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Student Handbook BA (Hons) Business and Marketing
2016/2017 Name of Course Leader: Peter Ashfield
School of Business
All course materials, including lecture notes and other additional materials related to your course and provided to you, whether electronically or in hard copy, as part of your study, are the property of (or licensed to) UCLan and MUST not be distributed, sold, published, made available to others or copied other than for your personal study use unless you have gained written permission to do so from the Dean of School. This applies to the materials in their entirety and to any part of the materials.
UCLan Mission statement
Mission and Values We create positive change in our students, staff, business partners and wider communities, enabling them to develop their full potential by providing excellent higher education, innovation and research.
Our values:
• The pursuit of excellence in all that we do. • Equality of opportunity for all, supporting the rights and freedoms of our diverse community. • The advancement and protection of knowledge, freedom of speech and enquiry. • Supporting the health, safety and wellbeing of all.
Student Charter The Student Charter has been developed by the University and the Students’ Union so that students gain the maximum from their UCLan experience. It is a two-way commitment or ‘contract’ between the University and each individual student. It acts as a means of establishing in black and white what students can expect from the University and the Union in terms of support, and in return what we expect from our students. Read the full Student Charter
Supporting Diversity at UCLan UCLan recognises and values individual difference and has a public duty to promote equality and remove discrimination in relation to race, gender, disability, religion or belief, sexual orientation and age. During your time at UCLan we expect you to be able to:
• experience "an integrated community based on mutual respect and tolerance where all staff and students can feel safe, valued and supported."
• contribute to creating a positive environment where discriminatory practices and discrimination no longer happen.
Please review the UCLan Equality and Diversity Policy for further information.
Contents page
1. Introduction to the course
2. Structure of the course
3. Approaches to teaching and learning
4. Student support, guidance and conduct
5. Assessment
6. Course regulations
7. Student voice
8. Appendices
8. 1 Approved programme specification
1. Introduction to the course
Dear Student
Welcome to the University of Central Lancashire! More specifically, welcome to your BA (Hons) Business and Marketing Degree Course.
We hope that during your time with us here at the University of Central Lancashire you will enjoy your studies and any other activities you may pursue. We have an active Students' Union and many interesting clubs and societies which you may be interested in joining.
The first few weeks of your course will probably be quite hectic - lots of new faces, travelling to different buildings, learning new skills and subjects, etc. Your Student Handbook is, therefore, designed to act as a reference guide for all the pieces of information you may need during your life here. So keep it safe!!
The course was redesigned in the spring of 2012 and has been revised on an annual basis ever since so it is up-to-date with current thinking and practice. We have revised the modules offered and the content of these. Of specific importance is the strengthening of modules for the fast evolving digital and social media. We have long-standing exemptions with the Chartered Institute of Marketing. The course will help you to develop as an individual and aid progress into your future chosen career. We are very proud of our degree programme and expect motivation and commitment from our students. For our part, we can promise you an enthusiastic teaching team and a genuine concern for each individual student. You have an Academic Advisor and the Course Team are available to offer guidance and support.
It is part of our University's philosophy to involve students in the running of their courses as much as possible. Quite soon therefore, we shall be asking you to nominate representatives to serve on the Course Staff/Student Liaison Committee (SSLC). So, perhaps at this early stage, you might like to be thinking about whether you personally would like to be a Student Representative.
Whatever part you play in student life, we would like to take this opportunity to wish you every success here at the University of Central Lancashire and to encourage you to strive to achieve your full potential.
Best wishes for your success.
Peter Ashfield Peter John Ashfield Course Leader
1.2 Rationale, aims and learning outcomes of the course 1.2.1 What does the course set out to achieve? The programme of study will be directed towards the attainment, assessment and evaluation of knowledge and skills required by you, the business and marketing graduate.
The intention is to create an intellectually challenging degree that will prepare you as a graduate, for a career in the field of business and marketing, or for further academic study.
1.2.2 Links with professional bodies and qualifications The course has links with: the Chartered Institute of Marketing (CIM); the Chartered Management Institute (CMI); the Market Research Society (MRS) and the Institute of Direct Marketing (IDM).
Students are able to gain exemptions from the professional bodies own courses and examinations and take some professional examinations whilst studying for their degree.
The strong links with the professional bodies ensure that the course is relevant to current professional practice. The School of Business in association with the CIM and CMI hold a number of Key Speaker events each year and students are invited to attend these.
Students from the marketing courses represent The School of Business in the annual CIM Student Competition: “The Pitch”. Our students have been very successful in this over the years and have won on a number of occasions. In 2011/12 the completion widened from being its northern base to becoming national. In 2013 our students won in national finals. Their success recognises the practical training provided on the course and its relevance to industry, building upon the more theoretical academic base. Our students also won IDM 2012/13 national competition against more than a 100 other universities.
1.2.3 Employment opportunities All students have the opportunity to complete a work placement in Year 3 and their award is then given as: BA (Hons) Business and Marketing with Work Placement.
All students are encouraged to take up smaller placement opportunities during their degree study in e.g. the vacation periods. The University has links with local employers and a number of internships each year.
To enhance their skills for the workplace students are encouraged to join the University mentoring scheme (M&M); where more senior students mentor their junior peers.
Students are also encouraged to look at the additional quarter modules from Futures, the University link to industry where they can build these into awards.
1.2.4 Study overseas
All students have the possibility to study overseas in Year 2, for either one semester, or the whole year. This is a very valuable experience. It requires good organisation skills and close consultation with the Course Leader to ensure that “equivalent” modules are selected and to ensure that additional guided study is conducted where needed to ensure that compulsory modules are covered.
All students have the opportunity to study overseas in Year 3 for the whole year and their award is then given as: BA (Hons) Business and Marketing with International Study.
1.2.5 Module progression
There are 18 modules to study and you must study 6 modules every year. It is your responsibility to ensure that you are registered and study these.
Compulsory modules: you have to do these and there are compulsory modules in each year of study.
In Year 2 and in the final year there are some modules where you must select from a limited set of modules.
Options: the Year 2 and final year options available are shown in Section 2.2 (pages 15-17). You will be expected to register to some of these. You may choose from the range of options, but only if the module is available, there are spaces on the module and you are able to personally timetable it.
Some of the Year 2 modules are a pre-requisite for final year modules: so it is advised that you choose Year 2 modules so that you will be allowed to study the final year modules you want to take later.
An Excluded Combination of Modules: MK2000 Digital Marketing Planning and MK3034 Electronic Marketing are excluded combinations: you can only study one of these.
Progression from one year to the next is dependent upon successful completion of all the modules for that year and the passing of 6 modules in total each year.
It is absolutely imperative that you do register and study for 6 modules in total in each year.
1.2.6 The aims and learning outcomes
To this end the aims and learning outcomes of the programme, together with the teaching and learning and assessment methods, are:
1.2.6.1 Aims of the programme • To develop an understanding of different domains of knowledge and the different
perspectives in the study and practice of business and marketing, in both a domestic and international context
• To provide an in-depth and intellectually challenging study of both business and marketing, whilst encouraging independent judgement and awareness.
• To provide an awareness of the relevant environment within which both business and marketing operate and to appreciate new emerging ideas and trends affecting business in general and specifically the marketing sector.
• To enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of business and marketing, including analytical, critical, individual and team skills that will be of value to their future employment.
• To offer students an opportunity to undertake a placement year as an introduction to business practise by means of a practical training/development period and encourage students to integrate their academic studies with their practical experience of business (work placement students).
• To offer students an opportunity to study abroad, where they can, demonstrate initiative, independence, motivation and understanding of another culture. Depending on where they study, a working knowledge of another language (international study students).
1.2.6.2 Learning outcomes, teaching, learning and assessment methods A. Knowledge and understanding
An ability to:
A1. Demonstrate an understanding of the economic, financial, environmental, ethical, legal, political and sociological contexts of business and marketing and the nature, role, processes and practice of both business and marketing in a range of different contexts, both nationally and internationally; A2. Demonstrate an understanding of the business and marketing theories and models; A3. Demonstrate an understanding of the business and marketing planning models and processes and their purpose in both the national and international environments; A4. Demonstrate an understanding of the cultural implications of the international situation from an experiential perspective (international study students); A5 Demonstrate an understanding of the practical nature of business and marketing situations from an experiential perspective (work placement students).
