HEADLINE EXAMPLE

Proprietary and Confidential

STRONGVIEW ADVANTAGETERADATA – STRONGVIEW INTEGRATION

Proprietary and Confidential

• Reintegration of campaign data back into Teradata ARM

• Data transmission latency• Lack of advanced email marketing

features• Recurring and escalating CPM fees• Issues with scalability, performance

and usability

Are you experiencing any of these challenges with your existing ESP?

FRUSTRATION

Proprietary and Confidential

• Increase the value and ROI of your Teradata ARM implementation

• Integrate natively with ARM output tables, eliminating manual data transfer

• Easier re-integration of data and correct attribution to Teradata ARM

• Increase data transfer frequency, allowing a real-time view of customer activity

THE SOLUTION

Teradata + StrongView

Proprietary and Confidential

EXPERIENCE YOU CAN

COUNT ON: OVERSTOCK

• Extensive RFP and market review.

• Live in 3 months, including both ad-hoc & transactional campaigns.

• Integrate deeply with Teradata for all batch & triggered/transactional emails.

• Provide marketers with a sophisticated app for channel execution.

Proprietary and Confidential

EXPERIENCE YOU CAN

COUNT ON: THE COSMOPOLITAN OF LAS

VEGAS

• Offered the tightest integration with Teradata.

• Easiest most intuitive UI for marketing team.

• Increased campaign performance and streamlined execution.

• Ability to execute more sophisticated campaigns that are highly dynamic and automated.

Proprietary and Confidential

TERADATA ARM: HOW IT WORKS

Develop Communication

Define Target Groups

Validate & Launch Communication

Reports

Data Mapped To ARM Response Tables

Success, Aggregate, & Tracking Data

Point to Data Source

Define Target(s)

Create Message Templates

Create Mailing

Response Data

Launch/Schedule Mailing

Reports

ARM UI ARM GeneratedTemp Tables

Message Studio

Track & CollectResponse Data

Response Data

Data Warehouse

StrongView Data Connect

Proprietary and Confidential

• Increase the value and ROI of your Teradata ARM implementation

• Integrate natively with ARM output tables, eliminating manual data transfer

• Easier re-integration of data and correct attribution to Teradata ARM

• Increase data transfer frequency, allowing a real-time view of customer activity

SUMMARY