STYLE GUIDE - vub.be · own style. The challenge was therefore to preserve both identities while at the same time provide a common framework to make the collaborations more visible,

STYLE GUIDEFOR THE JOINT PROJECTS OF ULB AND VUB

PREFACE

The Université libre de Bruxelles (ULB) and the Vrije Universiteit Brussel (VUB) have common origins beginning in 1834 and are founded on the same principles of free inquiring and critical thinking. Since 1969, they split and developed separately to become major actors in the higher education landscape. Yet collaborations in various domains have always remained.

In the last few years, the VUB and the ULB, under the initiative of their respective authorities, have intensified their collaborations. In 2010, these were formerly institutionalized with the creation of the Brussels University Alliance (BUA), a joint body that aims at coordinating common projects, and at taking new initiatives to further these collaborations. As a result, new joint teaching programmes and diplomas have been developed, joint research groups have been founded, ambitious common projects in infrastructure have been initiated, and joint events and community service are ever more often organized together.

This increase in joint activities called for an integrated vision and communication. Both institutions are autonomous institutions with their own style. The challenge was therefore to preserve both identities while at the same time provide a common framework to make the collaborations more visible, systematic, and structured.

The graphic style guide’s ambition is to provide all actors within the two institutions with the

appropriate tools to communicate and promote all types of projects and initiatives that would involve the two institutions. This common identity design standards:

• provides a single brand that capitalizes on both universities’ existing brand and prestige;

• prevents dilution of the universities’ identities;

• limits the effort and resources needed to communicate joint activities and offers a professional, standard solution to all actors;

• adds to each institution’s value while reinforcing the value of collaborations;

• builds a sense of shared identity, communication, and pride in our collaborations.

L O G O S

01

BRUSSELS UNIVERSITY ALLIANCE (BUA)

‘Brussels University Alliance’ or its abbreviation ‘BUA’ will be used in this style guide to refer to the structural cooperation between VUB and ULB, but will not itself be positioned as a

separate brand. The cooperation will be represented by a logo that features both university logos (cfr. infra ‘general logo’).

GENERAL LOGO

LOCATION AND EQUIPMENT LOGOS

KONEKT LOGO

KONEKT LOGO

KONEKT LOGO (ALTERNATIVE)

C O L O U R S

02

Why a new shade of blue?

We prefer not to favour one of both universities, which is why we selected for BUA a type of blue in between the shades of ULB and VUB.

cmyk

rgb

ULB

ULB

BUA

BUA

VUB

VUB

cmyk: 100-78-9-10

rgb: 0-63-150

html: #003f96

cmyk: 100-89-35-31

rgb: 25-45-90

html: #192d5a

cmyk: 81-29-52-14

rgb: 36-125-119

html: #247d77

cmyk: 5-28-0-0

rgb: 245-201-236

html: #f5c9ec

cmyk: 0-0-0-100

rgb: 0-0-0

html: #000000

cmyk: 44-90-4-0

rgb: 159-55-135

html: #9f3787

cmyk: 0-0-0-0

rgb: 255-255-255

html: #ffffff

F O N T

03

Why a new font?

As the signature typographies of the universities are difficult to combine, we opted for a font that displays features of both Meta (ULB) and Avant Garde (VUB). Hence, we selected the font Freight Sans Pro.

Freight Sans Pro is a sans serif font, with roughly the same shapes as the font Meta and with the openness of the font Avant Garde.

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Meta (ULB)



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Freight Sans Pro



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Avant Garde (VUB)

Book



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Book Italic



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Medium



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Medium Italic



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Freight Sans Pro

Bold



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Bold Italic



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Black



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Uptatem di qui quistrument ut alit, occatqui volup-tat explitas nulparchil iligent erem quis modi omnimagnis dundam.

Nonecusani dion cus, nit ad qui aut eum fugit quos prepratio. Turio cum es eaquunt.

Axime consequi si cus nam que ressimin-tem si aut volupta ilita quidell aborrovitem volorerumqui nectur mi, nus aciist lam ea si dolesciis eliquis enihilit pla sitiossum int, quis atendundit que dolumet rem alitati-bus dolorporit odit unt liqui tem quamus dolorpore nume parum quatesc ipsant la-borem hiti consequo que ped que perrum ipsaperchit aspici cum que ex ex escillo et enisciminto te ipsumquas.