Teaching and learning methods Acquisition of core knowledge and understanding is through a variety of teaching and learning methods including lectures, seminars and workshops. Group activities are used to encourage social learning and interaction. Particular emphasis is placed on applied, active learning with students participating in case studies, exercises and live project work. Explicit use of experiential learning will help to deepen understanding and encourage reflective practice.
Assessment methods A variety of assessments are used including essays, examinations, presentations, case study analysis, business and market analysis including plans and reports. Essay-type questions and problem solving exercises are used in addition to written coursework projects, including both group and individual based assessment and presentations.
B Subject-specific skills
An ability to:
B1. Critically analyse and interpret both internal and external information for business and marketing and be able to use this to frame situations appropriately to develop ethical solutions to problems; B2 Evaluate the importance of research and trend analysis relevant to both the business and marketing domain; B3. Apply classical and contemporary business and marketing theory, models and methods in practical situations, both nationally and internationally; B4. Communicate both business and marketing ideas in a clear and cogent manner to both internal and external audiences, including customers and other stakeholders in a range of contexts; B5. Reflect on personal growth and academic professional development through the placement or international study period (where taken); B6. Apply theories of both business and marketing in evaluating practice within an employer organisation (work placement students).
Teaching and learning methods For the teaching and learning of both business and marketing the practice, theories and models will be explained in lectures and practiced and applied during the seminars and workshops. Students will undertake guided self-study. Students will learn to formulate, test and appraise their ideas through both individual work and group work in both exercises and assessed work.
Assessment methods A variety of assessments are used including essays, examinations, exercises in problem solving including the use of case studies and business and market reports, presentations, dissertations and live project work.
C. Thinking skills
An ability to:
C1. Select, collate, analyse, abstract essential features of complex problems and synthesise information from a range of sources, using appropriate methods and theories; C2. Demonstrate critical thinking with both clarity and objectivity; C3. Use self-awareness and creativity in problem solving and reasoning; C4. Develop strategic thinking and apply this to developing practical solutions to real problems based upon the application of analysis and reflection.
Teaching and learning methods
Critical perspectives and applied marketing examples will be used in lectures, supported by seminars in which students have the opportunity to apply perspectives to case material, simulations and role plays. Interactive style workshops at all levels allow the students to actively solve problems and apply principles and data to their own research projects.
Assessment methods A variety of methods are used including critical essays, examinations, presentations, short tests, case study work and projects. If chosen the dissertation provides students with a means to apply thinking skills on a more theoretical level. The work-based project and the live client marketing research project modules are tested in more practical terms in delivering to the tasks or brief set.
D. Other skills relevant to employability and personal development
An ability to:
D1 Demonstrate an understanding of the importance of reflective practice for continual professional development and career progression; D2. Work effectively to complete tasks as an individual or in groups within structured and unstructured contexts; D3. Demonstrate numerical proficiency; D4. Utilise a range of communication skills for different purposes including both written and oral/visual methods, with good literacy and effective use of ICT.
Teaching and learning methods Students will learn from lecture, seminar and workshop activities and from both directed and student initiated self-study. The use of experiential learning and learner-centred activities such as role plays, presentations, the dissertation and projects, together with encouraging both self-analysis and evaluation will enable continuous personal and professional development. Students will engage in presentations on a regular basis and when possible will be offered leadership, teamwork and outdoor experiences.
Assessment methods This may take the form of skills audits, reflective portfolios, case studies and learning contracts. Group based problem solving activities are assessed from both a process and output perspective. Presentations and reflective reports, in addition to marketing plans assist in the assessment of transferable skills.
1.3 Course Team The BA (Hons) Business and Marketing course is located within The School of Business, within the Division of Communication, Marketing and Public Relations.
Course Leader Room Ext. E-Mail
Peter Ashfield GR324 (89)4667 [email protected]
THE COURSE TEAM IS AS FOLLOWS:
STAFF E-MAIL PHONE ROOM Division of Communication, Marketing and Public Relations ASHFIELD Peter [email protected] 4667 GR324 CAREY Robin [email protected]
4773 GR327 CELIK Candan [email protected]
4742 GR323 EVANS Huw [email protected]
4746 GR329 HOLLIDAY Caroline [email protected]
4609 GR330 LUCAS, Alison [email protected]
4736 GR326 RODRIGUEZ Gillian [email protected]
4713 GR330 RATTOO Nadia [email protected] 4747 GR329 SHAW Chris [email protected]
4745 GR341 SHERRINGTON Maria [email protected] 4760 GR327 WELCH Mary [email protected]
4753 GR341 WRIGHT Adrian [email protected]
4721 GR323 Other Divisions within the School of Business and the School of Management HANDLEY David [email protected] 4623 GR258 JACKSON Victoria [email protected] 4664 GR046 MARTIN Douglas [email protected] 4709 GR248 MECKEL Matthias [email protected] 4671 GR055 MILWARD Bob [email protected] 4697 GR264 RIORDAN Joe [email protected] 4689 GR265 WHYMAN Phil [email protected] 4693 GR047 WORTHINGTON Claire [email protected] 4659 GR034
1.4 Academic Advisor and other key contacts
The Academic Advisor is your Course Leader and they are there to help you with advice about both the academic and administrative aspects of your course. If here is anything which you are not sure about then ask them.
They are someone to go to if you have any personal difficulties which are affecting your ability to study on the course, certainly in the first instance. It is wise to inform them at the earliest opportunity.
The Senior Tutors are there to help you too with advice about your course in particular to discuss any issues with attendance and to help with any personal issues which may affect your ability to study.
Senior Tutor Room Ext. E-mail
Geoff Thwaites
GR123
4670
The Student Liaison Officer is another point of contact and someone whom you can approach with any concerns about your course. They are usually a student on a work placement year and so are a good point of contact as someone who is more close to you in terms of their age and current experiences. They are there to both support students and as a source of feedback to the Course Team about good practice and any difficulties being experienced.
The School of Business’s Campus Administrative Service (CAS) known as the Greenbank Hub is located on the ground floor in Greenbank building, in room GR006. The Course is part of the Division of Communication, Marketing and Public Relations in The School of Business. The Acting Head of Division is:
Robin Carey GR327 4773 [email protected]
1.5 Campus Admin Services
The Greenbank Hub provides academic administration support for students and staff and is open from 8.45am until 5.15pm Monday to Thursday and until 4.00pm on Fridays.
The Greenbank Hub can provide general assistance and advice regarding specific processes such as extenuating circumstances, extensions and appeals. Course specific information is also available via school blackboard sites.
The Greenbank Hub’s telephone number is 01772 891999 or Extn. 1999
The Greenbank Hub’s email contact is [email protected]
1.6 Communication The University expects you to use your UCLan email address and check regularly for messages from staff. If you send us email messages from other addresses they risk being filtered out as potential spam and discarded unread. For general information about your course there is a Noticeboard located on the third floor of Greenbank building. E-mail is the accepted means of communication with you the student generally about your course and for matters relating to you individually. This is to your UCLan e-mail address. In some circumstances telephone will be used: you should ensure that you update your mobile phone number. In some circumstances letter will be used e.g. re-sit notices. These will be sent to your home address, unless you notify the Greenbank Hub.
1.7 External Examiner The University has appointed an External Examiner to your course who helps to ensure that the standards of your course are comparable to those provided at other higher education institutions in the UK. The name of this person, their position and home institution can be found below. If you wish to make contact with your External Examiner, you should do this through your Course Leader and not directly. External Examiner reports will be made available to you electronically. The School will also send a sample of student coursework to the external examiner(s) for external moderation purposes, once it has been marked and internally moderated by the course tutors. The sample will include work awarded the highest and lowest marks and awarded marks in the middle range.
• Mr Michael De Domenici , Lecturer, University of Greenwich • Dr Ahmad Jamal, Senior Lecturer, Cardiff University
2. Structure of the course
2.1 Overall structure This is a full time course, although students may study part-time, if they are able to study the modules as timetabled. Students are encouraged to take advantage of the opportunity for work placement and study internationally.
Optional Year Year 1
Study 6 modules
(All compulsory)
Year 2 Study 6 modules 4 compulsory and
2 options Opportunity to study
overseas for 1 semester or whole
year
Work Placement (Full year)
Final Year Study 6 modules
3 compulsory and 3 options
International Study
(Full year)
OR
2.2 Modules available The full list of options indicated may not all be delivered every year, and this may depend on how many students choose that particular option. When accepting your offer of a place to study on this course, you are accepting that not all of these options will be running. At (or before) the start of each year, you will have an opportunity to discuss your course and preferred options with your tutor. The University will do all it reasonably can to ensure that you are able to undertake your preferred options.
