Stump The Experts With Your Uncodable – Undeliverable-As-Addressed Mail

National Postal Forum April 11 – 14, 2010

Jim Wilson, Manager Address Management, USPS®

Charles Hunt, Program Manager, Intelligent Mail & Address Quality, USPS®

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QUALITY ADDRESSING PROFESSIONAL QUALITY ADDRESSING PROFESSIONAL CERTIFICATECERTIFICATE

This session This session qualifies as one of qualifies as one of the four Addressing the four Addressing sessions in addition sessions in addition to the Tuesday, May to the Tuesday, May 2020thth General Session General Session needed for theneeded for the Address Quality Address Quality Specialist Certificate!Specialist Certificate!

Introducing Today’s Experts

Jim Wilson – Manager, Address Management

Charles Hunt – Program Manager, Licensing & Move Update Support

What Makes Us Experts?

We Know the Right Tools to Use!

We Know the Tricks-of-the-Trade!

We Know Where to Go for Answers!

Defining Undeliverable-As-Addressed (UAA)

Undeliverable-As-Addressed (UAA) Means the Mailpiece Cannot Be Delivered to Either the Address or to the Recipient Shown on the Mailpiece and Must Be:

♦ Forwarded to New Address♦ Returned to Sender♦ Disposed as Waste

6

Original Address

New Address

Forward21.3¢ / pc.

1.985 Billion pieces$421.9 Million

Return51.3¢ / pc.

1.60 Billion pieces$822.5 Million

Waste4.4¢ / pc.

6.136 Billion pieces$269.8 Million

x9.724 Billion pieces$1.856 Billion

2004 Christensen UAA Report

Reasons Why Mail Is Undeliverable

Customer Has Moved: 75.8%♦ Requires Forwarding: 29.1%♦ Forwardable, Not Eligible: 19.2%♦ Not Forwardable: 27.5%

Address Element(s) Incorrect: 12.4%

Other Reasons: 11.8%♦ Vacant 7.7%♦ No Mail Receptacle 2.9%♦ Refused 0.9%♦ Other 0.3%

But My “Bad” Addresses Get Delivered!

A “Conservative” Estimate is that Each Year, 2.2 Billion Mailpieces are Delivered Without Complete Address Information

♦ Requires Carrier’s Personal Knowledge♦ Additional $160 Million USPS® Cost

An Additional 1.2 Billion Mailpieces Lack Complete Address Information and Have to Be Returned or Disposed

♦ Additional $185 Million USPS Cost

Tools-of-the-Trade You Should Be Using To Improve Address Quality!

CASS™CASS™

Address Element CorrectionAddress Element Correction

LACSLACSLinkLink®

DPVDPV®® – Vacant Table – Vacant Table

DPVDPV®®

OneCode ACSOneCode ACS®®

Use The Right Tools – CASS™

First-line Tool to Standardize Addresses and Determine Correct Postal Codes

♦ Verify or Correct Street Name Elements♦ ZIP™ Code, ZIP + 4® Code, Carrier Route

Perform Regular CASS Processing to Keep Your Addresses Updated

Use the Right Tools – CASS™/DPV®

CASS/DPV Validates the Specific Accuracy of Street Numbers and Apartment or Suite Numbers

♦ Prevent Entry of Incomplete Addresses at Point-of-Capture

♦ Identify Addresses in a Mailing List with Known Deficiencies that May Affect Deliverability

♦ Update Your Addresses with the Correct Address Information

Use The Right Tools – CASS™/LACSLink®

LACSLink Updates Addresses Changed Due to Local Community Address Conversions or 9-1-1 Implementation

Approximately 400,000 Rural Route/Box Numbers Changed Each Year Since 1994

Also Used for Street Name Changes or Address Renumbering

Example Of 9-1-1 Address Conversion

Original: RR 2 Box 1948Somecity US 01234-6789

Converted: 1 Bryant LNSomecity US 01234-9876

Mail Delivery Following An Address Conversion♦ USPS® Policy is to Deliver Mail Bearing Original Address

for One Year Following Address Conversion♦ After One Year Mail with Original Address May Be

Returned To Sender

Use The Right Tools – CASS™/LACSLink®

CASS/DPV with New Vacant Table♦ Mail Sent to Vacant Addresses Accounts 7.7% Of

All UAA Identify Addresses that May Be Vacant Before You

Mail!♦ Ask Your CASS Vendor About How You Can Get

the Vacant Table Today!

Now Availa

ble!

Use The Right Tools CASS™/DPV®

Return To Sender

Insufficient In

formation

United States Postal Service

Address Element Correction

Have Addresses That Just Won’t Match? Address Element Correction (AEC) may be the Solution!

♦ Send Any Addresses That Can’t Be Matched Using CASS™/DPV® To USPS® For Correction

AEC♦ Advanced Address-Matching Based On USPS-Developed

Algorithms♦ Typically Resolves Approximately 30% Of Addresses♦ Costs $15 Per 1,000 Records Processed

AEC II® ♦ Unresolved AEC Addresses Sent To Local Delivery Office For

Delivery Force Knowledge™ Resolution♦ $ .25 Charge For Corrected Or Resolved Addresses

AEC II® with Delivery Force Knowledge™

It is Important to Everyone in the Mailing Industry to Make Effective Delivery of All Mail a Goal and Reduce the Volume and Cost of UAA!

Your United States Postal Service® Provides Many Products and Services to Assist You in Reducing Undeliverable-as-Addressed Mail

Reducing Your UAA is Achievable!

CASS

DPV

LACSLink

DPV

Vacant

AEC

OneCode

ACS

For More Informationwww.usps.com/ncscwww.usps.com/ncsc ribbs.usps.govribbs.usps.gov

Customer CareCustomer Care

1-800-238-31501-800-238-3150

QUALITY ADDRESSING PROFESSIONAL CERTIFICATEQUALITY ADDRESSING PROFESSIONAL CERTIFICATE Knowledge QuestionsKnowledge Questions

1. The Most Common Reason Why Mail is Undeliverable-As-Addressed is Because the Street Address is Wrong? True/False

2. There Are No Tools Available that Identify Before Mailing Whether an Address is Vacant?

True/False

3. The AEC Program Can Help Correct Addresses that Cannot be Matched by CASS™ Certified Software?

True/False

WednesdayWednesdayMove It or Lose It

Charles Hunt/Marty McGuire – Period 16, 2:15 pm – 3:15 pm

Stump the Experts with Your Undeliverable MailJim Wilson/Charles Hunt – Period 17, 3:30 pm – 4:30 pm

TTuesdayuesdayWhat are “Bad” Addresses & What Do You Do With Them – Exactly?

Wanda Key/Wanda Senne – Period 10, 10:00 am – 11:00 am

MondayMonday

How Government Agencies Use Address Quality to Better Serve the CommunityGail Milton/Mike Sexson – Period 5, 10:00 am – 11:00 am

Your Software is Talking – Are You Listening?Jim Wilson/Chris Lien – Period 6, 11:00 am – 12:00 pm

The Essentials of Great AddressingGail Milton/Laine Ropson – Period 7, 2:00 pm – 3:00 pm

Speaker Schedule

Thank You!