Steven Oerding’s

Reporting period: July 1, 2007 - June 30th 2008GoalsThe goals that were discussed during the last review period are listed below in blue, then addressed directly below the goal in black. 1. Training and staying on top of new techniques and technology is essential to our mission. I will work on identifying opportunities for art and photography personnel which will help develop their skill set, with a direct benefit to our unit.

This goal was accomplished this year by identifying opportunities available to employees that were closer to home and did not involve travel, due to a mid-year training budget take-away by the director. Employees were able to attend training in Sacramento and San Francisco as an alternative to the more expensive, but useful out of area conferences. The positive impact was a substancial budget savings, however the negative impact was that it manifested into a misssed opportunity to learn from the top experts and network with piers accross the country that you would only be able to spend time with at these high profile events.

2. Work with individuals in art and photography to fulfill the unit goals that have been established. By working closely with Sam Woo in photography and Steve Dana in graphics, on strategies related to streamlining the intake process, cutting down on the proofing process by making it more immediate and interactive with the client, and other strategies, we were able to produce a very successful outcome that exceeded the unit goals that were established for our unit for this fiscal year.

3. I would like to continue networking and outreach, through education, con-versation and demonstration with faculty, staff, and public speaking engage-ments.

This goal continues to be met through appearances at various events and gath-erings on campus and throughout the community such as particiption in SITT, PowerPoint Workshop prep and Talk for Andy Jones, the SITT Poster session with TRC for Leslie Madsen-Brookes, the SITT, ATS Services at a Glance, After Hours Dinner/International House, the Story Board Presentation at UCD for Andy Jones course, a Career Day Talk at Holmes Junior High etc. You can view the entire list of achievements on the page further on in this document listed under “additional duties”.

SUMMARY OF ACCOMPLISHMENTS

Japanese Beetle cover design for PAS Journal, Professor Walter Leal.

Cloning in the Future, Professor Michael O’Mahony, Food Sensory Science.

Fiscal year overview and list of completed projects

In 2007-08, the Graphics/Multi-Media and Photography areas at Academic Technology Services had a record year in recharge. We continued to partner with Andy Jones, the TRC, Tor Cross, and our Director, Liz Gibson on special projects and outreach opportunities. Our collaboration with the UC Davis Health System Public Affairs, The Department of Education, Chemical Engineering, Veterinary Medicine, The Law School, and many other units and departments across campus have produced a volume of highly visible projects. My supervisory duties continue to demand additional involvement in project managing, and collaborating with individuals in various areas of ATS, mentoring employees, and overseeing a large cross section of assignments. An increased emphasis on marketing Academic Technology Services over the past few years, and building long-term relationships within the University community has realized record recharges this fiscal year, and has had the added benefit of channeling additional projects into other

Better Health Through Nutrition Education 4’ x 8’ poster, Professor Charles Hess, Nutrition.

Academic Technology Service areas as we educate our clients on other services and possibilities available to them. I have chosen 3 projects this year to focus on for this summary . It might also be of value to review the list of projects from the employees I supervise to gain an understanding of the volume of projects I have been directly or indirectly involved with over the last reporting period. For a complete list of my individual projects for this fiscal year, please refer to the entire listing which can be located further back in this document.

1. 50+ Animal Procedures Book Illustrations - Dr. Steven Crow, Veterinary Medicine