The Core and Option modules are given in the section Full information about the modules can be found as Appendix 8.2 .Optional modules may not be available every year and a student can only study these if they fit into their personal timetable.
Course Structure YEAR 1 Compulsory modules
MK1025 Employability Essentials 20 Y
EC1401 Introduction to Business, Economics and Finance 20 Y
MK1000 Digital Essentials 20 Y
MK1002 Human Behaviour 20 Y
MK1101 Marketing Principles 20 Y
MG1001 Introduction to Business Decision Modelling 20 Y
Course Structure YEAR 2 Compulsory modules
EC2102 Global Environment of Business 20 S1
MK2001 Marketing: Management 20 Y
MK2206 Marketing: Research
20 S2
MK2025 Employability and
Professional Development
20 Y
Course Structure Compulsory Modules for Students on the
Work Placement Year or the International Study Year
YEA
R
3
BC3000
Work Placement 120 Y or
YEA
R
3
BC3008
International Study 120 Y
Course Structure Final Year Work Placement & International Study 3 Year Course Compulsory Modules Compulsory Modules
Y
E A
R
4
MK3002
Strategic Marketing: Concepts & Applications
20 Y
Y E
A R
3
MK3002
Strategic Marketing: Concepts & Applications
20 Y
BU3413
Business Strategy
20 S1 BU3413
Business Strategy
20 S1
Module Options
Module Options
Y E
A R
4
MK3990
Business, Advertising
and Marketing Dissertation
20 Y
Y E
A R
3
MK3990
Business, Advertising and
Marketing Dissertation
20 Y
or or
MK3025
Enhancing Employability Through Work
Related Learning
20 Y MK3025
Enhancing Employability Through Work
Related Learning
20 Y
2.2 Modules available
Option Modules
Year 2 Year 3
BT2201 Web based e commerce systems 20 Y BT3023 Web based Management
Systems 20 S2
EC2401 Business Economics 20 S2 MK3000 Digital Emerging Themes 20 Y HR2050
Managing Personnel and Human Resources 20 Y EC3010 Economic Policy 20 Y
MK2000 Digital Marketing Planning * 20 S2 BU3207 International Management 20 S2
MK2204 Buyer Behaviour 20 S2 HR3024 Evaluating HRM 20 Y
CD2001 Planning Your Career (for non-work placement students only)
20 S1 BU3016 Contemporary Issues in Business 20 Y
MK2005 Integrated Marketing Communications 20 S2 MK3003 Applied Marketing
Research 20 S1
MK3013 Marketing of Services 20 S1
MK3030 Customer Experience Management 20 Y
MK3031 Marketing and Society 20 S2
* excluded combination MK3032 Direct, Digital and Database Marketing 20 S2
MK3034 Electronic Marketing * 20 S1
MK3035 Brand Management 20 S2
MK3040 Campaign Planning and Strategy 20 Y
MK3107 Advertising Management 20 Y
MK3108 Persuasion, Selling and Sales Management 20 Y
PR3500 Enhancing Corporate Reputation 20 Y
MK3111 International Marketing 20 Y
MK3106 Contemporary Retail Marketing 20 S2
MK3123 B2B and reseller Markets 20 S2
PR3111 Public Relations for Marketers 20 S2
Free Choice Electives Catalogue
2.2.1 Progression There will be an Attendance Board held mid-semester in both semester 1 and semester 2 and you will be advised if the Course Team has any concerns about your progress as a student. Discussions about your progression through the course normally take place in February each year. It is an opportunity for you to make plans for your study over the next academic year. The course team will tell you about the various modules / combinations available and you will both agree on the most appropriate (and legal) course of study for you.
2.3 Study Time
2.3.1 Weekly timetable The timetable for the course is set in year 1 as all modules are compulsory. In Year 2 and the final year there are more choices available to you and so the timetable will vary for each individual student. Contact hours in year 1 are usually for each module a 1 hour lecture and a 1 hour seminar/workshop. As you study for 6 modules that gives 12 contact hours per week.
In year 2 and the final year of study modules may follow a similar pattern, with some variation for year-long modules. Some modules are semester long and typically have a 1 hour lecture and 2 hours or seminar/workshop.
You will have a personal on-line timetable when you have successfully registered for all your 6 modules in each year. There are a large number of modules on your course over two subject areas. The normal timetable week is Monday to Friday 9.00 am to 6.00 pm and most modules will be timetabled within this period, although it is possible that modules may de timetabled 6.00 pm to 9.00pm.
Timetable information for the Course will be posted on the Course noticeboard (third floor Greenbank building) and on the Course website on Blackboard.
2.3.2 Expected hours of study The normal amount of work involved in achieving a successful outcome to your studies is to study for 10 hours per each credit you need to achieve – this includes attendance at UCLan and time spent in private study. Typically you will study 6 full modules each of 20 credits in a year, thus studying 200 hours per module: 1.200 hours per year.
Typically in any one week you can expect to work for 12 hours contact time on modules and twice this as directed self-study; thus making up the equivalent to the normal minimum business week of some 35 hours.
For the work placement year or international study year these are typically of 36-48 weeks duration.
2.3.3 Attendance Requirements You are required to attend all timetabled learning activities for each module. Students should report non-attendance to the hub email – [email protected] or by telephoning the hub on 01772 891998 or 01772 891999. This is reviewed by the School of Business Senior Tutor, the Course Leader and relevant Module Leaders If you are an international student from outside the EU and governed by the Visas and Immigration (UKVI) Points Based System (PBS) - you MUST attend your course of study regularly; under PBS, UCLan is obliged to tell UKVI if you withdraw from a course, defer or suspend your studies, or if you fail to attend the course regularly. If you have not gained the required authorisation for leave of absence, do not respond to communications from the University and if you are absent for four weeks or more, you may be deemed to have withdrawn from the course. If this is the case, then the date of withdrawal will be recorded as the last day of attendance. You can monitor your attendance record on the SAM system at UCLan. Each time you are asked to enter your details on SAM for a lecture or seminar you must remember that the University has a responsibility to keep information up to date and that you must only enter your own details on the system. To enter any other names would result in inaccurate records and be dishonest. Any student who is found to make false entries can be disciplined under the student guide to regulations.
2.4 Data Protection All of the personal information obtained from you and other sources in connection with your studies at the University will be held securely and will be used by the University both during your course and after you leave the University for a variety of purposes. These are all explained during the enrolment process at the commencement of your studies. If you would like a more detailed explanation of the University’s policy on the use and disclosure of personal information, please contact the Data Protection Liaison Officer, Strategic Development Service, University of Central Lancashire, Preston, PR1 2HE.
3. Approaches to teaching and learning
3.1 Expertise of staff The Course Team is well developed in terms of teaching and learning practice established over many years and builds upon the previous business and industry experience of individuals, whilst maintaining good links with commerce and the professional bodies. A number of staff are active in research.
3.2 Learning and teaching methods Students are supported by the electronic Blackboard system where materials are made available to them by module to support their learning. They are expected to complete guided self-study for each module in parallel to the taught inputs and other tutor-led work.
It is expected that students will enhanced their cognition of their subjects over the duration of the course and both acquire and enhance their skills.
Acquisition of core knowledge and understanding is through a variety of teaching and learning methods including lectures, seminars and workshops. Group activities are used to encourage social learning and interaction. Particular emphasis is placed on applied, active learning with students participating in case studies, exercises and live project work. Explicit use of experiential learning will help to deepen understanding and encourage reflective practice.
For the teaching and learning of subject specific material for both business and marketing the practice, theories and models will be explained in lectures then practiced and applied during the seminars and workshops. Students will undertake guided self-study. Students will learn to formulate, test and appraise their ideas through both individual work and group work in both exercises and assessed work. For thinking skills the use of critical perspectives and applied marketing examples will be used in lectures, supported by seminars in which students have the opportunity to apply perspectives to case material, simulations and role plays. Interactive style workshops at all levels allow the students to actively solve problems and apply principles and data to their own research projects.
Students will learn study skills from lecture, seminar and workshop activities and from both directed and student initiated self-study. The use of experiential learning and learner-centred activities such as role plays, presentations, the dissertation and projects, together with encouraging both self-analysis and evaluation will enable continuous personal and professional development. Students will engage in presentations on a regular basis and when possible will be offered leadership, teamwork and outdoor experiences.
