Upload
jigyasa-gautam
View
215
Download
0
Embed Size (px)
Citation preview
8/13/2019 Study of Two Optical Retail Chains in India
1/2
Optical Retail in India
The Indian markets account for about 1% of the worlds consumption of optical products. There
are millions of people suffering from eye disorders and vision impairment and need treatment.
Highest number of cataract patients in our country.There has been a noticeable shift in consumer
purchases for eyewear from form and function to form and fashion. Focus of omestic
!anufacturers is to produce sophisticated" high #uality $ elegant eyewear by making use of hi
tech materials combined with aesthetic designs and master craftsmanship.
The compounded annual growth rate &'()*+ of the global eyewear industry is about ,- per cent.
However" the Indian eyewear market is growing at around - per cent '()*.
The si/e of the Indian eyewear market" comprising optical products such as contact lens"
intraocular lens" lasik" lens cleaning solutions" spectacle lenses" frames and sunglasses" is set to
more than double by ,-10. From *s.,1"--- crore now" it is poised to touch *s."--- crore in
three years" according to the (ssociated 'hamber of 'ommerce and Industry of India.
The contact lenses market in India is growing at '()* of about ,0 per cent. (s per an industry
estimate" sale of disposable contact lenses is rising at about - per cent. In the sunglassesmarket" premium sunglasses sales are growing at -% and account for -% of the overall
sunglasses market.
Types of 2ptical 3roducts
4pectacle 5enses $ Frames
'ontact 5enses
4unglasses
5ens 'leaning 4olutions
Formats
6randed showroom7
There are various speciality stores owned by various brands like7 Titan 8ye 3lus" Himalaya.
These branded stores are generally found in urban areas and metro cities. 2ther than these
branded stores there are various small retailers available in urban as well as rural areas.
There are various eyewear brands who sell their products in malls and other optical stores.
2nline Formats7
There are many online stores available where we can find eye wears
8g7 5ens9art.com " smartbuyglasses.com " fashionnyou.com " etc.
8/13/2019 Study of Two Optical Retail Chains in India
2/2
Two Optical Retail Chains chosen for study
1. Himalaya Optical
Founded in 1:0" the company operates in more than 0- optical retail stores spread across the
country in all ma;or metros. It is the most trusted eye and vision care brand" driven to ignite the
imagination of people in India through range of spectacle frames and sunglasses.
*eason for choosing this company is that it has been a pioneer in field of eye and vision care" for
decades an undisputed leader in its field and has also served more than 1-- million satisfied
customers.
2. Titan Eye Plus
Titan 8ye < is the third ma;or line of consumer business from Titan Industries 5td" ventured into
the eyewear segment in ,--=. It offers wide range of stylish and contemporary eyewear through
e>clusive optical stores across the country. 6enchmarked against the best in the world" Titan 8ye