INTRUDUCTION OF THE COMPANY

PRAKRUTI PRODUCTS PVT. LTD established in the year 1992

with an objective of standardizing the identification, collection and extraction of

the herbal products available in the Sahyadri Mountain Ranges and Western Ghats.

The firm is set up by a young entrepreneur Mr. M Raghavendra Shetty, who is very

passionate about the herbs and its uses. He is the person having thorough

knowledge of the herbs and its uses. He has more than 15 years of experience in

the field of pharmaceuticals. He is having the team of doctors headed by Dr.

Jeetendra Shetty, who is M.D in Ayurvedic Science and well versed in the

ayurvedic treatments and preparations.

During the past 5 years the company has successfully got the

collection tender for the collection of valuable herbs such as Garcinia Combogia,

Ramapatre, Garcinia Indica etc… through forest department. The total area

covered in the tender is above 10000 hectares. The company has standardized the

collection by regularly training the collection team with regard to the method of

collections and regulating the collection of the herbs there by adhering strictly to

the quality norms.

Having their own extraction plant with the capacity of extracting 100

tons of raw herbs per month. Plant is equipped with GMP standard machineries

having quality control department and well defined quality control procedures.

They have a strong production team and Research & Development Department

facilities. Company has departmentalized and well defined division of work among

the various department, such as production department, sales department etc...

Each department is headed by qualified and experienced professionals in their field

of activities.

Started as a single company 10 years ago, Prakruti has now grown in to a

group of companies and the group is further growing with its diversification

program.

PRAKRUTI PRODUCTS PVT LTD ventured in to extraction of herbs,

herbal products, honey processing and health care business. PRAKRUTI

PRODUCTS PVT LTD mainly concentrates on herbal extracts like Garncinia

cambogia, Bosewellia, Ashwagandha, Green Tea etc…

Utilizing the state of the art of infrastructure, experience and expertise,

coupled with the zeal of offer the best, has given the company the edge over others

and has become a name to reckon within the international market sense. This has

resulted in exports herbal extracts, herbal products and countries like U.S.A,

Canada, Italy, Brazil, Russia etc…

With an energetic and enthusiastic marketing team of more than 100

members, the group is poised to grow even further with the support of auxiliary

service staff. The companies management team are comprises of professionals with

long term experience in their respective fields. All the products are checked as per

international standard and according to the customer’s requirement.

With an understanding on the nuances of honey distribution, the company

has developed a unique handling and storage process, which ensure the minimum

damage and expires with a dedicated team and logistic process; it achieves balance

between sales and production.

Today Prakruti has kept its promise not only to the Indian consumers but to

the word by providing them the very best products.

VISION:-

To maintain and acquire the 1st and 2nd leadership position in their chosen

area of business in India.

To establish the companies position of leadership in India to secure global

presence.

To continuously create new opportunities for growth in their strategic

business

To set a precedent in the qualified product manufacturing industry,

continuous innovation, and exceptional product focused services and

enhanced customer satisfaction.

MISION:-

To carry on continuous research on Ayurvedic herbals

To continually improve on the efficiency of the Companies products

To timely supply products to customers in a professional manner

To meet the highest quality standards

OBJECTIVES OF THE COMPANY :-

Service motive as well as profit motive

Produce quality product

Development of remote areas

Employment opportunities to the people of the backward areas

Carry out new out difficult herbal extract

Tremendous cost benefit to customer

STRENGTHS OF THE COMPANY

It has highly sophisticated manufacturing plant for the production of high

quality herbal products

It has got qualified team of production people who have thorough

knowledge of herbal products

It has backward integration of major herbs for constant and steady supply of

herbal products

It never miss its delivery schedule policy

It has a well trained and experienced team of professionals for managing

sales and logistic activities.

QUALITY POLICY

The Prakruti Products Pvt Ltd id dedicated to provide quality assured products for achieving total customer satisfaction with timely delivery cost effectiveness. The Prakruti products are producing quality products not only to meet the customer requirements but also to exceed the customer exceptions. It will achieve their objectives through continuous improvements, Team work and effective communication both internally as well as externally.