3.3 Study skills It is expected that students will over the duration of the course both acquire new skills and enhance their existing skills. Students will learn from lecture, seminar and workshop activities and from both directed and student initiated self-study. The use of experiential learning and learner-centred activities such as role plays, presentations, the dissertation and projects, together with encouraging both self-analysis and evaluation will enable continuous personal and professional development. Students will engage in presentations on a regular basis and when possible will be offered leadership, teamwork and outdoor experiences.
In particular students are recommended to take advantage of the UCLan support services such as WISER and M and M (student mentoring). International students have access to a dedicated School of Business support service for support with learning and study skills
Website – the “I” The electronic version of the “I” is the Student Lobby and a very useful site to direct you to sources of help and to aid your studies. Often you can find the answer here as a useful point to go to and which will direct you to important information. If you don’t know something then it is probably here. Go to: https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_33_1
Wiser
Wiser offers specialist advice and guidance to ALL students at the University, no matter what area of study, undergraduate or postgraduate; and for students of all levels of ability. Learn how to study more effectively, write better and get the marks you deserve, so even the confident able student can use the services to gain those extra marks.
WISER can help you generally in your study and specifically to develop the communication skills that can contribute to your PDP portfolio and will be invaluable in future employment.
WISER https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_33_1 LIS https://portal.uclan.ac.uk/webapps/portal/frameset.jsp?tab_tab_group_id=_25_1
M & M peer mentoring
UCLan is the UK’s only University to be awarded with APS ‘Multi Site Mentoring Accreditation Status’
The M and M Peer Mentoring Service (or M and M for short) is UCLan’s centralised mentoring service responsible for co-ordinating a variety of fantastic independent peer support, advice and guidance to all year groups!
Peer Mentoring is centred on matching trained Peer Mentors to students who need someone to talk to about personal issues and general academic queries – the student requiring support is known as a mentee. The service matches students e.g. from Year 3 to support students from Year 1 during the whole year.
Go to: https://www.uclan.ac.uk/students/health/m_and_m/mentoring.php
International student support, School of Business
If you are a student from overseas then there is a dedicated support service for you to help you with studying modules and the assessments. The point of contact is:
Lynne Gornall GR329 Ex 3841 [email protected]
Other sources to support your study are available electronically in referencing using the Harvard system and in the teaching and learning support materials.
Harvard referencing and style of writing
It is important when writing in assessed work that you adopt the correct academic style used at the University. This may be very different from what you are used to from pre-degree study and especially if you are an international student. The following is given as a brief review of this important area. The most important point to remember is that you are expected to write in your own words, yet give reference to your source as you write within the text of your report. It is a common misunderstanding that it is all right to use your sources words so long as you give the source – no it isn’t acceptable. Generally you should not use the words of your source at all and if you do you must identify this as such by putting the words exactly as originally written and within quotation marks. These should be short and form a very minor part of the overall work that you present. You are expected to build arguments not from your opinion but from your sources, using these as evidence to build up your points and citing their work i.e. giving references to them as the original source, but using your own words.
You are required to use the Harvard system of referencing when you write. You cite the short reference within your text of author, date and page and given the full reference in a listing at the end of your work. See the UCLan School of Management & School of Business Harvard referencing guidance with the Blackboard module spaces: Writing in the correct style is very important and not doing so is often the cause of plagiarism which is considered to be against the university regulations and carries severe penalties. It is thus to be avoided, see section 5.7.
3.4 Learning resources
3.4.1 Learning Information Services (LIS) Extensive resources are available to support your studies provided by LIS – library and IT staff. Take advantage of the free training sessions designed to enable you to gain all the skills you need for your research and study. Business and Marketing are both available at: https://portal.uclan.ac.uk/webapps/portal/frameset.jsp Here there are an increasing number of textbooks available electronically as well as the physical collection in the library itself. There are a number of databases with specialist publications for the business and marketing sector and academic sources including academic articles from academic journals
3.4.2 Electronic Resources LIS provide access to a huge range of electronic resources – e-journals and databases, e-books, images and texts.
Course and Module information are available on Blackboard
3.5 Personal development planning There are PDP modules throughout the programme. In Year 1 all students complete the wide taught MK1025 module; “Introduction to Personal and Professional Practice”. In year 2 all students undertake a PDP module, either in preparation for the work placement year or to develop their career. Students who undertake the placement year complete a reflective review and a further post placement review module in the final year. All students complete a dissertation or project type module in their final year as part of their PDP.
3.6 Preparing for your career Your future is important to us, so to make sure that you achieve your full potential whilst at university and beyond, your course has been designed with employability learning integrated into it. This is not extra to your degree, but an important part of it which will help you to show future employers just how valuable your degree is. These “Employability Essentials” take you on a journey of development that will help you to write your own personal story of your time at university:
• To begin with, you will explore your identity, your likes and dislikes, the things that are important to you and what you want to get out of life.
• Later, you will investigate a range of options including jobs and work experience, postgraduate study and self- employment,
• You will then be ready to learn how to successfully tackle the recruitment process.
You will be able to record your journey using the university’s chosen e-portfolio system, which will leave you with a record of all the fantastic things you have achieved during your time at UCLan.
It’s your future: take charge of it!
Careers offers a range of support for you including:- • career and employability advice and guidance appointments • support to find work placements, internships, voluntary opportunities, part-time employment and live
projects • workshops, seminars, modules, certificates and events to develop your skills
Daily drop in service available from 09:00-17:00 for CV checks and initial careers information. For more information come along and visit the team (in Foster building near the main entrance) or access our careers and employability resources via the Student Portal. As Course Leader I have regular sessions on preparing for your career and where to look for placements and graduate jobs.
4. Student support, guidance and conduct Students are directly supported by the Course Leader Robin Carey. In The School of Business there is an appointed Student Liaison Office whom they are encouraged to seek advice and support from.
4.1 Academic Advisors Course Leader Peter Ashfield is your Academic Advisor and is available to give guidance or advice as to there to get that guidance, to students about both the academic part of their course and in counselling for more personal matters.
4.2 Student Support The 'i' is a central Student Information Centre and your first point of contact. You can obtain information on a wide range of topics including student administration such as Council Tax Exemption Certificates, Bank and Confirmation of Study Letters, Portable Financial Credits, (continuing students only, Printing and Printer Credit, UCLan Cards, the ‘I’ shop and UCLan Financial Support Bursary (first year students only). .
4.3 Students with disabilities If you have a disability that may affect your studies, please either contact the Disability Advisory Service - [email protected] - or let one of the course team know as soon as possible. With your agreement information will be passed on to the Disability Advisory Service. The University will make reasonable adjustments to accommodate your needs and to provide appropriate support for you to complete your study successfully. Where necessary, you will be asked for evidence to help identify appropriate adjustments.
Assessment arrangements for students with a disability Arrangements are made for students who have a disability/learning difficulty for which valid supporting evidence can be made available. Contact the Disability Adviser for advice and information, [email protected] The Lead for disability in The School of Management and the School of Business is Penelope Marshall-Kalina [email protected]
4.4 Health and Safety As a student of the University you are responsible for the safety of yourself and for that of others around you. You must understand and follow all the regulations and safety codes necessary for a safe campus environment. Please help to keep it safe by reporting any incidents, accidents or potentially unsafe situations to a member of staff as soon as possible. Safety assessments have been undertaken for each module of your course and you will be advised of all applicable safety codes and any specific safety issues during the induction to your course and modules. You must ensure that you understand and apply all necessary safety codes. These form an essential element of your personal development and contribute to the safety of others.
4.5 Conduct You will be expected to abide by the Regulations for the Conduct of Students in the University. UCLan expects you to behave in a respectful manner demonstrated by using appropriate language in class, and switching mobile phones / other devices off prior to attending classes. If your behaviour is considered to be unacceptable, any member of staff is able to issue an informal oral warning and the University will support staff by invoking formal procedures where necessary. You can read more about UCLan expectations in the regulations for the Conduct of Students.
4.6 Students’ Union The Students’ Union is the representative body for all UCLan students. The organisation exists separately from the University and is led by the elected officers of the Student Affairs Committee (SAC) as well as representatives on the Students’ Council. The Students’ Union building is located at the heart of the Preston campus, and is the hub for all student activities. Representation and campaigning for students’ rights is at the core of what we do and is encompassed by our tag line of, Making Life Better for Students. Should you wish to make a change to any aspect of your student experience, whether it be academically related or not, then the Union is where your voice can be heard, actions taken, or campaigns launched.
