Simple Idea978-0-07-175615-0 • 0-07-175615-9 • Hardcover • $22.00TR

M A yEntrepreneurshipHardcover • 6 × 9 • 288 ppISBN-13: 978-0-07-179138-0ISBN-10/MHID: 0-07-179138-8$26.00TR ($28.95 CAD) 10 illustrations

PerSoNalitY StYle at WorKthe Secret to Working with (almost) anyoneKate Ward (Philadelphia, PA)

From HRDQ—one of the world’s most respected learning solution companies—comes a proven tool for improving teamwork, communication, and decision making companywide

• Provides a practical model for determining one’s own or another’s dominant personality style—Direct, Spirited, Considerate, or Systematic—and explains how to use this knowledge to interact more successfully in any workplace relationship

• This four-quadrant personality style model is based on results from more than 80,000 annual personality assessments conducted by training company HrDQ

• HRDQ will promote the book through direct mail, e-blasts, and on the home page of its website

Related McGraw-Hill Title:

Haudan: The Art of Engagement 978-0-07-154485-6 • 0-07-154485-2 • Hardcover • $27.95TR

M A yManagementHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179160-1ISBN-10/MHID: 0-07-179160-4$27.00TR ($29.95 CAD) 30 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 17

BiG BooK oF BraiNStorMiNG GaMeSMary Scannell (Tempe, AZ), Mike Mulvilhill (Phoenix, AZ)

Brainstorming products, services, solutions, and new ideas is one of the most important—and one of the most challenging—tasks of any manager’s job. The Big Book of Brainstorming Games provides 75 exercises to help managers spark creativity and innovative ideas in their teams.

M A yTraining • Paperback • 7K × 9J • 256 ppISBN-13: 978-0-07-179316-2 • ISBN-10/MHID: 0-07-179316-X • $25.00TR ($27.95 CAD)70 illustrations

BiG BooK oF loW-CoSt traiNiNG GaMeSMary Scannell (Tempe, AZ), Jim Cain (Brockport, NY)

During tough times, training program budgets are hit especially hard. The Big Book of Low-Cost Training Games is just what managers and Hr professionals need to motivate employees, improve communication, build trust, and develop effective teams—all while keeping costs in line.

J u n eHuman Resources & Personnel Management • Paperback • 7K × 9J • 256 ppISBN-13: 978-0-07-177437-6 • ISBN-10/MHID: 0-07-177437-8 • $25.00TR ($27.95 CAD)70 illustrations

Big Book of Virtual Team Building Games978-0-07-177435-2 • 0-07-177435-1 • $25.00TR

Big Book of Conflict Resolution Games978-0-07-174224-5 • 0-07-174224-7 • $24.95TR

Big Book of People Skills Games978-0-07174509-3 • 0-07-174509-2 • $24.95TR

Big Book of Team Building Games 978-0-07-046513-8 • 0-07-046513-4 • $23.95TR

Big Book of Business Games: Icebreakers, Creativity Exercises and Meeting Energizers978-0-07-046476-6 • 0-07-046476-6 • $21.95TR

Big Book of Customer Service Training Games978-0-07-077974-7 • 0-07-077974-0 • $24.95TR

Big Book of Humorous Training Games 978-0-07-135780-7 • 0-07-135780-7 • $21.95TR

Big Book of Presentation Games: Wake-Em-Up Tricks, Icebreakers, and Other Fun Stuff978-0-07-046501-5 • 0-07-046501-0 • $21.95TR

tHe BeStSelliNG SerieS WitH tHe BiGGeSt iDeaS iN Hr aND MaNaGeMeNt!

Also in the Big Books series:

More than 700,000 titles in the series

sold!

z Summer 2012 z McGraw-Hi l l z Business18

WiNNiNG WitH traNSGloBal leaDerSHiPHow to Hire and retain top Global talent to Beat the CompetitionLinda D. Sharkey, Ph.D., (Saratoga, CA), Nazneen Razi, Ph.D., (Napierville, FL), Robert A. Cooke, Ph.D., (Long Grove, IL), Peter A. Barge (Australia)

How to build a competitive advantage for any organization by developing high-performing global leadership for the future

• Outlines the five essential qualities to look for in any high-performance global leader—and the strategies to spot, develop, and retain these professionals

• Essential reading for leaders in global or multicultural organizations that are preparing to drive growth through global expansion

• Straightforward text based on real-world case studies, interviews, and extensive research

Related McGraw-Hill Title:

Trompenaars: Riding the Waves of Culture, Third Edition978-0-07-177308-9 • 0-07-177308-8 • Hardcover • $45.00TR

M A yManagementHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179051-2ISBN-10/MHID: 0-07-179051-9$40.00TR ($38.95 CAD) 35 illustrations

tHe McGraW-Hill 36-HoUr CoUrSe: leaN Six SiGMaSheila Shaffie (Milwaukee, WI), Shahbaz Shahbazi (Milwaukee, WI)

Everything the beginner and novice process management professional needs to become fluent in Lean Six Sigma

• Experts Sheila Shaffie and Shahbaz Shahbazi provide an overview of Lean Six Sigma methodology, case studies, and detailed descriptions of how to develop the best strategies for success

• Includes chapter-ending self-tests and final exams that reinforce what the reader has learned

• Each title in the popular McGraw-Hill: 36-Hour Course is an easy, self-paced “course” that demystifies the concepts and skills necessary for mastery of the given topic

Related McGraw-Hill Title:

George: The Lean Six Sigma Pocket Toolbook978-0-07-144119-3 • 0-07-144119-0 • Paperback • $16.95TR

M A yTrainingPaperback • 6 × 9 • 256 ppISBN-13: 978-0-07-174385-3ISBN-10/MHID: 0-07-174385-5$20.00TR ($21.95 CAD) 25 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 19

S e C o N D e D i t i o N

HoW to FiND a JoB oN liNKeDiN, FaCeBooK, tWitter, aND GooGle+Brad Schepp (Middletown, MD), Debra Schepp (Middletown, MD)

The go-to guide for job hunting on social media sites—now fully revised and updated to include Google+!

• Since publication of the first edition, unemployment has risen and the influence of social media has expanded, making this popular guide a more critical job-search tool than ever

• Sections on dominant platforms such as LinkedIn and Facebook have been expanded

• The authors’ work has been featured in Newsweek, Chicago Tribune, Life, Los Angeles Times, and U.S. News and World Report

M A yCareers/Job HuntingPaperback • 7K × 9G • 256 ppISBN-13: 978-0-07-179043-7ISBN-10/MHID: 0-07-179043-8$20.00TR ($21.95 CAD)

Previous ISBNs: 2009 • 978-0-07-162133-5 • 0-07-162133-475 illustrations

tHe CroWDFUNDiNG revolUtioNHow to raise venture Capital Using Social MediaKevin Lawton (San Francisco, CA), Dan Marom (Tel Aviv, Israel)

The game-changing, Internet-based method now replacing traditional venture capital funding—and how investors and entrepreneurs can begin connecting, networking, and raising capital

• Explains the ins and outs of profiting through “crowdfunding,” an approach that uses social media and new technologies to draw small sums of money from a large number of sources—replacing the traditional and now outdated model of large financial commitments from a few sources

• One of the hottest topics in investing today, the advent of crowdfunding increases the ranks of possible venture capitalists by virtually billions and is sure to precipitate structural change to the world of venture capital

• A well-known expert on the topic, Lawton is heavily involved in addressing Congress regarding new crowdfunding legislation

Related McGraw-Hill Title:

Kates: Find Your Next978-0-07-177852-7 • 0-07-177852-7 • Hardcover • $30.00TR

J u n eInvestments & SecuritiesHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179045-1ISBN-10/MHID: 0-07-179045-4$35.00TR ($30.95 CAD)

z Summer 2012 z McGraw-Hi l l z Business20

SoCial MarKetoloGYimprove Your Social Media Processes and Get Customers to Stay ForeverRic Dragon (New York, NY)

A best-practices manual for implementing successful, repeatable, improvable processes for social media success

the number of digital social tools available to marketing professionals has grown exponentially—and managing them all has become overwhelming. Social Marketology remedies this by providing marketers with a process to maximize their efforts.

Social Marketology explains how to launch and sustain powerful programs using elements from a variety of well-established frameworks, including lean, Six Sigma, and tQM. it gives marketing professionals the insight and knowledge to map opportunities for their organization’s goals and construct feedback loops and metrics for making important adjustments quickly and easily.

• Provides a system that enables marketers to begin working in any newly created social media space instantly, seamlessly, and effectively

• Dragon is the founder and CEO of the online marketing firm DragonSearch; the company will dedicate $75,000 for PR for this book and his forthcoming ebook original, DragonSearch (0-07-179276-7) (see p. 4)

ric Dragon (New York, NY) has been the featured speaker on the convergence of process, information architecture, search engine optimization (Seo), and social media at Search Marketing expo, Conversion Conf, BrandsConf, CMS expo, and BlogWorld.

