Strictly Business North County Meet-up

Farming New Clients &

Client Base Courtesy of Off the Rock Media

and

WeTubeU

January 11, 2012

Marketing Made Simple and Affordable!Web, Video, Social Media, Email, and More

So What Is Farming:

1) First we plough the fields : We Identify the customer.

2) We sow the seeds: We introduce our product/service.

3) We nurture and grow the crop: We build the rapport and relationship and identify exactly how we can help their business or individual.

4) We harvest the crop: We complete the sale.

5) We plough the fields again: We continue to provide great follow-up, service & support.

So What Is Farming:

6) We sow the seeds again: We continually update them with new products/promotions.

7) We nurture and grow: We continue to see how we can help their business.

8) We harvest the crop: We complete another sale….and so the cycle continues.

Indentify Your Farm: Potential & Existing Clients

Demographics: Age, Education, Monetary Income, Location, Children and Business, Social Position

Psychographics: Age, Education, Monetary Income, Location, Children, Business, Social and most important –

Lifestyle

Take Advantage Of Marketing On The Web

Search Engine Optimization

Social Media

Understanding Your Customer

Internet Marketing Tools

Email Marketing

Content

Website

How Do We Farm the Client

As a small business there are some very cost effective ways of farming your base.

1.Visit: Visit your potential clients and established clients on a regular basis. Have something to talk about and be prepared. What can you help them with.

2.Newsletter: A regular newsletter will keep you in touch and can introduce new products or services. Not though as effective as in “person”.

3.Direct Mail: As antiquated as it sounds, businesses are looking for value and direct mail can communicate the value of your service or goods.

4.Networking: Treat networking as a friend that you haven’t seen in sometime. Each needs to be assessed afterwards and immediate follow-up is the key.

5.Referrals: From you personal sphere to business sphere, consider each a potential referral. Do not discount anyone!

How Do We Farm the Client

As a small business there are some very cost effective ways of farming your base.

6.Blogging: It allows you to have your say about many things affecting your industry, allowing you to project the reputation as being the expert.

7.Entertainment: Have a social gathering (most expensive of the options), but very good for communicating to a captive audience and great for getting referrals. Ask them to bring along their associates. Golf competitions, work dinners, charity functions. The options are limitless and restricted only by your imagination or budget.

8.Whatever your budget, it makes absolute business sense to farm your

potential and existing client base.

How Do We Farm the Client

If you don’t have a plan, then take the time and start mapping out which prospects you will see first.

Tackle the ones that present the most viable connection to what you do…first., then map out the hard to reach and challenging prospects.

If you need, prioritize them in dollar terms, those who spend the most should command more of your time.

Optimize your website

Content that is relevant and makes a difference for your clients and customers.

Content that lacks quality will send the message your product and service lacks quality.

It takes the same amount of effort to make it look great instead of average.

Push your content and message to your social media spaces.

This imprints your brand and message and saturates the web with information that your customers want.

Links in and out. It’s a game of numbers.

What are the benefits of Local Listings?

There are countless numbers of benefits in listing your business in these local websites.

• Attract more customers online through these local listings even if you don’t own a website.• If you have a website representing your business, these local listings will drive more traffic to your website too. • Promote your business by distributing the online coupons along with the local listings.• Add videos, images and maximum information about your business to the listings.• Get listed in online maps so that people can find the exact location of your business easily.• “The best marketing strategy” as, explained by Google.• Grab the attention of more local customers.

Local Listing Guidelines 1.Local listings refer to a business that has a physical location. Standalone online businesses cannot get benefited through locallistings.

2. All the listings are subject to approval by the respective administrators of the local websites.

3. Some of the popular local search engines like Google local and windows live local will verify the contact address by sending a postcard. You will have to activate the listing by following the instructions mentioned in the same.

4. You should have the complete authority to market the particular product or business.

5. Though the listings will be done within 2 working days, they will appear on the Internet only after 1-2 weeks (after admin approval).

http://www.google.com http://www.localwin.comhttp://local.yahoo.com http://www.yellowee.comhttp://www.bing.com http://www.kudzu.com/http://www.yellowbot.com http://www.bizhwy.com/http://www.insiderpages.com http://www.bolalist.com/addbiz.phphttp://tupalo.com http://www.bizvotes.comhttp://www.brownbook.net http://www.mojopages.comhttp://www.cityslick.net http://www.whitepages.comhttp://dbupdate.infousa.com http://www.merchantcircle.comwww.hotfrog.com http://www.justclicklocal.comhttps://foursquare.com www.citysearch.comhttps://my.citysquares.com http://www.local.comhttp://www.judysbook.com/ http://www.communitywalk.com/http://staylocal.org http://www.mylocalservices.us/http://www.yelp.com http://www.superpages.comhttp://angieslist.com

List of Local Business Directories

Not Letting Your Budget Limit You

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