CHINA OUTBOUND TRAVEL & TOURISM MARKET28-30 APRIL 2010 CHINA WORLD TRADE CENTER, BEIJING

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100%BUSINESS TO BUSINESS

100%OUTBOUND TRAVEL

COTTM 2009 SHOW REVIEW

Organisers:

WINNERSilver Award

COTTM’09 welcomed a recordnumber of visitors to the only B2Boutbound travel show in China!

This year’s China Outbound Travel & TourismMarket, (COTTM) recently held its fifth annualevent in Beijing and was pleased to welcome arecord number of visitors to it’s exhibition! Visitornumbers were up nearly 5% to 3,258 for thisincreasingly popular and successful show.

Over 200 Exhibitors from more than 50 countriesattended to showcase their countries, products andservices to a high number of Chinese hosted buyers,who were keen to secure the best destinations andservices for the Chinese outbound market. COTTMis a proven unrivalled platform for internationalcompanies to introduce themselves to the Chineseoutbound travel industry.

COTTM is supported by a wide range of tradeassociations such as the National Tour Association,the Pacific Asia Travel Association and theEuropean Tour Operators Association, as well asnumerous Chinese and international mediapartners. COTTM is also partnered with numerousChinese top tour operators, including Air China

Travel Service Ltd, Beijing Hua Yuan InternationalTravel Ltd., Beijing Jiedajiaqi International TravelService Co Ltd, and Beijing Utour InternationalTravel Service. All keen to associate themselveswith COTTM’s excellent reputation in serving theworld’s fastest growing market.

CHINESE OUTBOUND TOURISM

Chinese tourists made 45.8 million outbound tripsin 2008, up 11.9 percent from 2007, as theappreciation of the yuan against most othercurrencies raised their purchasing power.

The World Tourism Organisation predicts thatChina will be the 4th largest source of outboundtourists by 2020 with a predicted 100 milliontravellers per year.

WELCOME TOCOTTM 2010

CHINA OUTBOUND TRAVEL AND TOURISM MARKET

100%BUSINESS TO BUSINESS

100%OUTBOUND TRAVEL

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Beijing

Shanghai

Guangzhou

Chengdu

Tianjin

T Taiwan

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KEY FIGURES FOR COTTM 2009Number of Chinese buyers: 3,258Number of exhibitors: over 200Countries represented: 50

EXHIBITOR COUNTRIESREPRESENTED AT COTTM2009AustraliaArgentinaArubaBelarusBrazilBritish Virgin IslandsCambodiaCzech RepublicDPR of KoreaEcuadorEgyptEstoniaEthiopiaFinlandFranceGermanyHungaryIndiaIranIsraelItalyJamaicaKazakstanKenyaKorea

LatviaLithuaniaMacauMalaysiaMaltaMexicoMozambiquePeruPhilippinesPolandRomaniaRussiaSlovakiaSloveniaTanzaniaThailandTunisiaUAEUKUkraineUSAUzbekistanVietnamZambia

“COTTM09 provided a very valuable platform tocommunicate with outbound travel and tourism productssuppliers. I sourced many products, such as “tours toKentucky Farms, Guam Island, DPR Korean, andSlovenia”, which I am able to promote to the Chinese

consumers!”

Mr Tony Wu, General Manager of Outbound travel Centre, JiangSu China Travel Service)

“COTTM09 is an excellent platform for China outboundprofessionals and very important to buyers and suppliers.”Mr Bob Wang, General Manager, China Swan International ToursMICE Centre

“COTTM helped us to establish more contact with newpartners and provided us with direct contact with internationaltour operators. We will participate at COTTM 2010”.Shirley Zhang, Shanghai Business International Travel ServiceOperator Director of Europe & America Dept

KEY BUYERS WHO ATTENDED COTTM 2009

Cits(Beijing), Outbound Travel Director, Beijing

China Travel International Chengdu Co. Ltd, Outbound Travel Director, Si Chuan

China Youth Travel Service Guangdong, Outbound Travel Director, Guang Dong

Guizhou Overseas Travel Corporation, Outbound Travel Director, Gui Zhou

Hunan Overseas Tourist Co., Ltd, Managing Director / President, Hu Nan

Jiangsu China Travel Service Co.,Ltd., Outbound Travel Manager, Jiang Su

C.Y.T.S. Of Liaoning Provice, Outbound Travel Director, Niao Ning

Citic Travel(Shanghai) Co.,Ltd, Outbound Travel Manager, Shanghai

Tianjin Citic International Travel Company, Managing Director / President, Tianjin

