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Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly charts. “Pyramid” climbed to the second place of All4+ Top 50 chart. In prime time Nova TV has almost doubled its viewers aged 18-34 (comparing last December). 04 - 10 December 2006 Weekly Research Report

Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

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Page 1: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+).

“Survivor BG” occupies the first position of all weekly charts.“Pyramid” climbed to the second place of All4+ Top 50 chart.

In prime time Nova TV has almost doubled its viewers aged 18-34 (comparing last December).

04 - 10 December 2006

Weekly Research Report

Page 2: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 2

TG: 4+

K113.5%

bTV39.8%

Nova TV20.2%

Others22.3%

Foreign TVs4.1%

TG: 18-49

K111.8%

bTV38.5%

Nova TV19.2%

Others25.5%

Foreign TVs5.0%

TG: 18-34

K19.0%

bTV37.9%

Nova TV20.0%

Others27.0%

Foreign TVs6.2%

TG: W25-54

K112.7%

bTV38.7%

Nova TV22.0%

Foreign TVs4.0%

Others22.6%

National TV Channels Share04-10/12/06

Page 3: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 3

Nationals TV Channels Share Trend04-10/12/06

TG: 4+

0

5

10

15

20

25

30

35

40

45

K1 bTV Nova TV Foreign TVs Others

Dec.05 2 Weeks Ago Last Week This Week

TG: 18-49

0

5

10

15

20

25

30

35

40

45

K1 bTV Nova TV Foreign TVs Others

Dec.05 2 Weeks Ago Last Week This Week

TG: 18-34

0

5

10

15

20

25

30

35

40

45

K1 bTV Nova TV Foreign TVs Others

Dec.05 2 Weeks Ago Last Week This Week

TG: w25-54

0

5

10

15

20

25

30

35

40

45

K1 bTV Nova TV Foreign TVs Others

Dec.05 2 Weeks Ago Last Week This Week

Page 4: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 4

National TV Channels Mon-Fri Rating Dynamics 04-10/12/06

TG: 4+

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV TG: 18-49

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV

TG: 18-34

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV TG: w25-54

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV

Page 5: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 5

National TV Channels Saturday Rating Dynamics 09/12/06

TG: 4+

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV TG: 18-49

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV

TG: 18-34

0

2

4

6

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10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

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18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

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21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV TG: w25-54

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV

Page 6: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 6

National TV Channels Sunday Rating Dynamics 10/12/06

TG: 4+

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV TG: 18-49

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

16:0

0 -

16:1

4

16:3

0 -

16:4

4

17:0

0 -

17:1

4

17:3

0 -

17:4

4

18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

4

20:3

0 -

20:4

4

21:0

0 -

21:1

4

21:3

0 -

21:4

4

22:0

0 -

22:1

4

22:3

0 -

22:4

4

23:0

0 -

23:1

4

23:3

0 -

23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Channel 1 bTV Nova TV

TG: 18-34

0

2

4

6

8

10

12

14

16

18

20

22

24

26

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

4

09:0

0 -

09:1

4

09:3

0 -

09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

0 -

14:4

4

15:0

0 -

15:1

4

15:3

0 -

15:4

4

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Channel 1 bTV Nova TV TG: w25-54

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Channel 1 bTV Nova TV

Page 7: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 7

National TV Channels 4+ Comparison04-10/12/06

HUT Level

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45

50

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Dec.05 Last Week This Week bTV 4+

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24

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4

Dec.05 Last Week This Week

K1 4+

0

2

4

6

8

10

12

07:0

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Dec.05 Last Week This Week Nova TV 4+