Regular



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Italic



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Bold

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Bold Italic

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *

Arial / Arial BlackWEB SAFE FONT

Black



0 1 2 3 4 5 6 7 8 9 . , ? € % @ & # *Uptatem di qui quistrument ut alit, occatqui vo-luptat explitas nulparchil iligent erem quis modi omnimagnis dundam.

Nonecusani dion cus, nit ad qui aut eum fugit quos prepratio. Turio cum es eaquunt.

Axime consequi si cus nam que ressimin-tem si aut volupta ilita quidell aborrovitem volorerumqui nectur mi, nus aciist lam ea si dolesciis eliquis enihilit pla sitiossum int, quis atendundit que dolumet rem alitati-bus dolorporit odit unt liqui tem quamus dolorpore nume parum quatesc ipsant la-borem hiti consequo que ped que perrum ipsaperchit aspici cum que ex ex escillo et enisciminto te ipsumquas.

D O T T E D L I N E

04

• The dotted line is used on ALL of BUA’s communication materials.

• The dotted line is preferably white. However, if the background proves too light, black and the lighter blue from the BUA colour palette can also be used.

• The dotted line must not be too thin, because it should remain recognizable as a dotted line.

S H I F T

05

Shift of image: optional.

Shift of text: optional.

MUSDA SANDEM. UT HILLAM ENDIS MAGNIS SIMUSANIS SANT

UM RECTI NIM

O V E R V I E W

Curator

Content

Organizers / ownersSponsors / partners

The different zones

The communication consists of 4 separate zones:

• Curator zone

• Content zone

• Owner zone

• Partner zone

These zones may vary in height. The organizers / owners are optically more dominant; the sponsors / partners are the least dominant.


UM RECTI NIM

Curator zone

In the curator zone, one of the 5 BUA logos (general BUA logo, location and equipment logos, Konekt logo) is always present.

The minimal distance between the BUA logo and the page margin = the height of the letter B in the VUB logo.

The position of the logos (centre, right or left) can be chosen freely.

If BUA (BUA, LIC, Usquare, Bright Core or Konekt) is the organizer / owner, the logo remains in the curator zone and the owner zone can be left out.


UM RECTI NIM

Content zone

This zone contains the actual information concerning a specific event or initiative.

This space may be filled creatively by the designer, as long as the style guide rules with respect to colour, font and the dotted line are respected.


UM RECTI NIM

Owner zone

This zone is reserved for the names or logos of entities that are linked to the ULB and/or VUB (e.g., research groups, spin-offs, …), who are organizer / owner of the event or initiative.

The positioning (centre, right or left) is free.

If BUA (BUA, LIC, Usquare, Bright Core or Konekt) acts as the organizer / owner, this zone can be left out. The BUA logo is already featured at the top.


UM RECTI NIM

Partner zone

This zone is reserved for all sponsor and partner logos.

The positioning (centre, right or left) is free.

If there are no sponsors or partners, this zone can be left out.

Stationary BUA

CP 160/34 www.ulb-vub.beAvenue F.D. Roosevelt 50 1050 Bruxelles

VUB-ULB_BRIEFPAPIER.indd 1 29/10/18 10:30


[email protected]

Responsable Opérationnelle Operationeel Verantwoordelijke

www.ulb-vub.beCP 160/34Avenue F.D. Rooseveltlaan 50

Bruxelles 1050 Brussel

02 650 33 14

HÉLÈNEFRÉCHÉHÉLÈNEFRÉCHÉ

[email protected]

Academisch verantwoordelijke (VUB)Responsable académique (VUB)



02 629 39 84

PATRICKSTOUTHUYSENPATRICKSTOUTHUYSEN

[email protected]

Responsable académique (ULB)Academisch verantwoordelijke (ULB)



02 650 42 47

Prof. MAREKHUDONProf. MarekHUDON

BUA stationary

www.ulb-vub.beAvenue F.D. Rooseveltlaan 50 Bruxelles 1050 BrusselCP 160/34www.ulb-vub.beAvenue F.D. Rooseveltlaan 50 Bruxelles 1050 BrusselCP 160/34