China Golden Bridge Travel&Service Corporation, Outbound Travel Manager, Beijing

VISITOR TESTIMONIALS60% of visitors were successful in purchasing productsand services from exhibitors immediately 90% of visitors were successful in establishing contactsfor future purchasing88% of visitors said they are going to visit COTTM 2010

WHO VISITS COTTMVisitors were clearly impressed and appreciated the invaluable effort that COTTM makes tofacilitate the burgeoning Chinese outbound travel & tourism market. Don’t miss your opportunityto meet your key market and make invaluable sales leads!

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WHO DO THE VISITORS WANT TO SEE?

TYPE OF COMPANY THE VISITORS WORK FOR:

36% Outbound tour operator

46% Outbound travel agency

15% Mice / Corporate

3% Other

0 10 20 30 40 50

HOW INFLUENTIAL ARE OUR VISITORS IN PURCHASING?

0 10 20 30 40 50 60

60% Final decision maker/purchaser

37% Research and major influencer only

3% Other

WHERE DO THE VISITORS WANT TO DO BUSINESS?

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EXHIBITOR TESTIMONIALS

“COTTM09 provided the NTA and it’sAmerican pavilion members with anexcellent way to meet Chinese outboundcompanies. The focused nature of the showprovided the NTA with an excellent venueto promote group leisure travel to theUnited States.”National Tour Association, USA

" The exhibition was very successful & we hope we canparticipate next year"Epoque Hotels

"COTTM provides an extraordinaryplatform for communication in thedevelopment of China's outbound traveland tourism market. We expect thatCOTTM will become the biggest travel andtourism exhibition in China". Diamond Travel, USA

"Definitely the most meaningful platform to interactwith the Chinese outbound market"Indian Horizons/Flexi Tours

"It's a good opportunity for us to meet anumber of local agents in China"ITTM Inc, USA

"We sincerely believe that all the meetings thattook place will be fruitful"

OrexCA.Com, Uzbekistan

"COTTM provides the right forum foremerging destinations to showcase theirrespective products/attractions in order toget the right share of the Chineseoutbound market"Tanzania National Parks

"We met many travel buyers in the 3 days and gainedmany benefits from COTTM"USA Proud Group

“COTTM gets better and better every year.It is good that it is only for professionals”

Hungarian National Tourist Office

COTTM is the right place to show our image, topromote our country, to meet our partners and to setup good relationships with potential buyers. We willattend COTTM in 2010 again.Egyptian Embassy in China Tourism Office

"COTTM 2009 was an excellent platform to reachtravel agents for our clients. I will undoubtedlyrecommend participation next year".Slovak Tourist Board

Exhibitor Satisfaction SurveyHow did you rate the quality of visitors?90% thought the visitors were of good or very good quality

How did you rate the number of visitors?90% thought the visitors numbers were good or very good

CHINA'S TOP OUTBOUND TOUR OPERATORS TESTIMONIALS

“COTTM created an excellent platform for Chinese tour operators and travel agencies to meet outbound travel andtourism products suppliers from all over the world. I am delighted we have partnered with such a professional show.COTTM is getting more successful and better each year”. Mr Zhang Xiangming, General Manager of Beijing Jiedajiaqi International Travel Service

“We have gained a lot from COTTM. I’d like to thankCOTTM for providing so much help. COTTM not onlyoffers an opportunity for exhibitors, but also creates theplatform for discussing the hot issues of the tourism marketwith COTTM’s excellent organization ability”.Mr.Xie Lixin , General Manager of Air China Travel Service Co., Ltd

“We successfully established closer relationships withtrade partners in this market, COTTM helped us to learnnew information and to build partnerships withinternational suppliers all over the world. COTTMprovides us with an opportunity to display and promoteour branding. It was very beneficial for us to discuss “howto face economic challenges” with the other 3 top touroperators on the COTTM top tour operators debate”.Mr. Feng Bin, General Manager of Beijing Utour Internationaltravel Service

New to 2009, COTTM has gained the support of various top tour operators in China, including AirChina Travel Service Ltd, Beijing Hua Yuan International Travel Ltd., Beijing Jiedajiaqi International TravelService Co Ltd, and Beijing Utour International Travel Service.