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20

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00:0

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00:4

4

Dec.05 Last Week This Week

Page 8: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 8

National TV Channels 18-49 Comparison04-10/12/06

bTV 18-49

0

2

4

6

8

10

12

14

16

18

20

07:0

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07:1

4

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4

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22:0

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4

23:0

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4

00:3

0 -

00:4

4

Dec.05 Last Week This WeekTotal TV

0

5

10

15

20

25

30

35

40

07:0

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4

07:3

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4

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09:0

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09:3

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4

10:0

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10:1

4

10:3

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10:4

4

11:0

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4

11:3

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4

12:0

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12:1

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12:3

0 -

12:4

4

13:0

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13:3

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13:4

4

14:0

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14:3

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4

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4

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4

23:0

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4

23:3

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4

00:0

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4

00:3

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00:4

4

Dec.05 Last Week This Week

K1 18-49

0

1

2

3

4

5

6

7

07:0

0 -

07:1

4

07:3

0 -

07:4

4

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4

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4

23:3

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4

00:0

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4

00:3

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00:4

4

Dec.05 Last Week This Week Nova TV 18-49

0

2

4

6

8

10

12

14

16

18

07:0

0 -

07:1

4

07:3

0 -

07:4

4

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11:0

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4

14:0

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4

15:0

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21:3

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22:3

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4

23:0

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4

23:3

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23:4

4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Dec.05 Last Week This Week

Page 9: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 9

National TV Channels 18-34 Comparison04-10/12/06

bTV 18-34

0

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6

8

10

12

14

16

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00:0

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00:3

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00:4

4

Dec.05 Last Week This WeekTotal TV

0

5

10

15

20

25

30

35

07:0

0 -

07:1

4

07:3

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4

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10:3

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12:0

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12:3

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12:4

4

13:0

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13:1

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13:3

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13:4

4

14:0

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4

14:3

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14:4

4

15:0

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15:1

4

15:3

0 -

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16:0

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4

18:0

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00:0

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00:4

4

Dec.05 Last Week This Week

K1 18-34

0

1

2

3

4

5

6

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

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4

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09:3

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10:0

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4

10:3

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10:4

4

11:0

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11:1

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11:3

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11:4

4

12:0

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4

12:3

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12:4

4

13:0

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13:1

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13:3

0 -

13:4

4

14:0

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14:1

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14:3

0 -

14:4

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15:0

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15:3

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15:4

4

16:0

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16:1

4

16:3

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4

17:0

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17:3

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17:4

4

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Dec.05 Last Week This Week Nova TV 18-34

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Dec.05 Last Week This Week

Page 10: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 10

National TV Channels W25-54 Comparison04-10/12/06

Nova TV w25-54

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Dec.05 Last Week This Week

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Dec.05 Last Week This Week

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Dec.05 Last Week This Week

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Dec.05 Last Week This Week

Page 11: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 11

Weekly Top 50 Charts04-10/12/06

CHANNEL PROGRAM NAME DAYS FROM TO COUNT Rating % Share

1 bTV SURVIVOR Mon-Thu 19:59 21:32 4 25.2 582 bTV Pyramid Sat 17:59 18:57 1 17.2 50.93 bTV News Mon-Sun 19:00 20:04 7 16.9 43.34 bTV Sea of Love Sat 17:00 17:58 1 16.8 59.55 NTV BIG BROTHER Mon-Fri 20:57 22:46 5 16 38.86 bTV Slavi's Show Mon,Thu-Fri 22:30 23:49 3 15.4 51.37 bTV News Mon,Thu-Fri 22:00 22:32 3 14.8 39.88 bTV Top 10 Fri 20:00 20:27 1 14.6 34.39 bTV Bond 007 - Goldeneye Sat 20:04 22:26 1 14.2 35.7

10 bTV A La Minute Fri 20:31 20:57 1 13.8 3211 bTV Champions League Match: Chelsea - LevskiTue 21:36 23:37 1 13.7 41.312 К1 Bold & Beautiful Mon-Tue,Thu-Fri18:30 19:19 4 13 35.913 bTV Bond 007 - Tomorrow Never Dies Sun 20:02 22:13 1 12.1 29.314 bTV Stacked Fri 20:58 21:26 1 11.8 29.115 bTV Forever Thu 22:33 23:00 1 11.5 37.416 NTV Hot Sat 22:29 23:24 1 11.3 39.717 bTV Football Studio Tue 20:59 21:32 1 11.3 26.418 bTV Amarte Asi Frijolito Mon-Fri 13:30 14:30 5 11.2 71.819 bTV Tierra de Pasione Mon-Fri 16:55 17:56 5 11.2 46.620 bTV Gold Fever Mon-Wed 17:53 17:57 3 11.2 38.321 bTV Two & a Half Men Wed 21:01 21:27 1 10.8 29.122 bTV Two & a Half Men Thu-Fri 21:27 21:58 2 10.8 2623 bTV O.C. Mon 21:04 21:57 1 10.7 24.924 NTV You've Got Mail Sat 21:02 22:25 1 10.6 27.425 NTV BIG BROTHER Sat 20:02 20:59 1 10.4 2526 К1 News Mon-Fri 18:00 18:33 5 10.1 31.827 NTV Eye to Eye Sun 17:59 19:10 1 9.5 26.428 NTV Deal or Not Mon-Fri 18:27 19:11 5 9.3 26.829 NTV Three X Sun 20:02 22:09 1 9.1 21.930 К1 News Mon-Sun 20:00 21:04 7 9 20.731 bTV Slavi's Show Mon-Fri 12:32 13:36 5 8.9 64.732 NTV News Mon-Sun 19:14 20:00 7 8.6 21.933 bTV Who's Better Than the Best Sat 8:27 9:25 1 8.5 51.234 NTV Masters of the Air Tue,Thu 22:01 22:31 2 8.4 22.335 bTV News Mon-Fri 12:00 12:32 5 8.2 63.436 bTV The Other Bulgaria Sun 11:59 12:25 1 8.2 4237 NTV Masters of the Air Mon,Wed 22:35 23:17 2 8.1 28.638 NTV BIG BROTHER Sun 22:13 22:42 1 8.1 24.639 bTV Football Studio Tue-Wed 22:35 22:41 2 8 26.140 К1 Movie Sun 20:45 22:46 1 7.9 20.841 bTV Elisa Sun 17:29 18:31 1 7.8 23.442 К1 Panorama Fri 21:00 22:14 1 7.8 19.843 bTV The Newlywed Game Mon-Fri 16:27 16:58 5 7.7 47.344 bTV Confidence Game Mon-Fri 18:27 19:00 5 7.7 22.445 bTV bTV Reporters Sun 18:36 19:00 1 7.7 21.146 bTV Amores De Mercado Mon-Fri 10:57 11:54 5 7.6 64.347 NTV NTVTopic Sat-Sun 19:45 20:00 2 7.6 17.548 bTV News Sat-Sun 22:18 23:02 2 7.4 24.149 К1 Action Sun 17:27 17:56 1 7.4 23.450 bTV What I Like About You Mon-Fri 17:56 18:27 5 7.3 23.9

