Ströer Out-of-Home Media AG

Ströer Konzernzentrale, Köln

An overview of Ströer

Ströer Out-of-Home Media AG specialises in all forms of outdoor advertising – from the traditional poster and advertising on public transport shelters and vehicles to digital media. We market over 280,000 advertising spaces and, according to our sales figures, are one of the world‘s leading providers.

In our key markets – Germany, Turkey and Poland – we provide our customers with large networks for national advertising campaigns. With over 230,000 advertising spaces in the German outdoor advertising market, Ströer has the biggest market share in over 600 towns based on to net sales.

In addition to this we have a strong market position in growth markets that were undeveloped until now. With over 41,000 advertising spaces in more than 31 towns we have the biggest market share in Turkey based on net sales. In Poland, Ströer markets approx. 20,800 advertis-ing spaces in the country’s 16 largest towns and we believe that with the takeover of News Outdoor Poland we will become the number 1 provider. With blowUP media we run Europe’s largest network for giant posters. We employ approx. 1,400 members of staff worldwide and have offices in over 60 locations.

The Ströer Group’s portfolio consists of a range of differ-ent outdoor advertising products. In terms of advertising media and street furniture, we value top quality, innova-tion and design competence. Our products set standards for the design of public space. Ströer Street Furniture has already been awarded 26 international prizes including the prestigious iF award from the International Design Forum Hannover.

Ströer Facts & Figures

*based on net sales**Result before interest, taxes, amortisation and adjustments for exchange rate effects

• is No. 1 in Germany*

• is No. 1 in Turkey*

• will be No. 1 in Poland* once takeover of News Outdoor Poland is complete

• operates Europe’s largest network for giant posters* via blowUP media with branches in Germany,

Great Britain, Spain, Belgium and the Netherlands

• markets over 280,000 advertising spaces across Europe

• has over 60 European branches

• employs approx. 1,400 members of staff

• provides its customers with a range of different outdoor advertising products –

from classic posters to shelter and transport advertising to digital media.

• sets new standards in the design of public space and has already been awarded 26 international

prizes in the street furniture sector

• achieved a group turnover of €469.8 million (IFRS) in 2009

• achieved an operative EBITDA** of €100 million in 2009

The Ströer Group…

Overview of Financial Ratios of the Ströer Group in € millions

2008 2009

Group Turnover (IFRS) 493,4 469,8

Operative EBITDA* 100,0 100,0

Operative EBITDA* margin in % 20,3 21,3

The Wave, Berlin Central Station

*Result before interest, taxes, amortisation and adjustments for exchange rate effects

Organisation of the Ströer Group

German Out-of-Home Media Business

Ströer DERG Media GmbH Kölner Außenwerbung GmbH (51 %)

Ströer Media Deutschland GmbH

Ströer Deutsche Städte Medien GmbH Ströer Infoscreen GmbH

Ströer Media Deutschland

Ströer Out-of-Home Media AG

blowUP media

blowUP media GmbH (75 %)

European Giant Poster Business

Group Holding

City-Light Column, Hamburg

Kölner Außenwerbung GmbH (51 %)

Ströer Infoscreen GmbH

Ströer International

International Business

Polen Ströer Polska Sp. z o. o.

Türkei Ströer Kentvizyon Reklam Pazarlama A.Ş.

Management

Udo Müller was born in 1962 in Rüdesheim. At the age of 19, he already managed his first publishing company. Following his medical degree, he founded the advertising agency Lunenburg & Partner in 1985, which went on to become one of Berlin’s leading agencies. With the foundation of Lunenburg & Partner Mediaservice GmbH in 1987, he entered the field of out-of-home advertising. In 1990 he joined forces with Heinz W. Ströer to develop new markets for outdoor advertising with Ströer City Marketing GmbH. The first success was the acquisition of extensive advertising rights in East Germany after the fall of the Ber-lin Wall. After the company became Ströer Out-of-Home Media AG in 2002, Udo Müller advanced the growth of the company with the take-over of Deutsche Sädte Medien (2004) and Deutsche Eisenbahn Reklame (2005). Over the following years, Udo Müller developed the Ströer Group to become the largest company in Germany for outdoor advertising and one of the leading international providers of out-of-home media.

Alfried Bührdel was born in 1962 in Bielefeld. Between 1981 and 1983 he was an apprentice banker. He went on to study Business Economics at the Westfälischen Wilhelms University in Münster. After graduating in 1988 he joined the Internal Auditing Service of the Bertelsmann Group. Alfried Bührdel worked for Bertelsmann for over nine years working in numerous locations including Gütersloh, New York, Vienna and Munich. He held various commercial positions in different companies belonging to the group including Vice President and Head of Finance. In 1998 he joined Ströer City Marketing GmbH in Cologne as CFO. Since then he has also been employed as CFO for the entire group.

