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8/4/2019 Study Adelaide Brand Guidelines
1/17
Brand Identity Guidelines
8/4/2019 Study Adelaide Brand Guidelines
2/17
Contents
01 Ourrole,ourindustry,ourbrand
02 Corporatecolours03 StudyAdelaidelogo
04 EducationAdelaidelogo
06 Co-branding
07 Corporatetypefaces
08 Typographyforonlinecommunications
09 Corporatecommunications
10 Promotionalcommunications
14 Onlinecommunications
15 Contactus
8/4/2019 Study Adelaide Brand Guidelines
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Our role Our industry Our identity guidelines
EducationAdelaideischargedwithdevelopingandexpandingSouthAustraliasshareofthenational
educationexportmarket.WepromoteAdelaideasacentreofeducationexcellenceandhighlightthemanyadvantagesforinternationalstudentswhochoosetolive,studyandworkinAdelaide.
EstablishedinNovember1998underthePublicCorporationsAct,EducationAdelaidereportstotheMinisterforEmployment,TrainingandFurtherEducation.TheorganisationgrewoutoftheformerEducationIndustryDevelopmentCouncil(EIDC),whichaimedtopromoteandmarkettheexportpotentialofthestateseducationindustry.
TheorganisationsstakeholdersincludekeySouthAustralianGovernmentagenciesandeducationproviders,andEducationAdelaideiscommittedtofosteringandstrengtheningtheseties.
TheStateGovernmentfundsEducationAdelaidethroughtheDepartmentofFurtherEducation,EmploymentScienceandTechnology(DFEEST).PrincipalfundingisalsoprovidedthroughtheAdelaideCityCouncilandSouthAustraliaspublicuniversities:TheUniversityofAdelaide;FlindersUniversity;andtheUniversityofSouthAustralia.
EducationAdelaidesmembershipprogramalsoprovidesmorethan35participatinginstitutions(includingCarnegieMellonUniversityfromtheUnitedStatesandCraneldUniversityfromtheUnitedKingdom)withkeymarketintelligenceandaccesstoadiverserangeofinnovative,dynamicmarketingopportunitiesandcommunitysupportprogramsforstudents.
TheAustralianBureauofStatistics(ABS)statesthattheinternationaleducationindustryprovided
$741milliontotheSouthAustralianeconomyin2007-08;up16.5percentfromthepreviousnancialyear.Nationally,theindustrycontributed$13.7billionintotheAustralianeconomy.
Adelaidecontinuestoattractrecordnumbersofinternationalstudents,withmorethan27,000choosingAdelaideasstheirstudydestinationin2008.Thisrepresentsanincreaseof18.5percenton2007gures.
Internationaleducationsupportsover3,500localjobsandisthestateslargestservicesectorexport
andthefourthlargestoverallexport.
Internationalstudentspayfullfeesforallcoursesandarenotsubsidisedbygovernment.ThisismandatedinFederallegislationundertheEducationServicesforOverseasStudent(ESOS)Act,whichisadministeredbyAustralianEducationInternational(AEI).AEIistheinternationalarmoftheFederalDepartmentofEducation,EmploymentandWorkplaceRelations(DEEWR)inCanberra.
ThisStudyAdelaidebrandidentityguidehasbeencreatedasatoolkitforbothinternalandexternal
usetoensurethatouridentityisestablishedandreinforced.
ThepurposeistoprovideguidelineswhichwillassistallconcernedinensuringeveryaspectofStudyAdelaidesbrandidentityiscorrectlyandeffectivelypresentedatalltimes.
ItisvitalthatthebrandidentityprojectedbyStudyAdelaideismaintainedacrossallfacetsofthebusiness.Attentiontodetailintheuseofthecolours,typeandgraphicconventionsofStudyAdelaideisoftheutmostimportance.
DeviationfromthesebasicprincipleswilldilutetheeffectivenessoftheStudyAdelaidebrandimage,resultinginthelossofrecognitionbyclients,suppliersandcompetitors.
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2
Corporate colours
PrimaryRedPMS 485 CC0 M95 Y100 K0
R202 G44 B36
Hex#CA2C24
PaleSecondaryRedPMS 485C(70%tint) C0M85Y75K0R219G75B75
Hex#DB4B4B
DarkSecondaryRedPMS 1805 CC30 M100 Y100K0R153G0B0Hex#990000
SecondaryGrey
PMS403 CC45M35Y35K0R150G150B150Hex#95989A
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3
StudyAdelaide logo
TheStudyAdelaidelogoisusedwheneverourtargetaudienceisstudents,bothoverseasandlocally.Any
formofcommunicationthatfallsintothiscategorywillcarrytheStudyAdelaidelogo.