TG: 4+CHANNEL PROGRAM NAME DAYS FROM TO COUNT Rating % Share

1 bTV SURVIVOR Mon-Thu 19:59 21:32 4 20.9 57.82 bTV Bond 007 - Goldeneye Sat 20:04 22:26 1 14.9 42.23 NTV BIG BROTHER Mon-Fri 20:57 22:46 5 14.4 404 bTV Top 10 Fri 20:00 20:27 1 13.5 40.35 bTV Slavi's Show Mon,Thu-Fri 22:30 23:49 3 13.3 48.56 bTV News Mon,Thu-Fri 22:00 22:32 3 13.3 39.27 bTV Bond 007 - Tomorrow Never Dies Sun 20:02 22:13 1 13.2 348 bTV A La Minute Fri 20:31 20:57 1 13.1 37.39 bTV News Mon-Sun 19:00 20:04 7 13 42.9

10 bTV Champions League Match: Chelsea - LevskiTue 21:36 23:37 1 12.4 3811 bTV Pyramid Sat 17:59 18:57 1 11.5 43.712 bTV Stacked Fri 20:58 21:26 1 11.5 32.913 bTV Forever Thu 22:33 23:00 1 11.1 35.714 bTV Sea of Love Sat 17:00 17:58 1 10.9 5115 NTV Three X Sun 20:02 22:09 1 10.5 27.116 bTV Two & a Half Men Thu-Fri 21:27 21:58 2 10.3 27.317 bTV O.C. Mon 21:04 21:57 1 10.3 26.818 bTV Football Studio Tue 20:59 21:32 1 10.2 26.919 NTV Hot Sat 22:29 23:24 1 9.8 36.620 NTV Masters of the Air Tue,Thu 22:01 22:31 2 9.2 25.721 NTV BIG BROTHER Sun 22:13 22:42 1 9.1 26.722 bTV Two & a Half Men Wed 21:01 21:27 1 9 29.523 NTV BIG BROTHER Sat 20:02 20:59 1 8.8 24.424 К1 Movie Sun 20:45 22:46 1 8.3 22.125 bTV Gold Fever Mon-Wed 17:53 17:57 3 7.9 39.826 NTV Masters of the Air Mon,Wed 22:35 23:17 2 7.7 2927 bTV Football Studio Tue-Wed 22:35 22:41 2 7.5 25.228 NTV You've Got Mail Sat 21:02 22:25 1 7.5 21.429 bTV News Sat-Sun 22:18 23:02 2 7.4 24.530 bTV bTV Reporters Sun 18:36 19:00 1 7 23.431 NTV Deal or Not Mon-Fri 18:27 19:11 5 6.9 28.232 bTV Amarte Asi Frijolito Mon-Fri 13:30 14:30 5 6.7 65.433 bTV Who's Better Than the Best Sat 8:27 9:25 1 6.7 47.834 bTV Tierra de Pasione Mon-Fri 16:55 17:56 5 6.7 41.935 NTV News Mon-Sun 19:14 20:00 7 6.7 21.836 bTV What I Like About You Mon-Fri 17:56 18:27 5 6.6 30.837 bTV Confidence Game Mon-Fri 18:27 19:00 5 6.3 26.338 bTV Everybody Loves Raymond Mon,Fri 23:38 0:20 2 6.2 41.839 bTV Winter Soltice Sat-Sun 12:55 14:38 2 6.1 36.540 NTV NTVTopic Sat-Sun 19:45 20:00 2 6.1 1741 bTV Funniest Animals Sat 12:29 12:56 1 6 38.142 bTV Elisa Sun 17:29 18:31 1 6 22.143 bTV LIFE AS IT IS Sat 15:59 16:57 1 5.8 37.144 bTV Champions League Match: Manchester U. - BenfikaWed 21:41 23:37 1 5.8 22.645 К1 Bold & Beautiful Mon-Tue,Thu-Fri 18:30 19:19 4 5.8 22.446 bTV Mirrors Sat 9:59 10:56 1 5.7 39.147 bTV Last Comic Standing Sat 14:40 15:05 1 5.6 3448 bTV Football Studio Tue 23:42 23:50 1 5.6 27.749 К1 News Mon-Sun 20:00 21:04 7 5.6 15.750 bTV Bon Appetite Sat 10:59 11:27 1 5.5 41.6