Related McGraw-Hill Titles:

Kerpen: Likeable Social Media978-0-07-176234-2 • 0-07-176234-5 • Paperback • $20.00TR

Gunelius: 30-Minute Social Media Marketing978-0-07-174381-5 • 0-07-174381-2 • Paperback • $17.00TR

J u n eMarketing/Internet/E-CommerceHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179049-9ISBN-10/MHID: 0-07-179049-7$25.00TR ($27.95 CAD)10 illustrations

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Process Management Meets Social Media Marketing

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 21

aBNorMal retUrNSWinning Strategies from the Frontlines of the investment BlogosphereTadas Viskanta (Indianapolis, IN)

The proven strategy individual investors can use to tune out the noise, focus on the important issues, and set realistic expectations to improve investing performance

Founder and editor of the popular investing blog abnormal returns, tadas viskanta has some advice for investors when it comes to all the so-called financial experts: Don’t listen to them; it’s just noise.

in Abnormal Returns, viskanta reveals the simple truths about fixed-income investing, risk management, portfolio management, global investing, etFs, and active investing—providing the knowledge investors need to address their portfolio issues with skill and confidence.

• The investing blog Abnormal Returns has earned praise from a variety of respected publications and personalities, including James altucher (real Money.com), The Wall Street Journal, The Huffington Post, Howard lindzon, theStreet.com, Politico.com, reuters, Globe and Mail, and Fast Company

• Abnormal Returns receives 100,000 unique visitors per month; the author will promote the book on the site

• Viskanta has been awarded three Graham and Dodd Scroll awards from the CFa institute, and he was recently named one of the “20 tweeps for Keeps” by Barron’s

Tadas Viskanta (Indianapolis, IN) is the founder and editor of abnormal returns.

Related McGraw-Hill Title:

Brown: Backstage Wall Street978-0-07-178232-6 • 0-07-178232-X • Hardcover • $28.00TR

J u n eInvestments & SecuritiesHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-178710-9ISBN-10/MHID: 0-07-178710-0$30.00TR ($32.95 CAD)

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Back-to-Basics Investing from One of the Most-Followed Bloggers in Finance

z Summer 2012 z McGraw-Hi l l z Business22

PerFeCt PHraSeS For FUNDraiSiNGBeverly A. Browning (Mesa, AZ)

The most effective words and phrases for soliciting funds from donors—in writing or in person

• Helps anyone craft the appropriate message for appealing to donors in any fundraising situation

• With more than 38 years of fundraising experience, Browning has raised more than $350 million

• Each title in the Perfect Phrases series presents hundreds of time-saving tips and ready-to-use phrases in a quick-access format ideal for business people on the go

Also by Beverly A. Browning:

Perfect Phrases for Writing Grant Proposals978-0-07-149584-4 • 0-07-149584-3 • Paperback • $10.95TR

J u n eCommunication • Paperback • 5 × 8 • 144 pp978-0-07-179373-5 • 0-07-179373-9 • $12.00TR ($12.95 CAD)

Other titles available in the Perfect Phrases series:

Perfect Phrases™ books provide the tools for precise, effective communication to help busy professionals get things done right—in any situation!

M o r e t H a N 1 M i l l i o N P e r F e C t P H r a S e S B o o K S S o l D !

Perfect Phrases for Icebreakers978-0-07-178382-8 • 0-07-178382-2 • $12.00TR

Perfect Phrases for Virtual Teams978-0-07-178384-2 • 0-07-178384-9 • $12.00TR

Perfect Phrases for Creativity and Innovation978-0-07-178294-4 • 0-07-178294-X • $12.00TR

Perfect Phrases for Six Sigma978-0-07-177398-0 • 0-07-177398-3 • $12.00TR

Perfect Phrases for Healthcare Professionals978-0-07-176833-7 • 0-07-176833-5 • $12.00TR

Perfect Phrases for Lean Six Sigma978-0-07-177397-3 • 0-07-177397-5 • $12.00TR

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 23

THE OUTSTANDING ORGANIZATIONHow to Build the Foundation for everyday excellenceKaren Martin (San Diego, CA)

Why change-management initiatives usually fail—and what executives and operations managers can do to reverse this trend in their own companies

The Outstanding Organization provides a simple, four-part solution targeting what other business-improvement programs fail to address—the chaos that always accompanies changes in business strategy, operations, and goals. Business process improvement expert Karen Martin explains how employees’ lack of clarity and focus can result in millions of dollars of unnecessary labor expense; why common techniques designed to solve the problem—such as measuring employee satisfaction—don’t work; and how to increase performance by instilling clarity, discipline, focus, and engagement throughout the workforce.

• The Economist reports that only 20% of companies have had success with the change-management initiatives they put in place, and more than two-thirds of companies surveyed by accenture expressed dissatisfaction with their change initiatives

• Martin is a performance improvement specialist who has helped organizations like GlaxoSmithKline, Franklin templeton, Hallmark Cards, Mayo Health System, and the U.S. Navy make permanent improvements in performance

Karen Martin (San Diego, CA) is the founder of the training firm Karen Martin associates. She regularly speaks at several major conferences, including aSQ, SMe, and aMe.

Related McGraw-Hill Titles:

Spear: Chasing the Rabbit978-0-07-149988-0 • 0-07-149988-1 • Hardcover • $29.95TR

Imai: Gemba Kaizen 978-0-07-031446-7 • 0-07-031446-2 • Hardcover • $29.95TR

J u n eManagementHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-178237-1ISBN-10/MHID: 0-07-178237-0$30.00TR ($32.95 CAD)30 illustrations

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How to Make Change-Management Programs Work

z Summer 2012 z McGraw-Hi l l z Business24

everY leaDer iS aN artiStMastering the twelve Skills of visionary leadershipMichael O’Malley , Ph.D. (Hamden, CT), William F. Baker, Ph.D.(Riverside, CT)

The 12 sensibilities business leaders need to develop to make every business day a masterpiece for themselves, their people, and their organization

Every Leader Is an Artist makes the compelling case that many of the attributes that make a person a great leader are actually those that make someone a superior artist, including intention, focus, authenticity, skill, and imagination. Providing the tools and techniques for developing these qualities, o’Malley and Baker offer vignettes that draw parallels between the personal qualities of famous artists and effective leadership.

• The authors’ presentation of leadership as an art makes the topic highly accessible and easy to understand for anyone

• Baker and O’Malley are the author team behind the successful Leading With Kindness

• As head of the Educational Broadcasting Corporation—a licensee of thirteen/WNYe and WliW21 New York—Baker was instrumental in creating the Charlie Rose show

Michael O’Malley, Ph.D., (Hamden, CT) is an adjunct professor at Columbia Business School and Ceo of Promontory Financial risk Management. He previously served as executive editor for Business, economics, and law at Yale University Press. William F. Baker, Ph.D., (riverside, CT) directs the Bernard l. Schwartz center for Media education, and Public Policy at Fordham University. He has won seven emmys for his work in broadcasting.

Related McGraw-Hill Titles:

Monarth: Executive Presence978-0-07-163287-4 • 0-07-163287-5 • Hardcover • $24.95TR

Capodagli: The Disney Way, Second Edition 978-0-07-147815-1 • 0-07-147815-9 • Paperback • $18.95TR

J u n eLeadershipHardcover • 6 × 9 • 208 ppISBN-13: 978-0-07-177857-2ISBN-10/MHID: 0-07-177857-8$22.00TR

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Reframe Your Leadership Style to Drive Positive Change

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 25

tHe StrateGiC etF iNveStorHow to Make Money with exchange traded FundsScott Frush (Northville, MI)

Step-by-step instructions retail investors need to start building a profitable portfolio with ETFs—one of the lowest risk, highest profit investment vehicles today

The Strategic ETF Investor provides an overview of how to design and manage a solid, profitable portfolio using etFs as a core holding. Written and organized in a straightforward way, the book helps readers master the critical skills of asset allocation and portfolio rebalancing.

individual investors learn how to capture high returns under any market condition without exposing themselves to unacceptable risk or devoting too much time to the process.

• Exchange Traded Funds (ETFs) have grown more rapidly than any investment vehicle during the last decade, drawing more investor interest by the day

• Includes several market-tested model portfolios and risk profile questionnaires to make etF portfolio construction as easy as possible to understand

Scott Paul Frush, CFA, CFP, MBA, (Northville, MI) is an investment advisor with the Frush Financial Group of lincoln Financial advisors, where he engineers, constructs, and manages highly diversified, low-cost, tax-efficient etF portfolios.