PRODUCT PROFILE :-

Common Name Active Ingredient Test method

1 Garcinia Combogia extract Hydroxy Citric Acid HPLC

2 Salacia Reticulate extract Salacia glycosides Gravimetric

3 Tribulus terestries extract Saponins UV

4 Gymnema Sylvestre Gymnemic acid HPLC

5 Boswellia Serrata Boswellic acid Titration

6 Ashwagandha extract Alkoloid Gravimetric

7 Rita Extract Saponins HPLC

8 Ocimum Sanctum Ursolic acid HPLC

9 Purified Honey

10 Aloe vera Barbalion aioin

11 Glucosomine HCl &sulphate

12 Calcium sennoside Calcium sennosides

13 Curcumin extract (95%) Curcuminoids HPLC

14 Licorise extract Glycyrrhizin HPLC

15 Banaba extract Colosolic acid HPLC

16 Coleus extract Forskholin TLC

17 Guggul extract Guggulu sterones U.V.spectrometer

18 Mucana truriens L .Dopa HPLC

19 Sida cordifolia Ephedrine HPLC

20 Zingber officimale Gingerol HPLC

21 Tomato Lycopene Lycopene HPLC

22 Asparagus racemoses Saponins HPLC

23 Green tea extract Polyphenols UV

24 White kidney bean extract Phasseolamin Colorimetry

25 Valeria wallichi Valeric acid HPLC

26 Bacopa monnieri Bacosides TLC

27 Garlic extract Allin TLC

28 Gotukola Asiaticosides HPLC

29 Lutein Lutein TLC

30 Pomegranate Ellagic acid HPLC

31 Terminalla arjuna Tannins Titration

32 Terminalla bellerica Tannins Titration

33 Terminalla chebula Tannins Titration

34 Triphala Tannins Titration

35 Piper langum dry extract piperine Spectrometry

36 Capsicum Capscin HPLC/U.V

37 Cocoa extract Phenyl ethamine HPLC/U.V

38 Cardamom extract

39 Coriander extract

40 Cumin seeds

41 Nut meg extract

42 Hibiscus flower powder

AREA OF OPERATION :-

The PRAKRUTI PRODUCTS Pvt Ltd has global and national area of operation. It

distributes its products in Maharashtra, Gujarat, Madhya Pradesh, Kerala, Tamil

Nadu etc… The PRAKRUTI exporting their products to foreign countries such as

America, Italy, Germany, Korea etc…

OWNERSHIP PATTERN :-

Prakurti Product Pvt.Ltd. has Partnership concern and family based Organization.

The partners have 50:50 ration in Capital. Mr. M.R Shetty is the Director of the

Company.

INFRA STRUCTURE FACILITIES :-

The Prakruti Products Pvt Ltd has good infrastructural facilities. Today 100

employees are working in the firm. The Prakruti products satisfies its employees

by providing all basic needs such as transportation facility, canteen, uniform, first

aid box, drinking water etc…. The company has highly qualified staff and modern

production machines.

ACHIEVEMENT & AWARD :-

The Prakruti Products Pvt Ltd secured national Award in 2005 for Small Scale

Entrepreneurs. Mr.M. Raghavendra Shetty, Chairman received award from

Honorable Minister Shree Pranab Mukharji.