TG: 18-49

Page 12: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 12

Weekly Top 50 Charts04-10/12/06

CHANNEL PROGRAM NAME DAYS FROM TO COUNT Rating % Share

1 bTV SURVIVOR Mon-Thu 19:59 21:32 4 16.9 54.62 NTV BIG BROTHER Mon-Fri 20:57 22:46 5 13.4 44.13 bTV Bond 007 - Goldeneye Sat 20:04 22:26 1 13.3 45.74 bTV Top 10 Fri 20:00 20:27 1 11.5 40.75 bTV A La Minute Fri 20:31 20:57 1 10.9 37.26 bTV News Mon,Thu-Fri 22:00 22:32 3 10.8 36.67 bTV Sea of Love Sat 17:00 17:58 1 10.3 56.68 bTV Slavi's Show Mon,Thu-Fri 22:30 23:49 3 10 46.39 bTV Pyramid Sat 17:59 18:57 1 10 45.1

10 NTV Three X Sun 20:02 22:09 1 9.9 31.311 bTV News Mon-Sun 19:00 20:04 7 9.8 39.312 NTV Hot Sat 22:29 23:24 1 9.7 44.613 bTV Forever Thu 22:33 23:00 1 9.4 32.414 bTV Champions League Match: Chelsea - LevskiTue 21:36 23:37 1 9.3 33.315 bTV Bond 007 - Tomorrow Never Dies Sun 20:02 22:13 1 9.3 29.316 bTV Stacked Fri 20:58 21:26 1 8.7 31.117 bTV Two & a Half Men Thu-Fri 21:27 21:58 2 8.4 26.218 bTV O.C. Mon 21:04 21:57 1 8.3 27.119 NTV Masters of the Air Tue,Thu 22:01 22:31 2 8.3 26.220 NTV BIG BROTHER Sun 22:13 22:42 1 7.9 30.321 bTV Football Studio Tue 20:59 21:32 1 7.7 24.522 bTV Two & a Half Men Wed 21:01 21:27 1 7.2 28.223 bTV Gold Fever Mon-Wed 17:53 17:57 3 7 39.524 bTV Amarte Asi Frijolito Mon-Fri 13:30 14:30 5 6.5 62.225 bTV Elisa Sun 17:29 18:31 1 6.5 28.826 NTV BIG BROTHER Sat 20:02 20:59 1 6.5 21.327 NTV Masters of the Air Mon,Wed 22:35 23:17 2 6.4 29.228 bTV bTV Reporters Sun 18:36 19:00 1 6.4 26.729 NTV You've Got Mail Sat 21:02 22:25 1 6.2 2230 NTV Deal or Not Mon-Fri 18:27 19:11 5 6.1 29.431 bTV Tierra de Pasione Mon-Fri 16:55 17:56 5 6 41.632 bTV What I Like About You Mon-Fri 17:56 18:27 5 5.8 32.133 bTV News Sat-Sun 22:18 23:02 2 5.8 24.534 bTV Who's Better Than the Best Sat 8:27 9:25 1 5.6 53.135 NTV News Mon-Sun 19:14 20:00 7 5.5 21.836 bTV LIFE AS IT IS Sat 15:59 16:57 1 5.2 39.737 bTV Football Studio Tue 23:42 23:50 1 5.2 28.838 К1 Movie Sun 20:45 22:46 1 5.2 17.139 NTV Cold Case Tue,Thu-Fri 22:33 23:28 3 5.1 20.640 bTV Amores De Mercado Mon-Fri 10:57 11:54 5 5 55.141 bTV Confidence Game Mon-Fri 18:27 19:00 5 5 24.842 bTV The Newlywed Game Mon-Fri 16:27 16:58 5 4.9 44.543 bTV Winter Soltice Sat-Sun 12:55 14:38 2 4.9 37.544 NTV Cartoon Sun 8:59 9:22 1 4.9 3645 bTV Sport Zone Sun 16:59 17:29 1 4.9 2546 bTV Slavi's Show Mon-Fri 12:32 13:36 5 4.8 50.647 bTV Funniest Animals Sat 12:29 12:56 1 4.8 40.548 bTV Football Studio Tue-Wed 22:35 22:41 2 4.8 19.349 bTV News Mon-Fri 12:00 12:32 5 4.7 53.950 bTV Amor Descarado Mon-Fri 14:23 15:26 5 4.7 48.8