Related McGraw-Hill Titles:

Bernstein: The Intelligent Asset Allocator978-0-07-136236-8 • 0-07-136236-3 • Hardcover • $29.95TR

Darst: The Art of Asset Allocation 978-0-07-137950-2 • 0-07-137950-9 • Hardcover • $39.95TR

J u n eInvestments & SecuritiesHardcover • 6 × 9 • 288 ppISBN-13: 978-0-07-179019-2ISBN-10/MHID: 0-07-179019-5$26.00TR ($28.95 CAD)50 illustrations

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Making ETFs as Easy as ABC

z Summer 2012 z McGraw-Hi l l z Business26

r e v i S e D a N D e x P a N D e D S e C o N D e D i t i o N

BooSt YoUr iNtervieW iQProven techniques that Will Get You the JobCarole Martin (San Diego, CA)

The ultimate guide to acing any interview—updated and expanded for managers and career-changers poised to flood the job market as the economy bounces back

• With the worst economy in decades about to turn around in 2012, employers will be hiring again, and job seekers will face fierce competition; this book gives them an edge not touched upon in most career books

• Provides the answers to 100 popular interview questions (50 more than the previous edition), an interview iQ test, skill-building exercises, techniques for acing the “behavioral interview,” and ways for turning experiences into stories that showcase skills, knowledge, and personality

• Carole Martin has been interviewed as an expert on the subject by Self magazine and The Wall Street Journal ’s Career Journal.com, and she has been quoted in The New York Times, USA Today, Chicago Tribune, Woman’s Day, Smart Money, and Entrepreneur

J u n eCareersPaperback • 6 × 9 • 224 ppISBN-13: 978-0-07-179746-7ISBN-10/MHID: 0-07-179746-7$16.00TR ($17.95 CAD) Previous ISBNs: 2003 • 978-0-07-142547-6 • 0-07-142547-0

THE COLLABORATIVE ORGANIZATIONa Strategic Guide to Solving Your internal Business Challenges Using emerging Social and Collaborative tools Jacob Morgan (San Francisco, CA)

Powerful strategies for harnessing social collaborative technologies to ignite innovation and spur lasting growth

• Provides executives and senior managers with the concepts and methods they need to build a collaborative network as a practical strategic tool

• More than a trend: The social technology business is growing at a remarkable rate (Cisco predicts a $34 billion market by 2013) due in part to the increasing number of large companies applying social technologies to drive bottom-line results

• Morgan is the Principal and cofounder of Chess Media Group, whose clients include the U.S. State Department, Siemens, Booz allen Hamilton, and Sprint

Related McGraw-Hill Title:

Gossieaux: The Hyper-Social Organization 978-0-07-171402-0 • 0-07-171402-2 • Hardcover • $29.95TR

J u n eManagementHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-178230-2ISBN-10/MHID: 0-07-178230-3$30.00TR ($32.95 CAD) 30 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 27

r e v i S e D a N D e x P a N D e D t H i r D e D i t i o N

DealiNG WitH PeoPle YoU CaN’t StaNDHow to Get the Best out of People at their WorstRick Brinkman (West Lynn, OR), Rick Kirschner (Ashland, OR)

The internationally bestselling classic—updated with three new “can’t-stand” personality types

• Smart, practical tactics for resolving relationship challenges at work and home; this new edition adds three new archetypes: Judges, Meddlers, and Martyrs

• Brinkman and Kirschner will promote the book during their many speaking engagements, workshops, and seminars

• More than 500,000 copies of Dealing With People You Can’t Stand have been sold

Related McGraw-Hill Title:

Emotional Vampires, Second Edition978-0-07-179095-6 • 0-07-179095-0 • Paperback • $18.00TRJ u n e

CommunicationsPaperback • 6 × 9 • 288 ppISBN-13: 978-0-07-178572-3ISBN-10/MHID: 0-07-178572-8$18.00TR ($19.95 CAD) Previous ISBNs: 2002 • 978-0-07-137944-1 • 0-07-137944-4

a Creator’S GUiDe to traNSMeDia StorYtelliNGHow to Captivate and engage audiences across Multiple PlatformsAndrea Phillips (Oceanside, NY)

The accessible, must-have marketing guide for using multiplatform storytelling to enhance brand value

• Transmedia—the technique of telling stories across multiple media platforms—is transitioning from hot trend to go-to strategy for Disney, Warner, and Ford; it’s what helped make aMC’s “the Walking Dead” a smash hit

• The is the first full-scale guide to provide a creators with the knowledge, tools, and big-picture strategy of transmedia storytelling

• Andrea Phillips is a regular featured speaker at SXSW Interactive, Power to the Pixel, StoryWorld and other conferences, and is the writer of “Deus ex Machinato”

Related McGraw-Hill Title:

Rosenbaum: Curation Nation978-0-07-176039-3 • 0-07-176039-3 • Hardcover • $28.00TR

J u n eBusiness Communication/GeneralHardcover • 7K × 9J • 288 ppISBN-13: 978-0-07-179152-6ISBN-10/MHID: 0-07-179152-3$28.00TR ($30.95 CAD) 50 illustrations

z Summer 2012 z McGraw-Hi l l z Business28

iNveStiNG iN tHe SeCoND loSt DeCaDea Survival Guide for Keeping Your Profits Up When the Market is Down Martin J. Pring (Sarasota, FL), Joe D. Turner (Pleasant View, CO), Tom J. Kopas (Lafayette, CA)

Bestselling author Martin Pring forecasts a bear market for another decade—and reveals his proprietary method for drawing steady profits from it

referred to by Barron’s as a “technician’s technician,” Martin Pring—along with expert researchers and investors Joe turner and tom Kopas—provides a compelling argument backed by abundant evidence that the economic downturn is only half over in terms of years and recessions. Price-to-earnings ratios, they argue, will return to bargain levels before the secular bear market ends.

Investing in the Second Lost Decade provides a flexible, market-tested strategy that enables investors to actively adjust their portfolio asset allocation to take advantage of emerging profit opportunities as new economic developments unfold.

• Forbes referred to Pring’s classic book Technical Analysis Explained (0071381937) as “the standard work for this generation of chartists”

• The authors’ company is launching a new ETF that sure to be big news among technical analysts; the authors will combine the messaging of both the product and the book

• Pring Turner Capital has been a leading investment management firm for 35 years; the authors will promote the book to their massive client base

Martin J. Pring (Sarasota, Fl) is regarded one of the best-known and respected figures in technical analysis. He has received numerous awards for his expertise and has written several technical analysis books. Joe D. Turner (Pleasant View, CO) is principal of Pring turner Capital Group. Tom J. Kopas (lafayette, CA) is an investment strategist and portfolio manager at Pring turner Capital.

Also by Martin Pring:

Technical Analysis Explained, Fourth Edition978-0-07-138193-2 • 0-07-138193-7 • Hardcover • $59.95TR

J u n eInvestments & SecuritiesHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179744-3 ISBN-10/MHID: 0-07-179744-0$30.00TR ($32.95 CAD)

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How to Survive 10 More Years of Down Markets—from a Legend in Technical Analysis

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 29

raPiD realiGNMeNtHow to Quickly integrate People, Processes, and Strategy for Unbeatable PerformanceGeorge Labovitz (Wolfeboro, NH), Victor Rosansky (Antrim, NH)

A groundbreaking management approach that gives executives the power and flexibility to deploy new strategies—without upsetting business objectives

• Provides a more effective alternative to the common but disruptive process of reorganization—continuous alignment, in which the organization maintains focus while major strategic changes are being made

• The authors explain how to use culture, engagement, innovation, and digital technologies to reinvent business faster and more efficient than ever before

• Labovitz and Rosansky wrote the groundbreaking book The Power of Realignment, which has been embraced by the U.S. Navy, Fedex, and at&t; the book received the prestigious Malcolm Baldrige Quality award

Related McGraw-Hill Title:

Haudan: The Art of Engagement978-0-07-154485-6 • 0-07-154485-2 • Hardcover • $27.95TR

J u n eLeadershipHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179113-7ISBN-10/MHID: 0-07-179113-2$35.00TR ($38.95 CAD) 55 illustrations

THE SMART-RISK ZONEHow to embrace the Unknown to Create Business BreakthroughsDoug Sundheim (New York, NY)

A manager’s guide to leading his or her company to sustainable success by finding the sweet spot between peril and playing it safe

• Provides a game plan for determining necessary business changes and the tools for letting go of old assumptions, exploring new possibilities, and moving both individuals and companies out of their comfort zone

• In today’s economy, drastic change is inevitable for every company, and business leaders are desperate for practical guidance that will help them and their companies embrace necessary changes

• Sundheim is a consultant and executive coach whose clients include Morgan Stanley, Barclays, Kraft, Citi, time Warner, Panasonic, and Harvard Management Company

Related McGraw-Hill Title:

Murphy: Hard Goals978-0-07-175346-3 • 0-07-175346-X • Hardcover • $28.00TR

J u n eManagementHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-177819-0ISBN-10/MHID: 0-07-177819-5$28.00TR ($30.95 CAD)

z Summer 2012 z McGraw-Hi l l z Business30

WiNNiNG More BUSiNeSS iN FiNaNCial ServiCeSHow to Score Big With referrals and NetworkingMichael Salmon (Southboro, MA)

Proven lessons financial company owners and managers can use to expand their client base and grow their business in a systematic, sustainable way

• For large securities, insurance, and banking firms to privately owned financial planning and sales companies, this guide provides scripts readers can use to gather referrals and follow through on them for tangible results

• Readers learn how to set clear objectives, plan and build a strategy to achieve them, find the most valuable decision maker for their needs, make favorable impressions, and convert personal and professional relationships into client opportunities

