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Saying the Magic Words: Cultivating Students to Become
Philanthropists for Your Institution!
Rebecca Roth, Senior Director of DevelopmentTrevor Lane, LaGrange College Fund Gift Officer
February 16, 2015
Why is Student Philanthropy important?
Development Office Student Philanthropy InternsAmanda Stukle, Senior Intern• Brain storm theme, materials, verbiage, imagery etc. • Plan and host events. • Learn to solicit and use knowledge in soliciting classmates.• Speak and give updates at Alumni Executive Committee
meeting and graduation. • Manage Senior Giveback Committee.
Cara Thornton, Junior Assistant• Put together next year’s senior giveback
committee.• Make note about what’s working and what’s not working.
Cultural Enrichment Events
• Host Advancement Roundtable
• Guest Speakers
• Inspiring Documentary Films
Invite Donors to Campus
Wall of Thanks
Photo Booth Contest“Thank You Pix Project”
“Thank You Pix Project”Results
Tuition Free Day
“Thank You” Gift Tags and Philanthropy Buttons
• d
Senior Giveback Campaign Theme
Marketing Materials
Posters
Social Media
Invitations
Paint Fight
Senior Giveback Challenge
Senior Giving Results FY11 FY12 FY13 FY14
No. of Graduates 296 251 278 215
No. of Donors 110 115 130 120Participation Rate 37.16% 45.82% 43.76% 55.81%
Amount Given $3,482 $1,265 $1,441 $3,083
Alumni Participation Percentages
Fiscal Year Percentage2014 15.93%2013 13.89%2012 12.43%2011 10.52%2010 10.50%
