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Overcoming obstacles You are better prepared to face rising insurance costs, new regulations and complex risks with our: oughtful creativity and thorough attention to detail Global knowledge tempered with regional expertise Guidance to help you reach your goals and compete successfully Maximizing your ROI We are dedicated to: Strengthening your bottom line and assisting you to achieve your business goals Providing you with expert resources, proprietary strategic planning solutions, program integration services, compliance support, technology access and more Managing risk that goes beyond standard insurance offerings Minimizing and managing risk We help you focus on growing your business by providing: Tools, resources and expertise to help you minimize risks Enterprise risk management strategies tailored specifically for your needs Simplifying the complicated As a full-service solution provider, we help solve your toughest challenges by: Helping implement strategic plans that reflect current trends and developments while accounting for future challenges Providing all the services you need for risk control, business insurance, benefits consulting, personal insurance and retirement plan service Page 1 of 2 SUCCESSFULLY SOLVING YOUR CHALLENGES We remove obstacles and simplify the complicated. AssociatedFinancialGroup.com We are your partner. We listen to you, understand your culture and goals. We apply our expertise to solve your problems so you can focus on your company. We help you solve your challenges by: Retention 91% Client Continued >>

Successfully Solving Your Challenges

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Page 1: Successfully Solving Your Challenges

Overcoming obstacles

You are better prepared to face rising insurance costs, new regulations and

complex risks with our:

• Thoughtful creativity and thorough attention to detail

• Global knowledge tempered with regional expertise

• Guidance to help you reach your goals and compete successfully

Maximizing your ROI

We are dedicated to:

• Strengthening your bottom line and assisting you to achieve your business

goals

• Providing you with expert resources, proprietary strategic planning solutions,

program integration services, compliance support, technology access and

more

• Managing risk that goes beyond standard insurance offerings

Minimizing and managing risk

We help you focus on growing your business by providing:

• Tools, resources and expertise to help you minimize risks

• Enterprise risk management strategies tailored specifically for your needs

Simplifying the complicated

As a full-service solution provider, we help solve your toughest challenges by:

• Helping implement strategic plans that reflect current trends and

developments while accounting for future challenges

• Providing all the services you need for risk control, business insurance,

benefits consulting, personal insurance and retirement plan service

Page 1 of 2

SUCCESSFULLY SOLVING YOUR CHALLENGES

We remove obstacles and simplify the complicated.

AssociatedFinancialGroup.com

We are your partner. We listen to you, understand your culture and goals. We apply our expertise to solve your problems so

you can focus on your company. We help you solve your challenges by:

Retention

91% Client

Continued >>

Page 2: Successfully Solving Your Challenges

SUCCESSFULLY SOLVING YOUR CHALLENGES (CONT.)

Page 2 of 2

Insurance products are offered by licensed agents of Associated Financial Group, LLC (“AFG”). • Insurance products offered are NOT deposits or obligations of, insured or guaranteed by Associated Banc-Corp (“AB-C”) or any bank or affiliate and are NOT insured by the FDIC or any agency of the United States. • AFG is an affiliate of AB-C. • HR Solutions is a department of AFG. • AB-C and its affiliates do not provide tax, legal or accounting advice. Please consult with your tax, legal or accounting advisors regarding your individual situation. • AFG’s standard of care and legal duty to the insured in providing insurance products and services is to follow the instructions of the insured, in good faith.Copyright ©2015 by Associated Financial Group, LLC. (12/15)

Phone: 800-258-3190

Email: [email protected]

12 LOCATIONS WITH CLIENTS THROUGHOUT THE COUNTRY AND WORLD

Minneapolis

MINNESOTA

St. Cloud

Rochester

WISCONSIN

Madison

Green BayKimberly

Sheboygan

WausauEau Claire

La Crosse

Waukesha

Chicago

ILLINOIS

TALK TO US. WE’RE READY TO LISTEN.

Associated Financial Group is a subsidiary of

Associated Bank, N.A. (NYSE: ASB).

Associated has more than 4,400 colleagues

serving over 1,000,000 customers through over

200 banking locations.

As a Fortune 1000 company we have:

• $27b in Assets

• $18b in Deposits

• $16b in Loans

• $2.9b Market Cap