Related McGraw-Hill Title:

Bradlow: Marketing for Financial Advisors 978-0-07-160514-4 • 0-07-160514-2 • Hardcover • $39.95TR

J u l yInvestments & SecuritiesHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-179184-7ISBN-10/MHID: 0-07-179184-1$40.00TR ($43.95 CAD)

iNCoMe iNveStiNG WitH BoNDS, StoCKS, aND MoNeY MarKetSa Proven approach to Profiting From low-risk investmentsJason Brady (Santa Fe, NM)

A groundbreaking low-risk, high-return strategy for professional investors seeking to create steady income streams for clients

• Outlines the concepts, investing vehicles, and strategies for generating highly predictable profits— regardless of the state of the market

• Because baby boomers are now retiring in droves, the retirement investing trend is skewing more towards producing income instead of gathering wealth—making Brady’s approach perfect for professional investors

• Brady is Managing Director of Thornburg Investment Management, which manages $80 billion in assets; he appears on CNBC and Bloomberg tv and has been quoted in The Wall Street Journal, Financial Times, and USA Today

Related McGraw-Hill Title:

Crescenzi: The Strategic Bond Investor978-0-07-166731-9 • 0-07-166731-8 • Hardcover • $39.95TR

A u g u s tInvestments & SecuritiesHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179111-3ISBN-10/MHID: 0-07-179111-6$40.00TR ($43.95 CAD) 25 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 31

CoMiC-CoN aND tHe BUSiNeSS oF PoP CUltUreStrategies for Success in the Digital transmedia eraRob Salkowitz (Seattle, WA)

An award-winning expert on social trends and new technologies examines the future of business through the lens of Comic-Con International

For those with a keen eye, the annual trade show Comic-Con international serves as a showcase for trends in technology, demographics, and globalization that shape economic development.

award-winning business author and futurist rob Salkowitz refers to it as a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. He offers an entertaining but substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.

• Publication is timed to coincide with Comic-Con 2012, which will draw more than 140,000 attendees and immeasurable press coverage

• Salkowitz’s astute business analysis combined with his entertaining portrayal of Comic-Con will draw a substantial crossover audience of serious business readers and fans of the show

• The author’s books Young World Rising and Generation Blend were selected as part of the Microsoft executive leadership Series; he has written for The New York Times, Forbes, Bloomberg Businessweek, and Fast Company

rob Salkowitz (Seattle, WA) is founder and Principle Consultant for the communications firm MediaPlant, llC.

Related McGraw-Hill Titles:

Tapscott: Grown Up Digital978-0-07-150863-6 • 0-07-150863-5 • Hardcover • $27.95TR

Gallo: Innovation Secrets of Steve Jobs978-0-07-174875-9 • 0-07-174875-X • Hardcover • $25.00TR

J u l yMarketing/GeneralHardcover • 6 × 9 • 304 ppISBN-13: 978-0-07-179702-3ISBN-10/MHID: 0-07-179702-5$27.00TR ($29.95 CAD)

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The Comic-Con Phenomenon—and What it Means for Business

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tHe CHiNeSe WaY to WealtH aND ProSPeritY8 timeless Strategies for achieving Financial SuccessMichael Justin Lee (Clifton, VA)

Eight ancient Chinese principles of success—and how any investor can use them to build individual wealth

What amy Chua did in the world of parenting with Battle Hymn of the Tiger Mother, this book does in the world of personal finance. The Chinese Way to Wealth and Prosperity examines the eight key principles for achieving prosperity that have been handed down through the Chinese lineage for thousands of years and offers practical information on using them to make better financial and life decisions.

• Retirees, baby boomers, and mid-career savers learn the approach to finance that has helped millions of Chinese emigrants in capitalist countries succeed at such high rates

• Provides eight timeless lessons on resiliency, successful money management, and creating personal wealth

• Lee was the United States Department of Labor’s first Financial Markets expert in residence

• The author has been interviewed by Bloomberg TV, Reuters, Forbes.com, and CBS Marketwatch, and his articles have appeared in the Baltimore Sun, the Washington Times, and the Christian Science Monitor

Michael Justin lee (Clifton, VA) is a lecturer at the robert H. Smith School of Business at the University of Maryland.

Related McGraw-Hill Title:

Michaelson: Sun Tzu Strategies for Winning the Marketing War978-0-07-142731-9 • 0-07-142731-7 • Paperback • $13.00TR

Langemeier: The Millionaire Maker978-0-07-146615-8 • 0-07-146615-0 • Hardcover • $24.95TR

J u l yPersonal Finance/GeneralHardcover • 5 × 7 • 224 ppISBN-13: 978-0-07-178872-4ISBN-10/MHID: 0-07-178872-7$22.00TR ($23.95 CAD)25 illustrations

Pr l C gN

The Tiger Mother of Personal Finance

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 33

tHe Forex traDiNG MaNUalHow anyone Can Make Money in the Global Currency MarketJavier Paz (Orem, UT)

One of the world’s top figures in Forex helps beginners start building a solid foundation in the world’s largest, most lucrative market

• Provides easy-to-understand examples of long- and short-term strategies, best practices for navigating the economic calendar, and applications for trading a variety of currencies

• Founder of the research firm FXBriefing, Paz has developed several influential Forex investing models and created iBFx’s international sales department, which appeared on Inc. magazine’s 2008 list of the 50 fastest-growing U.S. firms

• Paz makes the complex subject of Forex investing simple for beginners by drawing analogies between the different steps of trading in this market to the steps of driving a car

• Paz is founder of ForexDataSource.com

Related McGraw-Hill Title:

Dicks: Forex Made Easy978-0-07-143894-0 • 0-07-143894-7 • Hardcover • $29.95TR

A u g u s tInvestments & SecuritiesHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-178292-0ISBN-10/MHID: 0-07-178292-3$35.00TR ($38.95 CAD) 20 illustrations

More from Today's Leading Forex Investors and Educators

tHe Forex eDGe978-0-07-178118-3 • 0-07-178118-8 • $30.00TR

tHe Forex MiNDSet978-0-07-176734-7 • 0-07-176734-7 • $35.00TR

all aBoUt Forex traDiNG978-0-07-176822-1 • 0-07-176822-X • $22.00TR

Forex traDiNG SeCretS978-0-07-166422-6 • 0-07-166422-X • $34.95TR

z Summer 2012 z McGraw-Hi l l z Business34

WHat’S BeHiND tHe NUMBerS?a Guide to exposing Financial Chicanery and avoiding Huge losses in Your PortfolioJohn Del Vecchio (Dallas, TX), Tom Jacobs (Big Bend, TX)

A powerful new risk-management approach tailored for traders seeking steady profits in today’s volatile markets

• The authors compellingly argue that the secret to long-term success with stock today isn’t finding the next Google or eBay, but avoiding the next aiG or enron

• Offers simple, clear techniques for detecting when and how legitimate companies make their numbers look better than they are

• Leading figures in this area, the authors have been interviewed for their expertise by Forbes, the Huffington Post, Yahoo Finance, Seeking alpha, and Trader Monthly

Related McGraw-Hill Title:

Schilit: Financial Shenanigans, Third Edition 978-0-07-170307-9 • 0-07-170307-1 • Hardcover • $34.95TR

A u g u s tInvestments & SecuritiesHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179197-7ISBN-10/MHID: 0-07-179197-3$30.00TR ($32.95 CAD) 20 illustrations

WiNNiNG tHe Battle For SaleSlessons on Closing every Deal from the World’s Greatest Military victoriesJohn Golden (Arlington, VA)

Thirty-five tried-and-true strategies to arm professionals in the war for sales supremacy—from Huthwaite, the world leader in sales performance improvement

• John Golden is CEO of Huthwaite, the driving force behind McGraw-Hill’s bestselling sales book of all time, SPIN Selling

• The book uses examples from great battles throughout history to illustrate Huthwaite’s proven principles for winning B2B sales

• Classic bestsellers such as It’s Your Ship and Sun Tzu: The Art of War show the strong demand from business professionals for strategic guidance from the lessons of military history

Related McGraw-Hill Title:

Ries and Trout: Marketing Warfare978-0-07-146082-8 • 0-07-146082-9 • Hardcover • $26.95TR

A u g u s tSales & SellingHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-179199-1ISBN-10/MHID: 0-07-179199-X$26.00TR ($28.95 CAD) 35 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 35

r e v i S e D a N D U P D a t e D S e C o N D e D i t i o N

StatiStiCS For Six SiGMa MaDe eaSY!Warren Brussee (Columbia, SC)

The bestselling guide to Six Sigma statistics—fully updated to help students and professionals solve today’s real-world problems

• Written in plain English anyone can understand, this book provides an overview of the Six Sigma methodology and techniques for successful implementation

• Offers a clear explanation of DMAIC—the problem-solving method used by Six Sigma Greenbelts for projects and process improvements

• Requiring no background in statistics, the book targets a wide audience of students, practitioners seeking to earn a Six Sigma green belt or black belt, and anyone working for a company just beginning to implement Six Sigma—including manufacturing, sales, marketing, process work, and equipment design

