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Success Stories
Bringing Community Transformation to Life in Rural California
June 25, 2013 10:00 am-11:00 am
Made possible with funding from the Centers for Disease Control and
Prevention.
Why storytelling?
• Because we HAVE to
• Because we WANT to
A story is NOT an evaluation report
• Plot
• Conflict
• Characters
• Climax & dénouement
NOW is the right time
• In the beginning: why did you choose to take on this issue?• In the middle: what are your early accomplishments?
What obstacles are you struggling against?• At the end: What did you accomplish? What’s the impact
in your community?• Always…Know your audience!
Mercado La Paloma
La Paloma food court
Menu labels up!
Smart Menu Featured in “Success!”
Mercado La Paloma
The Success Story tool
• Is based on materials created by the CDC
• Satisfies grant requirements
• Helps shape your stories and identify their best elements
• Enables CA4Health to tell a bigger story about small and rural counties
What are your strategies for change?
1. What change are you trying to make with your approach that will improve the health of your community?
2. What CTG strategic direction(s) does it impact?
3. Does it fit with a broader vision or campaign (CTG or otherwise) and how?
4. Who are the organizational and individual partners that are key to the success of your approach?
What are your strategies for change?
5. Who in your community will benefit most from this approach? How does it address health equity?
6. When did your work on this begin? Were there any catalysts that helped jumpstart it? How will this approach be fully implemented and when?
7. Is this work focused on a particular geographic area in your county (city/unincorporated area, zip code, etc.) and/or have an organizational/institutional or other target (e.g., schools/school district, youth orgs, clinics, public/market rate housing, etc.)? Why did you choose to focus there?
8. Do you have a theme or title for your approach?
What are the challenges and barriers?
1. What are the challenges, as well as the specific barriers, in your community that you need to overcome in order to be successful?
2. How does your strategy address them?
3. What is innovative about how you are addressing the challenges & barriers?
4. How did you come up with solutions to address the challenges?
Results
1. How have the community and key stakeholders responded to your strategy?
2. What is the near and potential long-term impact of your approach (Include examples and/or statistics where possible)
3. How are you evaluating the success of your approach (include target measures where possible)? How have you made progress towards these measures?
Summary
1. What is the most exciting fact or element about the story you are telling?
Future Goals
1. What are the additional goals for your change strategy and how will you achieve them?
Get Involved
1. How do you want people to feel after reading or watching your story? How would you like to see them get involved and are there specific action(s) you would like them to take?
2. What values in your county align with your approach?
3. How will you communicate that their involvement is key?
Call Out Quotes1. Is there a community member/leader,
teacher/school official, business owner, department/county spokesperson or other individual who would help bring your approach to life?
2. What might this person(s) say? How will this change improve their health, the health of friends/family and the community in general?
3. Are these individuals available to provide quotes or appear in a video?
4. If your approach targets those with limited-English or where cultural relevance is an issue, do you have representatives of this group available?
Spanish Language Stories
• If it fits the needs of your community then stories should be translated• La Opinión Article
• Buenos hábitos = buena salud
The nuts and bolts
• Each county is to complete the questionnaire by July 16, 2013• Ruben and Matt are available to help• Ruben and Matt will follow up with questions • [email protected] & [email protected]
• CA4Health will upload the completed questionnaires through the CDC website
• CA4Health will determine which counties are eligible for film production of their stories and will follow up with nominees
• We want to start capturing these stories as soon as possible
*** This webinar will be available on PHDS @CA4Health.org
Marin County: HEAL Resolution
