Successful Social Media means Being Social

View the articlewww.business2community.com/social-media/social-media-its-high-maintenance-0573514

Why FirstSimon Sinek the science of the Golden Circle

Broadcasting the Brand IDEAL

Ask yourself:• What are my brand ideals?• What does this brand stand for?• What do they live by?• Why do they do what they do?

Remember 2/3 great like minded messages, 1/3 selling or marketing your product or service.

(don’t be a carnival barker/megaphone head)Check out Jim Stengel, P&G VP Marketing- Grow

Broadcasting the Brand Ideal on Social Networks

The goal is to connect and market to like minded people (your demographic).

• Identify who your brand wants to connect with• Tell them why you do what you do• Build a conversation of two way communication

Communicating a brand ideal greater than yourself or your company will allow people

to embrace the brand

What a Meme is

A Meme is a visual used on facebook, twitter, and pinterest to communicate.

Memes people like will get likes, shares, retweets, etc.

Dog Lovers - https://www.facebook.com/pages/Dog-Lovers/149397018555026

Getting Social

Virality = Impressions (views)Virality = Shares (how often are your pins, posts,

tweets being shared, retweeted, repinned?)Social Means interaction • Two Way Communication• Build the conversation • Keep up the communication

(don’t say how cool you are)• Get other people to say how “cool you are”

How to make Memes for free

Several tools that can be used:• Microsoft Paint (free default in Windows 7)• Desktop Publisher (free Microsoft Office)On a Mac:• iPhotoOn Mac or PC I prefer to use Photoshop• Ability to clone over bad spots and dates

What if I don’t want to make Memes?

You can share other peoples memes.

Part of the 2/3 content rule & two way communication is finding content your demographic will enjoy and sharing it on your page.

It is important to look around and follow pages that your demographic will like.

THEN Share it on Multiple Platforms

What Social Channels Should I use?

• Facebook• Twitter• Pinterest• Google Plus ( & set up Google Authorship)Other Channels• Tumblr• Instagram• Vine• YouTube

How to Streamline the Process

Make and Program your posts ahead On Facebook you can prescehdule posts.You can program your Facebook setting to

auto post to Twitter for you.Another option is to program Pinterest to auto

post to Facebook and TwitterAlso tools like IFTTT.com, Hootsuite, SMQUEBe sure to use #Hashtags…….

#hashtags

A #hashtag is a way for people searching for a subject matter to find relevant Tweets.

Recently Facebook began recognizing Hastags.So does Pinterest, and so does Google.Tweet Example: I am speaking at SCV Internet

Marketers #meetup tonight on Social Marketing. #socialmarketing #seo #barnes&noble #valencia #santaclarita

@handles and @mentions

@Handles are the usernames of the Twitter accountYou can mention people in a Tweet or Post using the

@handle. You can view the @mention on TwitterFacebook uses @handles to help label peopleHowever, their @handles will not always be the same

account name on Facebook as it is on Twitter.Twitter Ex: @2199web Facebook Ex: facebook.com/2199web

Now that you know what to do

How do I get Traffic,Brand recognition,

AndHow do I convert that into sales???

Pinch of Yum post pictures on their blog, great images and content, pin pictures to Pinterest board, tweet them, post them on Facebook

Traffic comes for the Valued Content

Give the consumer or prospect what they want.They Share…More people follow your brand…They also share with their friends & followers...Those advocates and new followers go into the Sales funnel.Note: NOT ALL SALES ARE MONETARY

Sales can be as simple as trading email for content. You post, they like or they share it and that is the sale. Maybe I sold you on why to follow/like my page, because I have content that you want. Now you tell your likeminded friends. Social Marketing is Social + Marketing.

What can I do with YouTube

• Grow your brand• Video content about your product or service• Advertising• Get your trusted face in front of people

(Google authorship) and on Video• Tell your story• Share on multiple social channels• Explore the abilities of Google Hangouts

What can I do with all of this???

• Build brand awareness• Build brand recognition

Be sure that your brand name is in the story they tell. Ex: Tom’s Shoes

• Sell more, market lots more to people that may be out of your reach but in your demographic – target marketing

• Become an Authority on a subject = more traffic• Be the source for the content they want that fits your branding and

company ideals• Tell the world why you do what you do, network, communicate,

and build brand recognition!