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SKY SAYS ATTENTIVENESS, ENGAGEMENT SURGE A five-year study from Sky Media has revealed the power of addressable TV, with it fundamentally boosting ad engagement by more than a third and cutting channel switching by almost a half, Rapid TV News reports. The research findings were based on more than 130 campaign effectiveness projects, in which 300,000 Sky subscribers in the United Kingdom were interviewed. Sky Media worked with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using its AdSmart solution and the study included facial coding and emotional analytics. Among the findings were that facial recognition analysis revealed that when addressable ads are on TV, viewers’ attentiveness to the screen can be as a third higher (35%) and on average 21 percent more engaged. An analysis using 52,000 ad breaks showed that channel switching was halved (reducing by 48%) when addressable ads were in the first three positions of a break, compared to standard linear TV ads. Viewers of addressable TV ads were 10 percent more likely to spontaneously recall an ad compared to linear TV advertising while combining linear with addressable TV advertising increased ad awareness by nearly a quarter (22%). When the frequency of addressable ads was equal or higher to linear exposure, ad recall was found to be boosted by half (49%). The business outcome, Sky said, was that higher engagement and relevance have clear business results, increasing purchase intent by 7 percent overall and by as much as 20 percent for new-to-television advertisers who benefit more from the exposure and credibility TV delivers. It added that a growing number of businesses have now used TV for the first time because of AdSmart — which expanded into Virgin Media homes in July 2019 — and is driving tangible business results with 70 percent advertiser return rate. “We’ve seen from Day 1 the amazing impact AdSmart has had for advertisers, and it’s great to share our learnings of the AdSmart journey so far,” said Jamie West, director of strategy and capability planning at Sky Media, commenting on the AdSmart: Five Years and Forward research. “TV is well-known for its impressive brand-building abilities. Now with clear evidence of the effective performance of highly targeted campaigns across TV, its full potential is being discovered and unleashed by broadcasters, viewers and brands... “If an ad is more relevant to you, then you are more likely to remember it, and that translates in greater impact. Marrying the expectations of digital targeting with the brand-safe and transparent environment of TV is winning trust of brands, both new to TV and those that are well established.”

STUDY REVEALS ADDRESSABLE TV’S ‘AMAZING IMPACT’ADVERTISER NEWS Self-driving trucks have been undergoing road tests by UPS in Arizona since May, the company said. Reuters reports UPS’ venture capital unit has invested in TuSimple, a company that produces autonomous-vehicle technology and also is collaborating with Amazon... Luxury jeweler Tiffany & Co. is introducing its first full line designed for men

in a push to boost sales and court younger consumers, The Washington Post reports. The retailer’s 300 stores will feature a separate space for the 100-design line, which will also include non-jewelry items like beer mugs and ice tongs... Revlon has brought in advisers from Goldman Sachs

Group as it explores alternatives that could include a sale of some or all of the cosmetics company’s assets, The Wall Street Journal reports. The company faces growing competition from both bigger established companies like L’Oreal and new and celebrity-driven beauty startups... Target is whetting customers appetites for its hotly anticipated “anniversary collection” that celebrates 20 years of limited-time designer partnerships, Chain Store Age reports. The discounter has released an online “look book” of all the items in the collection, which launches in Target stores and online Sept. 14. The assortment includes nearly 300 items from 20 of the retailer’s favorite designer collaborations, including a popular item from its first partnership, launched in 1969 with architect/designer Michael Graves: the spinning whistle teakettle ($50). The anniversary collection will include apparel, accessories, home decor and kitchen essentials, with prices ranging from $7 to $160... Things aren’t so sweet these days for Lolli & Pops. Declining mall traffic and overexpansion have caught up with the San Francisco-based retailer, with parent company Mishti Holdings filing for Chapter 11 bankruptcy protection Aug. 13. Prior to the filing, the company closed its 10 stores operating under the Candyopolis banner. Lolli & Pops’s e-commerce site was shut down earlier this year. Lolli & Pops has 69 stores nationwide, with all but two located in shopping malls... Yet another quick-service restaurant chain is realizing the potential of on-demand digital delivery. Potbelly Sandwich Shop is partnering with on-demand delivery service DoorDash to offer online and mobile delivery at stores across the U.S. Potbelly is now included in the list of local restaurants on the DoorDash site and mobile app, enabling DoorDash users to place delivery orders... Banana Republic says it will launch an online women’s apparel subscription service in the U.S. at the end of September. The service is called Style Passport. There are plans to add men’s apparel “at a later date,” according to a company press release. Subscribers to Style Passport will pay a flat monthly fee of $85 and have the option to buy any of the items. The service includes three garments, free priority shipping and laundering services, and unlimited exchanges and returns.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS ACCOUNT EXECUTIVE, Tampa, Fla. — FOX O&O, WTVT: This opening at the top-rated station in Tampa requires the servicing of existing transactional accounts along with the development of new broadcast and digital business. Candidate must be highly motivated and possess strong presentation and prospecting skills. Position requires prior broadcast sales experience, preferably in an LPM market. Excel and Power Point are musts, and a working knowledge of WideOrbit, PRIME Lingo and