Thelogocanappearinoneoffourvariations,dependingonthecontext.Theseareillustratedtotherightinorderofpreference.
CorrectUsageLogo Format 1Theredbackgroundpanelisnottobedeletedoralteredinanyway.Preferenceisgiventotheredpanelbeinganchoredontwosidestotheedgeofthe
document/design,withonesidebeingaminimumwheretwoisnotachievable.Thisistheonlyformatofthelogothatmayappearoverlaidonanimage.
Logo Format 2Thismustappearonaclearwhitebackgroundwithconsiderationbeinggiventotheminimumclearancezone.Thisformatisnevertobeoverlaidonanimage.
Thelogoisnevertoappearinitsreversedformatwithouttheredpanelbehindit.Theonlyexceptionisthatitmayappearoneitherablack(formono)orcorporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedgeofthelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemonologoversions.
Format1(preferred) Format1Mono
Format2
30mmwide 26mmwide
Clearance ZonesNote: Clearance zones apply to edges of logo that is not anchored to edge of layout. See example on pages 12& 13.
Minimum Sizes
x
2x
2xx
Format2Mono
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Education Adelaide logo
TheEducationAdelaidelogoisusedoncorporatecommunicationsandgenerallyinconnectionwith
localPRandgovernmentcommunications.ItrarelyappearswithouttheStudyAdelaidelogo(seeCo-branding).
CorrectUsageLogo Format 1Theredbackgroundpanelisnottobedeletedoralteredinanyway.Theseformatsmustalwaysbeanchoredtoaminimumof2xedgesofadocument/design.Thisistheonlyformatofthelogothatmayappearoverlaidonanimage.Wherethelogoisunabletobeanchoredtothedocumentedgesor
bleedisnotpossible,format2istobeused.
Logo Format 2Thisisnevertoappearonacolouredbackgroundoroverlaidonanimage.Theseformatsareonlyevertoappearonasolidwhitebackgroundwithconsiderationbeinggiventotheminimumclearancezone.
Thelogoisnevertoappearinitsreversedformatwithouttheredpanelbehindit.Theonlyexceptionisthatitmayappearoneitherablack(formono)orcorporateredpanelthatislargerthanthestandard
logobackgroundpanel,withoutrequiringtheedgeofthelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemonologoversions.
Format1(preferred) Format1Mono
Format2 Format2 Mono
51mmwide 42mmwide
HORIZONTAL VERSION
Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.
x
x 2x2x
x
x
Clearance Zones Note: Clearance zones apply to edge of logo that is not anchored to edge of layout.
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Education Adelaide logo
CorrectUsageLogo Format 1Theredbackgroundpanelisnottobedeletedoralteredinanyway.Theseformatsmustalwaysappearanchoredtoaminimumof2xedgesofadocument/design.Thisistheonlyformatofthelogothatmayappearoverlaidonanimage.Wherethelogoisunabletobeanchoredtothedocumentedgesorbleedisnotpossible,format2istobeused.
Logo Format 2Thisformatisnevertoappearonacolouredbackgroundoroverlaidonanimage.Theseformatsareonlyevertoappearonasolidwhitebackground
withconsiderationbeinggiventotheminimumclearancezone.
Thelogoisnevertoappearinitsreversedformatwithouttheredpanelbehindit.Theonlyexceptionisthatitmayappearoneitherablack(formono)orcorporateredpanelthatislargerthanthestandardlogobackgroundpanel,withoutrequiringtheedgeofthelogobackgroundpaneltobevisible.
Thesamesetofguidelinesappliestothemonologoversions.
Format1(preferred) Format1MonoFormat2 Format2 Mono
Clearance Zones
VERTICAL VERSION
Minimum Sizes Note: South Australia crest to appear no smaller than 10mm in diameter.
x x
2x
2x
1.5x
x
x
21mmwide 18.2mmwide
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Co-branding
ThissectionoutlinestherulesforbrandingwhenboththeStudyAdelaideandEducationAdelaidelogos
areusedtogetherinthesamedocument.
