Study Plan

BSc Marketing

Introduced Term:201610

126Min Credit Hours:

Program:

Program Code: BSC-MKT

Group Name: Hours:University Requirements (Bus) 15

Weekly Hours

Theory Lab Other

Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs

3 0 0 Islamic Culture-Non ArabsUR1-1 ISL112 3

3 0 1 Islamic CultureUR1-2 ISL114 3

3 0 0 Islamic CivilizationUR1-3 ISH211 3

3 0 0 Communication Skills in Arabic

UR2-1 ARB111 3

3 0 0 Com.Skills in Arabic-Non-Arab

UR2-2 ARB112 3

2 2 0 Statistics (Arts)UR3-1 STA111 3

3 0 0 Innovation & Entrepreneurship

UR4-1 INN311 3

2 2 0 IT FundamentalsUR5-1 COM111 3

Group Name: Hours:University Elective (Business) 9

Weekly Hours

Theory Lab Other

Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs

3 0 0 Art of Written Expression-Arab

UE1-1 ARB113 3

3 0 0 Legal CultureUE1-2 LAW111 3

3 0 0 Introduction to ArtUE1-3 ART111 3

3 0 0 Intro. to Digital PhotographyUE1-4 ART211 3

3 0 0 Intro. to AestheticsUE1-5 ART112 3

3 0 0 French LanguageUE1-6 FRE211 3

3 0 0 Intro. to Hadeeth & SunnaUE1-7 ISL211 3

Study Plan

3 0 0 Academic Writing (English)UE1-8 ENG113 3

3 0 0 Art of Public Speaking (Eng)UE1-9 ENG211 3

3 0 0 Astronomy (Arabic)UE2-1 AST211 3

3 0 0 PhysicsUE2-2 PHY111 3

3 0 0 Environmental ScienceUE2-3 ENV111 3

3 0 0 Research MethodologyUE2-4 RES211 3

3 0 0 Information System (Arabic)UE2-5 INF212 3

3 0 0 History of Science in IslamUE2-6 ISH111 3

3 0 0 Scientific PioneeringUE2-7 PIO211 3

2 2 0 General ChemistryUE2-8 CHM111 3

3 0 0 Fundamental of Human Nutrition

UE2-9 NUT111 3

3 0 0 First AidUE2-10 AID111 3

2 2 0 General BiologyUE2-11 BIO111 3

3 0 0 English Communication Skills

UE3-1 ENG111 3

3 0 0 General PsychologyUE3-2 PSY111 3

3 0 0 Communication Between Cultures

UE3-3 SOC112 3

3 0 0 Critical ThinkingUE3-4 THI211 3

3 0 0 Emirates SocietyUE3-5 EMS111 3

3 0 0 Library Information SystemUE3-6 INF113 3

Group Name: Hours:College Obligatory (Business) 54

Weekly Hours

Theory Lab Other

Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs

3 0 0 Principles of Accounting ICOB-1 ACC200 3

3 0 0 Principles of Accounting I ACC200

Principles of Accounting IICOB-1 ACC220 3

3 0 0 MicroeconomicsCOB-1 ECO200 3

3 0 0 Microeconomics MacroeconomicsCOB-1 ECO210 3

Study Plan

ECO200

3 0 0 Math. For Management MTH131, OR Business Statistics INS202, AND Statistics for Business STA231

Quantitative AnalysisCOB-1 ECO310 3

3 0 0 Principles of Accounting I ACC200

Fundamentals of FinanceCOB-1 FIN210 3

2 2 0 IT Fundamentals COM111

Infor. Technol. in BusinessCOB-1 INT103 3

2 2 0 IT Fundamentals COM111

Database Mgmt. Sytms.COB-1 INT300 3

3 0 0 Introduction to ManagementCOB-1 MGT200 3

3 0 0 Introduction to Management MGT200

Organizational BehaviorCOB-1 MGT300 3

3 0 0 Introduction to Management MGT200

Business LawCOB-1 MGT301 3

3 0 0 Introduction to Management MGT200

Business CommunicationCOB-1 MGT311 3

3 0 0 Introduction to Management MGT200, OR Business Statistics INS202, AND Statistics for Business STA231