Your Union is also the home to a fantastic range of student-led societies, sports teams and multitudes of volunteering opportunities. You can also receive help in finding part-time work, whilst you study. Not sure where to go pop into the Opportunities Centre on the ground floor of the Students’ Union building and someone will point you in the right direction. We hope your time at University is trouble free, but should you come into difficulties around anything from academic appeals, to issues with housing, benefits or debt, then our dedicated staff team in the Advice and Representation Centre are on hand to help. As we are independently run from the university, we can offer truly impartial advice. More information on all these things, as well as details about all our (not-for-profit) commercial services, including our student supermarket (Essentials) and student-bar (Source) can be found at http://www.uclansu.co.uk/. The Opportunities Centre is the Union’s One Stop Shop to find employment or volunteering whilst you study. With thousands of jobs and voluntary positions advertised, agency work through the Bridge and information on over 2000 volunteer positions within the Union.
5. Assessment Please note that all modules will be assessed. You are expected to attempt all required assessments for each module for which you are registered, and to do so at the times scheduled unless authorised extensions, special arrangements for disability, or extenuating circumstances allow you to defer your assessment.
5.1 Assessment Strategy Assessment is an important part of your development as a student both to test understanding and knowledge and as ever developing base upon which to build. The learning achieved from completing an assessment and from the feedback received, especially about how to improve are very valuable.
Each learning outcome of the course has to be assessed and this is achieved in the various modules. The level of difficulty increases each year. There is scope for modules to have more formative work or more summative work to be assessed as befits the module. Most modules are assesses purely by course work, but some modules have examinations at the end of semesters; some have time-constrained assessments during semester.
5.1.2 Assessment covers four areas: 5.1.2.1 Knowledge and understanding
A variety of assessments are used including essays, examinations, presentations, case study analysis, business and market analysis including plans and reports. Essay-type questions and problem solving exercises are used in addition to written coursework projects, including both group and individual based assessment and presentations.
5.1.2.2 Subject specific skills
This may take the form of skills audits, reflective portfolios, case studies and learning contracts. Group based problem solving activities are assessed from both a process and output perspective. Presentations and reflective reports, in addition to marketing plans assist in the assessment of transferable skills.
5.1.2.3 Thinking skills
A variety of assessments are used including essays, examinations, exercises in problem solving including the use of case studies and business and market reports, presentations, dissertations and live project work.
5.1.2.4 Other skills relevant to employability and personal development
A variety of methods are used including critical essays, examinations, presentations, short tests, case study work and projects. If chosen the dissertation provides students with a means to apply thinking skills on a more theoretical level. The work-based project and the live client marketing research project modules are tested in more practical terms in delivering to the tasks or brief set.
5.2 Notification of assignments and examination arrangements Students will be notified on Blackboard of the requirements for individual assessments and the deadlines for submission. Examination arrangements will be given on Blackboard too. The respective module leaders will do so through the Module Information Packs and Assessment Briefs, which may be contained within the MIP or published separately. Students are advised to take note of any special or separate communication from individual module leaders as announcements by e.g. e-mail or in lectures. Assessments will always be notified in writing. Short Tests and Examinations may be set within the semester or at the end of a semester/year and students should ensure that they are fully aware of when and where these are. Students should take note that some pieces of work have to be submitted by or on a particular day and sometimes by a particular set time on that day e.g. 9.00 am. Section 5.1 above has general assessment criteria and each assessment will have particular criteria specified in the assessment brief. This will be published either as part of the Module Information Pack, or as a separate assessment document.
5.3 Referencing Students are expected to use the Harvard referencing system. See the School of Management and School of Business guide to standard referencing with your Blackboard Module spaces.
5.4 Confidential material Students do not generally have to use confidential material but there are some situations in which they need to be cognisant of the legal and ethical requirements of protecting confidentiality e.g. when conducting research with respondents.
5.5 Dealing with difficulties in meeting assessment deadlines Assignments must be submitted no later than the date on your assignment instructions / brief. If you anticipate that you will have difficulty in meeting assessment deadlines or you have missed or are likely to miss in-semester tests you must report this at the earliest possible opportunity to by e-mail to the Course Leader so that they are aware of your situation. You must then engage in the formal processes to gain approval for work to be submitted late. There are two processes and you must decide which it is appropriate one to use Authorisation of the late submission of work requires written permission. Your School is authorised to give permission for one extension period of between 1 and 10 working days where appropriate evidence of good reason has been accepted and where submission within this timescale would be reasonable taking into account your circumstances (Academic Regulations). You should complete and submit an extension request form, with any supporting evidence, to your School office. Further information is available on the Student Portal at: https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstances.php We aim to let you know if the extension has been granted within 1 working day of the receipt of the request. If you are unable to submit work within 10 working days after the submission date due to verifiable extenuating circumstances, you may submit a case for consideration in accordance with the University’s Policies and Procedures on Extenuating Circumstances (Academic Regulations and Assessment Handbook).
5.5.1 Extenuating circumstances Some students face significant events in their personal life that occur after their course has started, which have a greater impact on their studies than can be solved by the use of an extension. If this applies to you, the University is ready to support you both with regard to your course and your personal wellbeing through a process called Extenuating Circumstances (see Academic Regulations and Assessment Handbook). Normally extenuating circumstances will relate to a change in your circumstances since you commenced your course, which have had a significant, adverse effect on your studies. Everyday occurrences such as colds or known conditions such as hay-fever will not qualify unless the effects are unusually severe and this is corroborated by a medical note. The University does not look sympathetically on absences or delays caused by holiday commitments or by work commitments in the case of full-time students. The normal work commitments of part-time students would not constitute an extenuating circumstance. A disability or learning difficulty does not constitute an extenuating circumstance (see Academic Regulations). Further information is available on the Student Portal at: https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstances.php
You can apply for extenuating circumstances online via myUCLan. You must apply no later than 3 days after any examination or assessment submission date. Do not wait until you receive your assessment results to submit a claim. It is in your own interests to submit the claim as soon as possible. You will be expected to re-submit claims for extenuating circumstances for each semester. All evidence that is provided relating to extenuating circumstances will be treated in a sensitive and confidential manner. Supporting evidence will not be kept for longer than is necessary and will be destroyed shortly after the end of the current academic year Further information about the submission process is available at: https://www.uclan.ac.uk/students/study/examinations_and_awards/extenuating_circumstance_submission.php In determining assessment recommendations, Assessment Boards will consider properly submitted claims from students who believe their performance has been adversely affected by extenuating circumstances. N.B. Assessment Boards are not permitted to alter individual assessment marks to take account of extenuating circumstances (Academic Regulations and Assessment Handbook)
5.5.2 Late submissions If you submit work late and unauthorised, a universal penalty will be applied in relation to your work:
• If you submit work within 5 working days following the published submission date you will obtain the minimum pass mark for that element of assessment.
• Work submitted later than 5 working days after the published submission date will be awarded a mark of 0% for that element of assessment.
• Unauthorised late submission at resubmission will automatically be awarded a mark of 0% for that element of assessment.
5.6 Feedback Following Assessments UCLan is committed to giving you clear, legible and informative feedback for all your assessments (Academic Regulations). You are expected to review and reflect on your feedback and learn from each experience to improve your performance as you progress though the course. You will be provided with generic feedback for in-module formative and summative elements of assessment which contribute to a module within 15 working days of the scheduled submission or examination date. Generic feedback on end of module assessment and dissertations will be made available within 15 days of publication of results. Feedback may be oral, written, posted on a website or other.
5.7 Cheating, plagiarism, collusion or re-presentation You are required to sign a declaration indicating that individual work submitted for an assessment is your own. If you attempt to influence the standard of the award you obtain through cheating, plagiarism or collusion, it will be considered as a serious academic and disciplinary offence as described within the Academic Regulations and the Assessment Handbook).
• Cheating is any deliberate attempt to deceive and covers a range of offences described in the Assessment Handbook).
• Plagiarism describes copying from the works of another person without suitably attributing the published or unpublished works of others. This means that all quotes, ideas, opinions, music and images should be acknowledged and referenced within your assignments.
• Collusion is an attempt to deceive the examiners by disguising the true authorship of an assignment by copying, or imitating in close detail another student’s work - this includes with the other student’s consent and also when 2 or more students divide the elements of an assignment amongst themselves and copy one another’s answers. It does not include the normal situation in which you learn from your peers and share ideas, as this generates the knowledge and understanding necessary for each individual to independently undertake an assignment; nor should it be confused with group work on an assignment which is specifically authorised in the assignment brief.
