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STYLE GUIDE: UPDATED FEBRUARY 27, 2015
Table of conTenTsCAMPAIGN Art – “PhotoGrAPhIC” . . . . . . . . . . . . . 1
Bursts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
CAMPAIGN Art – “PhotoGrAPhIC” ExAMPlEs . . . . . . 3
BrAND Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
BrAND Art ExAMPlEs . . . . . . . . . . . . . . . . . . . . . . . . 5
hEADlINEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
loGos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
BAsE INForMAtIoN . . . . . . . . . . . . . . . . . . . . . . . . 8
CoPyrIGht . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
InTroducTIonthere are two kinds of campaign art for these campaigns . . .the “Photographic” and “Brand” campaigns . Included are guides and rules for both campaigns .
sTYle GuIde uPDAtED FEBruAry 27, 2015
PAGE 1STYLE GUIDE: UPDATED FEBRUARY 27, 2015
caMPaIGn arT – “PHoToGraPHIc” • “Photographic” campaign art consists of these art elements: yellow background, orange burst,
character-photo, quote headline, logo with strapline, copyright, theatre (optional), URL and social icons .
• Character photo should be centered in vertical layouts. For horizontal layouts, photo should be left or right justified (preference is left justification).
• Various croppings of photo are acceptable in different layouts. (Note: character mask shouldn’t be cropped to a point where it’s not identifiable as an animal head.)
• See for maximum acceptable cropping area of characters (varies per character).
• For vertical layouts, quote headline should be centered within the page below the photo. Photographic overlap is acceptable (see example layouts on pages 3-4).
• Copyright should be vertical on left (see additional notes on copyright on page 10).
CAMPAIGN Art – “PhotoGrAPhIC”
lK YelloW
CMYK: C:1 M:19 Y:100 K:0RGB: R: 253, G: 204, B: 9PANTONE: PMs 116 CHTML COLOR CODE: fdcc09(primary background color)
lK oranGe (bursT)
CMYK: C:6 M:75 Y:100 K:0RGB: R: 229, G: 101, B: 38PANTONE: PMs 152 CHTML COLOR CODE: e56526(accents like “bursts” behind characters)
lK rIcH blacK
CMYK: C:60, M:60, Y:60, K:100RGB: R: 4, G: 0, B: 0PANTONE: PMs Black CHTML COLOR CODE: 040000(lion head, logos, headlines and body type)
PAGE 2STYLE GUIDE: UPDATED FEBRUARY 27, 2015
bursTs • Photographic campaign art needs to have a
burst behind it .
• There is no set size for bursts. Burst size is dependent on character .
• Bursts need to be just large enough to accent character but not overdominate the background .
• Bursts that are too small/subtle do not accent the character and become lost .
• Bursts that are too large lose a lot of the primary color (yellow), resulting in an appearance that is too dark overall.
• With pieces that have more than one photograph, there should only be one accent behind a single character in the layout (see bus wrap examples on page 3).
Bursts
PAGE 3STYLE GUIDE: UPDATED FEBRUARY 27, 2015
CAMPAIGN Art – “PhotoGrAPhIC” ExAMPlEs
PAGE 4STYLE GUIDE: UPDATED FEBRUARY 27, 2015
brand arT• “Brand” campaign art consists of these art elements: yellow background,
lion head icon, quote headline, logo with strapline, copyright, theatre (optional), phone (optional), URL and social icons.
• Lion head icon should be aligned to the left with a cropping on the left and top (lion’s left ear should never be cropped off). See for ideal cropping area of lion head .
• For vertical layouts, quote headline should be centered within the page below lion head icon.
• Copyright should be vertical on left (see additional notes on page 9).
• Copyright should be 100% black at 60% opacity.
• See page 8 for acceptable logo/strapline and call-to-action.
BrAND Art
lK YelloW lK rIcH blacK
CMYK: C:1 M:19 Y:100 K:0RGB: R: 253, G: 204, B: 9PANTONE: PMs 116 CHTML COLOR CODE: fdcc09(primary background color)
CMYK: C:60, M:60, Y:60, K:100RGB: R: 4, G: 0, B: 0PANTONE: PMs Black CHTML COLOR CODE: 040000(lion head, logos, headlines and body type)
PAGE 5STYLE GUIDE: UPDATED FEBRUARY 27, 2015
BrAND Art ExAMPlEs
PAGE 6STYLE GUIDE: UPDATED FEBRUARY 27, 2015
QuoTe HeadlIne• Quote headline and attribution are all caps.
• Quote headline is Futura STD–Light (All Caps) with -25 tracking .
• Quote headline orientation is dependent on overall layout shape and size.
• On moving outdoor pieces (buses, taxis, etc.), the font should be given extra weight by adding a stroke to the type. The scale of the stroke is relative to the size of the piece.
aTTrIbuTIon• Attribution is Gotham–Black (All Caps).
• Attribution should align with quote headline type on right, inside quotation marks .
• The size of the attribution is dependent upon the space allotted in the ad . If possible, the scale of the attribution should roughly run the width of “like it” in the quote.
THE NEW YORK TIMES
THE NEW YORK TIMES
THE NEW YORK TIMES
NOTHING ELSE LIKE IT.THE NEW YORK TIMES
THERE IS SIMPLY
NOTHING ELSE LIKE IT.
THE NEW YORK TIMES
THERE ISSIMPLY
NOTHING ELSE LIKE IT.THE NEW YORK TIMES
THERE ISSIMPLY
hEADlINEs
THE NEW YORK TIMES
THE NEW YORK TIMES
”.
PAGE 7STYLE GUIDE: UPDATED FEBRUARY 27, 2015
loGos• There are three acceptable versions of the logo, including a one-line ,
two-line and three-line version.
• The strapline below the logo is The AWARD-WiNNiNG BeST MUSiCAL .
• The strapline The AWARD-WiNNiNG BeST MUSiCAL can be removed, if needed .
• The color of the entire logo is a rich black (C:60, M:60, Y:60, K:100).
loGos
PAGE 8STYLE GUIDE: UPDATED FEBRUARY 27, 2015
orIenTaTIon • The base information lock-up is dependent
upon the size and shape of the ad space.
• Wherever possible, the call-to-action should sit centered below the logo and strapline .
• When the call-to-action includes the theatre address and the phone number, information should be separated by a “|”.
• in circumstances where the call-to-action has to run on one line, the right-hand side should justify with the edge of the title treatment.
order• The order of the information should be theatre
address, phone number, url and the social media icons: Facebook, Twitter and instagram in circles .
fonT• Call-to-action should be in the font:
“Futura std .”
• URL (lionking.com) is always lowercase.
sPacInG• Social media logos should be vertically
centered with the url .
BAsE INForMAtIoN
lionking.com
PAGE 9STYLE GUIDE: UPDATED FEBRUARY 27, 2015
orIenTaTIon• Disney copyright should always run vertically.
• Disney copyright should always appear on left unless it becomes obscured by imagery.
fonT• Futura STD, Book.
color• The copyright color is black (C:0, M:0, Y:0,
K:100) with an opacity of 60%.
sIze• For outdoor layouts, the Disney copyright
should be the height of “The Award-Winning Best Musical” strapline .
• For print layouts, the Disney copyright should not be less than 5 .5pts .
©D
isne
y
©D
isne
y
CoPyrIGht