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Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

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Page 1: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 2: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Associate Professor ofFrontline Service and Innovation

Program Manager Innovation Management

CNT 0.07, Tel. (+31 40 247) 4384

[email protected]

Twitter: @jeroenschepers

www.jeroenschepers.nl

Page 3: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Student Innovation Management

Page 4: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Eindhoven University of Technology

Innovation Managementmaster programJeroen Schepers

Student experiencesEline Croes

Q&A

Page 5: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Technological heart of the Netherlands

BrainportHigh-tech campus

ASML, DAF, VDL...

Design-focused and entrepreneurial

Entrepreneurial hotspot (Forbes,

Techcrunch)

Dutch Technology

Week

Dutch Design Week

Glow Festival

Eindhoven Maker Faire

• >6,500 BSc students / >4000 MSc students

• 80 nationalities / 16% international students

• High quality research and education

• TU/e alumni in high demand among employers

• One campus with modern student facilities www.tue.nl/virtualvisit

• Friendly, open culture

• International Student Association

• 15 three-year Bachelor’s programs (BSc)

• 21 two-year Master’s degree programs (MSc)

• 1 Innovation ManagementMaster Program

Page 6: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Innovation is essential for the competitive position of companies

win new customers

strengthen loyalty of existing ones

start-ups help address customer needs in entirely new ways

However, many new products and businesses fail

The competitive environment is dynamic and unstructured, which magnifies wrong managerial choices

Page 7: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 8: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Virtual stores

Channel mgmt

Augmented reality

No pay checkout

Page 9: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 10: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Innovation is essential for the competitive position of companies

win new customers

strengthen loyalty of existing ones

start-ups help address customer needs in entirely new ways

The Innovation Management program teaches quantitative and qualitative

theories, tools, and techniques to make businesses and entrepreneurs more

innovative as well as more successful in their innovation activities.

Page 11: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Marketing: launch tactics, sales

strategies, after-sales service

Customers

NPD: portfolio management and strategic decision-making

Entrepreneurship: idea generation and

opportunity identification

HRM: selecting talent, matching skills and tasks, incentivizing, managing teams

Entrepre-neurship:

finance and intellectual

property rights

Marketing: market research, customer co-creation

Information Systems: business intelligence, big data analytics

Page 12: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Content

New product development

Strategic marketing

Sales and after-sales service management

Human resource management

Business intelligence

Open innovation

Entrepreneurship

Page 13: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Methodologies and tools

Multivariate statistics Structural equation modeling Data mining Computational intelligence System dynamics modeling Design science methodology Calculus; differentiation & integration MatLab Meta-heuristics for optimization of operational processes Econometric valuations Real option analysis Data Modeling (UML) Process Modeling (BPMN)

Page 14: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Q1 Q2 Q3 Q4

1ZM16Management of

Product DevelopmentTrack Elective

1ZM11Marketing and

Innovation

1ZM130 / 1ZM140Design Science

Methodology and Project

1JM06Human Aspects of

InnovationTrack Elective

1BM110Data Analytics for

Business IntelligenceTrack Elective

1ZM31Multivariate Statistics

Track Elective1ZM65

System DynamicsTrack Elective

Page 15: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Track = Set of courses on same theme.Select at least 5 out of 9.

Page 16: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 17: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 18: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Focus Front-end of the innovation process, where individuals think about setting up their own business, and where established companies start the development of new and innovative products

Key words Creative idea generation, opportunity identification, entrepreneurial actions, breakthrough projects, radically new products, exploration, new business models, start-ups

Typical jobs Product developer, innovation strategist, innovation manager, strategy consultant, business developer, business engineer, entrepreneur (CEO), project manager

Competencies Creativity, ability to cope with uncertainty, qualitative research skills

Page 19: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Q2 – 2018/2019

1JM100 Management of organizational change and innovation

1ZM20 Technology entrepreneurship

1ZM120 Entrepreneurial marketing

0HM220 Network society

0EM160 Innovation and Intellectual Property Rights

Q4 – 2018/2019

1BM20 Business Analysis for IT Systems

1ZM60 Selling new products

1ZM70 Entrepreneurial finance

1ZM90 Open innovation

Choose 5 out of 9, you mayreplace one with a free elective

Page 20: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 21: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Focus Larger innovation projects (in terms of budget) and decisions that managers have to make to move new products through the development stages and finally launch it on the market, including the monitoring and continuous improvement of product/service performance