A u g u s tOperationsPaperback • 7K × 9G • 272 ppISBN-13: 978-0-07-179753-5ISBN-10/MHID: 0-07-179753-X$27.00TR ($29.95 CAD) Previous ISBNs: 2004 • 978-0-07-143385-3 • 0-07-143385-6

tHe Five KeYS oF PoWerFUl BUSiNeSS relatioNSHiPSHow to Become More Productive, effective, and influentialSallie Sherman (Columbus, OH), Joseph Sperry (Columbus, OH), Steve Vucelich (Columbus, OH)

A manager’s toolkit for leveraging internal and external business relationships for individual influence—and organizational success

• Explains how to recognize relationships that aren’t generating their full potential and provides five practical methods for tapping into them the right way to boost efficiency and productivity

• Addresses all the everyday relationships in which every business professional holds a stake, including individual, team, group-to-group, cross-departmental, and company-to-company

• Proves the success of the methods outlined with case studies taken from Fortune 100 companies with which the authors have consulted

Also by Sherman and Sperry:

The Seven Keys to Managing Strategic Accounts 978-0-07-141752-5 • 0-07-141752-4 • Hardcover • $27.95TR

A u g u s tManagementHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-178388-0ISBN-10/MHID: 0-07-178388-1$28.00TR ($30.95 CAD)

z Summer 2012 z McGraw-Hi l l z Business36

S e C o N D e D i t i o N

HoW to Hire aND DeveloP YoUr Next toP PerForMerthe Five Qualities that Make Salespeople GreatHerbert M. Greenberg (Princeton, NJ), Patrick Sweeny (Princeton, NJ)

The completely revised edition of the landmark sales management classic—updated for today’s competitive business environment

• Quality sales professionals are the life-blood of successful businesses; this guide delivers a proven game plan for hiring, onboarding, coaching, motivating, and leading a sales team built to succeed in the age of social networking, and the digitally connected customer

• The authors’ firm, Caliper, is a leading global management consultancy with thousands of clients, ranging from startups to Johnson & Johnson, Wal-Mart, SaP, allstate, and Comcast

• Readers receive a free in-depth personality assessment from CaliperA u g u s tSales & SellingHardcover • 6 × 9 • 304 ppISBN-13: 978-0-07-179164-9ISBN-10/MHID: 0-07-179164-7$28.00TR ($30.95 CAD)

Previous ISBNs: 2003 • 978-0-07-142219-2 • 0-07-142219-610 illustrations

QUaNtitative aNalYtiCS iN DeBt valUatioN aND MaNaGeMeNta Breakthrough Methodology for analyzing the High-Yield and Distressed Debt MarketMark Guthner (Summit, NJ)

Cracking the code to consistent profitability in one of the most volatile, risky arenas in finance

• Gives professional investors a breakthrough method for improving the risk/reward outcome by valuing credit risk debt based on equity and equity option prices

• Guthner served as Director of Equity Derivatives Strategist for Bank of America Securities

• Investor interest in distressed debt is growing due to Europe’s rapid modernization of insolvency laws and easier access to leveraged lending

Related McGraw-Hill Title:

Maxwell and Shenkman: High Yield Bonds 978-0-07-006786-8 • 0-07-006786-4 • Hardcover • $75.00TR

M A yInvestments & SecuritiesHardcover • 6 × 9 • 368 ppISBN-13: 978-0-07-179061-1ISBN-10/MHID: 0-07-179061-6$90.00PT ($98.95 CAD) 20 illustrations

z Professional Finance Section

40 z Summer 2012 z McGraw-Hi l l

R e v i s e d a n d U p d a t e d t h i R d e d i t i o n

Golf RUles & etiqUette simplifiedWhat You need to Know to Walk the links like a proJohn Companiotte

Features the latest rules just implemented in Fall 2011

• Puts hundreds of rules for the novice and veteran golfer into a pocket-size quick-and-easy reference

• There are approximately 30 million golfers in America, spending close to $20 billion annually on golf products, including books

• John Companiotte has been writing about golf for more than 15 years in publications such as Golf magazine and Avid Golfer

A p r i lSports/GolfPaperback • 5 × 7 • 144 ppISBN-13: 978-0-07-179736-8ISBN-10/MHID: 0-07-179736-X$15.00TR ($16.95 CAD) Previous ISBNs: 2008 • 978-0-07-160131-3 • 0-07-160131-7

The GlyCemiC-loAd diAbeTes soluTionsix steps to optimal Control of your Adult-onset (Type 2) diabetes Rob Thompson (Seattle, WA) and Dana Carpender

An easy-to-follow, low-starch diet-and-exercise program that promises to stabilize blood sugar in just seven days

• From the author of the bestsellers The Glycemic Load Diet and The Glycemic Load Diet Cookbook

• includes a 7-day menu plan and 25 easy-to-make, low-glycemic recipes from bestselling author dana Carpender to help readers follow the program

• 26 million Americans have Type ii diabetes and 40 million are pre-diabetic

Also by Rob Thompson:

The Glycemic-Load Diet 978-0-07-146269-3 • 0-07-146269-4 • Paperback • $16.95TR

M A yHealth/DiabetesPaperback • 6 × 9 • 272 ppISBN-13: 978-0-07-179738-2ISBN-10/MHID: 0-07-179738-6$18.00TR ($19.95 CAD)

Previous ISBN: 2010 • 978-0-07-162150-2 • 0-07-162150-4 (as The Low-Starch Diabetes Solution)

Consumer

Consumer z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 41

s e C o n d e d i T i o n

emotional vampiResdealing with People Who drain you dryAlbert J. Bernstein, Ph.D.

The go-to manual for coping effectively with the people who seem to sap every ounce of your energy

“ bernstein provides a field guide to the various types of emotional vampires and advises readers how to protect themselves from being victims of these predatory personalities.”

—Boston Globe

• First edition has sold more than 50,000 copies

• new to this edition, other types of vampires, such as spouses and partners, children and relatives, as sometimes these folks, particularly vampire children, are the most difficult offenders to spot and deal with.

Related McGraw-Hill Title:

Testa: The Bully in Your Relationship978-0-07-148136-6 • 0-07-148136-2 • Hardcover • $22.95TR

J u n eSelf-HelpPaperback • 6 × 9 • 304 ppISBN-13: 978-0-07-179095-6ISBN-10/MHID: 0-07-179095-0$18.00TR ($19.95 CAD) Previous ISBNs: 2002 • 978-0-07-138167-3 • 0-07-138167-8

PerFormAnCe sAilinG And rACinGAll you need to Know to sail Faster and smarterSteve Colgate

From a racing master, all the knowledge beginning and seasoned sailors need for better boatspeed in all conditions

• Fundamental, yet vital topics relating to boatspeed in an all-in-one resource for the cruiser or the racer to study at home, on board, or in the classroom

• includes all sailors need to sail faster and safer, including sail shape, hardware adjustment, reading the wind, balancing the helm as well as race-course tactics

• Features clear, colorful photos, and graphics

• Author is master teacher with experience in races such as two America’s Cups trials, 20 newport-to-bermuda races, seven Fastnet races, the olympics, and six transatlantic races

Also by Steve Colgate:

Fast Track to Sailing978-0-07-161519-8 • 0-07-161519-9 • Paperback • $19.95TR

Fast Track to Cruising 978-0-07-140672-7 • 0-07-140672-7 • Paperback • $22.95TR

A p r i lSailingPaperback • 8H × 11 • 128 ppISBN-13: 978-0-07-179346-9ISBN-10/MHID: 0-07-179346-1$22.00TR ($23.95 CAD) More than 75 color photos and illustrations

z Summer 2012 z McGraw-Hi l l z Consumer42

f o U R t h e d i t i o n

livinG AboArd your rvGordon Groene (DeLand, FL), Janet Groene

“A perfect guide.” —Anchorage Daily News

• The first edition has been the bible for those who want to pick up and hit the road, covering all the essential topics from choice of rv to electronic communication and costs and banking issues

• updated photos showing new models and trends

• includes new topics on homeschooling and community building especially aimed at the younger rv families

• There are more than 30 million rv enthusiasts, including renters, in the u.s.