ThisistoonlybeusedfordocumentsdetailingthespecicsoftheStudyAdelaideBrandorpresentingtheorganisationonacorporatelevel(i.e.businesscardsandstationery).
Toallowaclearlevelofdifferentiation,theprimarylogoshouldappearinitswhiteonredform,andthesecondarylogoshouldappearinitsredonwhiteform.Whichlogoisprimaryandsecondarydependsonthepurposeofthedocument.
Thetwologosshouldneverappearincloseproximity,butalwayswellspaced.
Examplesofcorrectplacementappeartotheright.
Permission must always be obtained from EducationAdelaide before using co-branding.
Avenue Business Centre,E-8-6, Megan Avenue 1,189 Jalan Tun Razak,50400 Kuala Lumpur,Malaysia
Telephone +603 2333 8819Fax +603 4025 1411Mobile +6017 307 [email protected]
Nithi Nesadurai
Malaysian Coordinator Education Adelaide with compliments slip
Education Adelaide business card
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Corporate typefaces
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
PrimarytypefaceTheSansIncludesallweightsexceptextraboldandblack(thesearetooheavy).
Secondarytypeface
LiteraIncludesmediumandheavyonly.Alwaysuse
uppercaseandasaheading/displayfontonlyforfeatureitemsinstudentpromotionalitems.
Alternatetypefaces
Fordocumentsthatarepreparedinternallyandpowerpointpresentationsonly,theArialtypefacemaybeusedasanalternative.
Forbodycopythatwillbeviewedprimarilyonscreen-theArialfontfamilyshouldbeusedtoensuregoodlegibility.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Thecorporatetypefacesareavailableforpurchasefrom:TheSans(eitherTheSansClassicforthewholesetortheindividualfonts):http://www.fontshop.com/search/?q=TheSans&site=d&start=0&num=25Litera:http://www.fontshop.com/search/?q=Litera&x= 0&y=0
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8/4/2019 Study Adelaide Brand Guidelines
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Typography for online communications
Type
Forelectronicoronlinecommunications,thefollowingstylesshouldbeobserved:
TheSansPlainisusedforallheadingswherepossibleotherwiseArialisused.
Arialisthedefaultfontusedforallbodycopyandheadingsto.
Itispreferablethatprimarypagecopyispresentedonwhiteforeaseofreading.Itispermissibletousereversetypewherethecontentisminimalanddifferentiationisrequired.
Onlycapitaliseatthebeginningofaheadingorsentence,unlessapropername.
Dontusetheunderlinetext-decorationasitcanbeconfusedwithhyperlinks.Useboldoritalicsinstead.
Avoidfontandotherunnecessaryinlinestyleattributestagsallstylingshouldbehandledbyexternalcsslesordeclaredintheheadofthedocumentonly.
AtypicalStudyAdelaidebrandedsitewouldusethefollowingCSStags:
Type Styles
H 1 (Main headings)Thisstyleshouldbeappliedtothehighestlevelheadings23pxnormal#ca2c24
H 2 (Major headings)ThisstyleshouldbeappliedtoheadingbelowH1headings
16pxbold#505050
H 3 (Sub headings)ThisstyleshouldbeappliedtoheadingbelowH2headings14pxbold#ca2c24
H 4 (Minor headings)ThisstyleshouldbeappliedtoheadingbelowH3headings12pxbold#666666
P (Paragraphs) Thisstyleshouldbeusedforalldefaulttext12pxnormal#666666
Strong (Bold) Formajorinlineemphasisusestrong
EM (Emphasis) Forminorinlineemphasisuseem
Hyperlink Styles
A (Link)
Thisstyleshouldbeusedforalllinksandanchors12pxnormal#3399cc
A:hover (Rollover)Thisstyleshouldbeusedforalllinkandanchorrollovers12pxnormal#ca2c24
Hyperlinks
Usetextthatmakessensewhenreadoutofcontext.Forexample,avoid"clickhere"(accessibilityissue).Usetheexactnameofthepage/form/documentyouarelinkingtointhehyperlinksouserscanchoosewhethertogothere.
Avoidusing'naked'urls-theseareunsightly,i.e.don'tlinkhttp://www.studyadelaide.com/blog/,putthelinkbehindthewordsStudent Blogs.
ExampleCSStags
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Corporate communications
Designiscleanandsimple,generallyincludingminimalimages,ifany.Designshouldbestructuredinitsappearancewithallthepiecesttingtogetheralltheelementsofthedesignshouldbevisuallyconnected.