• Re-presentation is an attempt to gain credit twice for the same piece of work.
Most tutors will use Turnitin and students for most types of assessment will be asked to upload via Blackboard to Turnitin. This system allows tutors to see the degree of similarity to other pieces of work and thus help to identify possible cases of plagiarism. The process of investigation and penalties which will be applied can be reviewed in the Assessment Handbook If an allegation is found to be proven then the appropriate penalty will be implemented: In the case of a single offence of cheating, plagiarism, collusion or re-presentation:
• the penalty will be 0% for the element of assessment, and an overall fail for the module. • the plagiarised element of assessment must be resubmitted to the required standard
and the mark for the module following resubmission will be restricted to the minimum pass mark. • when it is detected for the first time on a resubmission for an already failed module, no further
resubmission for the module will be permitted, and the appropriate fail grade will be awarded. In the event of a repeat offence of cheating, plagiarism, collusion or re-presentation (irrespective of whether the repeat offence involves the same form of unfair means) on the same or any other module within the course:
• the appropriate penalty will be 0% for the module with no opportunity for re-assessment. This penalty does not preclude you being able to retake the module in a subsequent year.
The penalties will apply if you transfer from one UCLan course to another during your period of study and module credits gained on the former course are transferred to the current course. Contact the Students’ Union Advice and Representation Centre by emailing: [email protected] for support and guidance.
5.8 Appeals against assessment board decisions If you consider that you have a reason to appeal against an assessment board decision, please bear in mind that your reasons must fall within the grounds specified in the University Academic Regulations: Section I. You cannot appeal simply because you disagree with the mark given. The specified grounds for appeal are:
1. that an Assessment Board has given insufficient weight to extenuating circumstances; 2. that the student’s academic performance has been adversely affected by extenuating circumstances
which the student has, for good reason, been unable to make known to the Assessment Board;
3. that there has been a material administrative error at a stage of the examining process, or that some material irregularities have occurred;
4. that the assessment procedure and/or examinations have not been conducted in accordance with the approved regulations.
If you want to appeal, then you must do so within 14 days of your results being published. The onus is on you to find out your results and submit your appeal on time. Contact the Students' Union Advice and Representation Centre by emailing: [email protected] for support and guidance. Students will be advised by their tutors the dates of results.
6. Course regulations
6.1 Course requirements There are a number of compulsory modules on the course and these must be taken for you the student to be able to gain the final award. All Year 1 (Stage 1) modules are compulsory and there are modules in Year 2 and the Final Year (Stage 2) which are compulsory. Some of these are compulsory in their own right and some are selected from a limited choice set.
All students are registered for the Award of a Bachelor Honours Degree BA (Hons) Business and Marketing. This requires 360 credits including a minimum of 220 at Level 5 or above with a minimum of 100 at Level 6
To achieve the Award title of “… with Work Placement” the Work Placement must be undertaken in Year 3 of the course and successfully completed. The Work placement route requires successful completion of BC3000 which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008 which has a notional credit rating of 120 credits To achieve the Award title of “… with International Study” the overseas study year must be undertaken in Year 3 of the course and successfully completed. It is not sufficient to study overseas as part of or the whole of Year 2 on the course. The Course Board has the right, at its discretion, to offer an individual student an exit award for partial completion, in line with the University regulations. Bachelor Degree BA Business and Marketing this requires 320 credits including a minimum of 180 at Level 5 or above with a minimum of 60 at Level 6. If this is with the work placement route it requires successful completion of BC3000 which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008 which has a notional credit rating of 120 credits Diploma in Higher Education in Business and Marketing Requires 240 credits including a minimum of 100 at Level 5 or above. Certificate in Higher Education in Business and Marketing Requires 120 credits at Level 4 or above
6.2 Classification of Awards The University publishes the principles underpinning the way in which awards and results are decided in Academic Regulations. Decisions about the overall classification of awards are made by Assessment Boards through the application of the academic and relevant course regulations. In simple terms an undergraduate honours degree classification is based on the highest classification:
1. The Average Percentage Mark (APM) of your level 5 and 6 modules (generally taken in years 2 and 3 of a full time course) weighted 30:70. Or
2. Your Average Percentage Mark in year 3 only (i.e. your level 6 modules)
If the APM is near a borderline, ‘at the discretion of the Assessment Board, students may be classified according to the academic judgement of the Assessment Board taking into account their overall profile and performance with the minimum requirement that:
1. A minimum of 3 modules (60 credits) at level 6 are in the classification band and 2. The APM is no lower than 2 percentage points below that required for the higher classification.’
In operating discretion for profiling Course Assessment Boards will use academic judgement and may refer to performance in core modules; the placement component, the dissertation/project or other factors which have been published to students.
7. Student voice You can play an important part in the process of improving the quality of this course through the feedback you give. In addition to the on-going discussion with the course team throughout the year, there are a range of mechanisms for you to feedback about your experience of teaching and learning. We aim to respond to your feedback and let you know of our plans for improvement. Over the years we have adapted and modified the course as a direct result of student feedback The Students Union can support you in voicing your opinion, provide on-going advice and support, and encourage your involvement in all feedback opportunities. They will be requesting that you complete the National Student Survey (during semester 2 for students in their final year of study) or the UCLan Student Survey (all other students). The Students’ Union and University work closely together to ensure that the student voice is heard in all matters of student-life. We encourage students to provide constructive feedback throughout their time at university, through course reps, surveys and any other appropriate means, The Union’s Student Affairs Committee (SAC), members of Students’ Council and School Presidents each have particular representative responsibilities, and are involved with decision making committees as high as the University Board. Therefore it is very important students engage with the democratic processes of the Students’ Union and elect the students they see as most able to represent them.
7.1 Course Representatives and School Presidents A course representative is a student who represents their fellow students’ views and opinions to the course team, school, university and students’ union. Course representatives work proactively and diplomatically to improve the academic and non-academic experiences of students. The role of a course representative is extremely beneficial to both students on your course and the university. It enables students to have ownership of their student experience and voice their opinions and share positive practice with the course team, primarily the Student Staff Liaison Committee Meetings (see below). Course representatives will be elected every year either in April or September. Alongside receiving recognition, support and respect being a course representative is a great opportunity to enhance your employability skills. If you are interested in becoming a course representative and wish to find out more about the role visit the Students’ Union website or by emailing: [email protected].
School Presidents meanwhile are annually elected representatives who voice the opinions of students within each school. They communicate and engage with students in their school to gain feedback and work in partnership with senior management to create positive change. They are also trained to support and signpost course representatives where needed. If you wish to find out who is your School President or more about the role visit the Students’ Union website or email: [email protected]
7.2 Student Staff Liaison Committee meetings (SSLC)
The purpose of a SSLC meeting is to provide the opportunity for course representatives to feedback to staff about the course, the overall student experience and to inform developments which will improve future courses. These meetings are normally scheduled once per semester. Meetings will be facilitated using guidelines and a record of the meeting will be provided with any decisions and / or responses made and / or actions taken as a result of the discussions held. The meetings include discussion of items forwarded by course representatives, normally related to the following agenda items (dependent on time of year). The course team encourage student feedback in all areas and recognise that additional items for discussion may also be raised at the meeting
• Update on actions completed since the last meeting • Feedback about the previous year – discussion of external examiner’s report; outcomes of National
/UCLan student surveys. • Review of enrolment / induction experience; • Course organisation and management (from each individual year group, and the course overall); • Experience of modules - teaching, assessment, feedback; • Experience of academic support which may include e.g. Personal Development Planning, academic
advisor arrangements; • Other aspects of University life relevant to student experience e.g. learning resources, IT, library; • Any other issues raised by students or staff.
7.3 Complaints The University recognises that there may be occasions when you have cause for complaint about the service you have received, when this happens, the complaints procedure is intended to provide an accessible, fair and straightforward system which ensures as effective, prompt and appropriate response. Click on this link for more information Complaints Procedure .