Envelope A4

Envelope A5Blocnote A6

CP 160/34 www.ulb-vub.beAvenue F.D. Rooseveltlaan 50 Bruxelles 1050 Brussel

Roll-up BUA

WELKOMBIENVENUEWELCOME

WELKOMBIENVENUEWELCOME

OPEN-MINDED UNIVERSITIES AT THE HEART

OF EUROPE

OPEN-MINDED UNIVERSITIES AT THE HEART

OF EUROPE

OPEN- MINDED UNIVERSITIES AT THE HEART OF EUROPE

BUA_ROLL-UPS_DEF.indd 4 23/11/18 11:09

BUA map


OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE

BUA buttons

BUA beachflags

OPEN- MINDED

UNIVERSITIES AT THE HEART

OF EUROPE

BUA flags

OPEN-MINDED UNIVERSITIES AT THE HEART OF EUROPE

BUA_BEACHFLAG_200X136.indd 1 30/10/18 16:13

OPEN- MINDED UNIVERSITIES AT THE HEART OF EUROPE

BUA_BEACHFLAG_322,5X150.indd 1 30/10/18 17:11

BUA pop-up

BUA tableflag

BUA bag

BUA pen

Advertisement BUA with 2 sponsors

NEM DIS CORE

NEM DIS CORE

Poster BUA with organizer and 2 sponsors

BRUFACE

NEM DIS CORE

NEM DIS CORE

Poster BUA with organizer and 2 sponsors

BRUFACE

NEM DIS CORE

NEM DIS CORE

Stationary LIC

www.ulb-vub.beAvenue F.D. Rooseveltlaan 50 Bruxelles 1050 BrusselCP 160/34

BUA_LIC_GROETENKAART.indd 2 29/10/18 10:54

BUA_LIC_GROETENKAART.indd 1 29/10/18 10:54

[email protected]

www.ulb-vub.be

Avenue F.D. Rooseveltlaan 50


0000 00 00 00

CP 160/34

VOORNAAMNAAMVOORNAAMNAAM

Folder LIC

TOGETHER, WE CAN POSITION BRUSSELS AS AN INTERNATIONAL POINT OF REFERENCE IN LEARNING & INNOVATION!Besides being Belgium’s biggest university city, Brussels hosts a unique concentration of decision-makers that shape the lives of hundreds of millions of people. The city houses the major EU institutions – the Council, Commission, Parliament, Economic and Social Committee, and Committee of the Regions – and also the headquarters of NATO, the Western European Union, and the Benelux organization. The presence of these international institutions makes Brussels the main area of employment in Belgium, and therefore it is highly attractive for jobseekers from within and outside Europe!

Do you want to actively contribute to branding Brussels as a pioneer in Learning and Innovation? Do you want to position your business as an authority or establish yourself as an industry standard? By engaging yourself as a key partner in the LIC, you will have direct access to a daily fl ow of 1000 bright minds and talents, looking for partnerships and collaboration opportunities. Next to exposing your brand and products to an international network of academia, corporate and societal key players, you will have the possibility to engage in spin-off s, set up off site innovation boot camps, and share your expertise with high potentials to win the war on talent and ensure the sustainability of your organization.

Interested to fi nd out how investing in our LIC could add value to your company?

Please contact prof. dr. Paul De Knop or prof. dr. Philippe Emplit:

Prof. dr. Paul De Knop +32 (0)2/629 21 [email protected], coordinator of large infrastructures

Prof. dr. Philippe Emplit+32 (0)2/650 49 [email protected] du Département de support à l’enseignement et aux apprentissages

BRUSSELS AS THE EUROPEAN CENTER OF

KNOWLEDGE:

Largest university city in Belgium

90.000 students in 37 higher education institutes, of which 40.000 students at ULB/VUB

17.000 employees working at a higher educational institute

Total academic community: 107.000

LEARNING & INNOVATION

CENTER

LEARNING & INNOVATION

CENTERAn international knowledge hub in the capital of Europe

BUA_FOLDER_DEF.indd 1-2 21/11/17 18:04

BE PART OF THIS PRESTIGIOUS PROJECT!Investing in the LIC means investing in talent, innovation, and the future. Only with your fi nancial and tangible support, the LIC will be able to become the hub where excellence in research and education will be manifested every day.