COMPANY PROFILE

Name of the company :- Prakruti Products Private Ltd

Year of Establishment :- 1992

Registration Number :- SSI No:-0812CR0047 SIDO-PMT SSI

TINY RURAL Dated 16/11/2000

Nature of Business carried :- Manufacturing

Ownership Pattern :- Company

Location :-

Sl.No Address

1 Factory Prakruti Products Pvt Ltd

Navagadde, Agasur, Ankola

2

Register Office Prakruti Products Pvt Ltd

Sagar Complex, Maruti Temple Road, Karwar

3

Branch Office Prakruti Products Pvt Ltd

No-220, 28th Cross, 11th Block, Rajajinagar,

Bangalore

Bankers :- Vijaya Bank &

U.T.I Bank

Working Hours :- 9.30 A.M to 5.30 P.M

Weekly Holiday :- Sunday

CUSTOMER BEHAVIOR TOWARD

AYURVADIC PRODUCT AND SERVICE

Prakruthi product pvt. Ltd located in Ankola taluk, North canara

district ,Karnataka state.

It is manufacturing herbal product and honey. It is small scale industry. It

got National award during the year 2005-06.Prakruthi product pvt. Ltd. Located

near N.H 63 and it is very near to arabic sea.

It collected row material from local and also other state of the India such as

Maharastra, Gujarath, Kerala ,Punjab etc.,they are manufacturing herbal product. It

is business to business market. Prakruyhi has very good infrastructure such as

employee welfare, R&D, production, transportation, etc. Total 100 employees are

working in the company. Director of company is Mr. M.R. Shetty and Deepak

Shetty as General manager. The General manager Deepak Shetty taking care of all

the department. Such as marketing department , finance department, store

department and production department.etc. Company has good production

department. Each department has manager.

Prakruthi product pvt. Ltd. Has good marketing department. It is business to

business market.

Problem of the Ayurvedic Product

The Prakruthi Product Pvt. Ltd. Manufacturing Ayurvedic Product and

Honey. It has 10 year experience in Ayurvedic business , but it is suffering from

several problem.

Promotion strategy

It is also one of problem of company because it has business to business

market, it is not giving advertisement on news paper, magazine, television, radio

etc... it getting party through web source, so promotion strategy also one of

problem of company.

OTHER HERBAL PRODUCTS MANUFACTURERS

1. Dabur India Ltd: - It is India’s largest Ayurvedic medicine suppliers and

the fourth largest producer of FMCG. It was established in 1884. 15 percent

of its sales include pharmaceuticals. Ayurvedic specialized division has over

260 medicines for treating a range of ailments and body conditions from

common cold to chronic paralysis. These materials constitute only 7 % of

Dabur’s total revenue (less than 50 million dollar). Some of the important

products are Dabur Chavanprush ( Herbal honey ) having 70% of market

share, Hajmola ( digestive tablets) having 80% of market share, Dabur Amla

Hair oil, Vatika ( shampoo) and Laldanta Manjan ( Tooth Powder)

2. Shree Baidyanath Ayurvedic Bhavan Ltd :- It was founded in 1917 in

Kolkatta and specializes in Ayurvedic medicine, though it has recently

expanded in to the FMCG sector with cosmetic and hair care products such

as Shigekai ( soap & shampoo) has a sales volume of 350 million dollar. The

company reports to have a over 700 ayurvedic products including item such

as Herbal tea, patent medicine, Massage oil and chavanprash.

3. Zandu Pharmaceuticals Works :- It was founded in the year 1919 in

Bombay, named after an 18th century ayrveedic. Its total sales volume is

about 45 million doillars. One of its current project is to develop a

Dopamine drug from a plant extrach, applying for new drug status in the

U.S.

4. Himalaya Drug Company :- It has established in 1934 in Bangalore. It

currently has a business lavel of about 500 million dollars.

5. Charaka Pharmasuticals :- It is founded in 1947 and currently has 3

distribution centers in India. It produce liquid tablets. It has gained a large

advantage with its new products Evanova, a preparation containing 33 herbs

and minerals.

6. Vicco Labouratories: - It was founded in the year 1974, doing 110 million

of business annually. Its main ayurvedic division includes Himami line, the

company involved with cosmetics but also provides chavanprash and other

health products

7. some of the other medium and small manufacturing plants include :-

a. Aimil pharmaceutical Ltd

b. Viswa Keerthy Ayurvedic Pharmacy

c. Kottakkal Ayurvedic Vaidyashala

d. Prakruti Labouratories Pvt Ltd

WORK –FLOW MODEL

The company is involved in the production of several herbal extract. The main

extract includes Honey purification process and Garcinia combogia extract.

