SUBARU SAJANUARY 2015

Advertising Plan for June & July 2015

How are we moving forward?

SUBARU SAJANUARY 2015

Goals?BRAND AWARENESS:• Subaru = Adventure• The best adventure, is yours• Highlight lifestyle/emotion• New target market must be reached &

influenced…

RETAIL:• Forester Demo campaign• Increased interest/sales

WRX CAMPAIGN:• Re-ignite interest & sales on WRX• Specific retail campaign to be communicated by

sales department.

PRIMARY:LSM: 9+35 – 55yrsWith Children60% Gauteng

PRIMARY:LSM: 9+30 – 55yrsMotoring enthusiasts, performance focused

SUBARU SAJANUARY 2015

Media Cycle

TV

Radio (TBC)

Print/ PressDigital

POS @ dealers

HIGH REACH - POSITIONS BRAND

Educate on brand, models & campaign. DEALER NETWORK & MEDIA FLEET.

RESEARCH & CONVERT TO LEADS.

REPITITION/FREQUENCYFocus on call-to-action.

CLOSING THE LOOP

CONSISTENCYbreeds

FAMILIARITYbreedsLIKING

SUBARU SAJANUARY 2015

Messaging

Dealers to structure their own deals specific to the 2014 Forester Demo Campaign.WRX retail communication to follow.

TV advertising commences on Saturday, 06 June 2015.

SUBARU SAJANUARY 2015

Messaging

Outback Safari Trip to continue on TV up to mid-June on MNET via sponsorship of The Blacklist Season ll.

Remember to provide your regular reports regarding Outback sales to Willem Reyneke.

SUBARU SAJANUARY 2015

Media ScheduleWeek of 01-Jun 08-Jun 15-Jun 22-Jun 29-Jun 06-Jul 13-Jul 20-Jul 27-Jul

DSTVMNET - The Blacklist ll Sponsorship (Wednesdays) 30" Outback & 10" OBK

Supersport Blitz, 1 - 4 (Weekends)

Discovery Channel

BBC Lifestyle

BBC Entertainment

IgnitionPRINTAA Traveller (quarterly) 2p feature story by Adrian Burford on Outback & online exposure on websiteEscapes FP advert FP AdvertModern Athlete/Cyclist FP advert & social media & competition FP AdvertDriven Magazine FP advert (featured story was in MAY)DIGITALWebsite optimisationGoogle advertisingSocial Media Advertising

40" Brand & FOR (48) 30" WRX adverts (43)

30" WRX adverts (48)

40" Brand & FOR (55) & 30" WRX ads (55)

US Open Golf & Super Rugby Play-Offs & F1

40" Brand & OBK (55) & 30" WRX ads (55)

Springbok test & British Open Golf & F1

40" Brand & FOR (55) 30" WRX adverts (55) EUFA Champs Final &

F1 & MotoGP

30" WRX adverts (55) F1 & MotoGP & Tour

de France

40" Brand & XV (52)40" Brand & XV (52)

40" Brand & OBK (44)

Considerations• Dealers must be informed by SSA.• 4 separate messages to market:

– Brand = Adventure– 2015 Outback Safari Trip– Forester Demo Campaign– WRX positioning as performance sedan

• Retail elements designed and communicated to network.• Additional creative elements can be ordered from SSA as

needed by any dealer.• All info loaded onto Let’s Talk for easy reference.• TV Campaigns kick off 06 June 2015.