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TÍTULOSubtítulo
Data da apresentação
Ladies and gentlemen,
welcome aboard!
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TAP stands forTransportes Aéreos Portugueses
(Portuguese Air Transports)
We’ve been flying since
14 march 1945Our headquarters are based in
Lisbon
Our CEO is
Antonoaldo Alves
We fly to
83 destinationsLast year, we’ve flown more than
14 million passangersOur fleet is
88 airplanes
A few facts about us
In 2005, we’ve joined the
Star Alliance familyWe have a Loyalty Programme called
VictoriaWe have a Bonus Programme for SMEs
TAP Corporate
Our On Board Magazine is called
UPCheck our website
flytap.com
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What are we known for?
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Our awardsOver the years, our performance has been recognized in several markets.
27 awardssince 2012
…
Europe's leading airline to South America 2014 2015 2016 2017
Europe's leading airline to Africa 2014 2015 2016 2017
Europe‘s leading on-board Magazine 2015 2016 2017
Consecutive wins of…
2018
2018
2018
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How did we get here?
Our journey started way back and…
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Our growth has been driven by our passengers' trust ever since
Evolution of passenger traffic across our networkM
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Years
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They are the reason we keep aiming higher
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Meet today’s TAP
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Meet our family
A330-3004 Aircraft | 285 seats
A330-20013 Aircraft | 263 & 269 seats
A340-3004 Aircraft | 268 seats
A321-200/251N5 Aircraft (1 NEO) | 216 seats
A320-200/251N22 Aircraft (1 NEO) | 174 seats
A319-10022 Aircraft | 144 seats
Embraer-1909 Aircraft |106 seats
Embraer-1954 Aircraft | 118 seats
ATR72-6008 Aircraft | 70 seats
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A340-300
“Long haul comfort” | 4 Aircraft | 268 Seats
Business Class:• 36 Lie-flat-Seats• Seat Configuration: 2 -2 - 2• 137 cm Seat Pitch• Adjustable seat (165 degrees), electric
Economy Class:• 232 Seats• Seat Configuration : 2 - 4 - 2• 84 cm Seat Pitch• Adjustable seat (9 degrees), manualSeat Configuration A-340-200
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A330-300
“The Modern”| 4 Aircraft | 285 Seats
Seat Configuration A300-300
Business Class:• 30 Lie-Flat-Seat• Seat Configuration 2 - 2 - 2• 152 cm Seat Pitch• Audio- and Video-on-Demand
Economy Class:• 255 Seats • Seat Configuration: 2 - 4 - 2• 82 cm Seat Pitch• Audio- and Video-on-Demand
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A330-200 (Retrofit)
“The Modern”| 7 Aircraft | 269 Seats
Seat Configuration A-300-200
Business Class:• 25 Lie-Flat-Seat• Seat Configuration 2 - 2 - 1• 112 cm Seat Pitch• Audio- and Video-on-Demand
Economy Class:• 244 Seats • Seat Configuration: 2 - 4 - 2• 82 cm Seat Pitch• Audio- and Video-on-Demand
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A330-200 (Non-Retrofit)
“The Modern”| 6 Aircraft | 263 Seats
Seat Configuration A-300-200
Business Class:• 24 Lie-Flat-Seat• Seat Configuration 2 - 2 - 2• 147 cm Seat Pitch• Legacy IFE • (Audio and Video in Loop)
Economy Class:• 239 Seats • Seat Configuration: 2 - 4 - 2• 82 cm Seat Pitch• Legacy IFE (Audio and Video in Loop)
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A321-200/251N
“The efficient”|5 Aircraft | 216 Seats
Cabin Configuration:• 6 abreast configuration • 87 Premium Seats (33’’ Pitch, 6 way moveable headrest, In-seat Power
Supply); • 129 Economy \ Pre-reclined seats;• Total 216 seats;
Seat Configuration A-321-200
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A320-200/251N
“Family’s Father”| 22 Aircraft (1 NEO) | 174 Seats