HONEY PURIFICATION PROCESS :-

Honey purification process initially includes filtration of raw honey. After

reducing the moisture it is passed on to raw auto clay, then sparkler filtration is

done to remove micro- organism. Then at last stage filling packaging is done.

FLOW CHART : PROCESSING OF HONEY

RAW HONEY X KGS

PRE FILTER USING 10u PAD THRU SPARKLER FILTER

DE- WAXING OF HONEY

MOISTURE REDUCTION

FINAL FILTRATON THROUGH SPARKLER FILTER

AUTOCLAVE

PACKING IN BOTTLE

GARCINIA COMBOGIA EXTRACT:

Garcinia Combogia chilka is mixed with suitable quantity of water in

reactor, passing heat through steam chamber at constant temperature of 900 C,

refluxing for three hours and collecting the water wash separately. Washings is

heated to 80 C and pH raised by adding NaOH to PH – 7.2. Cooling done and

Calcium Chloride [CaCl2] then precipitation is done. To precipitate Hydrogen

peroxide is added for bleaching then cooled, filtered and finally collecting the

precipitate cake. Cake is then dried and milling and sieving is done. Powered

product is autoclaved and dried. Sterilized product is then packed in

HDPE containers.

GARCINIA COMBOGIA EXTRACT

‘X’ KGS OF GARCINIA FRUIT

EXTRACT EITH WATER UNDER BOILING 3 HOURS

FILTER THE EXTRACT THROUGH SPARKLER FILTER

AUTOCLAVE @ 121* C AND 1.2 KG PRESSURE FOR 30 MINUTES

ADD NAOH TO7.5 PH AND THEN CACL3 TO PRECIPITATE WITH

PRCIPITATION MIX

DECOLORIZE USING DECOLORIZING AGENT

COOL ROOM TEMPRETURE AND FILTER THROUGH FILTER PRESS

WASH WITH WATER

CAKE LOADED AND DRIED

MILLING AND SIEVING

STERLISE AT 160* C FOR 2 HRS

PACKING WITH HDPE DRUMS

MCKENCY’S 7 S MODEL

1. Structure:

2. Skill:

3. Style:

4. Strategy:

5. System:

6. Staff:

7. Shared values

The McKency’s 7 S from work was developed by the consultancy at the

McKency’s and company as well known management constancy firm in

the united state the model was designed to diagnose the cause of

organization problems to formulate programs for improvement.

According to the model there are 7 basic dimensions, which

represent the core of managerial activities. These are the element which

executor use to influence large and complex organization. Those 7s are

also considered as important element of successful business practice,

when these elements are present in on organization that organization will

be more successful at strategic implantation and will be able to move

with the charge. The first three element strategies, structure and system

are considered as hardware element of sources. The next four styles,

skills, staff and shared value are the software elements.

In Prakruti Company they are as follows :-

Structure:

Structure is the basic organization of the country. Its departments

reporting lines, areas of expertise, responsibility and how they inter

related. The various departments are explained above before this part.

Skill:

The skills are the capabilities and competencies that exist

within the company. Skills are those capabilities that are possessed by

the employees of an organization. These skills will have direct impact on

the employee’s productivity and their performance. At highly skilled

employer cannot only perform his work efficiently but also effectively.

Thus skills of the employees have a direct impact on the companies

overall performance.

The Prakrathi Product Pvt. Ltd has off the job training. Details

of external training programme, workshops and seminars are received

from time to time through membership of reputed organization for

specialized training or through communications.

Qualified personnel are identified and deputed to attend special

external programmes and details are recorded I training record. New

personnel are trained on the specific job him/her to perform. Based on

competence, responsibility is assigned training programme for the new

entrant is decided by the training in charge based on the nature of the

job.