Related McGraw-Hill Titles:

Groene: Cooking Aboard Your RV978-0-07-143239-9 • 0-07-143239-6 • Paperback • $15.95TR

Moeller: RV Electrical Systems978-0-07-042778-5 • 0-07-042778-X • Paperback • $22.95TR

J u n eSports & Recreation/CampingPaperback • 6 × 9 • 224 ppISBN-13: 978-0-07-178473-3ISBN-10/MHID: 0-07-178473-X$19.00TR ($20.95 CAD)

Previous ISBNs: 2002 • 978-0-071-37724-9 • 0-07-137724-755 illustrations and photos

s e C o n d e d i T i o n

QuiCK And eAsy boAT mAinTenAnCe1,001 Time-saving TipsSandy Lindsey (Hollywood, FL)

Fast, simple, environmentally friendly, and cost-effective tips for tackling ongoing maintenance on a boat, both above and below deck

• new sections providing green and water-friendly cleaning solutions, methods for about dealing with ethanol in fuel, maintenance strategies for the new batteries, and an all-new chapter on maintenance aspects of sailboats, including rigging and sail care

• Appeals to all boaters, power and sail, whether they’ve owned a boat for a day or a decade

• There are more than 15 million boaters in the u.s. alone

A u g u s tSports & Recreation/BoatingPaperback • 7K × 9G • 160 ppISBN-13: 978-0-07-178997-4ISBN-10/MHID: 0-07-178997-9$18.00TR ($19.95 CAD)

Previous ISBNs: 1999 • 978-0-07-134325-1 • 0-07-134325-375 photos and illustrations

Consumer z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 43

The boAT GAlley CooKbooK800 everyday recipes and essential Tips for Cooking AboardCarolyn Shearlock (Neoga, IL), Jan Irons

This author team—the Julia Child and Simone Beck of the nautical world—teaches readers how to set up, provision, and cook in their galley so no one ever goes hungry

• 800 recipes from scratch, all to be made by hand, without electric mixers

• includes a stroll through a mercado—a south American market—so you will know what to expect when provisioning in foreign countries

• recipes tested and improved by two galley cooking masters, both of whom blog and publish regularly

• includes a chapter of substitutions for making do when your galley is running low on key ingredients

• Written in a casual, friendly tone with easily understood instructions

• uses unique, resourceful techniques not found elsewhere, including Thermos™ cooking!

J u n eSports & Recreation/BoatingPaperback • 7K × 9J • 352 ppISBN-13: 978-0-07-178236-4ISBN-10/MHID: 0-07-178236-2$36.00TR ($39.95 CAD)

What cruising boat owners need to know to set-up a galley on their boat and eat well while on the water

McGraw-Hill TRADE

Spring 2012 HIGHLIGHTS

Executive Toughness Available Dr. Jason Selk (007-178678-3) 208 pages

Provides readers with a daily step-by-step routine to fortify their mental toughness at work and attain their goals. Director of mental training for the St. Louis Cardinals and a top-tier executive coach, Dr. Jason Selk knows everything there is to know about developing the mental toughness required for achieving any goal you set for yourself. In fact, the techniques he outlines in this book are the same ones he used to help the Cardinals defeat the heavily favored Detroit Tigers in the 2006 World Series.

Hiring for Attitude Available Mark Murphy (007-178585-X) 256 pages

Top leadership strategist and bestselling author Mark Murphy gives a simple answer to the chronic problem of low performance and high turnover – hire people with the right attitude. Studies show that attitude is the # 1 indicator of successful employees; this book shows how to hire people with the right attitude. Whether you’re hiring new employees, choosing existing employees for a new team, or upgrading your current talent

pool, you need people with the right attitude!

The Customer Experience Edge Available Reza Soudagar, D. Volker Hildebrand (007-178697-X) 320 pages

Global technology powerhouse SAP presents their breakthrough approach for cost-effective, sustainable and superior customer experience with CRM. Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators from SAP bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs

that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooks—foundational and disruptive technologies. These are the authors’ main fields of expertise, and these are what make the customer experience profitable.

What Great Salespeople Do Jan. 2012 (available)Michael T. Bosworth (007-176971-4) 288 pages From the creator of the bestselling Solution Selling and CustomerCentric Selling comes the next step in the evolution of frontline sales techniques: how to build connections and close deals with the power of storytelling. The Sales Story method is built on the latest findings in brain-science research.

Winning Under Inflation September 2012 Ram Charan (007-178407-1) 160 pages The bestselling author and global business icon predicts the next business typhoon—and provides the tools leaders need to survive it. One of the world’s top CEO advisors, Ram Charan has displayed time and time again an uncanny ability to foresee and solve the most difficult large-scale business problems. In this book, Charan predicts unprecedented levels of global inflation and helps senior executives prepare now—so they can survive the future. Charan’s books have sold more than 2 million copies.

Rights licensed: Chinese Complex (McGraw-Hill); Portuguese-world (Artmed Editora);

The Power of Positive Selling Jan. 2012 (available)Stephan Schiffman (007-178870-0) 224 pages 50 invaluable tips for building relationships and developing an attitude guaranteed to increase sales success. Legendary sales trainer and bestselling author Stephan Schiffman gives salespeople the framework, advice, and specific tips they need to build confidence and maintain a positive mindset throughout the sales process.

Make the Sale Happen Before Lunch Jan. 2012 (available)Stephen Schiffman (007-178868-9) 176 pages Schiffman presents the most valuable lessons he has learned during his decades in the field, such as Don’t Take “Yes” for an Answer; Discover the Joy of Rejection; and Don’t Confuse an Obstacle with a Tragedy. The author has written more than 50 bestselling books, with combined sales in the millions. The Psychology of Wealth Jan. 2012 (available)Charles Richards (007-178929-4) 256 pages A clinical psychologist’s groundbreaking insight into building “financial self-esteem” to curb destructive financial behavior and make smart choices. Helps any investor better understand his or her relationship with wealth and debt, then apply this newfound insight to develop personal responsibility and combat feelings of desperation to achieve financial goals. Richards combines his expertise as a clinical psychologist and psychotherapist with those of experts in the fields of economics and finance Rights licensed: Korean (Samho Media); Relentless Innovation Jan. 2012 (available)Jeffrey Phillips (007-178860-5) 224 pages The surprising truth of why innovation strategies usually fail—and how executives can leverage the power of middle management for breakout success. An executive’s guide to creating a new operating model that drives growth by converting innovation barriers into innovation accelerators.

The Well-Balanced Leader Jan. 2012 (available)Ron Roberts (007-177244-8) 240 pages The hottest new experiential learning strategies for leveraging leadership strengths for new levels of success. Use interactive learning to develop strengths in 9 key leadership areas.

Fearless Referrals Jan. 2012 (available)Matt Anderson (007-178287-7) 224 pages The consultant’s guide to boosting business and profits, and expanding by leveraging the most underutilized resource: happy customers. Reveals the right language and proven techniques for conquering the common fear of seeking referrals from existing customers. Provides hands-on tools and strategic approaches readers can rely upon as they enter this new territory. This is a new guide on a perennially popular topic.

Conversations for Creating Star Performers Jan. 2012 (available)Shawn Kent Hayashi 256 pages Turning every employee into a top achiever by using the right words—at the right time. Gives managers a comprehensive toolkit for directing conversations in a way that leaves employees with a strong sense of concrete goals and the confidence to achieve them. Serves as both a quick-reference guide for specific conversations and as resource for developing employees throughout the year.

Mastering the Trade, 2/e April 2012 John F. Carter (007-177514-5) 480 pages Veteran trader John F. Carter’s essential guide to launching a successful career in trading—updated for today’s turbulent markets. Helps intermediate and professional traders position themselves to exit an investment at the right time to minimize losses or stay in for a long, profitable ride on a continuous basis. Covers chart setups, trading methodologies, money management principles, the psychology of trading, and risk-management techniques

Good Products, Bad Products Jan. 2012 (available)James L. Adams (007-178240-0) 256 pages This book is based on a popular Stanford course of the same name that Adams began more than 20 years ago. In Good Products, Bad Products, James L. Adams, a top figure in the field of business innovation, argues that competing on cost in today’s global market is a failing strategy. The only way to take back the competitive advantage, he argues, is to compete on quality. Anyone involved in the design, development, and manufacturing of products will find valuable insight on how to improve

quality in order to increase profitability and better compete. Endorsed by Jim Collins, bestselling author of Good to Great. Rights licensed: Korean (Pica);

Conversation Transformation March 2012 Ben Benjamin (007-176996-X) 256 pages Grounded in the latest scientific discoveries—a best-practices guide to ensuring every business conversation generates positive results. Helps the business professional of any level sharpen awareness of poor conversation habits and develop a practice regimen to improve his or her skills.

Uprising March 2012 Scott Goodson (007-178282-6) 256 pages A revolutionary marketing strategy for engaging customers on their passion points to expand business, build loyalty, and increase market share. In Uprising, brand strategist Scott Goodson makes a persuasive argument for a shift away from “push advertising” toward “movement marketing,” a revolutionary concept that links a company’s brand and values to individuals’ passions.

Leading the High Energy Culture March 2012 David Casullo (007-178126-9) 256 pages Powerful, proven management strategies for transforming any company into the Apple or Zappos of its industry. Teaches managers and executives how to discover latent energy in their workforce and use it to improve communication and teamwork dramatically.

Target Opportunity Selling March 2012 Nicholas A.C. Read (007-177307-X) 288 pages Distilled from best practices of the world’s top sales organizations—a proven method for seizing opportunities in every stage of a sale.

Business Model Renewal March 2012 Linda Gorchels (007-178403-9) 256 pages A comprehensive approach that aids corporate leaders in reinventing their business models for a sustainable competitive advantage. Helps anyone running a business unit or midsized company align strategy, leadership, change management, and organizational culture—factors typically overlooked when developing business models.