Cabin configuration:• 6 abreast configuration • 72 Premium Seats (33’’ Pitch, 6 way moveable headrest, In-seat Power
Supply); • 102 Economy \ Pre-reclined seats;• Total 174 seats;
Seat Configuration A-320-200
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A319-100
“The short haul companion”| 22 Aircraft | 144 Seats
Seat Configuration A-319-100
Business Class:• 6 abreast configuration • 60 Premium Seats (33’’ Pitch, 6 way moveable headrest, In-seat Power
Supply); • 84 Economy \ Pre-reclined seats;• Total 174 seats;
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Embraer-195
“More comfort, better environment” | 4 Aircraft |118 Seats
Seat Configuration Embraer-195
Business Class:• Seat Configuration: 2 – 2• 34 cm Seat Pitch• 165 cm Width of the Seats• Adjustable seat (4 degrees)
Economy Class:• Seat Configuration: 2 – 2• 31 cm Seat Pitch• 165 cm Width of the Seats
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Embraer-190
“More comfort, better environment” | 9 Aircraft |106 Seats
Seat Configuration Embraer-190
Business Class:• Seat Configuration: 2 – 2• 34 cm Seat Pitch• 165 cm Width of the Seats• Adjustable seat (4 degrees)
Economy Class:• Seat Configuration: 2 – 2• 31 cm Seat Pitch• 165 cm Width of the Seats
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ATR72-600
“Domestic but fast” | 8 Aircrafts | 70 Seats
Seat Configuration ATR72-600
Economy Class:• Seat Configuration: 2 – 2• 30 cm Seat Pitch• 168 cm Width of the Seats• Adjustable seat (3 degrees)
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And recently, there is one order of 53 new Airbus aircraft!
14 new 39 new
A321neoA321LR
A320neo
We will be the first operator in the world to fly one of the models: the new A330-900neo
A-330neo
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A330 NEOour most recent member
Less noise More seats with more space
Larger luggage compartments
Airspaceinterior
State of the art
connectivity
Ambient light with color variation
Toilets with ambient sound
and light
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The world awaits
Where do we fly to?
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Global
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Europe – ITALY
• In addition to domestic connections:• Porto up to 16x times a day (with TAP
Ponte Aérea)• Faro up to 3x times a day• Madeira up to 9x times a day• Azores up to 3x times a day
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• Domestic Brazilian network covered by partners Azul Brazil & GOL Linhas Aéreas Inteligentes
• Transfers/stopovers allowed in order to give a wide coverage of the country. Routing rule: XXX-OPO/LIS-BEL/FOR/NAT/REC/SSA/BHZ/BSB/POA/SAO/RIO-O6/G3/AD/TP-SS
• Luggage will be through check-in to end destination (on Brazilian domestic routes operated by partners, luggage must be collected at Brazilian entrance point)
• Immigration in Brazil• Baggage Allowance up to 3 x 23
kg in Economy Class (brand Plus)
Advantages:
South America - BRAZIL
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Central America - CARACAS
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North America
Advantages:
• USA domestic network covered through partners: United Airlines & JetBlue
• Smooth connections from/to Europe
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Africa
Advantages:
• Open Jaw allows the combination of more than one destination in :
• Morocco – CAS/RAK/TNG• Cape Verde – SID/RAI/VXE/BVC
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Meet our new
customer-oriented fare concept
Meet a new
customer-oriented tariff concept.
New fares, more flexibility The freedom to choose how you prefer to travel: Discount, for those who want to travel low
cost, through the Basic, Classic and Plus fares, according to its needs, up to the Executive and Top Executive fares, for those who travel for business or more frequently.
