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#ChangeLivesThroughFootball

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“I AM PROUD TO BE AN AMBASSADOR FOR STREET LEAGUE, WHICH IS ONE OF THE MOST EXCITING, DYNAMIC AND FASTEST-GROWING CHARITIES IN THE UK”

– ROBIN VAN PERSIE, MANCHESTER UNITED AND HOLLAND

Street League delivers a combined sport and employability programme across the UK to support unemployed young people, aged 16 to 24, who face socio-economic barriers to sustained employment, education and training.

Since 2010 we have undergone a dramatic transformation, in both scale and impact. We decided to work entirely with young people and to focus on tackling structural youth unemployment.

Since then, we have grown at 30 to 40% each year – from delivering in two cities in 2010 to 14 in 2014; from measuring ‘participation’ to measuring ‘outcomes’ and from generating only a handful of EET outcomes (young people moving into employment, education and training) we are on course to achieve over 1000 for the first time in 2015.

We have diversified our income and last year we won our first Public Sector contract worth over £1million, while our commercial income has now increased to over £1.5million a year. In 2015 we will launch ‘Street Step’, a new social enterprise using dance fitness to reach more female participants.

Despite all of this the need is still great. Unemployment might generally be falling but many thousands of young people, with no qualifications, are facing huge socio-economic barriers and are still out of work. There are still more than 200,000 young people in the UK who have been out of work for more than one year.

Using the incredible power of sport, Street League and Street Step will tackle this problem head on.

WELCOME FROM OUR CHIEF EXECUTIVE

Matt Stevenson-Dodd

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“WE’RE TRYING TO HELP YOUNG PEOPLE OUT OF UNEMPLOYMENT AND ONTO A CAREER PATH. IT’S GREAT THAT FOOTBALL HAS THE POWER TO ENGAGE YOUNG PEOPLE AND TO SEE THE SMILES ON THEIR FACES WHEN THE FOOTBALLS COME OUT” – MICHAEL OWEN, FORMER ENGLAND STRIKER

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OUR VISION IS AN END TO STRUCTURAL YOUTH UNEMPLOYMENTThanks to an improving economy, overall unemployment has fallen in the UK. However we must not let this mask the real crisis among young people from disadvantaged backgrounds. Almost 40% of unemployed people in the UK are aged 25 or under, with 201,000 people aged 16 to 24 unemployed for more than a year.*

The number of young people who are ‘workless’, and have never had a job, stands at around 700,000

compared to 400,000 between 1994 and 2001.** One of the reasons for this is because as unemployment falls, older workers are taking jobs that previously young people would have moved into.

Furthermore, youth unemployment in the UK has been more than three times higher than adult unemployment rates for over a decade – a ratio higher than almost all other European countries.***

THE SIDE EFFECTS OF YOUTH UNEMPLOYMENT CAN INCLUDE:• Low self-esteem• Physical inactivity• Obesity• Mental health issues• Welfare dependency• Wage scarring• Crime• Substance abuse

“IT IS UNLIKELY THAT EVEN A FULL-BLOWN ECONOMIC RECOVERY WILL FULLY SOLVE THE UK’S STRUCTURAL YOUTH UNEMPLOYMENT PROBLEM” – TONY DOLPHIN, CHIEF ECONOMIST, THE INSTITUTE FOR PUBLIC POLICY RESEARCH

*Office of National Statistics, Feb 2015 **Labour Force Survey conducted by the Department for Business, Innovation and Skills (BIS) Dec 2013 ***UK Commission for Employment and Skills, Aug 2014

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“IT IS A GREAT PRIVILEGE TO SEE THE WORK BEING UNDERTAKEN BY STREET LEAGUE AND TO TALK ABOUT THE POSITIVE EFFECT THAT THE CHARITY IS HAVING ON YOUNG LIVES” – OSCAR, CHELSEA AND BRAZIL

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HOW STREET LEAGUE WORKS

Young people are referred to Street League by partner organisations, such as Job Centre Plus or youth offending teams, or by former participants who have told their friends to get involved.