Customers First April 2012 B.J. Bueno (007-178787-9) 224 pages Gives marketing professionals the information and tools for learning where their best customers are, what they want, how they think, and how to turn them into evangelists for the company’s message.

Learn Your Way to Success January 2012 Daniel Tobin (007-178225-7) 240 pages Gives employees at any level the tools for spotting common but otherwise overlooked learning opportunities and using them to become a vital, valuable element of organizational success.

The Mobile Marketing Revolution April 2012 Jed Alpert (007-178818-2) 256 pages Leading-edge marketing tactics for sustaining an ongoing conversation with each customer using the best tool for the job—the customer’s mobile device.

Boundless Potential April 2012 Mark S. Walton (007-178785-2) 224 pages Empowers midlife professionals with the knowledge, inspiration, and tools to kick-start a new career by identifying and tapping into their hidden potential. Presents neuroscientific evidence that a person’s brain develops extraordinary new powers in the second half of life—providing hope grounded in science to millions of Baby Boomers. Walton is a Peabody award-winning journalist, former CNN senior correspondent and anchorman, and lecturer at the Kenan-Flagler Graduate Business School at the University of North Carolina Chapel Hill.

The Shopper Economy April 2012 Liz Crawford (007-178717-8) 288 pages The innovative customer reward system that marketers can use to spur across-the-board business success—behavioral currency. Replacing traditional rewards systems, in which customers earn points through purchases, a “behavioral currency” program rewards people for everyday behavior, like entering a store, scanning a product, or messaging friends.

Backstage Wall Street April 2012 Joshua Brown (007-178232-X) 256 pages A Wall Street insider helps investors make better decisions by showing how Wall Street really works behind the scenes. Sure to be a revelation to even the savviest financial professional, Backstage Wall Street is a brutally honest, accurate look at the investment business. A “reformed” Wall Street insider, Joshua Brown explains why investors should run from sell-side analysts and brokers; how to see through the marketing of online brokerage firms; how mutual fund firms use Madison-Avenue-style

marketing tactics; and what “differential compensation” means to those in the know—and many more sophisticated ways Wall Street is duping the public.

The Virtual Executive May 2012 D.A. Benton (007-178715-1) 256 pages The newest digital tools and tactics for business leaders driven to maintain their relevance and increase their influence. Social media and virtual communication tools are rapidly becoming the preferred means of business communication—both externally and internally; professionals seeking to expand their outreach must master their use tactically and strategically. Shows professionals how to present themselves most effectively and authoritatively via Facebook, videoconferencing, instant messaging, texting, webinars, Twitter, and other popular platforms. Benton has been cited as a leadership expert in The

New York Times, Harvard Business Review, New Yorker, Businessweek.com, and Forbes.com.

Raising Resilient Children with Autism Spectrum Disorders January 2012 Robert Brooks, Ph.D., Sam Goldstein, Ph.D. (007-138522-3) 304 pages From the authors of the bestselling Raising Resilient Children comes a powerful, prescriptive, and hopeful long-term strategy for success. Empowers parents to help their child facing adversity develop strength, hope, and optimism. The first positive psychology book focused on building the child’s strengths and assets for the long-term.

RECENTLY ANNOUNCED/RECENTLY PUBLISHED TITLES

What Would Drucker Do Now? (007-176824-6) August 2011 Rick Wartzman 256 pages Rick Wartzman, executive director of the Drucker Institute is acknowledged as one of the world’s leading authorities on Drucker principles today. At the institute he’s charged with keeping the Drucker flame alive, and he is currently the author of the extremely popular Bloomberg BusinessWeek column, “The Drucker Difference.” In the tradition of the highly successful book Chindia, What Would Drucker Do takes the very best insights from his columns and builds them into a compelling narrative that takes a business or current event and analyzes it through the lens of Drucker’s philosophy providing today’s managers with a view of the landscape from a thoroughly “Drucker-ian” point of view.

Rights licensed: English reprint-India (McGraw-Hill); Japanese (Achievement);

Portuguese-Brazil (Grupo Leya);

What Got You Here Won’t Get You There in Sales!: August 2011 How Successful People Take it to the Next Level 192 pages Marshall Goldsmith Building on his blockbuster bestseller, What Got You Here Won’t Get You There Marshall Goldsmith teams up with top trainers Don Brown and Bill Hawkins to reveal the 16 behaviors holding sales professionals back and how they can change those behaviors to achieve success. Rights licensed: Chinese Complex (MH Taiwan); Japanese (Nikkei);

What Works on Wall Street, 4/e Sept. 2011 James P. O’Shaughnessy (007-162576-3) 464 pages One of the bestselling investment books of all time, completely rewritten to provide the newest, most innovative strategies for the market as a whole, as well individual sectors Rights licensed: English reprint- India (McGraw-Hill);

The Zappos Experience (007-174958-6) Sept. 2011 Joseph Michelli 256 pages Building on the phenomenal bestselling success of The Starbucks Experience and The New Gold Standard, this new book by Joseph Michelli reveals the secret sauce driving the success of retailer and customer service legend Zappos. Rights licensed: Chinese Complex (MH Taiwan); English reprint-India (McGraw-Hill); Japanese (Nikkei BP); Korean (Appbooks); Portuguese- world (Artmed Editora);

The Zigzag Principle (007-177458-0) Sept. 2011 Rick Christiansen 256 pages Technology executive-turned-successful-entrepreneur Rich Christiansen presents his proven method for reaching and achieving your business goals by "zig zagging"--incorporating flexibility, bootstrapping, and the creation of multiple business opportunities that will result in businesses that are even more successful than anything originally imagined. Life and business are complex and often messy, and it is unrealistic to think you can always charge directly at a goal without injury to yourself or others. Adjustments and course corrections are required. The more rewarding and effective way of achieving long-term goals is to zigzag toward them.

Rights licensed: English reprint-India (McGraw-Hill); Portuguese-Brazil (Leya);

The Power of LEO: The Revolutionary Process for Achieving Sept. 2011 Extraordinary Results (007-176799-1) by S. Chowdhury 256 pages Globally renowned quality guru and bestselling author Subir Chowdhury introduces LEO (Listen, Enrich, Optimize) the next generation quality system based on his book The Ice Cream Maker Rights licensed: English reprint-India (McGraw-Hill); Portuguese-Brazil (DVS Editora);

Million Dollar Referrals: How To Expand, Enlarge and Exploit Sept. 2011 Existing Business (007-176927-7) by Alan Weiss 288 pages From the bestselling author of Million Dollar Consulting, Million Dollar Speaking, and Million Dollar Coaching Alan Weiss, comes yet another master primer—this one for his same core audience of consultants and independent contractors—on how to grow your practice by mining the untapped resources of already existing business.

Discover Your CEO Brand: Secrets to Embracing and Sept. 2011 Maximizing Your Unique Value as a Leader (007-176286-8) 256 pages Bates CEO Coach and former award-winning TV news anchor Suzanne Bates is back with her third leadership title—this time showing leaders how to develop their unique CEO Brand. Features first-hand interviews with CEO clients that were popular features in her previous books. Rights licensed: Chinese Complex (MH Taiwan);

Clients, Clients, and More Clients!: Create an Endless Stream of Oct. 2011 New Business with the Power of Psychology (007-177075-5) 256 pages Kase With The Confident Leader and New York Times’ bestseller The Confident Speaker, Larina Kase has taught countless business readers how the newest thinking in the field of psychology can be applied for business success. Now, in Clients, Clients and More Clients she turns her attention to the critical topic of converting relationships into actual business, revealing tips and strategies for using social psychology, behavioral thinking, neuroscience, and more to grow a business.

Kiss, Bow, or Shake Hands: Sales and Marketing: Oct. 2011 The Definitive Guide to Global Cultural Etiquette (007-171404-9) 288 pages Morrison The quintessential guide for any business traveler for marketing or closing a deal internationally, from the author of Kiss, Bow, or Shake Hands, the bestselling guide to global business practices. Rights licensed: Chinese Complex Character Mandarin (Delphi Publishing); English reprint-India (McGraw-Hill);

The Power of FourSquare: The 7 Innovative Secrets to Get Sept. 2011 Customers to Check in Wherever They Are (007-177317-7) 256 pages Carmine Gallo Communications expert and bestselling author Carmine Gallo (The Presentation Secrets of Steve Jobs; The Innovation Secrets of Steve Jobs) offers the first book to focus exclusively on the pioneering techniques of Foursquare. Rights licensed: Chinese Complex (MH Taiwan); Chinese Simplified (MH Singapore); English reprint-India (McGraw-Hill); Indonesian (Erlangga); Japanese (Nikkei BP);

Contextual Pricing: The Death of List Price and the New Market Oct. 2011 Reality (007-177246-6) by Docters 256 pages Death to list price! The future of pricing consumer products is all about context, not value, and this is the book to teach marketers and pricing professionals how to implement it. From the author of Winning the Profit Game.

