8th EDITIONMONTREAL | BARCELONAJUNE 23rd TO JULY 9th 2016

SUMMER SCHOOL ON MANAGEMENT OF CREATIVITY IN AN INNOVATION SOCIETY

PARTners

COLLABORAToRS

KEY BENEFITSn Rethink, reinvent & develop new

business modelsn Accelerate, stimulate & improve the

innovation capacity of your organisationn Learn by doingn Share a collective creative experiencen Access an international network

“The diversity of the industries visited, of the participants and of the outstanding curriculum, provided me with new perspectives on creative practices and on the management of the creative process… I can better meet the challenges I encounter in my daily work. “Stephan Logier, Director (design), Ubisoft

PROGRAM FEESProfessionals $8,500 CDN Graduate students $5,000 CDN**Some financial aid is available.

ACCREDITATION• Qualifies for Québec’s Corporate

Education Tax Credit• Recognised as a training activity

of the Québec Bar• Recognised by the Ordre des ingénieurs

du Québec• Training organisation recognised in France

CONTACT INFORMATIONLucy Stojak - lucy.stojak@hec.ca(+1) 514 340-7193

summer-school.hec.ca

SATURDAY 2 JULYARRIVAL IN BARCELONA

SUNDAY 3 JULYDISCOVERING BARCELONA, A CREATIVE CITYMuseu del Disseny / Parc del Castell de l’OrenetaDiscover the magnetism of Barcelona & the influence of its famous creators. With M. Pareja-Eastaway, J. Valls, E. Balcells

MONDAY 4 JULYCREATIVE PLACES & SPACES22@ / MediaTICWith A. Calderon, C. Tham, J.M. Piqué, E. Ruiz-Geli

TUESDAY 5 JULYFREIXENET / GAUDISant Sadurni d’AnoiaCava, inventiveness and regional specialization.Sagrada FamiliaConversation with an artist. With E. Sotoo

WEDNESDAY 6 JULYTRADITION & RENEWAL: THE CASe OF CATALAN CUISINE(In collaboration with KEDGE Business School)The courage to create: lessons from avant-garde & traditional cuisine. With J. Biarnes, F. Solé Parellada, J. Auge, Y. Duytsche

THURSDAY 7 JULYFROM DESIGN TO VALUE CREATIONRoca Gallery / MIBALearn creative strategies for product design. Apply the CK Theory. With N. Naval, J. Corral, A. Hatchuel, J. Perello, P. Torres

FRIDAY 8 JULYTEAM PROJECTS / CLOSING CEREMONYUniversity of Barcelona / Restaurant 7 PortesWith X. Lozano

SATURDAY 9 JULYGuided tour of Barcelona(optional)

*Program subject to change without notice.

MONDAY 27 JUNEBEYOND MARKETING & BRANDING: THE FIRM AS A MEDIABellLearn how to rethink branding & marketing strategies. With R. Seiffeddine, E. Bissonnette, R. SpearMaison Radio-CanadaUnderstand the media industry’s challenges & their new business models. With S. Lafrance, J-J. Stréliski, P. Balloffet

TUESDAY 28 JUNE CREATIVE POWER HOUSES: INNOVATING IN LARGE FIRMSCirque du SoleilDiscover the secrets of the most famous creative industries. Transform yourself into an artist. Catch the Cirque du Soleil’s new show, LUZIA. With B. Petiot and his teamBombardier Aeronautics Understand the creative process of a global leader in the aircraft industry. With M. Beaulieu

WEDNESDAY 29 JUNEMONTREAL’S INNOVATION ECOSYSTEMUbisoft / Ubisoft Fun House / La GareUnderstand the management of creative processes, collaborative management & the role of knowledge communities. Reflections on Corporate Social Responsibility. The CODEX project (video games as a catalyst for education). With C. Orvoine, S. Blais, C. Bélair, KEDGE Business School

THURSDAY 30 JUNEHACKING INNOVATION BY CO-CREATIONDesjardinsHow to stimulate innovation through the use of idea management platforms and events such as hackathons. Harvesting micro innovations: the ‘no labo’ approach. With C. Morin, J-S. Pilon, B. Brisson, P. BrunetBUSINESS MODELS – WORKSHOP WITH YVES PIGNEUR (Co-author of Business Model Generation)

FRIDAY 1st JULYSO WHAT’S NEXT?Espace La FontaineRecap and lessons learned during week 1. With the Mosaic Team

THURSDAY 23 JUNECREATIVITY, COMMUNITIES & SOCIETY5@7 WITH HENRY MINTZBERG (TBC)HEC MontréalMeet with the internationally renowned professor of management and author of Rebalancing Society (2015).

FRIDAY 24 JUNESENSES AND CREATIVITYDomaine Les BromeWine, inventiveness, regional specializations & creativity. With L. Courville, D. Doloreux, R. Landry, KEDGE Business School

SATURDAY 25 JUNETHE CREATIVE SOCIETY & THE ECONOMY OF INNOVATIONHEC MontréalUnderstand the creative economy. Experience it through an innovative design workshop, the CK method. Apply your creativity in the Omelette competition! With P. Cohendet, L. Simon, L. Stojak, M. Agogué, J.Valls, F. Solé Parellada, M. Pareja-Eastaway

SUNDAY 26 JUNECREATIVITY & TERRITORIES: EXAMPLE OF A CREATIVE ‘MIDDLEGROUND’Montreal’s A Space for LifeHumanizing museums. Learn to design, develop and implement ‘ living spaces ‘ for a wide audience. With C.M. Brunelle, A. Charpentier, R. Léger