Strengthening Community

In 7 years, Proctors has become the #1 arts and entertainment facility in

the Capital Region, hosting more people

and presenting a wider variety of events than

any other arts venue in the Region.

Proctors has become vital to our quality

of life . . .

and is always cited as a major reason the

Region is a great place to live.

Over 600,000 people Proctors’ events each year, roughly equal to the total number of people who live in the Capital Region.

Ticket buyers at Proctors

Proctors is a regional cultural destination

Proctors is open 360 days a year, hosting:

• 274 live performances

• 395 education opportunities

• 848 movie screenings• 83 rentals – graduations, dance

recitals, conferences, and meetings•128+ community events – Art Nights, the Schenectady Greenmarket, and spelling bees

Graduation at Proctors Mainstagephoto by Skip Dickstein, Albany Times Union

Proctors hosts over 1,728 events a year!

Proctors engages more than

40,000 area youth annually with:

• live performances

• GIANT screen films

• artists in residence

• television and media training

• Summer School for the Performing Arts

The education programs are tied to state standards, literacy, and curriculum goals.

Summer Education at Proctors

Award-winning education programs!

• nearly 400 schools and

day care centers

• 100+ school districts

Participating schools

Proctors Reaches schools

Goal: every student in the Capital Region experiences arts events at Proctors at least twice before graduation. Goal reached for Schenectady students!

Proctors is leading the way to regionalization . . .

In 2011, Proctors entered into a management agreement with Capital Repertory Theatre to strengthen the organization and ensure the ongoing creation of live theater in the Capital Region.

Man of La Mancha at Capital Repertory Theatre

photo by Joe Schuyler

Proctors also launched “tickets by PROCTORS,” a regional box office serving:

• Albany Pro Musica• Capital Repertory Theatre• all events at Proctors• Schenectady Civic Players

• Schenectady County Community College

• MOHU special events

Marquee Power, Proctors energy plant cogenerates heating, cooling, and electricity, supporting over 1.2 million square feet of downtown, including Transfinder, the Hampton Inn, City Center and all of Proctors. The plant reduces CO2 emissions by over 40 pounds per hour!

Proctors is a national example of innovation!

• 2 new hotels

• 8 restaurants

• 11 architectural/tech firms

• 6 retailers

• 30 artists

• 5 media/ad agencies

• New 6-screen cinema

• New corporate headquarters

• Streetscape improvements

• Parking expansionHampton Inn Downtown Schenectady Hotel

Proctors is an economic engine for downtownand a cultural tourism generator

74% of the patrons at Proctors come from outside Schenectady County. These “cultural tourists” spend about 20% more than other tourists.

For example – Disney’s The Lion King:• sold out for 4 weeks in March 2011• attracted 77,000+ patrons• generated $15.6 million (3 times gross ticket sales) economic benefit to the Region from travel, hotels, restaurants, parking, and other businesses patronized by both theatergoers and production staff

+ using The Broadway League’s 3 times gross ticket sales, rentals and other revenue

Proctors annual economic impact is over $45,000,000!

1. Ticket income pays only 67% of the cost of running Proctors2. Proctors costs $100,000/week to operate3. As a nonprofit charitable and educational organization, Proctors depends on annual membership/sponsorship/ donations to support mission-driven subsidy-needing programs, including:

Community support made Proctors a success, but you may not realize . . .

• Arts education• Community programming• Classical performing arts programs • Operating this historic treasure

Thank you!

Through arts and community leadership,

be a catalyst for excellence in education,

sustainable economic development and

rich civic engagement to enhance the

quality of life in the greater Capital Region.

Proctors Mission