Business Research MethodsCOB-1 MGT312 3

3 0 0AND Introduction to Management MGT200, Database Mgmt. Sytms. INT300, OR Database Management Systems INT302

Management Information Systems

COB-1 MGT401 3

3 0 0 Supervised TrainingCOB-1 MGT470 3

Study Plan

3 0 0 Introduction to Management MGT200

Principles of MarketingCOB-1 MKT200 3

3 0 2 Math. For ManagementCOB-1 MTH131 3

3 0 0 Statistics (Arts) STA111, OR Statistics (Sciences) STA112

Statistics for BusinessCOB-1 STA231 3

Group Name: Hours:College Elective (Business) 12

Weekly Hours

Theory Lab Other

Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs

2 2 0 Principles of Accounting I ACC200, AND Introduction to Management MGT200

Enterprise Resources Planning

COE-1 ACC250 3

3 0 0 Microeconomics ECO200

Managerial EconomicsCOE-1 ECO311 3

3 0 0 Microeconomics ECO200, AND Macroeconomics ECO210

Economic Development of GCC

COE-1 ECO320 3

3 0 0 Business EnglishCOE-1 MGT201 3

3 0 0 Microeconomics ECO200, AND Fundamentals of Finance FIN210

Feasibility Studies&Proj.Eval.COE-1 MGT313 3

3 0 0 Introduction to Management MGT200

Business EthicsCOE-1 MGT323 3

3 0 0 Business Communication MGT311

Public RelationsCOE-1 MGT325 3

3 0 0 Principles of Marketing MKT200

Hospitality & TourismCOE-1 MKT413 3

Study Plan

3 0 0 Principles of Marketing MKT200

Social MediaCOE-1 MKT423 3

Group Name: Hours:Major Obligatory (Marketing) 33

Weekly Hours

Theory Lab Other

Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs

3 0 0 Principles of Marketing MKT200

Consumer BehaviorMOB-1 MKT211 3

3 0 0 Principles of Marketing MKT200

Service MarketingMOB-1 MKT212 3

3 0 0AND Principles of Marketing MKT200, Business Communication MGT311

Personal SellingMOB-1 MKT223 3

3 0 0 Consumer Behavior MKT211

Advertising and PromotionMOB-1 MKT311 3

3 0 0 Principles of Marketing MKT200

Business to Business Marketing

MOB-1 MKT312 3

3 0 0 Principles of Marketing MKT200

Product and Brand Management

MOB-1 MKT326 3

3 0 0 Principles of Marketing MKT200, OR Business Statistics INS202, AND Statistics for Business STA231

Marketing ResearchMOB-1 MKT411 3

3 0 0 Principles of Marketing MKT200

International MarketingMOB-1 MKT412 3

3 0 0 Consumer Behavior MKT211, AND Marketing Research

Marketing ManagementMOB-1 MKT424 3

Study Plan

MKT411

3 0 0 Business Research Methods MGT312

Graduation Project/ Marketing

MOB-1 MKT425 3

Group Name: Hours:Major Electives (Marketing) 6

Weekly Hours

Theory Lab Other

Set Crs Code Course Title Cr.Hrs Pre-Req Courses Min Cr.Hrs Max Cr.Hrs

3 0 0 Introduction to Management MGT200, AND Principles of Marketing MKT200

Purchasing & Material Mgmt.MEL-1 MGT221 3

2 2 0 IT Fundamentals COM111, AND Principles of Marketing MKT200

Computer Appn. In MarketingMEL-1 MKT224 3

3 0 0 Principles of Marketing MKT200

Selected Topics in MarketingMEL-1 MKT313 3

3 0 0 Principles of Marketing MKT200

E-MarketingMEL-1 MKT314 3

3 0 0 Principles of Marketing MKT200

Marketing ChannelsMEL-1 MKT325 3

3 0 0 Principles of Marketing MKT200

Retail MarketingMEL-1 MKT327 3