SUGGESTED SOLUTIONS

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KE 5 – Commercial Insight for Management

2016

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1.1

1.2

1.3

1.4

1.5

1.6

1.7

1.8

1.9

1.10

: 1.1.1 : C

: 5.3.1 : A

: 2.8.2 : A

: 3.6.2 : B

: 3.8.1 : B

: 3.11.1 : B

: 6.3.1 : D

: 6.7.1 : C

: 5.5.1 : B

: 6.15.1 : D

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P MC ATC P MC ATC D =MR =AR D=MR X

P MC AC P1 B C D Output Q1 MR AR

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(i)

(ii)

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A B

10,000,000 15,000,000

15% 18%

1,500,000 2,700,000

- 5,000,000

- 22%

- 1,100,000

1,500,000 1,600,000

1,600,000 1,500,000

(100,000) 100,000

B

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“ ”

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“ ”

160 S 49.28 D

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“ ˜”

“ ˜” suggested solution

²

KE5-Commercial Insight for Management : Executive Level Examination 2016