Dr. Steven Crow, working with Dr. Donald Klingborn of Veterinary Medical Education, contacted us about creating illustrations that would clearly show procedures for animals in a laboratory and medical setting and how to properly handle, test, and care for them, for use in a book he was producing with an outside publisher for education. After reviewing the project with Dr. Crow, and establishing that he and his colleagues would be providing original photography of various animals and images that would be used as references for the needed illustrations, a great opportunity to use a new technique to carry out this project completely inside the computer with the Cintique (Wacom) monitor/tablet and accompanying pen tool became feasible. This would allow us to harness the power of Photoshop, using the photographs as the base art to create the illustrations from. By using this process, over 60 illustrations were created at an average of about two hours each. This illustration project would normally take any where from 4-8 hours per illustration if done traditionally, which would have required a rough sketch from all the provided materials, a pen and ink illustration from that sketch, then a scan of that pen and ink into the computer to create the base art that would then be shaded in Photoshop with the various tools in that program. Because of the ability to start drawing directly inside the computer instead of using pencil on paper, and the ability to set brush opacity, thickness, styles, etc. made the process much more streamlined, with an end result that the client and the publisher were very excited about. I was asked to do several addi-tional illustrations after the client and the publisher reviewed the images that had been completed. I would offer this as a validation that their expectations were met on this project. I was also pleased with the finished illustrations, and was able to get quite comfortable with the new process of being creative with this new tool along the way due to the large volume of illustrations I was asked to draw. It was initially quite challenging to draw with this program, as it felt quite awkward and unnatural in the beginning. I feel that accomplishing a positive outcome as well as the opportunity to learn a new technique for illustrating client projects was an accomplishment that I am proud of.

Dr. Liz Applegate had decided to teach an additional section on Food Safety for student extra credit in her Nutrition 10 class with the help of her teaching assistant, and had a need for the class to be able to visualize how quickly bacteria cells, like e-coli, can grow on food if it is not handled or stored properly, which can make you extremely sick. She requested an anima-tion that would show a single bacteria growing into over 2 million bacteria over a 7 hour period, but would need it to take place in real time in about 30 seconds to keep the students engaged. She thought that it would be timely to show the bacteria growing on spinach, as an outbreak had occurred recently, and was all over the news for several weeks and would be something the stu-dents could identify with. I was able to search our stock archives to come up with an enlarged photograph of some bacteria, isolated several cells out of the photograph and proceeded to create cartoon faces on several different bacteria cells to make a family of evil bacteria, pictured to the right. These images were placed in Adobe After Effects, along with a spinach background and other im-ages to simulate the multiplication of the cells in a funny way, then animated in a QuickTime format for insertion into PowerPoint. The final number of

2. Bacteria Animations/Illustrations, Nutrition-Dr. Liz Applegate

Eye Illustration showing various components of the lens, Daniel Stuart

Rat in a sock for easy handling created entirely with Cintique digital Tablet electronically

Dog eye procedure Cat pilling procedure

Dog Mujugukar catheter Cat esophagostomy feeding tube

Clip from Quicktime movie for explaining bacteria growth over a 7 hour period

Bacteria characters fromQuicktime movie clips

Dr. Carolyn Stull, of Veterinary Medicine had a need to produce a poster that listed guidelines for farmers who were involved in transporting and identifying downer cows that were unable to stand or walk unassisted. It had guidelines for determining if a cow should or should not be sent to market. After several news articles exposing animal abuse, sick cows ending up in the human food chain, and many recalls of beef because of this, it became a hot button issue that needed to be addressed in a way that would be accepted voluntarily for posting, and not taken as preachy or in bad taste by farmers who were facing these issues with their dairy cattle on a daily basis. It needed to be posted at farms and other facilities where it could be seen, be easy to read, with easily understood guidelines, as well as be visually appealing to the people who would post it and those who would see it, so they would take the time to read the information without offense and share it with others. It needed to be no larger than 11x17, have some bright colors to help attract attention so it could be easily seen, and laminated so it would stand up to various weather conditions and other outdoor hazards. The image shown here to the right of this description was the final version used for this purpose. The client had high hopes of its acceptance, but was not sure if it would work. To test the waters, 350 were laminated and made available to the community. The poster proved so successful, that they have already made an additional 600 more available, with calls for the poster from all over the state, it has even been incorporated into another program as well. It has proven to be so successful, that the client has asked for another similar poster to be created for guidelines on caring for the sick cows, and ways to help them get healthy for the market. It is very gratifying to be part of this project and know that my work has helped to make a positive impact on a very serious health issue, which is why this project has been included as one of the top three projects.