ApplicablelogoTheEducationAdelaidelogoisusedonallcorporatecommunications,andgenerallyinconnectionwithlocalPRandgovernmentcommunications.Refertopages 4and5formoredetailedinstructions.
LanguageLanguageandcopyshouldbekeptsimple.Itneedstobeclear,conciseandavoidambiguity.Writesimplesentencesandmakethemshortandeasyunderstand.
Avoidbigwordsorlongsentenceswhenshorteroneswilldo.
Copymustberelevanttoyouraudience(intrastate,nationalandinternational).
SupportingelementsStrongcorporateredpanelsmaybeused,overlaidatdifferenttransparencies.Allpanelsshouldbepositionedtobleedoffthedocument.Panelbordersshouldbeeitherhorizontallyorverticallystraight.
Lessismoreforthenumberofpanelsusedinasinglelayout.
Whitekeylinesofminimumweightcanalsobeemployedinthedesign(minimumweightisdictatedbyendmedium).Keylinesshouldbleedoffeithertheedgeofthedesignorintowhitespace.
Thearrangementofpanelsandkeylinesshouldservetosupportthepositionoftextusedwithinthedesign.
Itemsprovidinginformationonorrelating
toEducationAdelaideasanorganisation
ADELAIDE AUSTRALIASFRIENDLIESTLEARNING CITY
Welcome backpacks,the Survival GuidetoAdelaidefor InternationalStudentsandayear-longprogramoffree eventsare reinforcingAdelaidesreputationas Australiasfriendliestcityforoverseasstudents.
Morethan 13,000newinternationalstudents frommore than120 countries will receivebright redStudyAdelaidewelcome backpacks in 2008,and the localSouth Australian communityis beingurged tooffer warmgreetingstostudentscarrying thebags.
For thesecondyear,a comprehensive,60-page Survival Guide toAdelaide isalsobeingdistributedtoallnewstudents,providingadviceoneverythingfromfindingaccommodationandpart-time workopportunities,topersonalsafetyandfree citybus routes. (Unlike SydneyandMelbourne,Adelaidesinternationalstudentsalsoreceive the samepublictransportconcessionsaslocalstudents.)
EveryyearinMarch,the Right Honourablethe Lord MayorofAdelaideMichaelHarbisonplayshosttomore than 650internationalstudents at thehistoricAdelaideTownHall.Businessand communityleadersjoinwith giant puppets,Aboriginaldancers,jugglingactsandcuddlykoalasinentertaining students andwelcoming them tothe city.
TheGovernorofSouthAustraliaalsoannuallyhostsafarewell partyforinternationalstudents finishingtheir
studies,withSouthAustraliasbest foodandwineservedinabeautifulmarquee inthe lushgroundsofGovernmentHouse.
Its allpart ofa year-long programof freeStudyAdelaideevents,fundedandorganisedbyEducationAdelaide.
Education Adelaide is South Australiaspeakindustryorganisationforinternational education,fundedbythe South AustralianGovernment,AdelaideCityCouncil,the citys three publicuniversities andmore than35 privateeducationprovidersincludingCarnegie MellonUniversity.
Itstheonlygovernmentorganisationofitskindin Australiawithakey goaltoensure that internationalstudents aremadetofeelwelcomeandvaluedduringtheir stayin Adelaide.
One ofthemajor activities of2007wasthe StudyAdelaide Letters HomeCompetition,with internationalstudentsencouragedtowrite home abouttheir experiences in Adelaide,andthen share their thoughtswiththe SouthAustraliancommunity.
Free citybuses,a clean environmentandfriendlylocalresidents all ratedamong Adelaides bestattributes byinternational studentstaking part inthe letterwritingcompetition.
One international studentwrote: I still can remember clearlywhen my uncle pickedmeup at the airport,that momentIcannot ever forget. Adelaide wasjust beautiful withthepure air,the widebluesky andthefriendly peoplearejust wonderfulandthishashelpedme a lot in order toadapt tothe newenvironment.
Forfurther information,visit www.studyadelaide.com
F A C T S H E E T 2 0 0 8
1
Education Plan
2008
2014
South Australias International
EDU51384_IndustryPlan_FA.indd 1 6/8/08 3:19:3 PM
Thats the number of future decision makers, championsof Adelaide, influential business customers, potentialemployees and cultural ambassadors who inject $673millioninto the South Australian economy every year.
