Social Media & Digital Marketing in Foodservice

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FORESIGHTFOOD INDUSTRY

SUCCESS BASED ON SOUND INSIGHT

MODERN MARKETING COMMUNICATION METHODS IN THE FOODSERVICE INDUSTRY IN AUSTRALIA

SUCCESS BASED ON SOUND INSIGHT FOOD INDUSTRY FORESIGHT

SOCIAL MEDIA & DIGITAL MARKETING IN FOODSERVICE ANSWERS THE FOLLOWING QUESTIONS:

• Chefs & operators’ propensity to use Social Media. Why/why not?

• How much time do they spend? How often? • Proportion of personal versus work-related use• Where is it accessed – at work, at home, somewhere

else?• Who in the outlet is responsible for communications,

advertising, PR and promotions?

FOOD INDUSTRY FORESIGHT INVESTIGATES THE USE AND VALUE OF SOCIAL MEDIA AND DIGITAL MARKETING AS A COMMUNICATION AND MARKETING TOOL AMONG CHEFS AND FOODSERVICE OPERATORS IN THE AUSTRALIAN MARKET. THIS FEATURED INSIGHTS REPORT EXAMINES THE POTENTIAL OF SOCIAL MEDIA IN A HIGHLY DYNAMIC INDUSTRY.

TO WHAT EXTENT DO CHEFS & OPERATORS USE SOCIAL MEDIA?

HOW DO CHEFS & OPERATORS USE SOCIAL MEDIA FOR WORK?

• Importance of communicating with customers through Social Media

• Platforms used analysed by work position and foodservice channel

• Which are the preferred platforms? Why?• Is Social Media an important source of information?• Which other sources of information do they use on a

regular basis – such as word of mouth, trade shows, magazines etc?

• Frequency of use• How is Social Media used – for images, reviews,

blogs, events and/or promotions?• Is Social Media an effective communication tool?• Are external services employed to assist with Social

Media & Digital Marketing? • How much do they spend on advertising through Social

Media and Digital Marketing?

• Preferred supplier contact – Social Media, sales reps, direct marketing etc

• Importance of chefs’ competitions supported by suppliers

• To what extent do chefs & operators purchase as a result of product/brand exposure on Social Media?

• How can suppliers assist chefs & operators through Social Media? Which platforms?

HOW CAN FOOD AND BEVERAGE SUPPLIERS COMMUNICATE MOST EFFECTIVELY WITH CHEFS & OPERATORS?

CAN SUPPLIERS ASSIST CHEFS & OPERATORS WITH THEIR BUSINESS THROUGH SOCIAL MEDIA?

• Level of interest in Social Media training• Level of interest in networking sites facilitating

communication between suppliers and chefs/ operators• Are external services employed to assist with social

media and digital marketing?• How much do they spend on advertising through Social

Media?• Do they ever use the names of their suppliers in Social

Media and Digital Marketing?• What type of information from suppliers through Social

Media would help you e.g. business training, menu development, product innovation and range, trading terms and conditions?

• Do they ever use the names of their suppliers in Social Media?

• Do they receive any communications from general distributors through Social Media?

Phone 1300 66 7274 www.FIFores ight .com info@FIFores ight .com

FORESIGHTFOOD INDUSTRY

SUCCESS BASED ON SOUND INSIGHT