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Study SessionSeptember 1, 2021

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Focus on Infrastructure and Critical StaffMedia/ Social Media/ Newsletter focusEstimated 159,700 impressions with media pick up of two to three publications on each submission.

Flow Into Fall Virtual Open HouseFirst virtual event with sessions, tours and workshops4,000 click throughs50 percent increase in participation within 3 days of eventPositive customer feedback

I really enjoyed the wastewater tour, especially because you shared the lab! I had no idea that there was even a lab there. I really enjoyed the videos and the information available for me.

-Martha, Flow into Fall attendee

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EVMWD BrandResearch PhaseThorough interviews of EVMWD Internal and External stakeholdersStaff surveysThird party poll of community/ customers

218 Strategy and HearingStaff developed outreach plan, which include budget overviews, board review sessions, community meetings, direct mail and moreMore than 20 in person/ virtual touch points within the community and 203,000 impressions resulted in just 7 letters of protest and three public comments at the hearing.

“Awesome job- Very easy to understand information and very clear on to why the District is considering raising rates. I appreciate the District’s commitment to transparency.”

Jeremy Smith, Canyon Lake Mayor Pro Tem

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• AWWA CA-NV Region• ACWA• California Association of Public

Information Officials (CAPIO)• Chamber of Commerce Events

• Rotary Clubs• Elementary, Middle and High

Schools• College Events• HOA and Community Groups

Special Guest Speaker/ Presenter Opportunities

“Kaitlyn’s presentation last night was excellent! She focused on important information and I think everyone was engaged!”

Mary, Rotary Member

“I just wanted to tell you how valuable to program was on Saturday. I watched it with my daughter and learned a lot and will be working on getting our yards set up for growing some veggies. Thank

you again for a great show”Mary Kay Walters Perez

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COVID 19 ResponseStaff took a multi-pronged approach to addressing COVID related impacts including affordability, water supplies protection and internal communication- Grassroots Outreach for Assistance- social media & food banks/ Dream Center- Internal Inclusion Outreach- Community Survey

“One thing I have been thankful for through this has been the COVID-19 area on EVMWD Sharepoint. Having the number of cases updated all the time, it’s easy to calculate the

exponential curve. (I was able to easily calculate the) improvement in that curve, and I didn’t have to listen to a bunch of stressful news to glean that. Everything is local and from reliable

sources of information."

- LaDawn Allen, EVMWD employee

“The survey is a great idea. Thanks for including me.”

- An EVMWD customer

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System Optimization Review ProjectGrant funded project completed in January 2021Eighteen new projects to improve efficiency over the next seven years

WorkshopsStaff developed four new virtual waterwise workshops during 2020-21, which resulted in a new audience reach with the new platform, an average of 30 attendees per workshop, new partnerships with local presenters and a savings of several thousand dollars in program development and hosting.

“I am glad I signed up for the workshop. It was very informative and the information I received will definitely help me in making changes to my yard. Please continue to spread the word and educate

the public about water wise ideas.”

Dan Meskel, Workshop attendee

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There’s a rebate for that!• Distributed 500 conservation devices• Mailed out 33,000 bill inserts• Reached over 1,900 people and had 195 engagements through social media post

Devices- SoCal Water Smart Devices: 284 devices (10.42 AF/Y saved)- Hot Water Recirculating System: 34 systems (0.47 AF/Y saved)- Drip Conversion: 2 conversions (0.24 AF/Y saved)- Turf Replacement: 21 conversions (21.81 AF/Y saved)

Water Evaluations:• 23 per month average• Locate leaks, review irrigation controller, provide recommendations for

efficient practices

Low-Income Assistance Program with So Cal Gas:• Over 500 properties• 1500 indoor devices installed

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Careers in the Water Industry “Career Pathways” at Ortega High SchoolUCR/ IEUA Career FairCustomized Career PresentationsDigital Media- Conservation PSA- Elsinore High School

Thank you so much for organizing the [presentation]. I truly believe the students were impacted in a positive way and made them think. Your experts reassured what we are

trying to accomplish here in the CTE department. Ron Kusayanagi, EHS Teacher

STEM Public Utilities Learning LabLocal student participationStaff and board highlights

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Assemblies and Tours• Discovery Cube- 1482• EVMWD Tours- 100• Diamond Valley Lake Tours- 330

Resources and Materials- Education Bundles- 520- Krieger Grants- 348- Water Quality Test Kits and Materials- 130

Events and Contests• Community Events- 160• Contests- 990• Student of the Month/ Year- 110

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ACWA Huell Howser Best In Blue• Finalist- PFAS Outreach

California Municipal Utilities Association (CMUA)• 1st place- Waterwise Workshop Series• 1st place- 1,2,3 Waterwise Campaign

Public Relations Society of America Inland Empire Chapter- Capella Award- PFAS Outreach Campaign- Community Relations- Capella Award- PFAS Outreach Campaign- Crisis Communications- Capella Award- COVID-19 Outreach: Tactic-Audiovisual-Video Short Form - Polaris Award- Here for You photo: Tactic-Audiovisual-Photography

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Outcomes By the Numbers: 2019/20 2020/21Developed and distributed communication and conservation outreach pieces 33 26

Developed and distributed construction outreach pieces 6 5

Hosted public events and townhalls 6 4Hosted water efficiency workshops 4 4Internal Communications (Newsletters) 12 14Speaking engagements/ Community updates 15 20News Articles 66 91Social Media Postings 495 573Videos created 30 5Community Events attended/ participated (virtual and in person) 30 28

Tour attendance -* 430*Flow Into Fall participation -* 935 Workshop attendance 264 130Community Sponsorships awarded 791 cases, $3050* 415 cases, $2800*Students reached through Education programs 6270* 4826*Conservation devices given 600 500Water saved though conservation programs ~256 AF/Y 235 AF/YRebates given 424/ $39630 343/ $370,860Departmental Award Recognitions 6 7

*COVID related impact on any events, workshops, tours and school related activities March 2020- June 2021

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Outreach• EVMWD Brand• Drought and Water Efficiency• Water quality and sustainability• Critical Infrastructure and staff• Assistance Programs

Water Use Efficiency• Commercial, Industrial and Irrigation focus• Partnerships for low-income efficiency program• AquaHawk participation• Workshops and events

Education & Careers in Water- EHS Partnership Program- STEM PULL Program- Project WET- Careers in the Industry- Virtual Tours

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