TG: 18-34CHANNEL PROGRAM NAME DAYS FROM TO COUNT Rating % Share

1 bTV SURVIVOR Mon-Thu 19:59 21:32 4 27.1 59.42 NTV BIG BROTHER Mon-Fri 20:57 22:46 5 19.3 41.63 bTV Bond 007 - Goldeneye Sat 20:04 22:26 1 17.6 39.34 bTV Sea of Love Sat 17:00 17:58 1 17 60.95 bTV Slavi's Show Mon,Thu-Fri 22:30 23:49 3 16.9 48.26 bTV News Mon,Thu-Fri 22:00 22:32 3 16.4 37.97 bTV News Mon-Sun 19:00 20:04 7 16.2 42.18 bTV Top 10 Fri 20:00 20:27 1 16.1 39.29 bTV A La Minute Fri 20:31 20:57 1 15.7 35.6

10 bTV Bond 007 - Tomorrow Never Dies Sun 20:02 22:13 1 15.5 33.311 bTV Pyramid Sat 17:59 18:57 1 15.2 45.212 bTV Forever Thu 22:33 23:00 1 14.7 38.513 NTV Hot Sat 22:29 23:24 1 14.5 41.114 bTV Stacked Fri 20:58 21:26 1 14.4 32.915 NTV BIG BROTHER Sat 20:02 20:59 1 13.7 30.216 bTV Two & a Half Men Thu-Fri 21:27 21:58 2 13.3 28.117 bTV O.C. Mon 21:04 21:57 1 13.3 25.118 bTV Champions League Match: Chelsea - Levski Tue 21:36 23:37 1 13.1 34.519 NTV Three X Sun 20:02 22:09 1 11.6 24.820 bTV Football Studio Tue 20:59 21:32 1 11.5 26.121 К1 Bold & Beautiful Mon-Tue,Thu-Fri 18:30 19:19 4 11.3 33.322 bTV Two & a Half Men Wed 21:01 21:27 1 11.3 29.223 NTV You've Got Mail Sat 21:02 22:25 1 11.3 25.524 NTV Masters of the Air Tue,Thu 22:01 22:31 2 11.2 2625 NTV Masters of the Air Mon,Wed 22:35 23:17 2 10.8 30.326 bTV LIFE AS IT IS Sat 15:59 16:57 1 10.2 46.827 К1 Movie Sun 20:45 22:46 1 10.1 22.628 bTV bTV Reporters Sun 18:36 19:00 1 9.8 25.329 NTV BIG BROTHER Sun 22:13 22:42 1 9.8 24.930 bTV Gold Fever Mon-Wed 17:53 17:57 3 9.7 38.231 NTV Deal or Not Mon-Fri 18:27 19:11 5 9.6 30.632 NTV News Mon-Sun 19:14 20:00 7 9.3 23.733 bTV Who's Better Than the Best Sat 8:27 9:25 1 9 49.634 bTV Mirrors Sat 9:59 10:56 1 9 44.735 bTV Winter Soltice Sat-Sun 12:55 14:38 2 8.7 4036 bTV News Sat-Sun 22:18 23:02 2 8.7 23.537 NTV NTVTopic Sat-Sun 19:45 20:00 2 8.7 19.538 bTV The Other Bulgaria Sun 11:59 12:25 1 8.6 45.739 bTV Tierra de Pasione Mon-Fri 16:55 17:56 5 8.5 42.540 bTV Amarte Asi Frijolito Mon-Fri 13:30 14:30 5 8.3 74.641 bTV Bon Appetite Sat 10:59 11:27 1 8.3 4342 bTV Elisa Sun 17:29 18:31 1 8.3 23.743 К1 Sherlok Holmes Sun 17:58 19:38 1 8.3 21.144 NTV Cold Case Tue,Thu-Fri 22:33 23:28 3 8 2345 bTV The Globe Sat 11:30 11:56 1 7.8 41.746 bTV What I Like About You Mon-Fri 17:56 18:27 5 7.8 28.647 bTV Everybody Loves Raymond Mon,Fri 23:38 0:20 2 7.7 39.248 bTV The Globe Sun 12:28 12:55 1 7.7 36.749 bTV Spoko Sat 9:28 9:55 1 7.6 4150 bTV Funniest Animals Sat 12:29 12:56 1 7.6 35.9