Key words Marketing research, marketing strategy, process management, product lifecycle management, big data intelligence, sales and after-sales service management, product quality and reliability

Typical jobs Business analyst, marketing manager/consultant, key account manager, sales manager, service manager, manager R&D department, project manager, strategic buyer, purchasing and supply chain manager

Competencies Planning and optimization, systematic, quantitative research skills

Page 22: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Q2 – 2018/2019

1BM05 Business process management

1JM30 Managing team dynamics and team performance

1JM100 Management of organizational change and innovation

1ZM40 Strategy & technology management

1ZM55 Service engineering & marketing

Q4 – 2018/2019

1JM21 Designing effective performance mgmt systems

1CM15 Project and process management

1ZM60 Selling new products

0EM190 Infonomics

Choose 5 out of 9, you mayreplace one with a free elective

Page 23: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Q1 Q2 Q3 Q4

Free Elective(may be international)

Free Elective(may be international)

Master thesisFree Elective(may be international)

Free Elective(may be international)

Free Elective(may be international)

Free Elective(may be international)

Page 24: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Universidade de Lisbon, Portugal Institut National Polytechnique de Grenoble, France Ecole Nationale Supérieure des Mines de Saint Etienne, France Lodz University of Technology, Poland University of Ljubljana, Slovenia Universida de Porto, Portugal Polytechnique de Montreal, Canada University of Manitoba, Canada Bogazici University, Istanbul, Turkey Koc University, Istanbul, Turkey Ankara Bilkent University, Turkey Istanbul Technical University, Turkey Beijing Institute of Technology, China Zhejiang University, China Bandung, Indonesia National University of Singapore Korea Advanced Institute of Sc and Tech, Daejon, South Korea Ulsan National Institute of Science and Technology, South Korea National Taiwan University of Science and Technology National Tsing Hua University, Hinchu, Taiwan American University in Cairo, Egypt University of Pretoria, South Africa University of Johannesburg, South Africa

Instituto Tecnologico de Buenos Aires, Argentina

Tecnológico de Monterrey, Mexico

Universidad de Los Andes, Bogota, Colombia

Universidade de Sao Paolo, Brasil

Unicamp, Brasil Federal University of São,

Brasil

Technische Universität Darmstadt, Germany Karlsruhe Institute for Technology, Germany Technische Universität München, Germany Hamburg University of Technology, Germany Universität Duisburg-Essen, Germany University of Augsburg, Germany University of Passau, Germany Université Catholique de Louvain, Belgium KU Leuven, Belgium Universiteit Gent, Belgium Royal Institute of Technology Stockholm, Sweden Chalmers University of Technology, Sweden Linköping Institute of Technology, Sweden Aalto University, Helsinki, Finland Lappeenranta University of Technology, Finland Norwegian Institute of Technology, Trondheim, Norway Danmarks Tekniske Universitet, Kopenhagen Seeburg Castle University, Salzburg, Austria Politecnico di Torino, Italy Politecnico di Milano, Italy Roma Tor Vergata, Italy UCP Barcelona, Spain Universidad Politécnica de Madrid, Spain Universidad Politecnica de Valencia, Spain

Page 25: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Three options:

1. Dual degree

2. Excellence track

3. Honors academy

Page 26: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Allows you to complete two masters

Currently popular combinations:

Innovation Management – Innovation Sciences

Innovation Management – Operations Management and Logistics

Innovation Management – Industrial Design

Other “logical” combinations:

Innovation Management – Human Technology Interaction

Innovation Management – Mechanical Engineering

Innovation Management – Medical Engineering

Innovation Management – Computer Science and Engineering

Page 27: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

For top 10% students

Program suggested by student and validated by two program managers

Program consists of minimum 165 ECTS, maximum 195 ECTS

Satisfies minimum demands of two Master programs

Thesis

45 ECTS

Features topic on intersection of the two Master programs

Two mentors, one from every Master program in the dual degree

Page 28: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Minimum requirements IM

6 core courses 30 ECTS

4 track elective courses 20 ECTS

1 track design science project 5 ECTS

55 ECTS

Thesis 45 ECTS

100 ECTS

Available for courses from other master program:

195 – 100 = max. 95 ECTS

Page 29: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Start salary (average, gross in Euro’s) 2531

First job search duration(average, in months)

1.23

Fit between education and first job3.47

(sd = 1.28)

Current contract hours (average) 39.76

Satisfaction in current job (5 point scale)

4.28(sd = 0.86)

Career perspectives of current job(4 point scale)

3.44(sd = 0.68)

Page 30: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 31: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Prerequisites

TU/e bachelor Industrial Engineering (Technische Bedrijfskunde)

Other TU/e bachelors with “Innovation Management for non-IE” elective package (see online leaflet for details)

Dutch university bachelor, following a (reduced) premaster program

Foreign university bachelor, following a reduced premaster program, needed:

A bachelor degree in an engineering domain with a minor (or electives) in social sciences or economics; or

A bachelor degree in social sciences or economics with a minor (or electives) in an engineering domain.

Page 32: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Dutch HBO, following a full premaster program or a HBO Top Programme (i.e., doing the premaster as a minor)

Degree in engineering domain should include a minimum of 20 ECTS in business related courses, such as marketing, organization science, human resource management, entrepreneurship, international management, new product development, etcetera.

Degree in a social sciences or economics domain should include at least 15 ECTS in engineering courses (e.g., programming, mathematics, algebra, linear programming, data mining/analysis) and/or an evident affinity with engineering and technology (e.g., through an internship in a (high-)tech company)

Timing

You can enroll in Q1 (Sept) and Q3 (Feb)

Some students have homologation courses => possible, but max. 15 ECTS

You have to complete homologation courses a.s.a.p.

Page 33: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Code Schedule Name Prerequisite knowledge for IM

1JV00 Q1 (Sept) Work and Organizational PsychologyEmployee motivation, and performance measurement

1ZEUA0 Q1 (Sept) New Product Marketing Product design, marketing strategy

1BK40 Q1 (Sept)Business Analytics & Decision Support

Discrete choice models, business process modeling

2DL30 Q2 (Nov) StatisticsCorrelation, regression, confidence intervals, hypotheses

1ZV00 Q2 (Nov) Methodology for IE research Research design, methods

1JZK40 Q2 (Nov) Designing business processes Organizational structure and design

Page 34: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Grab a flyer at the information stand

Visit http://www.im-master.nl

Page 35: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Eline Croes, student Innovation Management

Student Experience

Page 36: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

• Bachelor

Psychology & Technology

• Master

Innovation Management Diversity

Exchange semester

Graduation project

• Extracurricular

Board year at UniPartners

Member of SSRE

Education committee IE

Page 37: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation
Page 38: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Q1 Q2 Q3 Q4

Management ofProduct Development

Business Process Modeling

Marketing and Innovation

Design Science Methodology and

Project

Human Aspects of Innovation

Service Engineering & Marketing

Business IntelligenceProject and Process

Management

Multivariate StatisticsStrategy & Technology

ManagementSystem Dynamics Open Innovation

Page 39: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

• 3 courses per quartile

8-14 hours lecture

15-30 hours working on assignments/studying

Exam week

However, don’t worry!

Extracurricular activities

Sports

Social drinks

Page 40: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

• Buenos Aires

Small university

Courses in Spanish

Industrial Engineering

Page 41: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

• Philips

Business analysist E-commerce

Using different data sources to build dashboard and draw recommendations

Digital marketing and portfolio management

Page 42: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

• Find out your real interests!

• Talk with your mentor about your interests

• Find project partners (courses) with similar ambitions

• Do a semester abroad

• Do your graduation project for a company

Page 43: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

Application master degree programs – Deadline 1 May 2019

Dutch students:• More info about admissions: www.tue.nl/admission• Application via www.studielink.nl• Questions: [email protected]

International students:• Check www.tue.nl/admission for the requirements• Apply via online application form• Application fee of € 100 per application (non refundable)• Application procedure takes +/- 8 weeks• You will be informed by email about the outcome of your application• Questions: [email protected]

Page 44: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation

• Check www.tue.nl/education for more information• Receive updates about our events? Go to http://start.tue.nl

and create a mystart@tue account

Page 45: Student Innovation Management - Eindhoven University of ... · Process Modeling (BPMN) Q1 Q2 Q3 Q4 1ZM16 Management of Product Development Track Elective 1ZM11 Marketing and Innovation