Udo MüllerFounder and PresidentStröer Out-of-Home Media AG

Alfried Bührdel Chief Financial Officer (CFO) and Executive Vice PresidentStröer Out-of-Home Media AG

Board of Management

Udo MüllerChairman

Board of Management

Alfried BührdelDeputy Chairman

Dirk Wiedenmann

Mega-Light, Hamburg

Dirk Wiedenmann was born in 1964 and joined the Ströer Group in January 2009 as CEO of Ströer Media Deutschland GmbH. After completing his studies in Agricultural Sciences he began his career in 1990 in Sales & Trade Marketing at Mars/Effem. Between 2000 and 2008, he held several top management positions with Initiative Media, a leading international media network. He was the Head of Management Germany, Regional Director for Austria, the Netherlands and Switzerland, as well as Executive Vice President for Europe, the Middle East and Africa (EMEA). Most recently, he served as Chief Operating Officer/President EMEA.

Dirk WiedenmannMember of the Board Ströer Out-of-Home Media AG / Chairman of the Board Ströer Media Deutschland GmbH

Supervisory Board

Dr. Wolfgang Bornheim ChairmanDipl.-Kaufmann (Graduate of Business Economics) /Tax advisor

Prof. Dr. h. c. Dieter Stolte Deputy Chairman Member of the Board of Management of the Axel Springer Foundation

Dirk Ströer Entrepreneur

Martin DiederichsLawyer

Dietmar P. BinkowskaChairman of the NRW BANK Board of Management

Dieter Keller Accountant and tax advisor

Ströer Out-of-Home Media AG

Business model

City-Light poster, Hamburg

Foundations of the proven Ströer Value Chain

• Innovative products

• Technical improvements

• New design ranges and functions

– Constant investment in R&D activities

– Award winning, innovative designs

– Cost saving through technological leadership

– Production in China and Turkey under strict quality standards

• Contracts with public authorities

• Contracts with private land owners

– Established contact network

– High level of competence in concluding contracts with private land owners

– Extensive experience and success in securing locations on busy main roads

Securing first-class media locationsResearch and Development

1 2

City-Light poster, Frankfurt

• Installation

• Maintenance

• Poster logistics

– Targeted outsourcing of individual work processes

– Integration and precise monitoring through state-of-the-art IT with remote access

– Lean logistics/stock management

Collaboration with

• Media agencies

• Advertisers (national/regional)

• Out-of-home specialists

– Intense use of a network with an extensive range

– National coverage through strong sales organisations

– Highly developed target group analyses

Carrying out technical processes Sale & Marketing Activities

3 4

Products from the Ströer Group

Bus and tram stop shelter, Frankfurt am Main

City Guide, Cologne

City-Light poster, Wuppertal

Billboard, Warschau

Mega-Light, Ankara

The Wave, Berlin Central Station City-Light-Säule, Frankfurt am Main

Ceiling fresco, Cologne Central StationBig Banner, Berlin Central Station

Out-of-home media provides advertising spaces outside of people’s homes. Our advertising media, their locations and booking options are as varied as the target groups. As a town partner for many years, the Ströer Group devel ops individual innovative communication solutions for public areas – from classic posters to transport advertis ing to digital media. Our product portfolio covers almost the entire mobility chain.

As well as modern, large-scale advertising media our port-folio also includes classic street furniture such as bus and tram stop shelters, toilets, information pillars as well as electronic city guides and bike rental systems. In public areas, our street furniture blends in with the urban environ-ment, creates a high utility value and contributes to the improvement of urban living conditions.

Big Banner, Frankfurt am Main Central Station

WC-Tronic, Dresden Directional Media, Hamburg

Directional Media, Peine

Car park advertising, Kiel

Clock tower, Frankfurt am Main

Billboard, Düsseldorf

Bus advertising, Wuppertal

AdWalk, Düsseldorf Airport

Event Media, Frankfurt am Main

Culture Media, Stuttgart

Infoscreen, Munich

Stair Poster, Frankfurt am MainCeiling fresco, Cologne Central Station

Outdoor Channel, Berlin Central StationS-Bahn Interior Branding, Berlin

History

1990 – 1996 Licences secured in the new Federal States.

The company gains a large number of recently re-leased public licences in the new Federal States and builds a market presence on the German outdoor advertising market in the face of already well-estab-lished competitors.