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IMPORTANCE OF THEOUTBOUND MARKETChina represents a huge potential market for outbound tour operators.COTTM is an invaluable opportunity to meet key Chinese buyers whoare decision makers or have major influence.

“China is a very prosperous market" Slovenian Tourist Board

"The growing trend shows China will be the biggest outbound market inthe near future" Tourism Western Australia

“It is no doubt that China is the biggest increasing market in the globalarea” Tourism in Italy

VenueChina World Trade Centre,situated in the heart of Beijing’sCentral Business District is widelyrecognised as a first ratebusiness-to-business venue.

Conveniently located for all traveltrade professionals, it is an idealnetworking environment and anatural host for a serious tradeshow such as COTTM.

Chinese Tourists Welcoming Awards:

The prestigious Chinese Tourists Welcoming Awards also took place atCOTTM, hosted by Wolfgang Georg Arlt, Director of the German basedCOTRI. The awards recognise the companies and countries that go theextra mile to accommodate Chinese people and their specificrequirements when travelling abroad. Amongst the winners were anincredible 10 of our exhibitors.

List of COTTM 09 exhibitor winners

Category: Product Innovation

GOLD: Helsinki City Tourist & Convention Bureau (Finland)

Category: Internet/MediaGOLD: World Travel Online (China)SILVER: Tanzania National Parks / Ngorongoro Conservation AreaAuthority (Tanzania)BRONZE: The Voortrekker Monument (South Africa) / British VirginIslands Tourist Board (UK)

Category: Service QualityGOLD: Jamaica Tourist Board (Jamaica)BRONZE: The National Tour Association (NTA) (USA)

Category: Marketing

GOLD: LA INC. The Los Angeles Convention & Visitors Bureau & LosAngeles World Airports (USA)SILVER: Government of Dubai, Department of Tourism and CommerceMarketing (Dubai)BRONZE: Super Clubs (Jamaica) / Amstar DMC Mexico (Mexico)

Category: Overall Performance

GOLD: Tourism Authority of Thailand (Thailand)

MEDIA PARTNERS:As part of our extensive marketing campaign to the Chinese travel and tourism industry, we workclosely with all the key trade media and press titles in China, and many key international titles.

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TTG China TTN China China Travel Agent World Travel Online

Lotour.com Travel.Sohu.com Destination of the worlds news

Travel World Tong Ye Travel Message Weekly Mice China

Traveltrade.cn Islamic Tourism Magazine Mice-Contact.com 51mice.com

The International Travel Writers Alliance

China BT Mice Business Travel China Hospitality News

CRI Online emice.net Tourismvane

e-Travel Blackboard

Travel Daily News

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YOUR COMPANY DETAILS:

I require ...............................................m2 of stand space

There will be ................................companies sharing our stand

STAND REQUIREMENTS I require that my stand space comprises:

� EARLY BIRD SPACE ONLY €250 PER M2

Use your own suppliers to design and construct your stand to meetyour requirements

� EARLY BIRD SHELL SCHEME €279 PER M2

Space plus a basic exhibition stand comprising: Walls, Carpet,Ceiling Grid and Fascia board, One Fluorescent Light, One 5 amp/220v, Single Phase 3 pin socket, One White Square Table, TwoWhite folding Chairs, Waste Paper Basket and Lockable Cupboard

� ADMIN AND REGISTRATION FEE €495 PER STAND

Includes: show guide entry, comprehensive internet listing(company logo and description, product pages, press releases), andexhibitor badges

� STAND SHARER FEE €350 PER SHARER

Includes: show guide entry, online internet listing, and badges

SPACE REQUIREMENTS:

To reserve your stand please complete thisform and return to:

Jane CarterCOTTM, Metro Building, 1 Butterwick, London, W6 8DL, UK

S +44 (0) 208 846 2902

T +44 (0) 208 846 2801

w jcarter@tarsus.co.uk

NAME OF EXHIBITING COMPANY:

ADDRESS:

CONTACT NAME:

JOB TITLE:

TEL:

FAX:

EMAIL:

WEBSITE:

NATURE OF COMPANY BUSINESS:

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IMPORTANT INFORMATION

COTTM STAND APPLICATION FORM

FAX BACK +44 (0) 208 846 2801or e: jcarter@tarsus.co.uk

Early Booking RateTo take advantage of this early booking rate for COTTM, pleasecomplete this form and return to thefax number above.

Book your stand before 1st September 2009 and youwill qualify for the Early Booking Rate.EARLY BOOKING RATE