TG: W25-54

Page 13: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 13

bTV Weekday Programs Average Ratings by TGs04-10/12/06

CHANNEL FROM TO All4+ K4-11 T12-17 18-34 18-49 25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54Jetix 6:05 6:55 1.3 1.6 0.8 0.5 1.8 2.1 0.4 1.6 1.8 0.5 2.1 2.5This Morning 7:00 9:29 5.3 2.9 1 3.2 4.1 5.1 2.7 4.2 5.1 3.6 4.1 5.1Bon Appetite 9:30 9:58 4.8 2.1 0.9 2.9 3.1 3.9 2.6 3 3.6 3.1 3.1 4.2Sincerely & Personally 10:00 10:58 5.4 1.3 0.9 2.7 2.7 3.6 3 3 4.1 2.5 2.4 3.1Gold Fever 10:55 10:59 6.1 3.6 0.9 3.4 3.2 4.3 4 3.7 5 3 2.8 3.6Amores de Mercado 10:57 11:54 7.6 5 2.6 5 4.3 4.8 7.3 5.7 6.3 3.4 3 3.3News 12:00 12:32 8.2 3.4 1.8 4.7 4.4 4.9 7.1 5.3 5.8 3 3.5 3.9Slavi's Show 12:32 13:36 8.9 5.1 2.3 4.8 5.2 5.6 7.5 5.7 6 2.9 4.8 5.2Amarte Asi, Frijolito 13:30 14:30 11.2 9.2 7 6.5 6.7 7.2 9.4 8 8.3 4.5 5.5 6.1Amor Descarado 14:23 15:26 6.7 7.4 5.6 4.7 4.8 4.9 6.8 5.6 5.3 3.3 4 4.4Gold Fever 15:19 15:34 5.3 7.6 3.7 4.3 4.2 3.9 5.9 4.5 3.4 3.2 4 4.3Jetix 15:35 15:59 3.4 6.9 4.1 3.1 2.5 2.3 3.8 3.1 2.3 2.6 2 2.2The Mall 15:56 16:28 4 5.7 2.7 3.7 3 2.9 4.9 3.7 3.2 2.9 2.3 2.5The Newlywed Game 16:27 16:58 7.7 5.5 2.5 4.9 4 4.2 5.7 4.7 4.6 4.3 3.3 3.8Tierra de Pasiones 16:55 17:56 11.2 7.9 5.3 6 6.7 7.4 7.7 8.2 8.5 4.8 5.4 6.2Gold Fever 17:53 17:57 11.2 8.5 7.7 7 8 8.4 8.7 9.7 9.7 5.8 6.5 7.1What I Like About You 17:56 18:27 7.3 8.5 7.4 5.8 6.6 6.8 7.7 8.2 7.8 4.4 5.3 5.8Confidence Game 18:27 19:00 7.7 5.3 5.7 5 6.3 6.6 6.1 6.7 6.6 4.2 5.9 6.6News 19:00 20:04 15.8 10.8 9.3 8.9 11.8 13.5 10.4 13.2 14.6 7.7 10.6 12.5Survivor 19:59 21:32 25.2 24.1 23.2 16.9 20.9 24.1 20.2 24 27.1 14.5 18.2 21O.C. 21:04 21:57 10.7 9.5 14.8 8.3 10.3 11.6 11.4 12.4 13.3 6.1 8.4 10Football Studio 20:59 21:32 11.3 10.2 7 7.7 10.2 11.5 9.1 10.9 11.5 6.8 9.7 11.6Two & a Half Men 21:01 21:27 10.8 12.7 14.9 7.2 9 9.8 10 11.1 11.3 5.2 7.2 8.4Football Studio 21:29 21:38 6.1 4 5.1 2.9 3.9 4 4.1 4.5 4.4 2.1 3.3 3.6Champions League Match: Chelsea - Levski 21:36 23:37 13.7 8.4 5.8 9.3 12.4 14.5 10.1 11.3 13.1 8.7 13.3 15.8Champions League Match: Manchester U. - Benfika21:41 23:37 6.7 2.3 4.3 4.5 5.8 6.4 4.9 5.2 5.6 4.2 6.4 7.2Champions League Highlights 23:40 1:06 3.2 1 2.1 2.8 3.1 3.2 2 2.4 2.8 3.3 3.7 3.6Top 10 20:00 20:27 14.6 10.5 10.7 11.5 13.5 15.5 11.8 14.3 16.1 11.2 12.7 15A La Minute 20:31 20:57 13.8 15.7 10.5 10.9 13.1 15.2 11.3 14 15.7 10.5 12.3 14.7Stacked 20:58 21:26 11.8 11 11.9 8.7 11.5 12.8 10.3 13.1 14.4 7.5 10 11.3Two & a Half Men 21:27 21:58 10.8 10 10 8.4 10.3 11.7 9.9 11.6 13.3 7.3 9.1 10.1News 22:00 22:32 14.8 7.7 11.8 10.8 13.3 15.7 13.5 14.3 16.4 8.8 12.4 15Slavi's Show 22:30 23:49 15.4 5.5 10.5 10.1 13.3 16 11.9 14.1 16.9 8.8 12.7 15.1Everybody Loves Raymond 23:38 0:20 6.4 2.5 3.6 4.6 6.2 7.5 5.4 6.5 7.7 4 5.9 7.3Forever 22:33 23:00 11.5 7.1 9 9.4 11.1 12.9 10.9 12.3 14.7 8.3 10.1 11.1Movie 0:09 2:04 2.2 1.5 0.9 2.1 2.6 3.1 2.4 3 3.3 1.9 2.3 2.9

