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Bobby Pins Package Redesign

araAinscoughVisual Comunication


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Table of Contents

1-2Product Redesign Plan

3Style Guide

4Logo Size and Placement

5Package Design

6Photo Comparison

7 Magazine Advertisement


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Product Redesign Plan

I have chosen to redesign the product packaging of the Conair bobby pin package. Te targetgroup or audience for this product is women primarily women between the ages of about 17to 45. Conairs brand history goes all the way back to the year 1959. According to the Conair,

website in 1959, Lee Rizzuto and his parents launch Continental Hair Products with a$100 investment. Tis once small business has evolved today to be a large company knownnationally and internationally. Te official Conair website corporate page states that Conairhas become a leading manufacturer of nationally branded personal and health care smallappliances. oday, divisions of Conair are among the most recognized and respected brands insmall kitchen appliances and cookware.

Te current packaging of Conair bobby pins is very simple and generic. It does not stand outby any means from other bobby pins from different companies. Many people purchase bobbypins regularly since they get misplaced often. One of the most important properties of a bobby

pin is having a firm hold. With this knowledge in mind and the product of stronger bobby pinsthat Conair has come out with but in the same generic packaging I plan to revolutionize theproducts appearance to capture the attention of customers and increase product sales.


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Te current Conair bobby pins are displayed in stores attached to a simple piece of cardboard

with some basic product information. Instead of having these bobby pins on a piece ofcardboard alone I will change the thickness of the cardboard to show the strength of thesebobby pins and the color and design of the cardboard itself to stand out more to the targetaudience. Using themes such as strong, durable and firm I will create a powerful designexemplifying the strength of these bobby pins to stay in place for any kind of hair.

Advertising methods that will increases sales of this product will be to have it be moremarketed to athletic girls and not just girls concerned with fashion. Te idea is to get thecustomer to realize that this produce is so dependable that you can wear it and count on it tostay in while you work out, are out on the dance floor late into the night, attend a fancy eventand stay in place an entire business day. All of these focus points will increase the sales of theConair bobby pins.

Incorporating this message in V commercials will also be a great advertising push. Almost allgirls use bobby pins at one time or another, making this product relevant and marketable to allkinds of women all year long.


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Style Guide

itle Font Name: Title Font Century Gothic BoldCopy Font Name: Copy Font Name PT Serif Caption

CMYK 28 25 0 0RGB 180 181 220Pantone 270 CHex # B4B5DC

CMYK 76 68 63 76RGB 25 28 31Pantone 426 CHex # 191C1F

CMYK 33 17 1 0RGB 168 192 226Pantone 658 CHex # A8C0E2

CMYK 31 24 25 0RGB 179 179 179Pantone 5 CHex # B3B3B3


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Logo

Logo Size Recommendation

Te size of the logo works well withlarge and small print but for thisparticular product I would recommendsticking to smaller dimensions.

Logo Placement Recommendation

Te Conair logo is a nice blend ofsimple yet artistic design making thislogo best placed to the sides of a layoutand not the top center.


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Package Design

Front Back

Supper Strength Bobby Pins

#55367

black18

2013 Conair CorporationEast Windsor,NJ 08520

Made in China

Item #55367 V13.1W 55367-320C

074108553676

Taking care of hair for over 50 years.

WARNING:

CHOKING HAZARD - Small Parts.

Not For Children Under 3 Years.

!


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Product Photography


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Magazine Ad

image source: http://www.fitarsenal.com/wp-content/uploads/2014/10/woman.jpg

Are You Conair Strong?

Take the challenge visitconair.com

SUPER STRENGTH BOBBY PINS


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Documents

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