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Strengthening Independent Minority Media
2008 - 2011
Strengthening Independent Minority Media
The SIMM Team
Andrew Clayton
Chief Of PartyEmine Berisha
Dep. Chief Of Party
Aferdita Krasniqi
Grants and Finance
Manager
Arlinda Gjaka
Office Coordinator
Driton Qeriqi
Media Law Advisor
Shkumbin Rama
Tech. Media Advisor
Florent Ismaili
Bookkeeper and
Grants Coordinator
Branislav Krstic
Production and
Training Coordinator
Strengthening Independent Minority Media
SIMM’s Predecessor
• Two sustainable independent TV stations
• Soundly run businesses with strong audience share
• Profitable and reliable transmission network
• Effective media lobbying and protection
Strengthening Independent Minority Media
SIMM’s Predecessor
KMAP Support for Serbian Language Media
•Strong professional relationships•TV and radio skills development•Audience research and marketing support•Program production support
Strengthening Independent Minority Media
Strengthening Independent Minority Media
Television
• TV Herc, TV Mir, TV Most, TV Puls, (TV Zoom)
• Most people watch RTS, Pink, B92, Fox
• Local and Kosovo news content needs development
• Rebroadcast material• Only sustainable at low level
of activity
Strengthening Independent Minority Media
Strengthening Independent Minority Media
Television
• Equipment grants to improve local newsgathering
• Program incentive grants to strengthen local programming
• Local and international consultancy support
• Audience research and consultancy support
• Regional advertising and marketing consultancy
• Building a network
Strengthening Independent Minority Media
Strengthening Independent Minority Media
Radio
• Radio KIM, Radio Kontakt Plus, Radio Gorazdevac
• Radio Borzani and Radio Klokot
• Better news services and own programming
• Dependent on donors or KFOR
Strengthening Independent Minority Media
Strengthening Independent Minority Media
Rebuilding the KOSMA radio network
• Constructed by OSCE in 2003. Microwave technology
• Not technically alive. Three stations pick up FM signals
• Does not cover Leposavic, Gjilane, Strpce, Vitia. (30,000+ people)
Strengthening Independent Minority Media
Strengthening Independent Minority Media
Options for rebuilding and extending the network
• Repair existing system + 1 extra station
• Repair existing system + Comrex units
• Replace entirely with Comrex (only $3,000 per unit)
• Maintenance costs and TRA fees
Strengthening Independent Minority Media
Strengthening Independent Minority Media
Making KOSMA and stations sustainable
• Selling advertising and sponsorship through the network
• Encouraging employment of sales staff
• Being more ambitious about sales targets
Strengthening Independent Minority Media
Strengthening Independent Minority Media
Minority Media Fund and IMC
• Assistance in preparation of MMF administration
• Representation on the commission
• Legal and consultancy support for IMC
• Lobbying for civil society representatives on IMC council
• Lobbying on behalf of Serbian media with IMC
Strengthening Independent Minority Media
2008 - 2011