Who are they? International students.25,000
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Promotional communications
TheStudyAdelaideIdentityisbright,friendlyandprofessional.Thedesignisstrong,boldandsimplecleanlines,atredpanels,largeimages.Withthestrengthofthesolidcolour,usingkeylinesandconsidered,structuredplacementoftypecommunicatesthehighlevelofprofessionalismoftheorganisation.Inaddition,thegeneroususeoflarge,livelyimagesensuresawarmthand
humanelementisalsopresent.StudyAdelaidestrivestobeinclusive,inviting,reassuringandnonoffensivetoallculturesandtargetaudiencesparentandstudent,alike.
ApplicablelogoTheStudyAdelaidelogoisusedforalldirectcommunicationwithstudents,bothoverseasandlocally,alongwithanyothermaterialthatpromotesAdelaideasastudydestinationtostudents,stakeholders,businessandthegeneralpublic.
Language
Presentpositive,conciseandaccuratemessagesaboutSouthAustralianinternationaleducationtoapotentialaudiencethatmaynotbefamiliarwiththestate.
Wherepossible,alwaysturnanegativeissueintoapositive.ForexampleWithoutstudentidenticationyouwillnotreceivepublictransportconcessionshasanegativetone.PerhapsmoreappropriatewouldbeWithastudentIDyouwillbeabletogetadiscountonthepriceofpublictransport.
Usethesimplestwords.Startisbetterthancommence,yesisbetterthanabsolutely.Themessagewillbejustaseffectivewithsimple,easytounderstandwords.
Adoptaconsistentapproachtowritingstyle,format,placenames,etc.
Ensurethecorrectnamesareusedforpeople,titles,
places,organisations,businessnames,products,etc.Alwayscheckthatpeoplesnamesandtitlesarecorrectandnotmisspelt.
Byavoidingclichsthecopywilllookstrongerandmoreprofessional.Industrybuzzwordsandjargonshouldalsotobeavoided,especiallyasthereisatendencytooveruseacronymsandjargonintheinternationaleducationindustry.Avoidtheuseofcolloquialorslangwords.
ItemspromotingAdelaideandStudyAdelaide
tobothstudentsandstakeholders.
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ImagesAppropriatestylesofimagesincludecandidsnapshots,andrealpeople/studentsdoingrealthings.Subjectsgenerallyshouldnotbelookingattheviewer.
Imageselectionrelevanttothepurposeofthepieceisveryimportant-considerationmustbegivento
ageofstudents,institutions,sexandracesfeaturedintheimages.
Understandingofthetargetmarketbeforemakingimageselectionisimperativetoensureallculturalsensitivitiesareconsidered(e.g.areasonablelevelofcoverageonwomenneedstobeinplacefortheArabmarket).
Undernocircumstancesshouldtheimagesshowconsumptionofalcohol.
Wherepossible,adesignshouldfeatureastrongheroshot,withsmallersupportingimagesifnecessary.
Imagesshouldgenerallyappearwithcleansharpedgesblurringorfeatheringofimagescanbeused,butshouldbedonesosparingly.
Promotional communications
IncorrectposedandcontrivedCorrectcandid&natural
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Supportingelementsstudyadelaide.comshouldalwaysappearonpromotionalmaterialinthefontTheSans,preferablysomewherenearthelogoandinasizeproportionatetothelogo.
Strongcorporateredpanelsmaybeused,overlaidatdifferenttransparencies.Allpanelsusedinthedesignshouldbepositionedtobleedoffthedocument.Panelbordersalwaysrunstraighteitherhorizontallyorvertically.Angledpanelsofcolourmayalsobeusedtocreatecontrasttotheverticalandhorizontalelements,howeverthisistobeusedverysparingly,appearingonceortwiceinasingledocument.The
angleofpanelsmustbekeptconsistentthroughout.
Whitekeylines,alwaysofminimumweightcanalsobeemployedinthedesign.Keylinesshouldalsobleedoffeithertheedgeofthedesignorintowhitespace.Keylinesalwaysrunstraight,eitherhorizontallyorvertically.
Thearrangementofpanelsandkeylinesshouldservetosupportthepositionoftextusedwithinthedesign.Thedesignshouldbestructuredinitsappearancewithallthepiecesttingtogetheralltheelementsofthedesignshouldbevisually
connected.
Useoflargetypeinadisplaycapacity,highlightsthekeysubjectofthedocumentandsoftenstheangularpanelsandkeylines.Contrastingweightsandfontsizeareusedtodirectfocustothekeypointandallowthetypeagreaterlevelofinteractionwiththeothersupportingelements.Generallyspeakingthelargerdisplaytypeshouldalwaysbetitlecase.
Anarrowicon/patterncanbeusedeitheratalargersizeasabackgroundelement,orsmallerasaniconto
highlightkeypoints.Onlytobeusedonpromotionalitemsdirectedatstudents.
100%blackbitmapoverlayscanbecreatedfromimagesandusedasatexture,overlaidonsolidredpanelsorimages.Thisismosteffectivein2colourjobs.
SupportingcolourpaletteThis palette is for use in promotional items only
Themainsecondarycolourisstatedonpage3.
Howeverforsmallhighlights(tobeusedsparingly)
thefollowingcoloursaresuitable:GreenC50 M0 Y100 K0 R125 G190 B40 Orange C0 M40 Y100 K0 R255 G155 B0BlueC70 M0 Y0 K0 R45 G170 B240
Therstapproachtoaddcontrastingcolourtoadesign,shouldbeuseofimages.Wherenotpossible,smallpanelsinthesupportingcoloursmaybeused.
Working in 2 colourColourswillberedandblack.
Redistobeusedasahighlightandinheadingtext.
Largecolouredpanelsusedwithinthedesignshouldalsobered.
Blackisusedforbodycopyandsparinglyinpanels.Imagesshouldbekepttoaminimum,andifusedshouldbegreyscale.Thepreferredmethodforcreatinginterestwithimagesin2colouristheuseof100%blackbitmapoverlays.
Promotional communications
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Promotional communications
www.studyadelaide.com 9
SETTLINGI
N
Foreverything youneed to know about life in Adelaide,visit
www.studyadelaide.com
To keep up to date onAdelaideevents,competitions and freeactivities for internationalstudents,join theStudyAdelaidestudent database.
Tojoinourdatabaseand receiveregulare-newsletters,[email protected]
OUT OF ADELAIDEMOREGET
For everything you need to know about life in Adelaide, visit
www.studyadelaide.comEDU510 0_t t_EDU_ 3.indd S c1: /10/0 1:14:5 P
Flinders and OutbackAdventuresThe Outbackis about experiencingextremes:from the haunting spacesof the deserts to the incrediblecamaraderie of anOutbackpub;from the timelessness of anancientmountainrange to the intensityofamoment beside aquiet creek;fromaculture where modernityis everythingto aculture of Dreaming,one of theoldest onthe planet...
Tours de forceWhetheryoure into ecotourism orall-out adventure,there are touroperatorswaiting to take youto the edge:diveonshipwrecks,cage dive withsharks,
swim withdolphins,watchwhales...stand onsaw-toothed peaks,gaze at10,000-yearold rockart,fossickforopal...taste native bushfood,smellaeucalypt dawn,hearkoalas at night...tell stories as theyre supposed to betold beside acampfire underacanopyof stars.
Adelaide Central MarketSome three millionpeople pass throughourfamous markets everyyear,and nowonder its one of the most colourfulplaces inOz.Heres where youll buythe best and freshest SouthAustralianproduce,find those exotic ingredientsfrom around the world,orjoinyourmates forbreakfast orcoffee...
The wine lands ofSouthAustraliaSoothing onthe eye,easyonthe souland apleasure onthe palette,SouthAustralias wine regions are legendary.Discoverthe rustic idylls of the Barossa,McLarenVale and Clare Valley.Whileawayafew days visiting cellardoors,
discoverreal countrycooking orjustkickbackona 19thcenturyverandahenjoying the aromas of ripening fruitunderthe warm summersun...
Kangaroo IslandNine times the size of Singaporeand athird of it virginal bushland:Kangaroo Island is anArk-like paradiseof Australiannative wildlife.Hereswhere youll see those infamousmarsupials,including the koalas,wallabies,and eventhe shyplatypusand echidna.
The Adelaide ParklandsAll workand no play? Not in Adelaide.The heart of the cityis literallyringedwithparklands no fewerthan850much-loved hectares of lawns,trees,walking paths and sports fields.Someof the parkland festivals include ajazzbonanzaand horse trials...
Glenelg BeachIts 20minutes from the businessdistrict,but couldnt be furtherfromcityliving...Take the famous tramto this gentle beachside suburb toenjoygreat food,alivelypub cultureand miles of cleanwhite sand.(And
just whenyouthought youd seeneverything,here come the dolphins.)
SNAPSHOTShoptasticFashion,funand friends Adelaidesshopping districts come withtheirownstyle and flavour.Youll find retro roads,precincts of chic and villages of thedecidedlyurbane.
Eat streetsTheyre the parades of good eating,the boulevards of living it up:youmight take to GougerStreet withitsslew of international cuisines and livelypavements;youmight adopt OConnellStreet and Melbourne streets withtheirsophisticated food and up-market pubs;orthe beachburbs forsome style bythe water orRundle Street,orHuttStreet orHindleyStreet or...Whatever;
youll probablydo them all.
Americandegrees now availableinAustralia
Carnegie Mellonis the prestigious Americanuniversityoffering world-class educationaland researchprograms.
InMarch2006it will openits first offshore
campus here inAdelaide making the citythefirst inAustraliato host aforeignuniversityandthe first to offerhighlysought-afterAmericanpost-graduate degrees.
The Adelaide campus will beginbyofferingthree masters degree programs:aMasterofEntertainment Technology,aMasterof ScienceinInformationTechnologyand a MasterofScience inPublic Policyand Management.
Moreprogramsarescheduledforforthcomingyears.
More information:www.cmu.edu
Carnegie Mellon
Adelaide
Exclusive!
LIVING COSTS OF A TYPICAL STUDENT
AU$14,000 PER YEAR ORAU$270 A WEEK TO COVERLIVING EXPENSES IN ADELAIDE
INITIAL COSTS TO CONSIDER
AVERAGE WEEKLY LIVING COSTS
REGULARLY PURCHASED ITEMS
CLICKHERETOAS
KTJAQUESTION
CRICOSProviderNumber00365D
PartnershipwithTheUniversityof Adelaide,
Australia
IntensiveEnglish,pre-SACE,Years11 and12
Promotes,rewardsand celebratessuccess
Strongpersonaland academicsupport
Closelymanagedtransitionfrom secondary
totertiaryeducation
at Ade laide U n ive rsit y Inc .
GroupofEightAUSTRALIASLEADING UNIVERSITIES
CRICOSProviderNumbers02466E&02375G
www.usc.adelaide.edu.au
USC International
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Online communications
Thissectiondenesbasic"lookandfeel"elementsandgeneralrulesthatshouldbeappliedtoallweb
pagesassociatedtotheStudyAdelaidebrand.
PageLayoutContentshouldhaveaxedwidthandcenteredwithintheusersbrowser-avoiduidlayouts.
Minimumoutputresolutionshouldbe1024x768pixels.
TheStudyAdelaidelogomustbeappearregularlythroughoutthewebsite-preferablypositionedtopleftorright.RefertoMasterBrandOverviewStudyAdelaidelogo.
TheStudyAdelaidelogoshouldactasananchorbacktothehomepage.
Usetablesfortabulardataonly-avoidtablesforvisuallayout.Makeline-by-linereadingsensible.Summarise.
ImagesStrong,singleimagesshouldbeused,notacollage.
Imagesshouldalwaysbehigh-quality,livelyandincorporatepeoplewhereverpossible-donotuseclipartorclipart-likeillustrations.
Photosshouldbeusedintheircleanandnaturalformavoidcolourising,addingbordersorgraphicothereffects.
Featheringandcontouringofimagesispermitted,butshouldbedoneminimally.
Allimageryshouldbere-sizedtotheappropriate
dimensionsofthewebpageandsavedas72dpiJPG,GIForPNGformat.Thenatureoftheimageshoulddeterminewhichformatisbestsuited.
Allimagesmusthavealttagsspecied,evenifthereisacaption.
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Contact us
[email protected]+61884101311
EducationAdelaideproducesanumberofbrochures,postersanddisplaymaterialsforpromotionalusebymemberinstitutions.VisittheMemberresourcessectionofourwebsitetoviewthesematerials.
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http://www.studyadelaide.com/about-us/members-resources.aspxhttp://www.studyadelaide.com/about-us/members-resources.aspxhttp://www.studyadelaide.com/about-us/members-resources.aspx