Once in a year the performance is monitored and , it found

incompetent in any area, training needs are identified. A request is made

to the management for importing the training to the concerned

employee.

Style:

Style is the first soft element of 7s framework. Here style implies the

With a shift is style of management of company is able to

improve its relationship with its employees, customers and over a period

of time. It dries to resolve any kind of disputes arising in the day to day

management activities through a peaceful dialogue and negotiations with

the accusing party thus the style adopted by the management helps it to

maintain a friendly and conductive environment for the smooth running

of the organization.

The Prakrathi Product Pvt. Ltd has authoritarian decision

making. The finance, purchase, store, R and D department, and electrical

and maintenance department are taking planning, direction by the

director and general manager.

Strategy:

Strategy is the first hardware element among the 7s. It is the

direction and scope of the company over a long time. A strategy is

defined as coherent set of actions aimed at gaining a sustainable

advantage over competition improving position that is customer and

allocation resources.

Strategy implies a game plan to achieve the defined business

goals. Every business uses unique strategy to achieve its destiny.

System:

The process and flows that show how an organization gets

things done from day to day activities systems cover formal and

informal procedures that govern every day activity covering every thing

from management information system through to the system.

The information system also supports the business strategy,

business processes, organizational structure and culture of the

organization.

All suppliers doing business with Prakrathi Product Pvt. Ltd

are at present included in approved suppliers list based on their past

performance. All purchase orders give complete technical specifications

and commercial details based on the requirement and are reviewed and

approved by purchase head before it is released and is recorded in out

going purchase order register.

Any rejections of material are sent back to the suppliers and

informed to improve the quality of materials in future supplies. All

approved suppliers are monitored by doing supplier rating once in a year

for quality and delivery parameters and recorded in supplier rating form.

Staff:

The staff constitutes company’s people resource and how they are

developed trained and motivated. Staff implies the employees of an

organization it is only dynamic element in the factor of production,

which can think and react according to the conditions and situations.

Category of Employees Number of Employees

Administrative staff 7

Clerical workers 16

Work man 77

Studies of Staff

Have a developing plan of ideas for construction purposes

To keep the instruments in safe place

Maintaining cost, records, banks of accounts

To check the products before transportation

Responsibility of Staff

Dealing with Bank and other financial Institutions

Preserving companies property

Identifying the unsafe zones

Handling overall materials

Shared values

Shared values means that employees share the same guiding

values and mission that is, excellently managed company has a driving

purpose and philosophy that is known and practiced by everyone. In

Mckinsey’s 7s framework should value refer to commonly held beliefs,

mindsets and assumptions that shape how an organization behaves its

corporate culture.

The vision of Prakrathi product Pvt. Ltd is to produce and

supply high quality products to its customers and obtain the customer

satisfaction through proper service. The company is given very much

importance to the suggestions and recommendations of employees and

customer to improve the business.

All the departments are harmoniously coordinated to improve

the production and sales and there by attaining the goals of the

organization.

ORGANIZATION STRUCTURE

Structure of organization refers to its body or frame work. Every

business organization has specialized activities like production, finance,

marketing etc… though which business is carried though different

department or section formal structure of an organization is horizontal

and vertical.

Horizontal structure refers to division of each specializing activity

in to a separate department for Ex- production, finance, and marketing.

Vertical structure refers to flow of authority relationship. It shows

authority and responsibility relationship in the organization.

Authority moves downwards and responsibility moves upwards in

the organizational structure.

As shown in the diagram column A.B.C represent horizontal

division of organization. Each of activity of an organization by

Commercial production, Research & Development, Quality Control is

undertaken though a separate department. Each department is headed

Manager. Manager is assisted by his subordinated. The relation between

director, Manager and his subordinate down the lines shows vertical

structure. It shows how the authority moves from top to bottom,

responsibility moves from bottom to top.

