Streets Of The World - photography project

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  1. 1. INTRODUCTION After his study at the Photo Academy Amsterdam JeroenSwolfs became a freelance photojournalist. While he was traveling to all corners of the world, he started to focus on political and social issues, which resulted in series about returned Serbian refugees and several series about the Roma minorities in Eastern Europe.JeroenSwolfs Swolfs has done assignments for among others: De Volkskrant&VolkskrantMagazine Rijksmuseum Amsterdam Rabobank Foundation Streets of the World introduction filmStreets of the World2
  2. 2. ABOUT THE PROJECTGoal: to photograph street life in all capitals of the world. Thecombination of these streets will create a positive portrait of whathumanity looks like at the beginning of the 21st century.Planning: Phase I Asia: 2009/2010, Phase II Americas:2011/2012, Phase II Africa: 2012/2013, Phase IV Europe &Middle East: 2014/2015Products: Coffee-table book, limited edition prints, exhibitions,education material, posters/postcards, website, documentary, traveladventure book, TV program, e-magazine, iPad/iPhone applicationContent: photographs, video footage and stories of all countries inthe worldStreets of the World 3
  7. 7. FACTS & FIGURES75 countries photographed, 135 to go.Current phase: II the Americas (until April 2012).Africa base camp Capetown.Europe base camp Rome. Last photo of the project will be Amsterdam, 2015.Routine: 4 or 5 days per capital. Checking in in hotel or at couchsurfing address, 2 days of talking to locals and looking at street photography spots, 2 days of photography.Realtime: Jeroen keeps his followers up to date on a daily basis, with tweets, movie clips, Facebook posts and blogs.Streets of the World 8
  8. 8. BOOK Travel adventure book about Asia Published by National Geographic May 2011 With QR codes Available in Dutch and Belgian bookstores including those at Schiphol Airport, at and the NGshop and as an e-book Available as custom made branded giveaway for companies in Dutch and English Next step: English publication, 2nd book about the Americas (2012)Streets of the World9
  9. 9. EXHIBITION: STREETS IN PARKS Traveling exhibition 1st edition 6 20 June 2011in the city centre of TheHague Sponsored by a.o. NationalGeographic, Dutchdevelopment bank FMO andHilton The Hague Approximately 55.000 visitors Next step: Antwerp 2012 Streets of the World 10
  10. 10. MEDIA COVERAGEMedia coverage 2011: 5 TV shows 14 radio interviews 40 print articles, total advertising value EUR 270.000 (Netherlands)International: USA | CNN: Photographer focuses on every capital in the world (777 Facebook recommendations and reposted at, Financial News USA and several blogs) Costa Rica | La Nacion: Tiros de penal callejerosretratan a Costa Rica Micronesia | The Kaselehlie Press: Globetrotting photographer from Amsterdam in Pohnpei for Streets of the World project South Korea | The Korea Times: Dutch photographer hits Korea for world cities book Suriname and Curacao | TV and radio interviews Romania | SemneleTimpului: Un fotografvaimortalizatoatecapitalelelumii Canada | Spacing Montreal: World Wide Wednesday Colombia | Distrito Capital Radio: FotgrafoHolandsJeroenSwolfs de visita en Bogot Monthly video blog on Huffington Post Travel For an overview of Streets of the Worlds media coverage, go to: of the World 11
  11. 11. SOCIAL MEDIATwitter: 7000 followersFacebook:710 likes, daily updates, actions and pollsFoursquare:204 check-ins from Amsterdam to AsuncionYoutube: 17.700 upload views, average of 9 uploaded videos per monthNewsletter:Monthly update sent to followers, partners and press* All platforms have been activated since January 1st, 2011. Above numbers are datedJanuary 2012.Streets of the World 12
  12. 12. is a dynamic online platform where Streets of theWorlds pictures, videos, livestreams, updates and location are displayed. It not onlyserves as a channel for Jeroens activities but also aims to invite people to sharetheir experiences and opinions about the countries and capitals that are was launched February 4th, 2011 and will be updated inQ1 2012.Average time visitors spend on the website is 04:00, visitors come from 145different countries, most are from the Netherlands, USA and Canada.Main pages of the website are available in English, Spanish and Portuguese.There is also a mobile version of the website and it is iPad friendly.Streets of the World 13
  13. 13. PLANNINGPhase II Americas: 11 countries left the Caribbean until April 2012Phase III Africa: 51 countries in 2012/2013Phase IV Europe: 43 countries in 2014/2015Visits dependent on visa: 23 countries (a.o. Pakistan, Myanmar, Iran, Turkmenistan)Streets of the World 14
  14. 14. SPIN-OFFSAdventure booksExhibitions: Streets in ParksiPhone appiPad magazineDocumentaryEducational materialLimited edition prints / luxury art boxesOffice materials (calendars, postcards etc)Streets of the World 15
  15. 15. PARTNER PROPOSITIONOpportunity to enter a partnership with a worldwidehigh-potential project in an early stage. Many crosslinks possible between a companys ambition toincrease its brand awareness and Streets of theWorlds dynamically growing fan base, existing ofphotographers, travelers and web-savvy adventurersof all ages.Streets of the World 16
  16. 16. PACKAGES Tailor-made packages include: Company logo on all printed materials Website banner 12 weeks/year Company logo inclusion in all press releases worldwide Mentions / product placement by Jeroen in blogs/twitter Possible barter component and growth over a 3-year periodAfter evaluation possible upgrade to Platinum Sponsorship including: Company name in Streets of the World luxury photo bookStreets of the World 17
  17. 17. CONTACT info@streetsoftheworld.comContact: MrsNicoline van Slingelandt Project Manager Streets of the World+31 6 53 68 29 70Streets of the World18