crosswide advantages
No low/high season No min/max stay No Advance Purchase
All tariffs possible on One Way basis
Always free snack & drinks on board
Choose the fare thatfits your needs
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We have a seat for those who are
travelling on a budgetNo checked bag No Changes No Refund
To be issued in 24h
Europe and North Africa flights
Intercontinental flights
No checked bag No Changes No Refund
To be issued in 24h
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We have a seat for those who are
geared travellers1 checked bag included No RefundChanges allowed with fee
Europe and North Africa flights
Intercontinental flights
1 checked bag included Refundable with feeChanges allowed with fee
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We have a seat for those who
want more flexibilityEurope and North Africa flights
1 checked bag included Changes allowed with fee
Standard seat choice
No Refund
Intercontinental flights
2 checked bags included Changes allowed with fee
Standard seat choice
Refundable with fee
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We have a seat for those who are
seeking for more advantages
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Standard and front rows seat choice
Intercontinental flights
3 checked bags included Changes allowed Refundable with fee
Fast track
Premium boarding
Priority Check-in
Priority baggage
Europe and North Africa flights
1 checked bag included Changes allowed Refundable with fee
Standard and front rows seat choice Fast track
Premium boarding
Priority Check-in
Priority baggage
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We have a seat for those who are
going on a business trip
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Intercontinental flights
2 checked bag included Changes allowed with fee Refundable with fee
Seat choice Fast track To be issued in 72h
Premium boarding
Lounge access Priority baggagePriority Check-in
Europe and North Africa flights
2 checked bag included Changes allowed with fee Refundable with fee
Seat choice Fast track To be issued in 72h
Premium boarding
Lounge access Priority baggagePriority Check-in
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We have a seat for those who
priviledge amenities
Intercontinental flights
3 checked bag included Changes allowed
Seat choice Fast track
Premium boarding Lounge access
Refundable free
Priority Check-in
Priority baggage
Europe and North Africa flights
2 checked bag included Changes allowed Refundable free
Seat choice Fast track
Premium boarding Lounge access
Priority Check-in
Priority baggage
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Hand luggage(1 x 8 kg)
Hold luggage(1 x 23kg)
Hand luggage(1 x 8kg)
Hold luggage(1 x 23kg)
Hand luggage(1 x 8kg)
Standard seat reservation
Hold luggage(1 x 23kg)
Hand luggage(1 x 8kg)
Standard seat and front row
reservationPriority check-in
Fast trackPremium boarding
Rebooking flexibility
Hold luggage(2 x 32kg)
Hand luggage(2 x 8kg)
Book seat at any time
Priority check-inFast trackPremium boarding
Lounge access Priority baggage
Hold luggage(2 x 32kg)
Hand luggage(2 x 8kg)
Book seat at any time
Priority check-inFast TrackPremium boarding
Lounge access Ticket changesTicket refund
Priority baggage
Flying at a bargain price
Flying simple and straightforward
Flying in a classic way
Flying with benefits
Fly and relax at the airport and
on board
Fly completely flexible, with very exclusive service
Economy Executive
Paid
opt
ions
Prod
uct
Hold baggage (1 piece up to 23kgSeat reservation
(emergency exit, front rows, standard)
Fast trackLounge access
Ticket changesSeat reservation
(emergency exit, front rows, standard)
Fast trackLounge access
Ticket changesSeat reservation
(emergency exit, front rows)
Fast trackLounge access
Seat reservation (emergency exit)Lounge access
RebookingRefund
Our fares in detail: Europe and North Africa flights
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* To/from Brazil and Venezuela – 1x10kg (DISCOUNT doesn’t exist to/from Venezuela)** On flights from / to USA - 1 x 8 kg
Hand luggage(1 x 8 kg)*
Hold luggage*(1 x 23kg)
Hand luggage(1 x 8kg)*
Hold luggage(2 x 23kg)
Hand luggage(1 x 8kg)*
Standard seat reservation
Hold luggage(3 x 23kg)
Hand luggage(1 x 8kg)*
Standard seat and front row
reservationPriority check-in
Fast trackPremium boarding
Rebooking flexibility
Hold luggage(2 x 32kg)
Hand luggage(2 x 8kg)**
Book seat at any time
Priority check-inFast trackPremium boarding
Lounge access Priority baggage
Hold luggage(3 x 32kg)
Hand luggage(2 x 8kg)**
Book seat at any time
Priority check-inFast TrackPremium boarding
Lounge access Ticket changesTicket refund
Priority baggage
Flying at a bargain price
Flying simple and straightforward
Flying in a classic way
Flying with benefits
Fly and relax at the airport and
on board
Fly completely flexible, with very exclusive service
Economy Executive
Paid
opt
ions
Prod
uct
Hold baggage (1 piece up to 23kg
Seat reservation (emergency exit, front
rows, standard)Fast track
Lounge access
Ticket changesSeat reservation
(emergency exit, front rows, standard)
Fast trackLounge access
Ticket changesSeat reservation
(emergency exit, front rows)
Fast trackLounge access
Seat reservation (emergency exit)Lounge access
RebookingRefund
Our fares in detail: Intercontinental Flights
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And for those who are frequent flyers,
we have special programmes
Welcome aboard!
TAP Victoria
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Earn miles and fly
1.Earn miles with our
air and ground partners
2.Redeem your miles
You can earn miles flying on Star Alliance and other airline
partners' networks or with our over 100 ground partners.
• Award-Tickets: One-Way, Round the World, Child Ticket
• Upgrades for tickets with tap|classic or tap|plus fares
• Exclusive offers from partners• Miles account available at any time
on victoria.flytap.com
3.Tiers according to number of flights
From 30,000 status miles or from 25 routes in the membership year
From 70,000 status miles or from 50 routes in the membership year
25% More Miles• Check-In at Dedicated desk • Access to the TAP-Lounges• Fast Track at the Security Check Points • Priority: check-in, waiting lists, dedicated line
50% More Miles• In Economy Class: one 23 kg bag• In Executive Class: one 32 kg bag (only on TAP or Star Alliance network flights)• Access to the Premium Customer Center • Access with accompanying person to the Lounges• Companion ticket• Exclusive telephone numbers and TAP desks
Benefits for higher tiers
Gold
Silver
Miles
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TAP offers three different corporate products:
Global CIP
Local CIP
Aimed at multinational companies with significant travel volume and potential for TAP (400K€/annual flown revenue) with minimum of two Point of Sales (Markets).TAP offers upfront discounts and tap corporate top cards or soft benefits.
Aimed at SME’s and allows companies to collects Balance - percentage of the value spent in Fare and YQ surcharge associated to TAP Brand (cashback concept).Companies can redeem total or partial on free tickets and services (XBAG, Fast Track, Lounge access, Seat Reservation). Program works online at www.tapcorporate.com and there’s no minimum amount to participate.
Aimed at large companies with one single Point of Sale (market) with minimum of 65K€/annual flown revenue. TAP offers upfront discounts and/or tap corporate top cards (airport services benefits) or volume incentive as back end.
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Ready to immerse in TAP experience?
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Have you met the new flytap website?
A new digital relationship with the customer:• Search according to user’s budget;• Self Service Management of the online profile;• Access to reservations, make upgrades and additional
services purchase.
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TAP Meetings
SPECIAL CONDITIONS FOR MEETINGS & EVENTS OVER 50 PEOPLE
• Lead time of at least 2 months and a maximum of 1 year
• From 10% to 15% price advantage
• Departure from different airports / countries possible
• Valid on the entire TAP route network
• Request from the event code to [email protected]
• Flight booking with event code directly on flytap.com
• The international event is mentioned on flytap.com and in the on-board magazine “UP"
• TAP Air Portugal is named as the official airline in all media of the event (website, brochures…)
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Two destinations
for the price of 1
An amazing country with
Stopover perks
Hotels with exclusive
prices
An app to help
you get around
How about 1 to 5 days in Lisbon or Porto on a long-haul return trip, with no airfare extra costs?
portugalstopover.flytap.com
Considering a Portugal Stopover?
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TAP Express Shuttle Lisbon - PortoThe fastest way to travel between the
2 main portuguese airports
Advantages:1. Up to 18 direct LIS—OPO—LIS flights/day
2. Possible up to check-in 20 Min. before
departure
3. Special check-in area
4. Flexible ticket change
5. Operated with ATR 72 and in great demand
with new Embraer E-190 or A320F
Also, get to know our
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Things you mightnot know
IATA memberThe International Air Transport Association is a trade association of
the world’s airlines. Consisting of 290 airlines, primarily major carriers, representing 117 countries, the IATA's member airlines account for carrying approximately 82% of total Available Seat Miles air traffic. IATA supports airline activity and helps formulate industry policy and standards..
Star Alliance
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We’re a Star Alliance Member since 2005
28 Airlines18.400 flights per day
1.300 airports served in 191 Countries
Worldwide recognition of Star Alliance Status Silver and
Gold
More comfort and comprehensive services for
frequent flyers
Highest Industry Standardsin Customer Service, Security,
technical infrastructure
What does this mean?
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At the airportLet the journey begin…
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• Mobile app or at flytap.com
• At every Star Alliance self-service machine
• Baggage drop off counters
• At check-in counter
Convenient Check-in Process:
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After checking-in,
waiting isn’t a problem
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Fast trackTimely security check
Important information:
• These services are available only on flights operated by TAP and TAP Express;
• Non-refundable;
• Subject to availability;
• This service does not apply to transfer passengers who remain airside.
Preferred passage at the security checkpoint:
• Priority X-Ray for 12€ for Discount, Basic & Classic passengers
• Priority X-Ray for free for Plus*, Executive & Top Executive passengers
• Possible to buy at: BCN/CPH/FAO/FCO/FNC/LIS/MAD/OPO/ORY
* For Plus, only available in some airports
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Available for:• Passengers booked in Business Class and Victoria Gold,
Victoria Silver travelling on long haul flights, TAP Corporate TOP, Star Gold and TAP AMEX Platinium (only LIS, OPO and FNC)
New TAP Premium Lounge in Lisbon:• Panoramic view of the runway with rest and work areas
• Economy class passengers for a fee of € 35
• Booking - via flyTAP, contact center, travel agency or TAP counter
Lounge-accessProper rest before flying
When flying as a premium passenger, you have free, exclusive access to the lounges to relax before your flight.
A perfect getaway, where you can rest or work while waiting. Take advantage of the maximum comfort and continue on your trip with batteries recharged.
With the best Portuguese gastronomy and wine, Wi-fi, shower, space for children, to work and rest – all in a privileged space with panoramic views of the runway.
LisbonLounge
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What about business upgrades?
3 OPTIONS FOR BUSINESS UPGRADE* (CHARGES APPLY)
Plusgrade• Request an upgrade to Tap Executive
and fly for an attractive business price
• Go to flytap.com and choose an amount for the upgrade, receive a confirmation email and pay by credit card
Upgrade at the airport • Passenger can upgrade at the airport
• He can do it at airport ticket counters
Upgrade with miles• Upgrade in flights operated by TAP Air
Portugal:
➢ Inquiries can be made in advance or at check-in (depending on the available seats)
• Upgrade to flights operated by other Star Alliance partners:
➢ Upgrade directly with the partner airlines
* Excluding TAP Express flights between LIS / OPO / LIS and full economy flights
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On boardLadies and gentlemen, prepare for take off…
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On board services
Entertainment (personal screens in wide body)
OnAir WiFi
Meals
Digital Kiosk UP Magazine
Electronic devices
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Can we offer you…? Meals in Business Class
Our menus focus on Portuguese products and traditional desserts, so that we can show off the best of what we have to offer the world.
Have a look at our suggestions for any time of the day or night.
Breakfast Start the day off right with a bread basket, cold cuts, a selection of cheese, fresh fruit and yogurts. Have a nice day and enjoy your meal!
Lunch / dinner / supper We want your journey to be unforgettable. For this reason, expect only the best from our chefs, who are responsible for these delicious dishes containing only the best fish, poultry, meats and traditional fare.
Snacks Light meals with a delicious variety of cold cuts, fresh fruit and desserts.
Experience high quality service as you cross the skies.
Some examples of our additional on board services:
TAP Taste the Stars
Gathering five Michelin-Starred Portuguese Chefs and Chef Vitor Sobral that purpose to disclosure the Portuguese flavors across
the world
TAP Wine Experience
New TAP Initiative to transform the company in
the world’s largest channel for speaking about tasting
Portuguese Wines
Imperial ChocolatesPartnership with the
Portuguese factory to offer chocolates on board
New amenity kits
Displays landscapes of regions of Portugal
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Can we offer you…?
Our service includes the following types of meal according to flight schedule:• Hot meals - served on a tray, with a hot main dish.• Cold meals - served on a tray, with a cold main dish.• Cold snack - meal served is a packaged sandwich.• Snack - individual pack with a sweet, savoury or sandwich.
Meals in Economy ClassSavour fresh, high-quality meals prepared by our chefs.
The meals we prepare depend on the times of your flight, so that you are served the best meal at the best time.
WinesPortuguese tradition dictates there is always a fine wine on the table. To offer you the best, we have a list of wines that complement the in-flight meals.TAP may limit or ban alcohol consumption on board. It is forbidden to bring drinks on to the aircraft (except those purchased in the airport Duty Free).
Our service includes the following types of meal according to flight schedule
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You can choose your meal from 7 days before the date of the flight and until 24h before the date of departure.
Choose your meal.If you are going to take a business class long-haul flight from Lisbon, pre-order your meal on board.
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Digital KioskTAP has a totally free service, valid only for TAP Customers travelling on
flights operated by TAP and available via TAP mobile app or TAP Media app, which allows newspapers and magazines to be downloaded after check-in to smartphones or tablets and to read them offline during the
flight.
The number of publications you can download varies according to your ticket. The publications that can be downloaded are:
• topexecutive and executive: download up to seven different publications;
• plus: three publications can be downloaded;
• classic and basic: two publications can be downloaded;
• discount: only one publication can be accessed.
Victoria Silver Clients can download three publications and Vitoria Gold Clients up to seven publications.
If you use a tap|corporate card you can download seven publications, unless you are travelling on discount, in which case the rules of this fare apply.
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• Europe‘s best on-board magazineWorld Travel Awards 2015, 2016, 2017, 2018
• Best on-board magazine Ucityguides.comUWARDS 2009
The award-winning on-board magazine “Revista UP”
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After flightWe hope to hear from you.
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And so we listen to improve
To us, the journey is only over after getting the Client’s feedback.NPS is a metric that allows us to measure the degree of clients’ satisfaction. Only by listening to their opinion will we be able to
promote specific actions to better tailor their products and services to their needs and expectations.
1. The client travels with us on any route.
2. Within a couple of days, an email is sent to evaluate the entire TAP experience (from
booking to luggage collection).
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Now you know us. And we can’t wait to know you!
Welcome to TAP.
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TAP Group Profile | Principles and Mission
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• Strengthen your position as a global company• Focused on Customer satisfaction by its greater knowledge• Offer more opportunities for Employees• A stronger and more sustainable TAP, owner of its future
• New rates• TAP Upgrades• Creation of TAP Express - new fleet in operation• Air Bridge Service - Lisbon• Stopover Program• Implementation of NPS - listening to the Customer• Revolution in the digital relationship with the Customer – New Web site.
The new TAP is to be built with the objectives: And already presents results:
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TÍTULOSubtítulo
Data da apresentação
4 U today
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The evolution of our logo
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MARKETING STRATEGY
Concentrate efforts and investmentin the catchment area of TAP airports in Italy
Promote the brand, destination Portugal and long-haul destinations withparticular attention to Brazil and the USA
Optimize the partnership with tourism institutions and the online and offline trade
Approaching customers and "trade" through interaction
ENGAGEMENT
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The media
Outdoor
Press
Events
Comarketing
TÍTULOSubtítulo
Data da apresentaçãoNUMBERS
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PORTUGAL 58 243 354 €BRAZIL 25 455 139 €AFRICA 6 734 139 €
NORTH ATLANTIC 4 257 575 €CENTRAL ATLANTIC 1 278 163 €
Grand Total 95 968 370 €
Who’s selling?
The exercise
Should TAP launch new destinationsin North America…
…let’s say San Francisco, Chicago,Washington and Montreal
how would you invest 100Kin communication?
No changes to Logo.You can choose target. (ITALY)
We are not looking for a nice campaign,we are looking for best ROI.
