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F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
1-13
Study Plan
Architecture and Design Faculty
Graphic Design Specialization
Second Semester
2019-2020 Academic Year
Environmental Graphic Design Course Name
1102722 Course Number
A Copy of the Study Plan Shall be given to Each Registered Student in this Course.
The Study Plan Shall be preserved for Future Use.
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
2-13
1. Lecturer Information
1. Lecturer Name: Dr. Wael Abd El Sabour
2. Office Number: B357
3. Phone Number: NA
4. Email: [email protected]
5. Office Hours: Sun-Wed 10:00am-12:00pm
2. Place and Date of the Course
1. The Days and Time of the Course: Sat. 13:00-18:00
2. Place: Building A- Basement floor
3. Course Laboratory (if any): 0
3. Sources and References
1. Course Book: Environmental Graphic Design
2. Other References:
Recommended Texts/Readings
Year Author Title of the book N
O
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
3-13
2008 Brian Dougherty Green Graphic Design 1
2016 Aaron James Draplin Draplin Design Co.: Pretty Much
Everything
2
2016 Alina Wheeler Designing Brand Identity: An
Essential Guide for the Whole
Branding Team, 4th Edition
3
2014 David Airey Logo Design Love: A Guide to
Creating Iconic Brand Identities, 2nd
Edition
4
2016 Ellen Lupton Thinking with Type, 2nd revised and
expanded edition: A Critical Guide for
Designers, Writers, Editors, &
Students
5
2014 Steven Heller 100 Ideas that Changed Graphic
Design
6
2011 Bryony Gomez-Palacio Graphic Design, Referenced: A Visual
Guide to the Language, Applications,
and History of Graphic Design
7
2014 Ellen Lupton Graphic Design Thinking (Design
Briefs)
8
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
4-13
2015 Ellen Lupton Graphic Design: The New Basics:
Second Edition, Revised and
Expanded
9
2005 Timothy Samara Making and Breaking the Grid: A
Graphic Design Layout Workshop
10
2008 Sean Adams Color Design Workbook: A Real
World Guide to Using Color in
Graphic Design
11
0222 Donald D. Hoffman Visual Intelligence 21
2007 Jack Foster, Berrett-
Koehler Publishers
How to get Idea 21
2003 James Webb Young,
McGraw-Hill
A technique for producing Ideas 14
1995 Mark Oldach, North
Light Books
Creativity for graphic designer 15
Recommended Websites
N0 Website Content
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
5-13
1 https://color.adobe.com/create/color-wheel/ Color Theory
2
https://www.fontshop.com/
Typography Design
3
http://infosthetics.com/
Infographics Design
4
http://bookcoverarchive.com/
Book Cover Design
5
https://thenounproject.com/
Logo & Iconography Design
6
https://fontsinuse.com/
Typography Design
7
http://www.grainedit.com/
1950s to 1970s-inspired
design
8
http://www.digitalartsonline.co.uk/tutorials/
Graphic Design tutorials
9
https://dribbble.com/
Graphic Design Portfolios
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
6-13
10 http://library.rit.edu/gda/ Online Graphic Design
archives
Course Description
This Module introduces the student to the main concepts and principals of Environmental
Graphic Design and its main categories Spatial, Branded and Signage & Way-Finding. In
addition, the student applies those principals of design in real life applications in designing
several places within the campus.
The Students will also be given challenging real world projects and assignments typical of
the environmental graphic design industry.
High quality work is expected and students will be given opportunities to redo work until it
meets standards specified during instruction. Classroom activities will include reading,
research, Environmental Graphic Design projects, and problem solving. Students will often
work in teams, but will be expected to complete individual assignments in relation to the
team's work. Assessment methods will include, tests, and quizzes and homework Projects.
By the end of the course, the students will be executing Advertising projects that
incorporate Cognitive, practical and technical skills.
