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A STUDY OF DEALERS SATISFACTION AND BRAND
RECOGNIZATION
AT
INDIA CEMENT LTD.
CHITRADURGA
Submitted in partial fulfillment for requirement of
Bangalore University for the award of Degree of
Bachelor of Business Management
By
SUMAN G.V
Reg. No. 08NVC08051
UNDER THE GUIDANCE OF
MRS.A. RUTH PRIYA, B.com, MBA
Coordinator, Department of BBM
KRUPANIDHI DEGREE COLLEGE
CHIKKABELANDUR VILLAGE, BANGALORE 560035
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Guide Certificate
This is to certify that dissertation entitled A study on Dealers
satisfaction
and Brand Recognization among customer in India Cement Ltd. is
based on the
original study conducted by SUMAN G. V. under my guidance.
The project report has not formed basis for the award of any
degree/ diploma
or other similar titles by Bangalore University or any other
university.
Place : Bangalore
Date : ___/___/2011
Mrs. Ruthpriya
(Projrct guide)
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Student Declaration
I hereby declare that the project entitled A study on Dealers
satisfaction
and Brand Recognization among customer in India Cement Ltd.
submitted by mein partial fulfillment of the requirement for the
award of the degree of Bachelors in
Business Management (B.B.M.), Bangalore University, Bangalore,
is the original
research work done by me under the guidance and supervision of
Mrs. Ruthpriya,
Lecturer, Krupanidhi Degree College, Bangalore.
The project report has not formed any earlier basis for the
award of any
degree/ diploma or other similar titles by Bangalore University
or any other
university.
Place: Bangalore
Date: ___/___/2011
SUMAN G.V.
(08NVC08051)
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______________Acknowledgement_______________
I express my sincere thanks to our Dean Prof. RIZWAN ALI BAIG
and our Principal Dr.
HANEEFA RIZWAN for their support and encouragement in this
research work.
I express sincere thanks to our coordinator and internal guide
Mrs. RUTH PRIYA for her
support and guidance in my project work.
I would sincerely like to thankMr. VIJAYENDRA REDDY For
permitting me to do
my project work in their prestigious organization.
I would also like to thank those peoplewho had spent their
valuable time with and
have explained me the working of their factory Mr. Venkatesh
murthy: H.R. Manager.
I am also thankful to my parents for their blessings have always
motivated me to work
harder and better to achieve my goals.
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Contents:
1.Introduction 6-14
2.Research design 15-18
3.Company profile 19-35
4.Data Analysis and Interpretation 36-60
5.Suggestions and Conclusions 61-63
6.Bibliography 64-65
7.Annexure 66-69
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List of tables and graphs:
TABLE
NO
TITLE OF TABLESPAGE NO
1. Dealers and customer analysis & findings 37-38
2. factor enables you to be a dealer of India Cements Ltd
39-40
3. expectations from India Cements Ltd 41-42
4. perception of cement dealers for prices 43-44
5. Expected quantity of India Cements products is supplied
to you on time
45-46
6. credit period given to dealers 47-48
7. recommend India Cements products to your customers 49-50
8. complaints about India Cements products 51-52
9. overall experience with India Cements as your business
partner
53-54
10. Customers effectively relate with the brand logo of
Coromandel
55-56
11. Customers effectively relate with the brand logo of
Raasi
57-58
12. Should Raasi & Coromandel be marketed under 1 logo
59-60
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Chapter-1:
___________________Introduction__________________
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Chapter-2:
____________Research design________________
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Chapter-4
_______Data Analysis and Interpretation_______
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Chapter-5
________Suggestions and Conclusion_________
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Chapter-6
______________Bibliography_________________
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Chapter-7
________________Annexure_________________