Kantar Media is a plus. College degree is preferred. CLICK HERE for more information or to apply now. EOE. Capitol Broadcasting Company seeks a Project Manager, Raleigh, N.C. In this role, you will work within the Digital Solutions team, a team focused on the sales and fulfillment of all digital marketing products. 3+ years of project management experience and understanding of digital marketing services required. CLICK HERE for full

details or to apply now. EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. Estrella TV, the Hearst-owned Estrella affiliate in the beautiful West Palm Beach market, has an incredible opportunity for you! Estrella TV West Palm Beach, sister station to WPBF 25 ABC, is looking for a dynamic sales superstar to join our phenomenal sales team. The ideal candidate will be bilingual, bring both Broadcast and Digital sales experience, and possess the drive and ability to thrive in a fast-paced, highly competitive market. Your creativity, originality and passion for developing new business will be encouraged and rewarded! CLICK HERE to apply. EOE. THE KUBE / TV 57 – Houston’s fastest-growing television station is looking for Local Account Executives. We want positive, self-motivated, passionate sellers who also want to enjoy a growing company. Solid references and a history of sales performance are critical and must be able to get to key decision makers. Some travel required. College degree preferred. Prior media sales experience in TV, radio or cable is required. Please send resume, references and cover letter explaining why you are the right candidate to jobs@kube57.com. EOE.

See your ad here tomorrow! CLICK HERE for details.

ACCOUNT ACTIONS Papa John’s has hired Camp & King as its new creative agency after parting ways with Endeavor Global Marketing after only one year. AdAge reports the latest agency switch comes after Chief Marketing Officer Karlin Linhardt joined the No. 4 U.S. pizza chain in March and as it prepares to launch advertising featuring brand ambassador Shaquille O’Neal. Papa John’s is still trying to overcome sales declines largely pegged to the comments made by its founder and now former executive John Schnatter. Camp & King is starting on its work as Papa John’s creative and strategic agency partner immediately, the pizza chain said in a statement.

‘AMERICA’S GOT TALENT’ DOMINATES SUMMER Through 11 weeks of summer broadcast network programming, NBC’s America’s Got Talent still remains the top series, even as it and virtually all other shows continue to show double-digit viewing declines. Talent is now averaging a Nielsen 9.6 million total viewers, according to its live program-plus-same day metric, down 16 percent from a year ago, Television News Daily reports. In a distant second is ABC’s The Bachelorette at 5.8 million viewers — slipping just 2 percent from a year ago. ABC’s Celebrity Family Feud is at 5.4 million, giving up 10 percent. ABC’s The $100,000 Pyramid is at 4.7 million, off 2 percent from a year ago. NBC’s American Ninja Warrior lost 8.6 percent to 4.6 million. The next five include NBC’s Bring The Funny, a new show, at 4.55 million; CBS’ The Amazing Race, down 18 percent to 4.5 million; NBC’s Songland, another new summer show, which is at 4.4 million. ABC’s Bachelor in Paradise has inched down 1.8 percent to 4.36 million, while CBS’ Big Brother (Sunday) lost 21 percent to 4.3 million. Only three shows out of 53 summer broadcast series have seen rising viewership versus their results a year ago. CBS’ Whistleblower grew 37 percent to 3.6 million, while Fox’s Beat Shazam gained 10 percent to 2.5 million and ABC’s Agents of S.H.I.E.L.D. was up 3.6 percent to 2.15 million. Season-to-date ratings — starting in the third week of September 2018 through mid-August 2019 — has CBS leading with an average 7.8 million viewers, from Nielsen live program-plus-seven days of time-shifted viewing and live-plus-same day for most current weeks. NBC is at 6.6 million followed by ABC at 5.3 million, Fox with 4.6 million, Univision at 1.34 million, The CW at 1.22 million and Telemundo with 1.2 million.

NETWORK NEWS CBS has opted not to pick up the drama series Instinct starring Alan Cumming for a third season. The network in May postponed a renewal decision on four midseason drama series, which were either still airing or yet to premiere — sophomore Instinct, freshmen The Code and The Red Line, and third-year Canadian import Ransom. The Red Line, The Code and Ransom have since been canceled. They are now being joined by Instinct. The show’s Season 2 (and series) finale is Sunday. Based on the James Patterson novel, Instinct stars Cumming as a former CIA operative who is lured back to his old life when the NYPD needs his help to stop a serial killer. Bojana Novakovic, Daniel Ings, Naveen Andrews and Sharon Leal also star... Shooting has reportedly begun on a pilot for a CBS talk show hosted by Santa Clarita Diet star Drew Barrymore, Broadcasting & Cable reports. Barrymore previously shot a pilot for a talk show with Warner Bros. in 2016, but the network could not find a viable time slot for it... Fox has put in development Mr. Black, a single-camera half-hour comedy based on the Australian series. It follows the acid-tongued Mr. Black, a man who has one dying wish: to break up his adult daughter and her boyfriend — whom he happens to live with.