Page 14: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 14

bTV Saturday Programs Average Ratings by TGs09/12/06

CHANNEL FROM TO All4+ K4-11 T12-17 18-34 18-49 25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54Aerobics 6:06 6:37 0.8 0 1.1 0.5 0.7 0.9 0.5 0.9 1.3 0.5 0.4 0.6Bon - Bon 6:40 7:06 1.4 2.7 1.3 1 1.1 1.6 0.5 1.1 1.7 1.3 1 1.4Jetix 7:10 7:59 2.8 4.2 3 2.6 3 3.2 2.3 2.7 3.1 2.9 3.3 3.4Who's Better Than the Best 8:27 9:25 8.5 9.7 4.3 5.6 6.7 8.1 6.5 7.8 9 5.1 5.7 7.2Spoko 9:28 9:55 5.7 7.5 3.1 3.9 5 6.2 6.2 6.6 7.6 2.2 3.6 4.8Mirrors 9:59 10:56 6.2 5.8 3.3 3.5 5.7 7.2 4.5 7.3 9 2.8 4.3 5.4Bon Appetite 10:59 11:27 7.1 4.5 2.7 3.2 5.5 6.6 3.5 7.1 8.3 2.9 4.1 5The Globe 11:30 11:56 6.3 5 2.7 3.2 5.4 6 3.8 7.1 7.8 2.9 3.9 4.3The Top 10 11:59 12:27 5.8 7.4 5 3.5 5.2 5.2 3.4 6.1 6.3 3.5 4.4 4Funniest Animals 12:29 12:56 6 5.3 6.9 4.8 6 6.3 5.8 7.1 7.6 4.2 5 5Winter Soltice 12:55 14:38 6.3 4.1 3.9 4.7 6.2 6.8 5.1 7.2 8.1 4.4 5.4 5.6Last Comics Standing 14:40 15:05 5.9 3.1 2.1 4.4 5.6 6.2 2.8 5.4 6.1 5.5 5.8 6.3Grey's Anatomy 15:05 15:57 5.7 4.3 3.9 4.3 5.4 6.2 3.9 5.9 7.3 4.6 5 5Life As It Is 15:59 16:57 7.2 5.7 4.4 5.2 5.8 7.6 6.5 7.9 10.2 4.4 4 5Sea of Love 17:00 17:58 16.8 9.7 5.6 10.3 10.9 13.2 12.4 13.8 17 8.8 8.4 9.3Pyramid 17:59 18:57 17.2 7 7.4 10 11.5 13.5 11.7 12.7 15.2 8.8 10.4 11.7News 19:00 20:04 21.3 8.7 12.5 12.7 16.4 19.1 13.6 17.9 21 12.1 15.1 17.2Bond 007 - Goldeneye 20:04 22:26 14.2 9.4 9.8 13.3 14.9 16.8 14.6 16.1 17.6 12.3 13.9 16News 22:18 23:02 7.8 4.9 5 5.3 7.2 8.8 5.6 8.1 9.6 5.1 6.5 8Another 9 1/2 Weeks 23:02 0:56 4.5 1.6 1.4 4.3 5 6.2 4.2 5.6 7.4 4.3 4.5 5.1Return to Paradise 0:56 2:30 1.4 0.2 0.4 0.9 1.5 1.6 0.1 1.6 1.9 1.4 1.4 1.3

Page 15: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 15

bTV Sunday Programs Average Ratings by TGs10/12/06

CHANNEL FROM TO All4+ K4-11 T12-17 18-34 18-49 25-54 W18-34 W18-49 W25-54 M18-34 M18-49 M25-54Aerobics 6:06 6:37 0.4 1.2 0 0.2 0.4 0.6 0.2 0.5 0.8 0.1 0.4 0.5Who's Better Than the Best 6:47 7:44 2.2 2.1 1.4 1.6 1.7 2.3 2 1.9 2.3 1.4 1.6 2.2Jetix 7:45 8:55 3.2 3.2 1.9 3 3.4 4.2 3.4 3.4 4.3 2.7 3.4 4Clash 8:59 10:27 6 3.5 1.3 4.7 4.5 5.8 4.3 3.8 5.4 5 5.2 6.3Real 10:30 11:26 6.6 3.4 0.4 4 5.2 6.8 3.8 5.3 7.2 4.2 5.1 6.4The Business 11:28 11:54 5.8 3 0.1 2.8 3.5 4.7 2.7 4.2 5.8 2.8 3 3.6The Other Bulgaria 11:59 12:25 8.2 5.2 2.2 3.3 5.4 6.7 4 6.6 8.6 2.9 4.3 4.8The Globe 12:28 12:55 6.7 4.9 2.1 3.7 5.5 6.4 4.2 6.3 7.7 3.4 4.8 5Winter Soltice 12:55 14:38 6.6 6.8 2.1 5.2 6 7.1 5.5 7.6 9.3 4.9 4.7 4.9Behind Curtain 14:35 14:59 4.5 4.9 2 4.2 5.2 5.6 4.5 6.3 6.7 4.1 4.2 4.5NG Documentary 15:00 15:59 3.6 2.9 0.9 4.4 4.6 5.2 5.2 5.5 6.1 3.8 3.8 4.2Show Room 16:01 16:28 2.9 0.9 0.6 3.2 3.4 3.8 4.1 4.3 4.8 2.6 2.6 2.7The Other Bulgaria 16:30 16:56 4.8 2.3 0.8 3.6 4.6 5.3 4.9 6.3 6.8 2.7 3.2 3.9Sport Zone 16:59 17:29 6 3.9 2 4.9 5.3 6.1 5.2 6.2 6.9 4.7 4.6 5.3The O.C. 17:29 18:31 7.8 5.9 4 6.5 6 7.5 7.1 6.5 8.3 6 5.6 6.7bTV Reporters 18:36 19:00 7.7 4.5 4.9 6.4 7 8.4 7.9 8.7 9.8 5.3 5.6 7.1News 19:00 20:04 17.8 11.2 7.7 11 15.3 17.7 12.5 17.6 19.4 9.9 13.4 15.9Bond 007 - Tomorrow Never Dies 20:02 22:13 12.1 9.7 5.4 9.3 13.2 14.4 9.6 14.4 15.5 9 12.1 13.3News 22:18 23:02 7.1 3.5 4.4 6.3 7.6 8.1 6.4 7.8 7.9 6.3 7.4 8.3The Pretender 22:52 23:47 5.1 1.7 3.7 4.1 5.5 6 4.5 6.2 6.2 3.8 5 5.8UEFA Highlights 23:50 0:18 2.2 0.2 2.6 2.1 2.5 2.7 2.1 2.8 2.6 2.1 2.3 2.824 0:20 1:10 1.2 0 1.3 1 1.2 1.5 0.7 1.1 1.4 1.3 1.4 1.7