As a partner of two global and trendsetting universities, you will enjoy visibility at and have access to all the facilities of the LIC where you can boost intrapreneurship, and experience the power of innovation. You will meet bright young minds and get fi rst access to our latest breakthroughs in cutting-edge research and technology. You will be part of a visionary team that sustainably shapes the digital revolution, and will have access to an extensive, international network of individuals, companies and policy-makers, allowing you to impact the society of tomorrow.

Beliris was the fi rst partner to join the LIC-project. They will invest 21 million euro in the construction of the building, with a planned opening in 2022. To ensure the best learning and innovation experience, the Belgian National Lottery has committed to become the second partner and will invest €450.000

The ULB and VUB are now inviting additional partners to invest in the LIC and participate in realizing the mission of this unique Center.

“The LIC is a perfect example of how we want to be proactive in securing the quality of our future educational system and stimulating collaboration between students, researchers, and corporate partners.”

- Prof. Dr. Yvon Englert, rector ULB

Silent reading & study rooms

A hub for outreach in science and technology

‘Experience Center’

Cutting-edge technology to reinforce e-learning and research

AN ADVANCED, VISIONARY,HIGH-PROFILE KNOWLEDGE HUB…The ULB and VUB proudly present their ambitious project to set up an international knowledge hub in the capital of Europe. With a new, smart, and zero-energy Learning and Innovation Center (LIC), we want to introduce our students, professors, researchers, Alumni, corporate partners, and decision-makers to the ultimate scientifi c resources. By off ering information and communication technologies of tomorrow, we actively engage in breaking barriers and building bridges.

To ensure the best outcome for all stakeholders, the LIC combines amazing infrastructure (ICT, connectivity, smart learning tools,…) and learning and collaboration facilities of the future, with highly-qualifi ed staff . Among others, the LIC will contain quiet and silent areas for individual reading and study, collaboration rooms, experience centers for small group activities and active learning classrooms to support knowledge build-up and exchange, and stimulate creativity and innovation. Moreover, the LIC will house the scientifi c libraries of both the ULB and VUB, providing access to a vast collection of physical and electronic resources.

By combining their shared knowledge and including external know-how from partners, the ULB and VUB walk the talk to become a point of reference on the intersection of education, research, and corporate society.

“The LIC strengthens our ambition as a university to educate future experts and as an international center of knowledge to build bridges and fi nd solutions for scientifi c and sociocultural challenges.”

- Prof. Dr. Caroline Pauwels, rector VUB

… STIMULATING COLLABORATION AND FUTURE PARTNERSHIPSTo keep pace with our rapidly evolving world and the challenges that we are facing, we believe cross-industrial collaboration and transgenerational knowledge transfer are key! Within this open and inspiring biotope, we therefore invite all stakeholders to actively look for interfaces and synergies based on the heterogeneity of the collective expertise and know-how present.

Our building will become a living lab where early adopters co-develop and fi ne-tune new services and equipment, supported by multidisciplinary competences that can only be found in a university environment.

To expose our students’ bright minds to the experience and know-how of our partners, project rooms and exhibition areas will be available for our partners to enrich education with elements from corporate strategy.

BUA_FOLDER_DEF.indd 3-4 21/11/17 18:05

Roll-up LIC

BUA_ROLL-UP_850X2000_DEF2.indd 4 24/11/17 14:52 BUA_ROLL-UP_850X2000_DEF2.indd 2 24/11/17 14:47 BUA_ROLL-UP_850X2000_DEF2.indd 1 24/11/17 14:41

Advertisement Usquare with 3 sponsors

SUNT, EL IPSAM ANDIT, OCCUS DIS AM, OD QUI CUM


Advertisement Usquare with 6 sponsors



CONTACT

Emilie van Haute Academic Responsible for the Brussels University AlliancePatrick Stouthuysen Adjunct Academic Responsible for the Brussels University Alliance

Brussels University Alliance50 avenue F.D. Rooseveltlaan - CP130

1050 BrusselsBelgium

For communication inquiries, please contact:

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ULB Marketing and CommunicationIsabelle Pollet

T. +32 2 650 23 98 - F. +32 2 650 42 57 - E. [email protected]

VUB Marketing and CommunicationAnn Van Driessche

T. +32 2 629 12 98 - E. [email protected]

Documents

STYLE GUIDE - vub.be · own style. The challenge was therefore to preserve both identities while at the same time provide a common framework to make the collaborations more visible,