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TABLE OF CONTENTS CAMPAIGN ART – “PHOTOGRAPHIC” 1 BURSTS 2 CAMPAIGN ART – “PHOTOGRAPHIC” EXAMPLES 3 BRAND ART 4 BRAND ART EXAMPLES 5 HEADLINES 6 LOGOS 7 BASE INFORMATION 8 COPYRIGHT 9 INTRODUCTION There are two kinds of campaign art for these campaigns The “Photographic” and “Brand” campaigns Included are guides and rules for both campaigns STYLE GUIDE UPDATED FEBRUARY 27, 2015

sTYle GuIde - Broadway in Spokane · 2018-06-08 · stylE GuIDE: PDATED EBRARY 015 PAGE 1 caMPaIGn arT – “PHoToGraPHIc” • “Photographic” campaign art consists of these

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Page 1: sTYle GuIde - Broadway in Spokane · 2018-06-08 · stylE GuIDE: PDATED EBRARY 015 PAGE 1 caMPaIGn arT – “PHoToGraPHIc” • “Photographic” campaign art consists of these

STYLE GUIDE: UPDATED FEBRUARY 27, 2015

Table of conTenTsCAMPAIGN Art – “PhotoGrAPhIC” . . . . . . . . . . . . . 1

Bursts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

CAMPAIGN Art – “PhotoGrAPhIC” ExAMPlEs . . . . . . 3

BrAND Art . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

BrAND Art ExAMPlEs . . . . . . . . . . . . . . . . . . . . . . . . 5

hEADlINEs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

loGos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

BAsE INForMAtIoN . . . . . . . . . . . . . . . . . . . . . . . . 8

CoPyrIGht . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

InTroducTIonthere are two kinds of campaign art for these campaigns . . .the “Photographic” and “Brand” campaigns . Included are guides and rules for both campaigns .

sTYle GuIde uPDAtED FEBruAry 27, 2015

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PAGE 1STYLE GUIDE: UPDATED FEBRUARY 27, 2015

caMPaIGn arT – “PHoToGraPHIc” • “Photographic” campaign art consists of these art elements: yellow background, orange burst,

character-photo, quote headline, logo with strapline, copyright, theatre (optional), URL and social icons .

• Character photo should be centered in vertical layouts. For horizontal layouts, photo should be left or right justified (preference is left justification).

• Various croppings of photo are acceptable in different layouts. (Note: character mask shouldn’t be cropped to a point where it’s not identifiable as an animal head.)

• See for maximum acceptable cropping area of characters (varies per character).

• For vertical layouts, quote headline should be centered within the page below the photo. Photographic overlap is acceptable (see example layouts on pages 3-4).

• Copyright should be vertical on left (see additional notes on copyright on page 10).

CAMPAIGN Art – “PhotoGrAPhIC”

lK YelloW

CMYK: C:1 M:19 Y:100 K:0RGB: R: 253, G: 204, B: 9PANTONE: PMs 116 CHTML COLOR CODE: fdcc09(primary background color)

lK oranGe (bursT)

CMYK: C:6 M:75 Y:100 K:0RGB: R: 229, G: 101, B: 38PANTONE: PMs 152 CHTML COLOR CODE: e56526(accents like “bursts” behind characters)

lK rIcH blacK

CMYK: C:60, M:60, Y:60, K:100RGB: R: 4, G: 0, B: 0PANTONE: PMs Black CHTML COLOR CODE: 040000(lion head, logos, headlines and body type)

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PAGE 2STYLE GUIDE: UPDATED FEBRUARY 27, 2015

bursTs • Photographic campaign art needs to have a

burst behind it .

• There is no set size for bursts. Burst size is dependent on character .

• Bursts need to be just large enough to accent character but not overdominate the background .

• Bursts that are too small/subtle do not accent the character and become lost .

• Bursts that are too large lose a lot of the primary color (yellow), resulting in an appearance that is too dark overall.

• With pieces that have more than one photograph, there should only be one accent behind a single character in the layout (see bus wrap examples on page 3).

