Submission 2AM I PAYING ATTENTION?

Elena Galchenko’s Shoe Stores Investigation

Place: Vladimir (Russia) Mall: “Shopping Rows”Date: October, 30 2012

Store # 1 Calipso

Total Score: 5.6/10

Entrance and location: 7Environment: 6

Personnel: 5Products: 4

Customers: 6

Store # 2 Mascotte

Total Score: 8.2/10

Entrance and location: 10Environment: 8

Personnel: 7Products: 8

Customers: 8

Store # 3 European

Total Score: 3/10

Entrance and location: 5Environment: 3

Personnel: 1Products: 2

Customers: 4

Store # 4 Carlo Pazolini

Total Score: 8.8/10

Entrance and location: 9Environment: 9

Personnel: 10Products: 9

Customers: 7

Store # 5 Shoёs

Total Score: 6.2/10

Entrance and location: 7Environment: 7

Personnel: 5Products: 9

Customers: 3

Store # 6 Shoes City Plus

Total Score: 4.8/10

Entrance and location: 4Environment: 4

Personnel: 3Products: 6

Customers: 7

Store # 7 Step

Total Score: 3.6/10

Entrance and location: 5Environment: 3

Personnel: 2Products: 3

Customers: 5

RESULTS

Strengths Weaknesses

- Not paying attention at PR, marketing, advertising

- Rude personnel- High price- Low quality- Badly decorated- Too hot and loud inside - Unpleasant smell- Not taking cards (cash only)

- Discounts- Wide choice- All sizes available- Music- Big mirrors- United color schemes- Uniform

I AM PAYING ATTENTION!

AND YOU?