3. Cull Cow Poster-Veterinary Medicine-Dr.Carolyn Stull

bacteria appeared on the screen after 30 seconds of multiplying the cells several hundred times filling the screen. I ended up creating two different versions for this Food Safety lecture. The second version was a zoom in animation on a spinach bunch, all the way down to the bacteria level where several bacteria blinked at the audience as they floated around. Dr. Applegate was very thrilled with the outcome and told me that

the students loved it, and that the visuals were very effec-tive in helping them remember the final number of reproduced cells that occurred during a seven hour period which was a test question. The num-ber of real bacteria that could be reproduced was 2,097,152.

Clip from Quicktime movie called “Whats’ In Your Spinach”, on bacteria growth, Dr. Liz Applegate

Cull Cow Poster and Transport Check List, Dr. Carolyn Stull for Veterinary Medicine

IET FALL 2007 All-Staff Meeting

October 4th, 2-4 pm in the ARC ballroomIce cream, fruit, and refreshments will be provided.

Join us for a social networking event, a technology demonstration, and a presentation on IET working together.

Transportation will be provided from PSL to the ARC at 1:45 PM and from the ARC back to PSL at 4:15 PM.

Campus and Surge II stafftransportation will be provided by Liz Gibson. We need volunteers to see just how many people can sit in the back of her truck at one time.

Dont miss this oppurtunity to catch up with your IET colleagues and enjoy free food.IET Staff Meeting flyer for Ice Cream Sundaes and classroom clickers

Illustrated Image from movie by director, Robert Knop on infection for UCDMC

UC Idol logo for Tor Cross Interviews at UC21st Conference

UC21st Conference logo for advetising, web site, screen im-age at conference

Large presentation poster”Strategies to Educate and Support Health Care Providers” for Shirley Thomas, Bariatric Coordinato of Vasculsar GI Surgery at the UC Davis Medical Center

One Nurse, One Patient Conference Poster, Jamie Santos7-Mouse Cancer Figures, Dr. Ya Ya Tang-FeldmanEthnobiology Report Illustrations, Professor Kat AndersonPandemic Influenza 8-Modules, Dr. Kathleen Ayers2- 3’ x 6’ Conference Posters, Denise ChristensenPowerpoint Presentation, Judy Cook, Law SchoolFotonuvella, Center for Ag Health and Safety, Elizabeth Noceti DiDioSensory Illustrations, ETRA, Dr. Michael O’MahonyMediaworks Badge Design, Liz Gibson, Jennifer Winning24-Hour Library Illustration, IT Times Bill BuchanonLarge Display for conference, Plastic SurgeryPowerpoint Production for Law School, Dean Rock, Charlene LoganSpecial Project, IET Brochure, Liz GibsonDr. Jane Sykes Project, Zooinotic InfectionMeeting Poster for IET, Tom JurichConference Poster 4’ x 8’, Claire Pomeroy, Ya Ya Tang-FeldmanHuman Sexuality Project, Maria TucoriElectrolyte Project, Dr. Liz ApplegateWebinar Web Page, Julia Ann EasleyEyeball 2D schematic illustration, Dan StuartIllustrations for Book of Chocolate, Lou GrivettiJapanese Beetle Photoshop cover art, Walter Leal12th Century Letters, clean-up (6) Lou GrivettiPharmacy Logo re-creation, Bob Knop7-Maps of different countries, Lou GrivettiConsulting, Dr. Donal WalshPublication Figures, Ya Ya Tang-FeldmanName tags, Internal, Mediaworks, Dianna and Liz Gibson4’ x 8’ Lift Team Nurses Poster, Shirley Thomas2 Stop Watch Animations, Bob KnopMultiple Illustrations for Infectious Disease Project, Bob KnopPast, Present, Future logo creation, Tor CrossNutrition Poster for Washington DC., Charles HessPhoto scanning and retouching, Lou GrivettiConsultation, Debra KahnBacteria and e-coli animations, Dr. Liz ApplegatePhoto scanning and re-touching, Allison CouldertWhat the World Eats project, Dr. Liz ApplegateMind Institute 10th Anniversary Gala Celebration PPT, Theresa Contenti21st Century Logo, Tor CrossPast/Present/Future Logo, Tor CrossVeterinary Procedural Illustrations for book, Dr. Steve Crow5 Figure creations for Publication, Professor Wes WeathersLeona art project, Bert CraigDaisy award re-design of poster and award, Yvonne CaldeiraCleft Palate Powerpoint Backgrounds and design, Paul VerWeyCull Cow Project, Carolyn StullUC Idol logo design, Tor CrossPandemic Illustrations, Robert LawsonNutrition Template, Kerrie HenemanBreast Cancer clinical trials web Site slides, Elly CohenSam Woo web pageElectric Energy in the body Illustration, Min ZhaoAdditional Duties:

List of completed projects for fiscal year 2007-2008:

Photoshop illustration showing infection in the skin for Dr. Liz Applegate, for Nutri-tion 10, Department of Nutrition

Dried up apoptosis illustration for Dr. Liz Applegate Nutrition 10 course, Department of Nutrition

Illustrations for Robert Lawson, Department of Health and Safety, UC Davis Medical Center for CPR Emergency Procedure Booklet

Illustrations showing specific types of plants that are found in specific zones based on elevation for inclusion in a report to the US Forestry Service. Produced for Ethnobiologist, Dr. Kat Anderson

SITT, PowerPoint Workshop prep and Talk, Andy JonesSITT Poster session with TRC, Leslie Madsen-BrookesSITT, ATS Services at a Glance, After Hours Dinner/International HouseStory Board Presentation at UCD for Andy Jones courseCareer Day Talk, Holmes Junior HighLaw School photo composite shoot participation, Sharon PinkneyStory Board Talk @ Art Annex, Dr. Andy JonesCareer Day Talk, Harper Junior HighTremont Middle School Career Day Talk, DixonSITT 2007, Powerpoint Basics, How to Make it Do What You WantArt director working with Sam Woo on 2 studio shootsPhotographers assistant on 4 location shootsPhotography justification letter, Liz GibsonConsultation on Cintique Tablet, Linda WalshET Partners Bootcamp on PhotoshopSummary Reviews, EPAR meeting with employeesHiring Committee, Charlene Logan, Law School

Training and Classes Attended

InDesign Conference 2008, Sacramento, CA. MacWorld 2007, San Francisco, 1/08Sexual Harassment Training 2/08Photoshop Conference, SacramentoPicture World conference, San Francisco 2008

Harvest and Management of the Tiger Lily Bulb, Dr.Kat Anderson, Ethnobiologist, Department of Forestry Proper handling technique for removal from cage and testing of a mouse in a lab setting, Dr. Steven Crow, Veterinary Medicine Step 3

Proper procedure and handling of a mouse during a blood sample procedure in the lab, Dr. Steven Crow, Veterinary Medicine Steps 1, 2 and 3

Proper handling technique for removal from cage and testing of a mouse in a lab setting, Dr. Steven Crow, Veterinary Medicine Step 2

Proper handling technique for removal from cage and testing of a mouse in a lab setting, Dr. Steven Crow, Veterinary Medicine Step 1

Body Cell illustrated explanation for Nutrition 10 class, Dr. Liz Applegate, Department of Nutrition

Bioactive food components animation for Dr. Liz Applegate, Nutrition 10 lecture, Nutrition Department

Electrolytes move water in and out of the cell illustration, Dr. Liz Applegate, Nutrition 10 lectureDaisy Award certificate and poster for Yvonne Caldeira of Patient Care Services at UC Davis Medical Center

Future Goals

1. Training and staying on top of new techniques and technology is essential to our mission. I will work on identifying opportunities for art and photography personnel which will help develop their skill set, which will also benefit our unit.

2. Work with individuals in art and photography to move toward fulfill-ing the unit goals that have been established.

3. I would like to continue networking and outreach, through education, conversation and demonstration with faculty, staff, and public speaking engagements.

Illustration of procedure to insert a feeding tube into a feline, produced for Dr. Steven Crow, Veterinary Medicine in conjunction with Dr. Donald Klinborg, of Veterinry Medical Education, UC Davis

Opening image for 10th Anniversary M.I.N.D. Institute Anniversary Celebration presentation held at the Institute, Sacramento, CA.