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Product Catalog

Catalog Design – The customer requested a re-design and update of their existing 100-page catalog. In addition to cover and table designs, a cross reference and cartridge index were also incorporated.

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Marketing Literaturec a r o l d e t w i l e r

Marketing Literature

Brochure for non-profit YMCA summer residence camp created using Adobe InDesign, Photoshop and Illustrator. Composition, photo selection and some copy writing were my responsibility.

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Supplied with a logo and PMS colors, this branding standard was developed to assist the marketing department in maintaining consistency of the brand throughout the company and across media platforms.

Branding Standard

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These American Plumber® brand filter cartridge insert sheets were inspired by a “Wholesale Dealer Program” binder cover. Many of the products in this line are tested and certified by a regulatory agency. The regulatory agency’s rules were met in creating this artwork.

Packaging – Insert Sheets

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New design for the American Plumber® brand of water filtration products. Marketing requested a fresh, lighter look for this wholesale distributed brand. This concept was expanded from the cartridge inserts.

Marketing Literaturec a r o l d e t w i l e r

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This product catalog was designed to highlight the products of the brand while giving this wholesale brand a friendlier feel. Master pages, paragraph, character and table styles were utilized in this piece.

Product Catalog

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This invitation, response card and schedule of events for the 2007 Brotz Leukemia Cup regatta was designed around the digitized water color of sailboats.

Invitation


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Technical

A series of seven 36” x 24” posters were designed for SAFC’s new Ultrapure Operations facility. The molecular models were provided at low resolution. The graphics were recreated in Adobe Illustrator for professional output. Tables and data were added to describe the physical characteristics of the compound.


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Logo/Hull Graphics

These designs were created for a C & C 33 racing sailboat. The hull graphic at the top was cut from vinyl then applied. The icon (bottom) was designed for use on team apparel.


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Logo

Logo and icon created for a local catering company. The client wanted a sophisticated, but simple design to compliment the company’s “extraordinary”, yet “everyday” approach to catering.


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Logo

A window cleaning service requested an updated logo for use on vehicles, apparel and marketing materials. The company name was incorporated into the simplified two-color design.


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Logo

This non-profit organization requested a strong, yet inviting logo with an identifiable icon.


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Packaging

Design concepts by an outside agency were brought in-house to be refined and expanded across the entire product line. Five box styles, two insert sheet styles and two cut case label styles were expanded to over 250 separate pieces of artwork.


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Johnsonville Fully Cooked Breakfast Sausage: Digitally mocked up packaging. Created packaging “film” using Adobe Illustrator and Photoshop. The label was created in Illustrator using imagery and guidelines from Johnsonville.

Johnsonville®



No Ordinary Burger Packaging: Created layouts for backs of cartons, finalized artwork on the carton and readied artwork for print.

Johnsonville®

reat sausage speaks for itself. Served in a bun, with pasta or as a

main course, it’s the sausage that really makes the meal. That’s why we never compromise on our standards for the

highest quality and the best flavor. After all, sausage is all we do.

O R I G I NA L B R AT W U R S TS A U S A G E I S A L L W E D O

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ORIGINAL BRATWURSTSAUSAGE IS ALL WE DO

reat sausage speaks for itself. Served in a bun, with pasta or as a

main course, it’s the sausage that really makes the meal. That’s why we never compromise on our standards for the

highest quality and the best flavor. After all, sausage is all we do.

QUESTIONS or COMMENTS? Please keep package for reference and call us at 1-888-556-2728.

11834JA10

Keep raw meat and poultry separate from other foods. Wash working surfaces (including cutting boards), utensils and hands after touching raw meat or poultry.

Nutrition FactsServing Size 1 grilled link (85g)

Amount Per Serving

Calories 260 Calories from Fat 200% Daily Value*

Total Fat 22g 34%38%

19%26%

1%

Saturated Fat 8g

Sugars 0g

Trans Fat 0g

Calcium 2% • Iron 2%

Cholesterol 55mg

Total Carbohydrate 2g

Protein 13g

Sodium 610mg

Not a significant source of dietary fiber, vitamin A and vitamin C.*Percent Daily Values are based on a 2,000 calorie diet.

To ensure quality, refrigerate and prepare within 3 days; otherwise, freeze up to 30 days. Thaw sausage prior to cooking. If using a cooking thermometer, sausage is cooked thoroughly at 180˚F.

PREPARATIONGAS or CHARCOAL GRILL: Pre-heat gas grill to medium-low heat. (If charcoal, allow to burn until white ash forms on embers). Place links on grill, 7-9 inches above the heat source. Use tongs to turn often, every 4-6 minutes. Cook until golden-brown, 25-30 minutes. (Close the grill lid while cooking to minimize flare-ups.)

SKILLET: Heat skillet to medium. Add 1/2 cup water, place links in skillet. Cover, continue heating for 10 minutes, turning links once. Remove cover, cook 10 minutes more until golden-brown.

INGREDIENTS: Pork, water, corn syrup and less than 2% of the following: salt, dextrose, maltodextrin, butter flavor [butter flavor (maltodextrin, enzyme-modified butter, annatto, turmeric), natural flavor], natural flavors, BHA, propyl gallate, citric acid.

Johnsonville Sausage, LLC, Dist.P.O. Box 906, Sheboygan Falls, WI 53085

©2010 Johnsonville Sausage • All rights reserved########

SAFE HANDLING INSTRUCTIONS

Cook thoroughly.

Keep hot foods hot. Refrigerateleftovers immediately or discard.

Keep refrigerated or frozen. Thaw in refrigerator or microwave.

This product was prepared from inspected and passed meat and/or poultry. Some food products may contain bacteria that could cause illness if the product is mis-handled or cooked improperly. For your protection, follow these safe handling instructions.

FPO0 77782 02572 9

Servings Per Container 14

N O M S G

NO

MS

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NO MSG

NO

MS

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Previously handled frozen for your protection. Refreeze or keep refrigerated.Previously handled frozen for your protection. Refreeze or keep refrigerated.

BHA, PROPYL GALLATE, CITRIC ACID ADDED TO HELP PROTECT FLAVOR

N O M S G • 1 4 L I N K S

O R I G I NA L B R AT W U R S T

S A U S A G E I S A L L W E D O

Serving suggestionNET WT 56 0Z (3.5 LB)U.S.

INSPECTEDAND PASSED BYDEPARTMENT OF

AGRICULTUREEST. 34225

25 Nov 2009Costco Label5.5" x 4"

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Johnsonville®

Costco Project: Finalized customer’s design: placed final photos, adjusted gradients as necessary to maintain look and feel. Re-designed left side of back panel. Created label dieline to maximize image and designed label to match current carton style including black fade.



Recipe Project: Designed a template in Word. Applied styles to approximately 120 recipes (web based and hardcopy). Scanned and formatted transparencies and existing digital images. Created system for organizing recipes and corresponding photography.

BRATr-0001 Red Beans Rice.doc

Red Beans & Rice Submitted by: The Kitchen at Johnsonville Sausage

Ingredients

1 package (19.76 ounces) Johnsonville® Brats

1 tablespoon olive oil

1 large onion, chopped

3 garlic cloves, minced

2 cans (15.5 ounces) kidney beans

2 tablespoons tomato paste

1/2 jalapeno pepper, chopped

1/4 cup chopped parsley

4-1/2 cups hot cooked rice

Directions

Remove brats from casing and brown in skillet. Drain and reserve. Heat oil in large saucepan.

Add onion and garlic and cook 3–4 minutes. Add beans, sausage, tomato paste and jalapeno

pepper. Bring to a boil, reduce heat, cover and simmer 15 minutes. Stir in parsley and serve

over rice.

Yield: 6 servings.

Johnsonville®

BRKr-0001 Johnsonville Breakfast Pizza.doc

Johnsonville Breakfast Pizza

Submitted by: The Kitchen at Johnsonville Sausage

Ingredients

1 package (12 ounces) Johnsonville® Breakfast Sausage Links

1 cup shredded cheddar cheese 1 package refrigerated crescent rolls 6 eggs 1 cup frozen or refrigerated shredded potatoes

1/2 cup milk 1/4 teaspoon basil dash of cayenne pepper 1/2 cup Parmesan cheese Directions Prepare sausage according to package directions. Slice links into 1/4 inch thick coins.

Separate crescent rolls and arrange on a 12-inch pizza pan; place points to center and press

to cover bottom and sides of pan. Top with shredded potatoes, sausage, coins and cheddar

cheese. Combine eggs, milk and spices. Pour over cheese layer and top with Parmesan

cheese. Bake at 375° for 20–25 minutes or until eggs are set.

Yield: 6-8 generous servings.


Illustrations created for various instruction manuals.

Illustrations

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*#17 includes items 2 - 12

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Carol Detwiler has worked in the graphics/printing industry since 1992 creating, designing and producing ar twork for t-shir ts, catalogs, identities, packaging, instruction manuals, brochures, logos and more. For almost nine years she worked for Pentair, an international manufacturer designing catalogs, instruction manuals, packaging and marketing materials. Prior to her stint with Pentair, she worked for William Frick & Company, a manufacturer of specialty labeling and marking products.

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