8. Appendices
8.1 Programme Specification
UNIVERSITY OF CENTRAL LANCASHIRE
Programme Specification
This Programme Specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if he/she takes full advantage of the learning opportunities that are provided. Sources of information on the programme can be found in Section 17
1. Awarding Institution /Body
University of Central Lancashire
2. Teaching Institution
University of Central Lancashire
3. University Department/Centre
School of Business
4. External Accreditation
Chartered Institute of Marketing (Certificate Level)
5. Title of Final Award
BA (Hons) Business and Marketing
6. Modes of Attendance offered
3 year full-time and 4 years full time with either Work Placement or International Study
7. UCAS Code
ULBUMK100 Full time ULBUMK300 Full time - Sandwich
8. Relevant Subject Benchmarking Group(s)
Business and Management
9. Other external influences
Chartered Institute of Marketing Marketing Research Society
Institute of Direct Marketing 10. Date of production/revision of
this form June 2016
11. Aims of the Programme • To develop an understanding of different domains of knowledge and the different perspectives
in the study and practice of business and marketing, in both a domestic and international context
• To provide an in-depth and intellectually challenging study of both business and marketing, whilst encouraging independent judgement and awareness.
• To provide an awareness of the relevant environment within which both business and marketing operate and to appreciate new emerging ideas and trends affecting business in general and specifically the marketing sector.
• To enhance the learner’s intellectual and transferable skills, especially those relevant to the practice of business and marketing, including analytical, critical, individual and team skills, that will be of value to their future employment.
• To offer students an opportunity to undertake a placement year as an introduction to business practise by means of a practical training/development period and encourage students to integrate their academic studies with their practical experience of business (work placement students).
• To offer students an opportunity to study abroad, where they can, demonstrate initiative, independence, motivation and understanding of another culture. Depending on where they study, a working knowledge of another language (international study students).
12. Learning Outcomes, Teaching, Learning and Assessment Methods
A. Knowledge and Understanding An ability to: A1. Demonstrate an understanding of the economic, financial, environmental, ethical, legal,
political and sociological contexts of business and marketing and the nature, role, processes and practice of both business and marketing in a range of different contexts, both nationally and internationally;
A2. Demonstrate an understanding of the business and marketing theories and models; A3. Demonstrate an understanding of the business and marketing planning models and
processes and their purpose in both the national and international environments; A4. Demonstrate an understanding of the cultural implications of the international situation from
an experiential perspective (international study students); A5. Demonstrate an understanding of the practical nature of business and marketing situations
from an experiential perspective (work placement students). Teaching and Learning Methods Acquisition of core knowledge and understanding is through a variety of teaching and learning methods including lectures, seminars and workshops. Group activities are used to encourage social learning and interaction. Particular emphasis is placed on applied, active learning with students participating in case studies, exercises and live project work. Explicit use of experiential learning will help to deepen understanding and encourage reflective practice. Assessment methods A variety of assessments are used including essays, examinations, presentations, case study analysis, business and market analysis including plans and reports. Essay-type questions and problem solving exercises are used in addition to written coursework projects, including both group and individual based assessment and presentations.
B. Subject-specific skills An ability to: B1. Critically analyse and interpret both internal and external information for business and
marketing and be able to use this to frame situations appropriately to develop ethical solutions to problems;
B2 Evaluate the importance of research and trend analysis relevant to both the business and marketing domain;
B3. Apply classical and contemporary business and marketing theory, models and methods in practical situations, both nationally and internationally;
B4. Communicate both business and marketing ideas in a clear and cogent manner to both internal and external audiences, including customers and other stakeholders in a range of contexts;
B5. Reflect on personal growth and academic professional development through the placement or international study period (where taken);
B6. Apply theories of both business and marketing in evaluating practice within an employer organisation (work placement students).
Teaching and Learning Methods For the teaching and learning of both business and marketing the practice, theories and models will be explained in lectures. and practiced and applied during the seminars and workshops. Students will undertake guided self-study. Students will learn to formulate, test and appraise their ideas through both individual work and group work in both exercises and assessed work. Assessment methods A variety of assessments are used including essays, examinations, exercises in problem solving including the use of case studies and business and market reports, presentations, dissertations and live project work. C. Thinking Skills An ability to: C1. Select, collate, analyse, abstract essential features of complex problems and synthesise
information from a range of sources, using appropriate methods and theories; C2. Demonstrate critical thinking with both clarity and objectivity; C3. Use self-awareness and creativity in problem solving and reasoning; C4. Develop strategic thinking and apply this to developing practical solutions to real problems
based upon the application of analysis and reflection. Teaching and Learning Methods Critical perspectives and applied marketing examples will be used in lectures, supported by seminars in which students have the opportunity to apply perspectives to case material, simulations and role plays. Interactive style workshops at all levels allow the students to actively solve problems and apply principles and data to their own research projects. Assessment methods A variety of methods are used including critical essays, examinations, presentations, short tests, case study work and projects. If chosen the dissertation provides students with a means to apply thinking skills on a more theoretical level. The work-based project and the live client marketing research project modules are tested in more practical terms in delivering to the tasks or brief set.
D. Other skills relevant to employability and personal development An ability to: D1. Demonstrate an understanding of the importance of reflective practice for continual
professional development and career progression; D2. Work effectively to complete tasks as an individual or in groups within structured and
unstructured contexts; D3. Demonstrate numerical proficiency; D4. Utilise a range of communication skills for different purposes including both written and
oral/visual methods, with good literacy and effective use of ICT. Teaching and Learning Methods Students will learn from lecture, seminar and workshop activities and from both directed and student initiated self-study. The use of experiential learning and learner-centred activities such as role plays, presentations, the dissertation and projects, together with encouraging both self-analysis and evaluation will enable continuous personal and professional development. Students will engage in presentations on a regular basis and when possible will be offered leadership, teamwork and outdoor experiences. Assessment methods This may take the form of skills audits, reflective portfolios, case studies and learning contracts. Group based problem solving activities are assessed from both a process and output perspective. Presentations and reflective reports, in addition to marketing plans assist in the assessment of transferable skills.
13. Programme Structures*
14. Awards and Credits* Level Module
Code Module Title Credit
rating
Level 6
Compulsory Modules in Year 4 Students must choose 1 of the following options in Year 4 Compulsory Modules Students must choose 1 of the following options
BC3000 BC3008
MK3002
BU3413
MK3990 or
MK3025
MK3002
BU3413
MK3990 or MK3025
With Work Placement / International Study in Year 3: Work Placement or International Study
Strategic Marketing: Concepts & Applications (Comp)
Business Strategy (Comp)
Marketing, Advertising and Business Dissertation (O)
Enhancing Employability through work related learning (O) 3 Year Programme: Strategic Marketing: Concepts & Applications (Comp) Business Strategy (Comp)
Marketing, Advertising and Business, Dissertation (O) Enhancing Employability through work related learning (O)
120
120
20
20
20
20
20
20
20
20
Bachelor Honours Degree BA (Hons) Business and Marketing Requires 360 credits including a minimum of 220 at Level 5 or above with a minimum of 100 at Level 6 Work placement route requires successful completion of BC3000 which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008 which has a notional credit rating of 120 credits Bachelor Degree BA Business and Marketing Requires 320 credits including a minimum of 180 at Level 5 or above with a minimum of 60 at Level 6 Work placement route requires successful completion of BC3000 which has a notional credit rating of 120 credits. International study route requires successful completion of BC3008 which has a notional credit rating of 120 credits
Choose 3 from the following modules
EC3010 HR3024 BU3016 MK3000 MK3003 MK3013 MK3030 MK3031 MK3032 MK3034 MK3035 MK3040 MK3107 MK3108 MK3111 MK3123 PR3111 PR3500 BT3023 MK3106 BU3207
Economic Policy Evaluating HRM Contemporary Issues in Business Digital Emerging Themes Applied Marketing Research Marketing of Services Customer Experience Management Marketing and Society Direct, Digital and Database Marketing Electronic Marketing Brand Management Campaign Planning & Strategy Advertising Management Persuasion, Selling and Sales Management International Marketing B2B and reseller Markets Public Relations for Marketers Enhancing Corporate Reputation Web based management systems Contemporary retail marketing International Management
20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20 20
Level 5 Compulsory Modules Students must choose 2 of the following options
EC2102 MK2001 MK2206 MK2025 CD2001
EC2401 HR2050 MK2000 MK2005 MK2204 BT2201
The Global Environment of Business (Comp) Marketing Management (Comp) Marketing Research (Comp) Employability & Professional Development (Comp) Planning Your Career (for non-work placement students only)
Business Economics Managing Personnel and Human Resources Digital Marketing Planning Integrated Marketing Communications Buyer Behaviour Web based e commerce systems
20
20
20
20
20
20
20
20
20
20
20
Diploma in Higher Education in Business and Marketing Requires 240 credits including a minimum of 100 at Level 5 or above.