Page 16: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 16

Other TV Channels Share Trend04-10/12/06

TG: 4+

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Page 17: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 17

Other TV Channels Mon-Fri Rating Dynamics 04-10/12/06

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Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

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Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

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Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

Page 18: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 18

Other TV Channels Saturday Rating Dynamics 09/12/06

TG: 4+

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4

17:0

0 -

17:1

4

17:3

0 -

17:4

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18:0

0 -

18:1

4

18:3

0 -

18:4

4

19:0

0 -

19:1

4

19:3

0 -

19:4

4

20:0

0 -

20:1

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20:3

0 -

20:4

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21:0

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4

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4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

TG: 18-49

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2

2.2

2.4

2.6

2.8

3

07:0

0 -

07:1

4

07:3

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08:0

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08:1

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20:3

0 -

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4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

TG: 18-34

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2

2.2

2.4

2.6

2.8

3

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

0 -

08:1

4

08:3

0 -

08:4

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09:0

0 -

09:1

4

09:3

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09:4

4

10:0

0 -

10:1

4

10:3

0 -

10:4

4

11:0

0 -

11:1

4

11:3

0 -

11:4

4

12:0

0 -

12:1

4

12:3

0 -

12:4

4

13:0

0 -

13:1

4

13:3

0 -

13:4

4

14:0

0 -

14:1

4

14:3

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14:4

4

15:0

0 -

15:1

4

15:3

0 -

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4

16:0

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4

23:3

0 -

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4

00:0

0 -

00:1

4

00:3

0 -

00:4

4

Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

TG: w25-54

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

2

2.2

2.4

2.6

2.8

3

07:0

0 -

07:1

4

07:3

0 -

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4

08:0

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08:1

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08:3

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09:0

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09:3

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09:4

4

10:0

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10:1

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10:3

0 -

10:4

4

11:0

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11:1

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11:3

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12:0

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12:3

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13:0

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4

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00:0

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00:1

4

00:3

0 -

00:4

4

Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

Page 19: Stronger TV viewing in prime time at All4+ and W25-54 (vs. Dec 05). 39.8% share for bTV (All4+). “Survivor BG” occupies the first position of all weekly

Source: TVPlan/TNS 19

Other TV Channels Sunday Rating Dynamics 10/12/06

TG: 4+

00.20.40.60.8

11.21.41.61.8

22.22.42.62.8

33.23.43.63.8

4

07:0

0 -

07:1

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07:3

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08:0

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00:0

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00:1

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00:3

0 -

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4

Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

TG: 18-49

00.20.40.60.8

11.21.41.61.8

22.22.42.62.8

33.23.43.63.8

4

07:0

0 -

07:1

4

07:3

0 -

07:4

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08:0

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08:1

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4

Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

TG: 18-34

00.20.40.60.8

11.21.41.61.8

22.22.42.62.8

33.23.43.63.8

4

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

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08:1

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08:3

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4

Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf

TG: w25-54

00.20.40.60.8

11.21.41.61.8

22.22.42.62.8

33.23.43.63.8

4

07:0

0 -

07:1

4

07:3

0 -

07:4

4

08:0

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08:1

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Planeta TV Diema + Diema Family Diema 2FoxLife GTV TV7 Evrokom Sf