STS Health

Brainstorming Value PropositionsO Revolutionary/takes over cold and flu symptoms

O A war on cold and fluO The mediator between you and your coldO “Let us give you a breath of fresh air” O CDC estimates 50 million Americans come down

with the flu each year O “don’t be part of next year’s statistic”

O First ways the flu enters your body are your nose and throatO “We battle on the front lines”

O “4 sprays a day keeps the doctor away”O “a revolution with a harmless weapon”

MediaO Buzzfeed article with Kids reactions to taking a spoonful of medicine and a

spray of FluNada.O These reactions can be turned into Gifs and would be a short and sweet way of

explaining how FluNada actually eases the pain of the flu in a natural way without causing any more misery.

O One Stop Shopfor the FluO PR stunt for FluNada: signs on every seat that says you could catch the

flu within 6 feet of another person…green check for good to go, red check for at risk (obviously everyone in the plane at risk)

O Except for the couple people who have a green check and a note to look under their seat for FluNadaO Maybe even a commercial they pay to air on the screen right before take off

which gives you information and then digitally gives you the green or redO Directs you to the amazon site on your phone to get Flunada after your done

flying because you may already be sick by thenO Also could pay to play commercial in the airport or in the train station which

directs you to Gate A or a certain terminal where a pop-up booth is located with samples

O Option B: In case this causes paranoia on a long flight, video with explanation, statistics and then the addition that this product is all natural and 99.9% effective with a free voucher under everyone’s seat.

Other PromotionsO Pinterest Promotion:

O For all those health moms who have “healthy living” or “losing weight” or “staying healthy” boards, you could target these people through incentivizing them to participate in twitter contests and if they tweet enough about the product using the hashtag they will receive a coupon to pin to these boards and use on the product

O Even simpler…give them promotions to pin…O Link Pinterest with Facebook TimelineO Pinterest scavenger hunt “Pin it to Win it”

UGCO They don’t have any UGC on their pagesO The idea of “feeling exposed” is very present on

their FB and Twitter pagesO Turn that around to tweeting how you “expose

yourself” to new things because of FluNada and AirVita Allergy

O Ex: “loved finally being able to run more than a mile on my favorite path! Thanks AirVita” #exposingmyself

O How are you a Nature Warrier? under the premise of “we combat nature with nature” (since their product is made to help with allergies while ironically being made from three natural herbs).

O Journal how you are starting a healthier, more active life and how you are “exposing yourself” to the wonders of natural living

O Incentive is a care package from FluNada (featuring each of our products, herbal teas, info on natural foods and how to love nature) and a feature on the website as “health warrior of the month” promotion goes for a 6 month period.

O OR…pay 6 journalists and incentivize them with a green (eco friendly) notebook, FluNada products, yoga mat etc.

O Forum on Facebook page with open ended question “you know you are exposing yourself when…”

O Mom blog…how does combating flu help you maintain your health and peace of mind…open forumO Same goes for demographic of pregnant women

Already Used Content to Bring Back

Keep Calm and Spray On

#FluFree