360 Degree Influence: Get Everyone to Follow Your Lead Nov. 2011 On Your Way to the Top (007-177355-X) by Monarth 288 pages The most powerful leaders at any level are the ones who can get anyone to follow their lead—whether it’s their own boss, their direct reports, their peers, or even external partners. It’s what Harrison Monarth calls 360 Influence. In his new book, he turns his attention to the most important tool in a professional’s skills arsenal: the ability to influence up, down, and across organizations. Having the ability to influence in every direction is more than a skill—it is a lifestyle and a mindset based on a foundation of critical principles that every modern professional needs to master in order to reach the ‘top’ in their field

Rights licensed: Portuguese-Brazil (DVS Editora);

The No-Cry Picky Eater Solution October 2011 Elizabeth Pantley (007-174436-3) 208 pages

Parenting expert and bestselling author Elizabeth Pantley will help you feed your child healthy foods without the fights and tears. In The No-Cry Picky Eater Solution, Elizabeth draws ideas from her readers around the world for getting children to eat nutritious food. She then has hundreds of parents test the ideas, so you can trust that one of these solutions that fits your situation best will work for you, too. The book also features recipe contributions from Missy Chase Lapine (The Sneaky Chef), Christina Schmidt (The Baby Bistro), Kim Lutz (The Everything Organic Cookbook), and several others. With Elizabeth's advice, you can help your fussy eater have nutritious meals and bring peace back to the dining table.

Rights licensed: German (Medizinverlage); Spanish-world (Medici);

Elizabeth Pantley’s bestselling series of No-Cry books have been translated into 47 foreign-language editions.

The No-Cry Separation Anxiety Solution April 2010 Elizabeth Pantley (007-159690-9) 175 pages Through the magic-bracelet method and other parent-tested tips, Elizabeth Pantley applies her successful No-Cry formula to ease separation anxiety, offering parents ways to ease good-byes due to school, daycare, parents going to work, or parents just wanting a night out. Nearly 500,000 No-Cry Books Sold! Includes free magic bracelet. Rights licensed: German (Medizinverlage); Portuguese-world (M.Books); Spanish-world (Ediciones Medici)

Elizabeth Pantley’s bestselling series of No-Cry books have been translated into 47 foreign-language editions.

Managing Product Management: Empowering Your Nov. 2011 Organization To Produce Competitive Products 256 pages and Brands (007-176997-8), Haines With a call to bring product management back to the forefront of a company’s strategy and organizational development & design, the author of the successful Product Manager’s Desk Reference illustrates how to organize the product management function of your company to create, build and produce innovative and game changing products and services.

Building a Magnetic Culture: How to Attract and Retain Top Nov. 2011 Talent and Create a New Engaged Workforce 256 pages (007-177399-1), Sheridan This book will help readers understand what engages and motivates employees and how to create an environment in which these employees can thrive. Drawing on years of research and real world examples from his consulting experience, Sheridan will help readers transform their company by showing how to create and sustain a magnetic culture. Providing benchmarking and best practices as well as interviews with executives and HR professionals at some of the world’s most engaged companies, Sheridan provides a easy to

follow plan that will transform your workplace. Rights licensed: Portuguese-Brazil (DVS Editora);

The Social Innovation Imperative: Create Winning Products Nov. 2011 and Services that Solve Society’s Most Pressing Challenges 256 pages (007-175499-7), Bates Time-tested, award winning 6-step process from Strategyn that shows corporations and non-profits how to develop breakthrough products and services in the social sector.

McGraw-Hill TRADE RECENTLY ANNOUNCED / RECENTLY PUBLISHED TITLES

The Innovation Secrets of Steve Jobs Oct. 2010 Carmine Gallo (007-174875-X) 256 pages In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. Rights licensed: Chinese Complex (McGraw-Hill), Chinese Simplified (MH), Czech

(Computer Press); Croatian (Skolska Knjiga); Danish (Forlaget Libris); Dutch (Business Contact); English reprint-India (MH), Estonian (Aripaev); French (Pearson); German (Finanzbuch); Indonesian (Erlangga); Italian (Sperling & Kupfer); Japanese (Nikkei BP), Korean (MH), Polish (ZNAK); Portuguese-Brazil (Leya), Russian (Mann, Ivanov & Ferber); Romanian (Curtea Veche); Slovenian (TZS); Spanish-Latin America (Grupo Editorial Norma); Thai (MH);

Publishers of The Presentation Secrets of Steve Jobs: Bulgarian (ROI Communications), Chinese Complex (McGraw-Hill), Chinese Simplified (MH), Danish (Forlaget Libris); English reprint–India (MH), French (Telemaque), German (Ariston Verlag), Hungarian (HVG Publishing House), Indonesian (Erlangga), Italian (Sperling & Kupfer), Japanese (Nikkei BP), Korean (Random House Korea), Polish (ZNAK), Portuguese-Brazil (Leya), Russian (Mann, Ivanov & Ferber), Slovenian (TZS); Spanish-world (MH), Thai (MH); Vietnamese (MH);

Likeable Social Media June 2011 Dave Kerpen (007-176234-5) 256 pages You DO have to be liked by everyone! 18 strategies including case studies for creating an authentic “brand personality” through Facebook and other social media platforms. Rights licensed: Chinese Complex character (McGraw-Hill); Chinese Simplified (MH); Korean (Dong-a Ilbo); Polish (Helion); Portuguese-Brazil (Editora Fundamento); Spanish-Spain (Grupo Anaya);

The House that Bogle Built May 2011 Lewis Braham (007-174906-3) 304 pages The definitive account of John Bogle, Vanguard, and the rise of the mutual fund industry. Includes never-before published research and interviews with Bogle himself. Rights licensed: Chinese Complex (McGraw-Hill); Chinese Simplified (McGraw-Hill); English reprint-India (MH);

The Old Rules of Marketing are Dead April 2011 Timothy Pearson (007-176255-8) 256 pages Offers the six rules for reinventing brands, including defining the product’s essence, creating metrics to insure accountability, developing a core message, and disseminating the brand. The author was previously vice chairman of marketing at KPMG. Rights licensed: English reprint-India (McGraw-Hill); Korean (Cake Co., Ltd.);

Reputation Rules May 2011 Daniel Diermeier (007-176374-0) 256 pages A Kellogg School of Management professor sets the benchmark for using reputation as a vital part of corporate strategy. The concepts and methods can be applied in all industries, including biotechnology, energy, financial services, manufacturing, healthcare, and media management. Rights licensed: Chinese Complex (McGraw-Hill); English reprint-India (MH); Japanese (Hankyu);

Market Mind Games January 2012 Denise Shull (007-175622-1) 256 pages A neuroscience and trading expert explains how to seize the competitive edge using ‘psychological capital’. Shows how managing one’s ‘psychological capital’ is just as important as managing one’s ‘monetary capital’, and teaches investors how to leverage their own psychological capital. Rights licensed: Chinese Complex (McGraw-Hill); Korean (BuenLibro);

The Social Media Sales Revolution August 2011 Landy Chase, Kevin Knebl (007-176850-5) 256 pages One of the first social media books specifically for salespeople to help them use social media to close sales. Contains proven techniques for drawing in customers, building relationships, and closing sales on Facebook, Twitter, LinkedIn, and other social media sites.

Rights licensed: Italian (FrancoAngeli);

The Trading Book August 2011 Anne-Marie Baiynd (007-176649-9) 272 pages A former statistician in the field of brain research, self-made trader Anne-Marie Baiynd explains how to achieve consistently successful trades, regardless of market volatility. One of the first books to combine the psychology of trading with the technical aspect of trading, to learn to achieve optimal results.

Social Media Analytics August 2011 Marshall Sponder (007-176829-7) 320 pages Marketing professionals learn how to obtain hard data revealing the results of their marketing efforts on T witter, Facebook, LinkedIn, and ot her platforms. The book provides tools to measure data and apply it effectively to business strategy.

Rights licensed: English reprint-India (McGraw-Hill);

Value-Based Pricing August 2011 Harry Macdivitt, Mike Wilkinson (007-176168-3) 288 pages The only book to present a total strategy for defining and implementing the value-based price in the B2B setting. The book discusses how to set a price on a product based on the value to the customer, not on the actual cost.

From Idea to Success August 2011 Gregg Fairbrothers (007-176079-2) 288 pages A Dartmouth Tuch School of Business professor’s comprehensive plan for entrepreneurial success. Walks entrepreneurs through the entire process of launching a new company, product, or service – from business plan to business success. Readers learn how to refine their ideas, test them in the marketplace, further hone their ideas, and secure capital from investors.

Investing and the Irrational Mind (007-175337-0) April 2011 Robert Koppel 304 pages The acclaimed expert on behavioral finance, Robert Koppel, shows traders and investors how to overcome debilitating emotions, irrational biases, and investment fallacies. Koppel offers interviews with top traders, behavioral economists, risk managers and neuroscientists, as well as his 30 years’ experience as a broker and trader, to help readers build a quantitative architecture of risk management. Lively, provocative, and uncommonly well-written, an absolute blast to read! Rights licensed: English reprint-India (McGraw-Hill); Korean (McGraw-Hill); Polish

(Cedewu);

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