SOCIAL AND ECONOMIC BENEFITS

To the workers

o Supply of free food

o Transportation facility

o Medical facility

o Provident fund

o Training facility to the employees

To the Society

o Supply of good quality products at reasonable price

o 100 families of these area directly involved in business as

employees

o 50 families are involved in this business indirectly by trading

and transportation

o Raw material required for the production are purchased from

the local people

o Company has taken control Pollution license

To the Government

o Proper payment of Tax

Central excise duty

Sales tax

o Proper fulfillment of the norms which have been passed by

the Government

FINANCE DEPARTMENTS:

In this competitive corporate world a company is passed with

many challenges most of these challenges are financial in nature to name

a few cost cutting, raising funds for new projects managing working

collection of accounts receivable etc. In such an institution situation of a

company wants to sustain and grow in the market it should be able to

tackle these challenges factually.

Functions:

Capital budgeting of new projects.

Handling payments to the suppliers and day today petty expenses.

Maintaining costing records and calculation of cost of production.

Allocating total receipts and expenses to various cost.

Forecasting the day to day cash requirement of the unit and

procuring the funds form finance head.

Dealing with the banks and financial institutions.

Preparing and maintaining final account of the company.

Communicating and coordinating with internal auditors in their

auditing activities.

STORE DEPARTMENT:

The main objective of the stores department revolves around

inventory management. Stores department is ensuring with the

responsibility of ensuring availability of right kind of material at the

right time.

In Prakrathi product Pvt. Ltd. The store room contain raw

material such as ashwagandha, garcinia, combogenia, chilka, indica

chilka, honey and bocapa.

The machine parts such as lubricant, belt, PVC pipes, L tube

PVC pipes, glass , mask and cable wire are available in the store room.

The storeroom has telephone. The store manager contact to other

department through telephone.

PURCHASE DEPARTMENT:

Purchase function plays an important role in this competitive

world. Every company required good quality materials, which help to

satisfy the customer needs and wants.

Function:

To provide good product to customer.

To maintain the quality of the product.

To expend the business.

To maintain the image.

PRODUCTION DEPARTMENT:

The productive department is well equipped with all necessary

machine.

It plays an important role in a company. It has 3 product manager, 10

operators, 60 workman.

Function:

To expand the existing business.

To reach out to market with increase production and high standard.

To gain goodwill.

QUALITY CONTROL AND RESEARCH &

DEVELOPMENT DEPARTMENT:

The R and Department plays an important role in company. Every

company should need R and D department for improve the quality of the

product.

The Prakrathi Product Pvt. Ltd. has good R and D department. It

has highly standard equipment such as refractometer, photospectrometer,

PH meter, electrical Bunsen burner, water heater bath, oven refrigerator,

PPt, burette and all chemicals.

Function:

To provide quality product to customer.

To identify the quality of product.

To increase the demand

ELECTRICAL AND MAINTENANCE DEPARTMENT:

The electrical and maintenance department plays important role

in firm. It provides require power to all departments.

The Prakrathi Product Pvt. Ltd. has well developed electrical

department. It has highly qualified manager and operator. It has

two generators. One is 63KVA-85AMP capacity, other one is

180KVA-250AMP capacity. The electric power transfer to

reactor motor, drier, steam driers, pulverize, and lightning.

Function:

To provide power to required machine.

To provide lighting to the firm.

To increase the production.

SALES DEPARTMENT:

The sales function plays an important role in this competitive

world where competitors are standing on their toe to grab the market

share quickly as possible and be the leader in the market. Strong sales

team can out perform the competitors and win the race for company.

Functions:

Organizing for timely dispatch of goods the customers as per the

delivery schedule.

Finalizing the annual contract of transporter who are appointed

for transportation of the finished goods of the company during the

year.

Providing all kinds of logistic support required in sales function.

Communicating and coordinating with production department an

availability of products and dispatch inline with final sales plan.

To handle the customer complaints as quickly as possible and to

initiate preventive measures.

Handling storing, packing and delivery of finished goods.

