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Victor Aimi Director Corporate Communications Latin America @vicatoru
“So far we are looking at a terrific device with very good software on top…”
“No doubt, Samsung’s next step will be to launch their own operating system…”
“Of note, the Galaxy S4 will be the first smartphone with Knox, Samsung’s safety system”
“If the Galaxy 3 is well above any other smartphone, 4 is awesome. Has
it all but the ride to the moon”
“Pictures with sound? Amazing!”
“Picture in Picture within video. Simply impressive”
What For What For
1. The Spot Report Senior Leaders Show coverage Did the message get through? What did we learn?
2. The Monthly Scorecard Your Team Show KPIs Was it a good month? Course-correct; Reward
3. The Issue Report Other Teams Show problems What could we do differently? Marshall resources
“
” Bill Gates: My Plan to Fix The
World's Biggest Problems, WSJ, 25 J 2013
“Companies that don’t get written about in the media tend to outperform those that are widely covered” Raging Bulls: How Wall Street Got Addicted to Light-Speed Trading, Wired magazine, Sep 2012
#prbootcamp
Activities Output Outcomes
479 Articles 135 Score (0 – 200) 3.7 Tone (1 – 5) 74% Message Pick-Up 54 Highlights
WIRED
Expectations Control Efficiency Quality Identity
Drive Top-of-Mind
Tone Transparency Relationships
“”
The New York Times, 11 Sep 2012
“
” The Economist,
“So, Mitt, what do you really believe?” Aug 25 2012
“
” The New York Times, “For both campaigns, a need to control the message” 16 Sep 2012
“
” Wired magazine, “How an Indie Designer Landed
Her Plushies at Petco” Sep 19 2012
“
” Billboard magazine, “Carly Rae Jepsen's 'Call Me Maybe' Is Billboard's Official Song of the Summer”, Sep 6, 2012
“
” New York Times, “Cultural Clash Fuels Muslims
Raging at Film” Sep 16 2012
El Chigüire Bipolar, Sep 13, 2012
Expectations Control Efficiency Quality Identity
Drive Top-of-Mind
Tone Transparency Relationships
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