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Student Communications
Kate GlencrossStudent Communications Officer
27 October 2014
Strategic objectives
To develop and embed effective student
communication practices that will improve the efficiency,
effectiveness and tone of communications to students
To develop and embed effective student
communication practices that will improve the efficiency,
effectiveness and tone of communications to students
To raise awareness and drive student engagement with
student support enhancements
To raise awareness and drive student engagement with
student support enhancements
To open up dialogue between the University and current
students, ensuring students are aware that the University listens
and responds
To open up dialogue between the University and current
students, ensuring students are aware that the University listens
and responds
UniversityCurrent Students
Core activities• Market research• Multi-channel campaigns
– Student Surveys– ‘On the same page as you’– You said, we listened– Innovative Learning Week
• Email newsletter• Student news section• Web project & student portal• Staff network
Challenges• Diverse population of
32,000+, including online learners
• Sprawling estate• Information overload (email)
and duplication• Coordination – 3 Colleges, 22
Schools, multiple student facing services
• Keeping colleagues informed and up-to-date
Our approach• Relationship building and effective staff communications
= VITAL• Joined up approach…
– Working closely with Induction, Marketing, and Development & Alumni
– To create consistency throughout entire student journey
• Regular market research• Creating and supporting sense of community and
belonging
Future plans
• Develop our staff Student Communications Network
• Further development of social media channels• Newsletter – more student involvement • Create more resources for colleagues
– E.g toolkits/templates, best practice examples, guidelines
– Student communications drop in sessions