1994Takeover of 50% of Kölner Außenwerbung GmbH.

After the successful privatisation of Kölner Außenwer-bung GmbH, previously own by the local authority, Ströer City Marketiing GmbH is, for the first time, able to obtain an important concessionary license in the old Federal States.

1990 Ströer City Marketing GmbH is founded.

As equal partners, Heinz Ströer and Udo Müller found City Marketing GmbH and thus lay the foundation stone for the Ströer Group today. Their first project is the development of a convincing poster network on privately owned land as well as a product and service offer for innovative town furnishing in the new Fed-eral States.

2000Joint Venture in Turkey.

We bring our Turkish activities together under the name Ströer Kentvizyon – our 50:50 joint venture with Akademi Reklam.

1999 – 2002 Takeover of Polish advertising agencies. Our success on the Polish outdoor advertising market begins with the acquisition of seven Polish companies which are amalgamated into one Group.

2004Takeover of Infoscreen.

With the takeover of Infoscreen Gesellschaft für Stadt-informationsanlagen GmbH (today known as Ströer Infoscreen GmbH) we expand our portfolio and our expertise in the electronic advertising media sector.

2005Takeover of Deutschen Eisenbahn Reklame GmbH.

With the takeover of Deutschen Eisenbahn Reklame GmbH (today known as Ströer DERG Media GmbH), the company responsible for outdoor advertising for Deutsche Bahn, we move into the field of transport advertising.

2010Increase in the share of Ströer Kentvizyon.

We agree to increase our share in Ströer Kentvizyon from 50% to 90% and thus secure our position on the Turkish outdoor advertising market.

1998 – 2000 Successful introduction of Mega-Lights onto the market.

After completing intensive research and acquisition work we successfully bring the concept of the Mega-Lights onto the market as a national product.

1997 Expansion into the Giant Poster market.

The acquisition of a majority in blowUP media marks our successful expansion in the German market into the giant poster business. In the future we will become an international provider of giant posters.

2002We become a public limited company.

Our companies are reorganised and bundled together in the holding company Ströer Out-of-Home Media AG.

2004 Takeover of DSM Deutsche Städte Medien GmbH.

Based on net sales, the takeover of DSM Deutsche Städte Medien GmbH makes us the biggest outdoor advertising company on the German market.

2010Acquisition of News Outdoor Poland sp. z o.o.

On 15th June 2010 we conclude an agreement for the takeover of all shares of News Outdoor Poland sp. z o.o. News Outdoor Poland is a leading provider of large-scale posters and, according to our estimates, the fourth largest outdoor advertiser in Poland.

1998 Strategic partnership in Turkey.

Through a partnership with Mustafa Ilbak we expand into the Turkish outdoor advertising market.

DisclaimerThis brochure does not constitute an offer to sell securities in the USA, Canada, Australia, Japan or other jurisdictions where an offer is subject to legal restrictions. The securities mentioned in this brochure may only be sold or offered for sale in the USA with a previous registration under the regulations of the current version of the US Securites Act 1933 (Securities Act) and only without a previous registration in exceptional circumstances. Subject to certain exceptions according to the Securities Act, the securities mentioned in this notice may not be sold or offered for sale in Australia, Canada or Japan or for or on account of residents of those countries. No registration of the offer or the sale of the securities mentioned in this notice will take place according to the legal requirements in Canada, Australia and Japan. No public offer of securities will take place in the USA.This brochure is for advertising purposes only and is not intended as a prospectus. Prospective investors should make their decisions regarding the securities mentioned in this notice exclusively on the basis of information found in one of company’s securities prospectuses connected to the offer of these securities. The prospectuses are approved and published by the Federal Financial Supervisory Authority (BaFin). Once published, the securities prospectus are available free of charge from Ströer Out-of-Home Media AG (Ströer Allee 1, 50999 Cologne) or from our website www.stroeer.com.This brochure contains future-orientated statements that are based on estimations and assumptions made with present knowledge by the management of Ströer Out-of-Home Media AG. Future-orientated state-ments are subject to known and unknown risks, uncertainties and other factors that can lead to results, profitability or value development of Ströer Out-of-Home Media AG deviating significantly to the results, profitability or value development given in the future-orientated statements either clearly or implicitly. In consideration of these risks, uncertainties and other factors, the recipient of this document should not rely excessively on the future-oriented statements published here. Ströer Out-of-Home Media AG accepts no responsibility for updating these sorts of future-orientated statements and to adjust them to meet future results and developments.