10
Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging the Community; Special Events & Volunteering Susan Peirce, President/Founder Red Bucket Equine Rescue Engaging the Community; Telling Your Story Karen Gustin, Executive Director Kentucky Equine Humane Center Engaging the Community; Clinics & Education Vickie Spears, Director Doris Day Equine Center, Black Beauty Ranch Engaging the Community; Social Media

Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Embed Size (px)

Citation preview

Page 1: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Successful Outreach: Ideas for Engaging Your Community,

Sessions and Speakers

Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging the Community; Special Events & Volunteering

Susan Peirce, President/Founder Red Bucket Equine Rescue Engaging the Community; Telling Your Story

Karen Gustin, Executive Director Kentucky Equine Humane Center Engaging the Community; Clinics & Education

Vickie Spears, Director Doris Day Equine Center, Black Beauty Ranch

Engaging the Community; Social Media

Page 2: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Engaging the CommunityThrough Volunteerism

Gulliver

Page 3: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Recruiting:

• Tabling Events• Speaking Engagements• Local High Schools and

Colleges• Web Site• Social Media• Chamber Mixers• Community Foundations• Articles – Newspaper,

Magazines• Radio• News Media• Networking with other

Organizations• E-newsletters• Word of Mouth

Gulliver

Page 4: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Training:• Forms – Waiver, Volunteer

Form, Non-Disclosure Agreement (online)

• Orientation• Handbook• Safety Training• Video• Structure – Levels• Written Evaluation• Natural Horsemanship Training• Matching Skills with the

Workload

Gulliver

Page 5: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Retention:

• Continued Training• Expectations• Communication – Volunteer

Emails, Daily Briefings, Information Board

• Annual Appreciation Party• Plaques• Recognition Pins• Special Gifts; Gift Cards,

Flowers, Books• Birthday Recognitions, SOC,

Birthday Cakes

Gulliver

Page 6: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Engaging the Community With Events

Gulliver

Page 7: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Purpose & Goals

• Raise Money • Future Donors• New Volunteers• Adopters • Sponsors • Raise Community Awareness• Number of Attendees• Financial Goals• Number of Volunteers Needed• Schedule Regular Meetings to

Monitor Progress• Marketing, Publicity, Press

Releases, Social Media• Community Awareness• Create Alliances Within the

Community

Gulliver

Page 8: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Theme

• Base the Theme on the Desired Result• Examples: Spring Festival, Wine & Dine Gala, Holiday Open House.

Gulliver

Page 9: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Outcome

• Follow-Up Meeting• Gather Feedback from Attendees, Staff, and Volunteers• Were the Desired Goals Met?• Lessons Learned• What Could Be Done Differently to Improve the Event• Gather the Necessary Information to Plan the Next Event

Gulliver

Page 10: Successful Outreach: Ideas for Engaging Your Community, Sessions and Speakers Karen Pomroy, President/Founder Equine Voices Rescue & Sanctuary Engaging

Equine Voices Rescue & SanctuaryGulliver

www.equinevoices.org

For more information please visit: