Submit for the SamS europe AWARD 2012 - Conferensum Asset Management Strate…major account manager dach FLEXERA Software GmbH / Germany nicola aliperti ... hans-henny-Jahnn-weg 51

Software aSSet ManageMent StrategieS europe 201217th – 18th September 2012 | pullman berlin Schweizerhof, Germany

http://SaMS-europe.we-conect.coM

reSearched & developed by


implementation of enterpriSe-wide Slm and Sam toolS | coSt-SavinG, riSk-reducinG and demand orientedSam in practice | cloud computinG and SaaS | licenSe modelS and StrateGieS under Scrutiny | Slm and Sam in dynamic buSineSS environmentS

17th – 18th SepteMber 2012 | pullman berlin Schweizerhof

more than 15 caSe StudieS | icebreaker SeSSion | world cafÉ SeSSion | challenGe your peerS


Submit for the SamS europe AWARD 2012




oVerViewSoftware aSSet ManageMent StrategieS europe 2012

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Jim heatoncioo, Senior director Baker Hughes Inc. / USA

abdella bouharrakcio belgium / luxemburg, head of it Governance South west europeSiemens S.A. / N.V. / Belgium

nabil batlounicio europeNYSE Euronext / France

daniel lebeaucio GlaxoSmithKline Biologicals / UK

diane tea cailletprincipal category manager - it ScmVodafone Sarl / Luxembourg

lene baderdirector, Supplier relationship managementDanfoss A/S / Denmark

raphael viarddirector iS&t Security & complianceAlstom Grid SAS / France

martijn van de vallGlobal Sourcing leader data centersSabic B.V. / The Netherlands

adrian Seilerhead of iS Services & SystemsABB Ltd. / Switzerland

alvaro perezGlobal Software asset managerF. Hoffmann-La Roche Ltd / Spain

michael Stockmeierprogram manager Group-wide license managementDeutsche Post DHL / Germany

rachel deanGlobal Software asset managerAstraZeneca Plc. / UK

Jörg StehlinGlobal project lead it procurementZurich Insurance Company Ltd. / Switzerland

inka vilpolaManager, IM Technology Office, Enterprise ArchitectWärtsilä Oyj Abp / Finland

victoria waneyit Software licensing compliance analistABN AMRO Bank N.V. / The Netherlands

Joachim haasmajor account manager dachFLEXERA Software GmbH / Germany

nicola alipertiGlobal it project manager marketing europeThe Coca-Cola Company / Italy

bernhard böhlermanaging directorAspera GmbH / Germany

pat durkinevp internationaliQuate / Ireland

andy Struyskace enterprise technologist - Storage and Systems managementDell KACE Inc. / USA

> Structuring license agreements and company-wide coordination of software procurement processes to fulfill specific requirements

> Efficient management and reporting of software licenses> legal background, recent court decisions, national and

international trends and tendencies> it-based enterprise Slm: from theory to working practice> tools, reporting solutions and licensing models under

scrutiny> Benefits and risks of using open source and used software> balancing over and under licensing> management of server licenses – challenges and solutions> Virtualization and software as a service – simplification

or even more complexity?> impact of cloud computing in licensing> Software asset and license management in dynamic and

distributed enterprise environments> authorization and software metering in virtualized environments

SPEAKERS MAIN TOPICS

BUSINESS PARTNERS

MEDIA PARTNERS

TRAVEL PARTNER




agenDaicebreaKer SeSSion | Sunday, 16th September 2012

20.00 | we.conect ask the leadersPre-conference drinks and Icebreaker Round Tables with speakers, business partners & participants

icebreaker round table 1More transparency and less complexity – why the handling of software licenses will concern us in the future

icebreaker round table 2100% compliant and efficient? Halfway across the line between under- and over-licensing

icebreaker round table 3Can’t see the wood for the trees? The variety of licensing models: Strategies for selection and negotiation from the practice

we.conect icebreaKerour icebreaker Session consists of small round tables with speakers, business partners and attendees where the audience will discuss the main challenges and cutting edgetopics of the conference in a relaxed atmosphere. Glass in hand, make your way around our round tables and get to know each other. enjoy food and drinks at the opening of the conference, break the ice and get the show on the road.

CONTENTS

p. 2 | overview Speakers main topics

p. 3 | overview + icebreaker icebreaker Session business partners

p. 4-5 | conference Day 1 challenge your peers day one dinner

p. 6-7 | conference Day 2 world café Session

BUSINESS PARTNERS

MEDIA PARTNERS

we.CONECT business peerstake advantage of solution-oriented individual meetings that we can arrange with these partners before and during the conference.

FLEXERA Software GmbHhans-henny-Jahnn-weg 51 | 22085 hamburg, Germanyphone: +49 (0)40 411 88 01-00fax: +49 (0)40 411 88 01-05www.flexerasoftware.com

Aspera GmbHdennewartstraße 25 - 27 | 52068 aachen, Germanyphone: +49 (0)2 41 9 63-12 20 | fax: +49 (0)2 41 9 63-12 29email: [email protected]

Dell Corporation Limiteddell house, the boulevard, cain road, bracknell | rG12 1lf berkshire, ukphone: +44 (0) 8444443367 | email: [email protected]

iQuate4044 kingswood avenue city west | 24 dublin, irelandphone: +353 1 630 2223 | fax: +353 1 642 3454Email: [email protected]

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agenDaconference Day 1 | monday, 17th September 2012

8.30 | registration with coffee and tea

8.45 | welcome and introduction by we.conect, the chair and the advisory board

we.conect Strategy tracK (1)Building an Effective and Transparent SAM & SLM Structure and Save Money through Monitoring and Controlling

9.00 | keynoteSimplification is the ultimate sophistication” (Da Vinci) – How to reduce the number of IT assets and licenses? – A case study from GlaxoSmithKline Biologicals> the confusion between “simplicity” and “simplification”> why our it is so complex> new challenges and possibilities through cloud computing> Simplification: the cross-road between vision and disciplineDaniel Lebeau, cio, GlaxoSmithKline Biologicals / UK

9.40 | case StudyAre you compatible with the future? How to drive the change with application portfolio for SAM and SLM> application portfolio, application strategies and web+mobile compliance at wärtsilä> managing Software assets and licences with success through portfolio management strategies> align the ict strategy and application portfolio> drive the change with application portfolioInka Vilpola, manager, im technology office, enterprise architect, Wärtsilä Oyj Abp / Finland

10.20 | case StudyChallenges for Outsourcing / Outtasking within the License management> Software license management as an external service> case Study: implementation of an enterprise wide licence management project> challenges, Solutions and possibilities of outsourcing of Sam and SlmBernhard Böhler, managing director, Aspera GmbH / Germany

11.00 | refreshment break with networking zone

11.30 | case StudyAligning strategic business planning, business integration and IT process engineering with a global SAM, SLM and ITAM approach to create a competitive IT governance framework> identifying opportunities for Software risk management and cost reduction> coordination of relevant core processes as the basis of an effective software license management> Strategies for efficient and transparent software license managementNabil Batlouni, cio europe, NYSE Euronext / France

we.conect SoLution tracK (1)Cloud Computing, SaaS, IT Virtualization, Mobile Apps and Tablets – New IT-Trends, Tools, Terminals and their impact on SAM & SLM

12.10 | case StudyDell KACE: The leading Systems Management Appliance – Simplify Client IT management while driving down overall IT Costs> Pre-configured: Plug&Play with the functionalities required to solve your Software Asset Management challenges > easy-to-use: 62% of kace customers report they deployed the appliance in less than one week> Comprehensive: The KACE Appliances have an intuitive drag&drop web-based user interface and almost require zero maintenance> affordable: 71% of dell kace customers reported roi in six months or less> responsive Support: web, email and telephone Support, with 24/7 dell proSupport in option – online faQs, forums and training videosAndy Struys, kace enterprise technologist - Storage and Systems management, Dell KACE Inc. / USA

12.50 | lunch with networking zone

14.00 | case StudyOptimizing process costs when dealing with licenses through consolidated processesJim Heaton, cioo, Senior director, Baker Hughes Inc. / USA

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14.40 | case StudyGlobal Software Monitoring for the Optimal Use of Software Licenses – the Software Metering System at Roche Holding > the real benefits of Sam: optimization> implementation of software metering globally: legal restrictions> expectations vs. reality of working with enterprise wide controlling of software licensesAlvaro Perez, Global Software asset manager, F. Hoffmann-La Roche Ltd / Spain


we.conect chaLLenge your peerS –what wouLD you Do?in up to six round tables, each with six moderators, the participants interact, describe & discuss their specific issues, approaches and solutions regarding the conference topic. we.CONECT finds out in advance with a special inquiry approach the most important issues facing the participants.

15.50 | parallel round tablesbased on your input from the delegate checklist, we will create a round table session involving an interactive discussion with your peers. the topics that will be discussed on-site will be announced 3 weeks before the event begins.

we.conect Strategy tracK (2)Structures and Strategies in different Corporate Environments and their impact onSAM & SLM

16.50 | case StudyLicense Management as a job that every employee has to do – partitioned SLM at Siemens > change management to get the staff regulating themselves> tools and processes to realize that projectAbdella Bouharrak, cio belgium / luxemburghead of it Governance South west europe, Siemens S.A. / N.V. / Belgium

we.conect SoLution tracK (2)Implementation, Synchronization, Standardization and Optimization of SAM & SLM Processes

17.30 | case StudyStandardization of IT assets with the needs and its influences on the internal costs> enterprise license optimization through Standardization> assessing the need of Software assets and licenses through strategic controlling and metering> using the data for strategic planning and save costsDiane Tea Caillet, principal category manager - it Scm, Vodafone Sarl / Luxembourg

18.10 | case StudySoftware Licensing Metrics – how to make them work for you> Software licensing metrics explained> problems in licensing (virtualization, processor definition)> non-standard licensing (customized definitions)> licensing for backup and non productive environments Jörg Stehlin, Global project lead it procurement, Zurich Insurance Company Ltd. / Switzerland

dinner in a relaxed atmoSphere to conclude the firSt conference day

20.00 | networking dinner

agenDaconference Day 1 | monday, 17th September 2012

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agenDaconference Day 2 | tueSday, 18th September 2012

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8.20 | welcome and introduction by we.conect, the chair and the advisory board

we.conect worLD caféThe World Café will be initiated with lectures lasting 10 minutes

8.30 | Lecture Sam Governance caféImplementing an International, Company-wide License Management Capability – exemplified by Deutsche Post DHL> challenges and solutions for license management projects in international companies> reasons for implementing one single license management system> which challenges will be faced in such a huge project?Michael Stockmeier, program manager Group-wide license management, Deutsche Post DHL / Germany

8.40 | Lecture Sam methods & Strategies caféIT procurement dilemma: One global ERP instance / 10 global enterprise transformation programs starting up at the same time: The Do & Not-To-Do list> what is the benefit of 1 global erp system for Sam and Slm?> is 1 global erp system achievable?> what are the best practices when implementing a global enterprise transformation program? > how it procurement shall do to turn dilemma to success? Martijn van de Vall, Global Sourcing leader data centers, Sabic B.V. / The Netherlands

8.50 | Lecture Sam process and controls café Overcoming the challenges of tracking your Software Entitlements in an Enterprise Organisation> multiple locations? de-centralised procurement? multiple cost centres / budgets? and multiple procurement process?> where do you begin?> fear not – it is possible with the correct Governance, controls and processesRachel Dean, Global Software asset manager, AstraZeneca Plc. / UK

9.00 | Lecture Sam compliance café Creation and use of ISO 19770-2-compliant software tagsJoachim Haas, major account manager dach, FLEXERA Software GmbH / Germany

9.10 | Start worLD café | each SeSSion LaStS 40 MinuteSwe.CONECT and the chair open the World Café, explaining the principles and set the World Café etiquette.

11.50 | world café panel discussionPresentation of the key results of the World Café and the individual interviews

12.20 | lunch with networking zone

we.conect Strategy tracK (3)Challenges in purchasing and procurement of Software Assets and Licenses toMeet Requirements

13.40 | case StudyGoing from reactive compliance management to proactive software asset management > how do you move from a Sam team making compliance management to anchoring software asset management in the entire organization?> challenges in integrating Sam with supplier and contract management, internal governance and life-cycle management> looking at issues in a global technology-oriented organization, e.g. legal and cultural differencesLene Bader, director, Supplier relationship management, Danfoss A/S / Denmark

14.20 | case StudyVirtualization and Cloud – counting the costs> virtualization has made software licensing more complex and, in many cases, led to costly licensing errors> oracle has gained a reputation as being a technology that is expensive to virtualize on platforms such as vmware> As a consequence, people avoid virtualizing Oracle and miss out on the significant benefits this can bring > accurate inventory data is the key to successful cloud and virtualization projects for all types of software – even oracle!Pat Durkin, evp international, iQuate / Ireland

SaM governance café

SaM Methods & Strategies café

SaM process and controls café

SaM compliance café





we.conect tooLS & SySteMS tracKBusiness Intelligence Technologies, Tools and Systems for Controlling and Monitoring of Software Assets and Licenses

15.30 | case StudyA consistent approach of Asset Management lifecycle between Sourcing, IT Operations, Internal Control and Internal Audit> Sam complexity is due to multiple factors: Geographical coverage, organizational structure, historical miss managements> all involved parties from purchasing to decommissioning must be part of the Sam process> Internal Control team can help in introducing best practices and adequate controls to mitigate company risk

Raphael Viard, director iS&t Security & compliance, Alstom Grid SAS / France

16.10 | case StudySLM for employee owned mobile devicesVictoria Waney, it Software licensing compliance analist, ABN AMRO Bank N.V. / The Netherlands

16.50 | case StudyDigital Asset Management solution in B2C & Mobile Business Environments > Requirements for Digital Asset and license Management in communicating with customers & consumers in world becoming more social> crm 3.0 – challenges and opportunities to connect to our customers & consumers through different channels (i.e. mobile, social, web)> coca cola pilot case: building a digital asset and license management system in a new mobile environmentNicola Aliperti, Global it project manager marketing europe, The Coca-Cola Company / Italy

17.30 | case StudySAM & SLM Challenges in implementing an IS landscape for globally distributed engineering teams> Successful implementation of an iS landscape for global outsourcing scenarios> centrally managed license management of globally distributed 3d-cad data> highly secure engineering data in a distributed enterprise environment> change management: Getting staff involved in global software asset managementAdrian Seiler, head of iS Services & Systems, ABB Ltd. / Switzerland

18.10 | closing words from the chair and end of the conference

agenDaconference Day 2 | tueSday, 18th September 2012

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REFERENCES OF OUR PAST CONFERENCES

“One of the best conferences I have attended so far. Congratulations to theorganizer!“Axel Esser, Diehl Stiftung & Co. KG

“You guys did a wonderful job.“Kevin Jones, NASA

“We very much appreciated and enjoyed the opportunity to present to the terrific audience you assembled and were honored to be part of such an outstanding agenda.“Robert Libbey, Pfizer Inc.

“Sensational, top insight ‒ Best audience / speaker combination I‘have ever seen!“Simon Scott-Kemball, Eurocontrol

“Great learning, great networking, mindexpanding!“Christina Rahtgens, Roland Berger Strategy Consultants Holding GmbH


for More DetaiLeD inforMationabout our SpeakerS and interactive SeGmentS pleaSe viSithttp://SaMS-europe.we-conect.coM

we are lookinG forward to welcominG you!

Documents

Submit for the SamS europe AWARD 2012 - Conferensum Asset Management Strate…major account manager dach FLEXERA Software GmbH / Germany nicola aliperti ... hans-henny-Jahnn-weg 51