Course Goals and leaning objectives
1- Cognitive skills
a- Demonstrate a thorough understanding of the elements of Environmental graphic design
b- demonstrate an understanding of Environmental graphic design principles
c- Read, understand and communicate in the language of Environmental Graphic Design.
d- Students will learn to solve Design problems using critical thinking.
e- Students will be able to conduct a thorough research related to their design Project.
2- Practical Skills
a- The students will be able to execute high quality of Environmental Graphic Designs
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
7-13
b- The students will be able to employ different elements and principles of Environmental Graphic
Design in order to create compelling designs.
c- Students will be able to conduct a successful Environmental Graphic Designs in coherence with
the nature of the designed place.
d- Exhibit applied knowledge of synthesis of form and content.
e- Develop innovative forms and styles based on the design concept
3- Technical Skills
a- Use related Computer Design Programs such as Adobe Photoshop and Adobe Illustrator
and 3D Max.
b- To be able to incorporate different manual and digital design techniques.
Course Timetable
Week Subject Assignments Reference Leaning
Outcome
1
Introduction to the Basic
Concepts and Application of
Environmental Graphic Design
Research about the
definition of
Environmental Graphic
Design
Internet
search
1
2
Introduction to the Basic
concepts of Spatial Environmental
GD
1- Creating Environmental GD for
a computer Lab
Creating
Environmental GD
for computer Lab
2-3
3
Reviewing and correcting
the Initial designs
Correcting the Initial
Designs.
2-3
4 A critique session of the designs
Doing Final adjustments
of the Designs
2-3
5
Introduction to the Basic
concepts of
Signage and Way-Finding
Research about the
definition of:
Signage and
Way-Finding
1-2-3
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
8-13
6
Creating Signage and
Way-Finding plan for the
Computer Labs
Creating Signage and
Way-Finding plan for the
Computer Labs
1-2-3
7
Reviewing and correcting
the Initial designs
Correcting the Initial
Designs.
1-2-3
8
A critique session of the designs
Doing Final adjustments
of the Designs
2-3
9
Introduction to the Basic
concepts of Branded
Environmental GD
Research about the
definition of:
Signage and
Way-Finding
2-3
10
Delivery of the Designs and
A visit to the Library
2-3
11 Revision -------
12 Mid-Term Exam ------------------- -------
13
Creating Branded Environmental
GDs for the Food Court
Creating Branded
Environmental
GDs for the Food
Court
1-2-3
14
Reviewing and correcting
the Initial designs
Correcting the Initial
Designs.
1-2-3
15
A critique session of the designs
Doing Final adjustments
of the Designs
1-2-3
16
Final Exam &
Delivery of the Designs
1-2-3
Teaching methodologies Consist of , but not limited to :
1-Lectures : To explain the main concepts and the theoretical background of Environmental
Graphic Design
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
9-13
2-Data Show: To present examples of the visual elements of Environmental Graphic Design
and to explain the principles of a successful Environmental Graphic Design.
3-Video Tutorials: To explain the technical aspects and the process of the Environmental
Graphic Design.
4-Calss room exercises: To engage the students in the problem solving process of Graphic
Design.
5- Homework assignments: To allow the students to practice what they learn and to
develop their Designs.
6-Library Visits: To encourage the students to read and gain up to date information about
the current trends of Environmental Graphic Design. This Module introduces the student to
the main concepts and principals of Environmental Graphic Design and its main categories
Spatial, Branded and Signage & Way-Finding. In addition, the student applies those
principals of design in real life applications in designing several places within the campus.
The Students will also be given challenging real world projects and assignments typical of
the environmental graphic design industry.
High quality work is expected and students will be given opportunities to redo work until it
meets standards specified during instruction. Classroom activities will include reading,
research, Environmental Graphic Design projects, and problem solving. Students will often
work in teams, but will be expected to complete individual assignments in relation to the
team's work. Assessment methods will include, tests, and quizzes and homework Projects.
By the end of the course, the students will be executing Advertising projects that
incorporate Cognitive, practical and technical skills.