Level 4 Compulsory Modules
EC1401 MK1025 MK1000 MK1002 MK1101 MG1001
Introduction to Business Economics and Finance Employability Essentials Digital Essentials Human Behaviour Marketing Principles Introduction to Business Decision Modelling
20
20
20
20
20
20
Certificate in Higher Education Requires 120 credits at Level 4 or above
Options on the programmes
Plus up to 2 options available within the School of Business and more widely across the University that the Course Leader deems appropriate for the programme of study. Further such options must be agreed upon by the External Examiner.
15. Personal Development Planning
Personal Development Planning (PDP) exists on each level of the programme and allows the student to reflect upon his/her skills base and plan for future personal development is developed, practised, monitored and assessed. This module will draw together all elements of PDP in addition to calling upon student experiences within the workplace and other extra curricular scenarios. There will be a strong focus on developing the individual employability and lifelong learning skills.
PDP will be introduced in induction week of year 1 and will continue in discussion with lecturers and peers on the programme. These discussions will focus on learning taking place through activities outside of the University, through feedback on assessed work, group work, and any part-time or other work experience. These discussions will lead to students being able to identify and articulate skills for their own development and particularly for matching themselves to aspired careers
The PDP is particularly enhanced throughout the placement year (where taken). Students draw learning from year 1 and 2 to inform their development within an organisation. During year 3 PDP is designed to allow students to access more clearly and reflect upon the values of forms of experiential learning.
The international study route where there is an opportunity to study abroad in Year 2 or in Year 3 provides an opportunity for students to develop skills in setting up and managing the experience, enabling them to develop the following: initiative, motivation, working independently and working in another culture, possibly with a different language.
The work placement route where there is an opportunity to gain experience in an organisation provides an opportunity for students to develop skills in setting up and managing the experience, enabling them to develop the following: initiative, motivation, working independently.
16. Admissions criteria Programme Specifications include minimum entry requirements, including academic qualifications, together with appropriate experience and skills required for entry to study. These criteria may be expressed as a range rather than a specific grade. Amendments to entry requirements may have been made after these documents were published and you should consult the University’s website for the most up to date information. Students will be informed of their personal minimum entry criteria in their offer letter. The University’s minimum standard entry requirements for degree level study is a 12 unit profile, made up from the following: • GCSE Maths and English Grade C or above or IELTS equivalent; • At least two A2 level subjects, or one A2 level subject plus one single award Advanced VCE or
one double or two single award(s) Advanced VCE Other acceptable qualifications include: Scottish Certificate of Education Higher Grade Irish Leaving Certificate Higher Grade International Baccalaureate BTEC National Certificate/Diploma Kite marked Access Course Course Admissions Points: Normally 260-300 Applications from individuals with non-standard qualifications, relevant work or life experience and who can demonstrate the ability to cope with and benefit from degree-level studies. If applicants have not studied recently they may need to undertake an Access programme first. Direct entry to Year 3 is available for holders of the Chartered Institute of Marketing Professional Diploma
17. Key sources of information about the programme
• Course Leader: Peter John Ashfield, GR324, [email protected] • Fact sheet http://www.uclan.ac.uk/courses/ba_hons_business_and_marketing.php • Prospectus http://www.uclan.ac.uk/forms/undergraduate-enquiries.php • Prospectus Hard Copy: Contact University Admissions Department [email protected] • University Admissions Department: email [email protected] • Advise about applications http://www.uclan.ac.uk/study_here/how_to_apply/index.php • Open Days and Campus Tours http://www.uclan.ac.uk/opendays/index.htm • Department Website http://www.uclan.ac.uk/schools/business/index.php • Information about the UCLan http:///www.uclan.ac.uk • Information about the City of Preston http://www.uclan.ac.uk/visit/about_preston.php • Information about Student Life at UCLan http://www.uclan.ac.uk/study_here/index.php
Level Module Code Module Title
Core (C) or
Option (O)
Subject-specific Skills Thinking Skills
Other skills relevant to employability and personal development
A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 B6 C1 C2 C3 C4 D1 D2 D3 D4
BC3000 Work Placement (for work placement students) Comp √ √ √ √ √
√ √ √ √ √ √ √ √ √ √ √
BC3008 International Study (for international study students) Comp √
√
√ √ √
√ √
√
BU3413 Business Strategy Comp √ √ √ √ √ √ √ √ √ √
LEVE
L 6
MK3990 Business, Advertising and Marketing Dissertation O √ √ √ √ √ √ √ √ √ √ √ √ MK3000 Digital Emerging Themes O √ √ √ √ √ √ √ √ √ √ √ MK3002 Strategic Marketing : Concepts & Applications Comp √ √ √ √ √ √ √ √ √ √ √ MK3123 B2B and Re-seller Markets O √ √ √ √ √ √ √ √ √ MK3003 Applied Marketing Research O √ √ √ √ √ √ √ √ √ √ √ MK3013 Marketing of Services O √ √ √ √ √ √ √ √ √
MK3025 Enhancing employability through work related learning O √ √ √ √ √ √ √
MK3030 Customer Experience Management O √ √ √ √ √ √ √ √ √ √ √ EC3010 Economic Policy O √ √ √ √ √ √ √ √ √ √ HR3024 Evaluating HRM O √ √ √ √ √ √ √ √ √ √ BU3016 Contemporary Issues in Business O √ √ √ √ √ √ √ √ √ √ √ √ MK3031 Marketing and Society O √ √ √ √ √ √ √ √ √ √ BU3207 International Management O √ √ √ √ √ √ √ √ √ √ √ √ √ MK3032 Direct, Digital and Database Marketing O √ √ √ √ √ √ √ √ √ MK3034 Electronic Marketing O √ √ √ √ √ √ √ √ √ √ MK3035 Brand Management O √ √ √ √ √ √ √ √ √ MK3040 Campaign Planning and Strategy O √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ MK3107 Advertising Management O √ √ √ √ √ √ √ √ √ √ √ √ MK3108 Persuasion, Selling and Sales Management O √ √ √ √ √ √ √ √ √ √ MK3111 International Marketing O √ √ √ √ √ √ √ √ √ √ √ PR3111 Public Relations for Marketers O √ √ √ √ √ √ √ √ √
PR3500 Enhancing Corporate Reputation O √ √ √ √ √ √ √ √ √ √ √ BT3023 Web based management systems O √ √ √ √ √ √ √ √ √ √ √ √ √ √ MK3106 Contemporary retail marketing O √ √ √ √ √ √ √ √ √ √ √ √ √ Note: Mapping to other external frameworks, e.g. professional/statutory bodies, will be included within Student Course Handbooks
Level
Module Code Module Title
Core (C) or
Option (O)
Subject-specific Skills Thinking Skills Other skills relevant to employability
and personal development
A1 A2 A3 A4 A5 B1 B2 B3 B4 B5 B6 C1 C2 C3 C4 D1 D2 D3 D4
LEVE
L 5
MK2025 Employability & Professional Development Comp √ √ √ √ √ √ √ √ √ √ √ √ CD2001 Planning Your Career O √ √ √ EC2102 Global Environment of Business Comp √ √ √ √ √ √ √ √ √ MK2000 Digital Marketing Planning O √ √ √ √ √ √ √ √ √ √ √ HR2050 Managing Personnel and Human Resources O √ √ √ √ √ √ √ √ √ √ √ √ EC2401 Business Economics O √ √ √ √ √ √ √ √ √ √ √ √ √ √ MK2001 Marketing Management Comp √ √ √ √ √ √ √ √ √ √ √ MK2005 Integrated Marketing Communications O √ √ √ √ √ √ √ √ √ √ √ MK2204 Buyer Behaviour O √ √ √ √ √ √ √ √ √ √ MK2206 Marketing Research Comp √ √ √ √ √ √ √ √ √ √ BT2201 Web based e commerce systems O √ √ √ √ √ √ √ √ √ √ √ √ √
LEVE
L 4
MK1025 Employability Essentials Comp √ √ √ √ √ √ √ √ EC1401 Introduction to Business Finance Comp √ √ √ √ √ √ √ MK1000 Digital Essentials Comp √ √ √ √ √ √ MK1002 Human Behaviour Comp √ √ √ √ √ √ √ √ √ MK1101 Marketing Principles Comp √ √ √ √ √ √ √ √ √ √ MG1001 Introduction to Business Decision Modelling Comp √ √ √ √ √ √ √ √ √ √ √ √ √ √
