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SUCCESS STORY

1. ABOUT SNAPDEALWith 12Million+ products and 150,000+ sellers Snapdeal's vision is to create India's most impactful digital commerce ecosystem that creates life-changing experiences. Interestingly 2015 saw a B2B campaign by Snapdeal to sign up newer sellers and also to become the platform of choice for existing sellers. This consisted of an outreach through TV ads featuring Aamir Khan and targeted towards merchant and also emails. Snapdeal wanted to enable their sellers with the data insights to help them to drive their business and sell more on their platform.

© 2016 Octane Marketing Pvt. Ltd. All Rights Reserved.

35%

60%

50%

Business Intelligence Mailers have more than 35% click through rates

More than 60% sellers who check their inventory mails update the suggested inventory

Of sellers improved their rating post checking the rating mail

CHALLENGE:The idea was to build customised newsletter addressing the major factors that will be effecting a targeted group of sellers and these factors will be indentifying the internal goals as well as the seller goals. Snapdeal designed the following newsletters for their sellers:Seller Rating- Informing sellers about the fortnightly dip and the factors that were responsible for the dip and quick tips to improve the same.Inventory- Informing sellers about their inventory levels in their fast selling products along with the potential sales that they will achieve with the suggested inventory numbers.Best Price - Gave suggestions on pricing at product level and the impact on the sales that can be achieved.Fast selling products- Targeted newsletters show casing the fast-selling products of a particular category assisting the sellers to add relevant products.

60%Sellers who checked the best price mailers, actioned and reported upto 20% jump in sales.

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ABOUT OCTANEOctane is a marketing technology company that provides an indigenous, state-of-the-art email, SMS & web-marketing platform. It is India’s first Do-It-Yourself (DIY) e-mail marketing solution for sending low-cost email campaigns. What we do, is help our clients engage better with their customers. We believe that with the right tools, any marketing campaign or project can get the desired results and be a success. We don’t however, believe in customer alienation and therefore are strong believers of best practices like opt-in lists. Our services and technologies help companies interactively communicate with their audiences online, without ever needing to spam them.

To know more about us, visit our website at www.octane.in

© 2016 Octane Marketing Pvt. Ltd. All Rights Reserved.

2. SOLUTION BY OCTANESnapdeal.com developed a strategy to connect with sellers and build relationships through new touch points using email marketing. Snapdeal.com worked closely with the Services team at the Octane Marketing to design and deploy the Business Intelligence Mailers based on unique needs of this B2B audience (merchants). Snapdeal used the Octane.in email platform to deploy this deeply segmented and personalised email campaigns to its sellers.