SECURITY DEPARTMENT:

Every company should need security for employee safety.

Security department provides protection form the any illegal matter.

The Prakrathi Product Pvt. Ltd. Has security department, it protect

employee in the company.

Function:

Preventing the entry of unauthorized persons into factory premises.

Checking workers while entering and existing the factory

premises.

Permitting visitors and quests of company into the factory

premises after completing the required formalities.

Monitoring movement of vehicles inside the factory premises.

MARKETING DEPARTMENT

The prakruthi pvt. ltd. Has good market department , 30% herbal

they marketing in India, 70% of herbal product they are exporting to

abroad such as Italy, Australia, USA, England etc.

They manufacture honey, they buy Honey from local area and also

buying the row honey from other state such as Andra Pradesh, Punjab,

Gujarath etc. Company has a tie up with Himalaya Company. It has no

brand name in the marke, Himalaya company has good name in the

India and abroad. It has good market share in the market

HUMAN RESOURCE MANAGEMENT

In simple sense, Human Resource Management means employing

people, developing their resources, utilizing, maintaining and

compensating their services in true with the job and organizational

requirements with a view to contribute to the goals of the organization,

individual and the society.

Meaning of HUMAN RESOURCE

HUMAN:-

H – HEARS

U – UNDERSTAND

M –MOVES

A – ADJUST

N – NEGOTIATES

RESOURCES :-

R – RESERVE

E – EDUCATE

S – SKILL

O – OBJECTIVE

U – UNDERSTANDING / UTILISING

R – RESEARCH

C – CAPABILITY

E – ENERGIES

S – STRENGTH

Human resources means total quantitative and qualitative assets of

Human beings in a society.

Quantitative assets :- It means the organisation should have adequate

number of people required to carry on or perform all the activities of the

organization.

Qualitative assets :- It means the people should possess required

knowledge competence, skill and abilities to handle their task efficiently

and effectively

In other words, Human Resource means aggregate of the

Knowledge, skill, experience and health of employees working in any

organization. So, the study of resources occupies unique positions in the

resource setup of any country.

FINDINGS

During the study these were the following findings in relation to the perception and satisfaction of customer towards ayurvedic medicine

Users :- the users of Prakruti Ayurvedic medicine are minimum compared to other Ayurvedic medicine producing companies.

Feature :- customer prefer a particular Ayurvedic medicine depending upon its quality and its diseases healing ability. Less importance is given to its price and availability

Amount:- customers spend no more than Rs 50 on Ayurvedic medicines when it is of other company but in case of Prakruti Ayurvedic medicine they spend between Rs 50 & 200

Company :-Himalaya Drug Company & Dabur India Ltd are the two companies which are commonly preferred by large number of people in their day to day life

SUGGESTION

After the study the following suggestion are important to an Ayurvedic medicine producing company.

Prakruti Products Pvt Ltd is ranked 5th by the customers in and around Ankola & Karwar. Doctors are the person who influences the customers to buy Prakruti Ayurvedic medicine. There fore the company should advertisement it products and improve its popularity.

The Ayurvedic medicine producing company should concentrate on its product quality and disease healing ability as it is given more importance by the customers

Prakruti Products Pvt Ltd is concentrating more on its production sector and manufacturing plant which is engaged in production of Ayurvedic medicines for other major companies such as Dabur and Himalaya. Thus the company should also concentrate on increasing its sales of its own products in and around Ankola & Karwar. It should also concentrate in marketing its product throughout the state by doing proper advertisement because most of the people don’t know about the Prakruti Products.

CONCLUSION

An Ayurvedic medicine producing company should give more importance to its product quality and disease healing ability as it is more preferred by the customers. It is also needed proper advertisement for its products for better marketing.

BIBLIOGRAPHY

Discussion with the General Manager of the Company

Collecting information from HR department

Field survey

Discussion with Research & Development Depertment Manager of the company

Collected information through web ( ayurprakruti.com)