Bursts

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PAGE 3STYLE GUIDE: UPDATED FEBRUARY 27, 2015

CAMPAIGN Art – “PhotoGrAPhIC” ExAMPlEs

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PAGE 4STYLE GUIDE: UPDATED FEBRUARY 27, 2015

brand arT• “Brand” campaign art consists of these art elements: yellow background,

lion head icon, quote headline, logo with strapline, copyright, theatre (optional), phone (optional), URL and social icons.

• Lion head icon should be aligned to the left with a cropping on the left and top (lion’s left ear should never be cropped off). See for ideal cropping area of lion head .

• For vertical layouts, quote headline should be centered within the page below lion head icon.

• Copyright should be vertical on left (see additional notes on page 9).

• Copyright should be 100% black at 60% opacity.

• See page 8 for acceptable logo/strapline and call-to-action.

BrAND Art

lK YelloW lK rIcH blacK

CMYK: C:1 M:19 Y:100 K:0RGB: R: 253, G: 204, B: 9PANTONE: PMs 116 CHTML COLOR CODE: fdcc09(primary background color)

CMYK: C:60, M:60, Y:60, K:100RGB: R: 4, G: 0, B: 0PANTONE: PMs Black CHTML COLOR CODE: 040000(lion head, logos, headlines and body type)

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PAGE 5STYLE GUIDE: UPDATED FEBRUARY 27, 2015

BrAND Art ExAMPlEs

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PAGE 6STYLE GUIDE: UPDATED FEBRUARY 27, 2015

QuoTe HeadlIne• Quote headline and attribution are all caps.

• Quote headline is Futura STD–Light (All Caps) with -25 tracking .

• Quote headline orientation is dependent on overall layout shape and size.

• On moving outdoor pieces (buses, taxis, etc.), the font should be given extra weight by adding a stroke to the type. The scale of the stroke is relative to the size of the piece.

aTTrIbuTIon• Attribution is Gotham–Black (All Caps).

• Attribution should align with quote headline type on right, inside quotation marks .

• The size of the attribution is dependent upon the space allotted in the ad . If possible, the scale of the attribution should roughly run the width of “like it” in the quote.

THE NEW YORK TIMES

THE NEW YORK TIMES

THE NEW YORK TIMES

NOTHING ELSE LIKE IT.THE NEW YORK TIMES

THERE IS SIMPLY

NOTHING ELSE LIKE IT.

THE NEW YORK TIMES

THERE ISSIMPLY

NOTHING ELSE LIKE IT.THE NEW YORK TIMES

THERE ISSIMPLY

hEADlINEs

THE NEW YORK TIMES

THE NEW YORK TIMES

”.

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PAGE 7STYLE GUIDE: UPDATED FEBRUARY 27, 2015

loGos• There are three acceptable versions of the logo, including a one-line ,

two-line and three-line version.

• The strapline below the logo is The AWARD-WiNNiNG BeST MUSiCAL .

• The strapline The AWARD-WiNNiNG BeST MUSiCAL can be removed, if needed .

• The color of the entire logo is a rich black (C:60, M:60, Y:60, K:100).

loGos

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PAGE 8STYLE GUIDE: UPDATED FEBRUARY 27, 2015

orIenTaTIon • The base information lock-up is dependent

upon the size and shape of the ad space.

• Wherever possible, the call-to-action should sit centered below the logo and strapline .

• When the call-to-action includes the theatre address and the phone number, information should be separated by a “|”.

• in circumstances where the call-to-action has to run on one line, the right-hand side should justify with the edge of the title treatment.

order• The order of the information should be theatre

address, phone number, url and the social media icons: Facebook, Twitter and instagram in circles .

fonT• Call-to-action should be in the font:

“Futura std .”

• URL (lionking.com) is always lowercase.

sPacInG• Social media logos should be vertically

centered with the url .

BAsE INForMAtIoN

lionking.com

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PAGE 9STYLE GUIDE: UPDATED FEBRUARY 27, 2015

orIenTaTIon• Disney copyright should always run vertically.

• Disney copyright should always appear on left unless it becomes obscured by imagery.

fonT• Futura STD, Book.

color• The copyright color is black (C:0, M:0, Y:0,

K:100) with an opacity of 60%.

sIze• For outdoor layouts, the Disney copyright

should be the height of “The Award-Winning Best Musical” strapline .

• For print layouts, the Disney copyright should not be less than 5 .5pts .

©D

isne

y

©D

isne

y

CoPyrIGht