8/19/2019

Jimmy Fallon

I’m not saying the economy is in trouble, but right now,

giving money to John Hickenlooper’s presidential

campaign is a better investment.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

GROCERY, BEVERAGE SALES GROW 4% IN JULY Retail store sales of grocery and beverage items increased 4 percent in July when compared to the same month last year, according to the National Retail Federation. Overall, retail store sales were up 0.9 percent for the month. NRF’s numbers are based on data from the U.S. Census Bureau. “July’s strong results are consistent with a confident consumer,” NRF Chief Economist Jack Kleinhenz said. “Households are in good shape with spending, and that should continue as long as the labor market remains healthy. But it’s important to remember that today’s data is looking backward

at what was happening a month ago. The impact of volatile financial markets and increased trade tensions in recent weeks may put a wind of caution in consumer spending as we move forward in 2019.” The release of July’s numbers comes two days after the U.S. delayed new tariffs on some consumer goods until Dec. 15 to avoid any impact on holiday spending, but many products will still be hit by tariffs taking effect Sept. 1. Specifics from key retail sectors during

July include: Online and other non-store sales were up 19.3 percent year-over-year and up 2.8 percent month-over-month, likely boosted by Amazon’s Prime Day promotion. Health and personal care stores were up 6.1 percent year-over-year but down 0.2 percent month-over-month. General merchandise stores were up 2.1 percent year-over-year and up 0.6 percent month-over-month.

THIS AND THAT The FCC has reached settlements with Meruelo Group, ABC, AMC and Discovery, which all misused the Emergency Alert System by airing simulated or actual alert tones for entertainment purposes. The FCC warns that using EAS tones improperly could result in confusion during an actual emergency and poses a threat to public safety, The Hollywood Reporter says... More bad news for Comscore: The resignation of one of its board members, Paul J. Reilly. In an Aug. 12 email to the company, he said he was resigning immediately, adding: “I do not believe the company’s go forward operating strategy, in general, is progressing fast enough and specifically in innovation and product development.” Comscore’s stock has tumbled more than 92 percent year-over-year and is down 89 percent since January 2019.

8/19/2019

George Carlin

What does it mean to pre-board? Do you get on before you get on?

SATURDAY NIELSEN RATINGS - LIVE + SAME DAY

ANALYST: vMVPDs RECORD ‘TEPID’ GROWTH New internet-delivered pay services of TV networks are still having “tepid growth,” according to one leading media analyst — while older, traditional pay TV services sink dramatically in subscribers, Television News Daily reports. According to Craig Moffett, senior research analyst of MoffettNathanson Research, new vMVPDs (virtual multichannel video programming distributors) are now estimated to total 8.4 million subscribers for the second quarter, up from 7.9 million in the first quarter, and 7.4 million in the fourth quarter of 2018. Although Q2 results improved 36 percent over the same period a year ago, new vMVPDs aren’t doing much to build new overall pay TV video businesses in the U.S. Moffett says the “conversion” rate — new vMVPD services signing up departing traditional pay TV subscribers — is now at 45 percent. When adding vMVPDs to traditional pay TV services — cable, satellite and telco — there was a 2.8 percent drop in subscribers in the second quarter (totaling 94.7 million) versus the second quarter 2018. This is accelerating from the 1.8 percent fall in the first quarter, and a 1.1 percent slip in the fourth-quarter 2019. In the second quarter, cable, satellite and telco service collectively were down 5.4 percent to 86.3 million subscribers.

VOICE ASSISTANT USE HITS CRITICAL MASS In just a few short years, Apple’s Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As these voice assistants — and others — continue to gain traction on smartphones and smart speakers, the market is expanding quickly. Voice-control technology has officially moved out of the early-adopter phase and into the mainstream. eMarketer estimates that 111.8 million people in the U.S. will use a voice assistant at least monthly this year, up 9.5 percent from 102 million 2018. This amounts to 39.4 percent of U.S. internet users and 33.8 percent of the overall population. By 2021, the number of U.S. voice assistant users will reach 122.7 million, representing 42.2 percent of U.S. internet users and 36.6 percent of the U.S. population. People use voice assistants for a variety of reasons. Top tasks include getting directions, making phone calls, listening to music and finding nearby stores, according to a Social Lens Research study conducted in August 2018. Voice assistant use also cuts across various demographics. For example, there will be 57.6 million female and 54.2 million male voice assistant users in the U.S. this year. This equates to 34.4 percent of women and 33.3 percent of men who use voice assistants at least monthly. While early use tended to skew slightly more female, the percentage of males using voice assistants has accelerated. Today, most people use their voice assistants on smartphones and smart speakers. Smartphones, by a wide margin, are most common. This is not surprising, given the sheer numbers: The U.S. penetration rate for smartphones is 70.5 percent, and most models now come equipped with — or can download — voice assistant software.