Course Goals and leaning objectives
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
10-13
1- Cognitive skills
a- Demonstrate a thorough understanding of the elements of Environmental graphic design
b- demonstrate an understanding of Environmental graphic design principles
c- Read, understand and communicate in the language of Environmental Graphic Design.
d- Students will learn to solve Design problems using critical thinking.
e- Students will be able to conduct a thorough research related to their design Project.
2- Practical Skills
a- The students will be able to execute high quality of Environmental Graphic Designs
b- The students will be able to employ different elements and principles of Environmental Graphic
Design in order to create compelling designs.
c- Students will be able to conduct a successful Environmental Graphic Designs in coherence with
the nature of the designed place.
d- Exhibit applied knowledge of synthesis of form and content.
e- Develop innovative forms and styles based on the design concept
3- Technical Skills
a- Use related Computer Design Programs such as Adobe Photoshop and Adobe Illustrator
and 3D Max.
b- To be able to incorporate different manual and digital design techniques.
Course Timetable
Week Subject Assignments Reference Leaning
Outcome
1
Introduction to the Basic
Concepts and Application of
Environmental Graphic Design
Research about the
definition of
Environmental Graphic
Design
Internet
search
1
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
11-13
2
Introduction to the Basic
concepts of Spatial Environmental
GD
1- Creating Environmental GD for
a computer Lab
Creating
Environmental GD
for computer Lab
2-3
3
Reviewing and correcting
the Initial designs
Correcting the Initial
Designs.
2-3
4 A critique session of the designs
Doing Final adjustments
of the Designs
2-3
5
Introduction to the Basic
concepts of
Signage and Way-Finding
Research about the
definition of:
Signage and
Way-Finding
1-2-3
6
Creating Signage and
Way-Finding plan for the
Computer Labs
Creating Signage and
Way-Finding plan for the
Computer Labs
1-2-3
7
Reviewing and correcting
the Initial designs
Correcting the Initial
Designs.
1-2-3
8
A critique session of the designs
Doing Final adjustments
of the Designs
2-3
9
Introduction to the Basic
concepts of Branded
Environmental GD
Research about the
definition of:
Signage and
Way-Finding
2-3
10
Delivery of the Designs and
A visit to the Library
2-3
11 Revision -------
12 Mid-Term Exam ------------------- -------
13
Creating Branded Environmental
GDs for the Food Court
Creating Branded
Environmental
GDs for the Food
Court
1-2-3
14
Reviewing and correcting
the Initial designs
Correcting the Initial
Designs.
1-2-3
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
12-13
15
A critique session of the designs
Doing Final adjustments
of the Designs
1-2-3
16
Final Exam &
Delivery of the Designs
1-2-3
Teaching methodologies Consist of , but not limited to :
1-Lectures : To explain the main concepts and the theoretical background of Environmental
Graphic Design
2-Data Show: To present examples of the visual elements of Environmental Graphic Design
and to explain the principles of a successful Environmental Graphic Design.
3-Video Tutorials: To explain the technical aspects and the process of the Environmental
Graphic Design.
4-Calss room exercises: To engage the students in the problem solving process of Graphic
Design.
5- Homework assignments: To allow the students to practice what they learn and to
develop their Designs.
6-Library Visits: To encourage the students to read and gain up to date information about
the current trends of Environmental Graphic Design. 8. Evaluation Methods and their
Percentage Value %
Description Value Evaluation #
40% Mid Exam 1.
40% Final Exam 2.
F112-3, Rev. c
Ref.: Deans' Council Session (30/ 9302-9302 ), Decision No.: 01, Date: 01/32/9302
13-13
20% Participation 3.
10. Course Policies
- They are demonstrated according to the Regulations of Granting the degree
(Bachelor and Masters) / Student Guide.
- They Should Be Explained to the Students in the First Meeting.
1. Attendance: At least 85% of Classes should be attended.
2. Delays: Maximum 15 Minute delay is allowed
3. Examinations: Mid 40% and Final 40%
4. Homework and Projects: NA
5. Attending the Exams and Meeting the Deadlines:
6. Cheating and Punishment: Disqualification of the Exam