Initially, they join us for Street Football – a two-hour session at the same time, same place every week. Anyone who is 16 to 24 and not in work or education can attend for free. We talk about life skills, communication,

confidence and teamwork – but most of all, we play football and have fun.

If a young person consistently demonstrates the application and willingness to progress, they will then be invited to join our 10-week Academy, which runs Monday to Thursday with two hours in the classroom and two hours on the pitch every day. Participants acquire qualifications in numeracy, literacy

and employability, and undergo mock interview and CV-writing sessions with our corporate partners.

We then provide work placement opportunities with employers for our Academy graduates, and stay in touch throughout the early months of employment. Last year more than 70% of our graduates moved into employment, education and training!

STREET FOOTBALL WORK PLACEMENTTHE ACADEMY EMPLOYMENT

“I WAS FEELING DEMOTIVATED AND NEGATIVE ABOUT FUTURE JOB OPPORTUNITIES – BUT TAKING PART IN STREET LEAGUE BROUGHT ME BACK TO LIFE” – TOM, 22, NOW WORKING AT DECATHLON

CASE STUDIES

TOM AND DECATHLONTom had been signing on for a year before joining Street League. He impressed Academy staff with his leadership skills, and his confidence began to grow. After Decathlon staff visited to talk about roles at their stores, Tom earned a work placement which led to a permanent contract. He said: “I was feeling demotivated and negative about future job opportunities - but taking part in the course brought me back to life.” Tom’s manager at Decathlon, Matt, said: “It’s great to have Tom on board. We are big fans of what Street League do!”

MATTHEW AND THE FIRE SERVICEMatthew had been out of work for over a year and admitted he had “no motivation and no focus” before joining Street League. During his time on the Academy programme,

it emerged that he wanted to work as a firefighter. Our staff helped him secure a work placement with Manchester Fire Service and later apply for an apprenticeship. They

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DYLAN AND JEWSONDylan, 17, was uncertain about what to do after leaving school. He joined the Academy, before progressing into a work placement with Jewson in Paisley. He said: “I’ve learned a lot about all kinds of things including health and safety procedures and the different types of building products. Plus I really don’t mind the early starts!” Kenny Peacock, Branch Manager for Jewson Paisley, said: “It’s fantastic to see how the power of football can inspire young people to think about various career options. The construction industry in particular has many career possibilities and it is vital that we encourage and promote these opportunities and equip a new generation of workers.”

SAM AND PREMIER INNSam, 23, spent seven months looking for work in South London. He joined his local Street League Academy, graduated with flying colours and was given a work placement at Premier Inn London Waterloo. He said: “I would highly recommend Street League for young people who want to get back into work and have a good time along the way. They will back you 110% from day one!” Rachel McKeeman, Operations Manager for Premier Inn London Waterloo, said: “At Premier Inn we are always looking for genuine, confident and

committed people to join our team. Street League have been working with us to help us recruit for new team members and play our part in tackling youth unemployment across the UK.”

then continued to support him and keep applying for alternative jobs, as he waited for several months for the application window to open. He was successful in his application and has now completed his training. He said: “I wouldn’t be where I am today if it wasn’t for the Street League staff who helped me achieve this.”

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#ChangeLivesThroughFootball

HOW OUR IMPACT IS GROWING

PARTICIPANTS SUCCESSFULLY

GRADUATED FROM THE 10-WEEK ACADEMY

PROGRAMME

647

40%OF UNEMPLOYED

PEOPLE IN THE UK ARE UNDER THE

AGE OF 25

201,000PEOPLE AGED 16 TO 24 HAVE BEEN UNEMPLOYED FOR

MORE THAN A YEAR

UNEMPLOYED PEOPLE AGED 16 TO 24 ENGAGED WITH

STREET LEAGUE DURING 2014

2125 YOUNG PEOPLE WERE SELECTED TO JOIN

THE STREET LEAGUE ACADEMY

885OUR IMPACT IN 2014

YOUNG PEOPLE ENGAGED WITH WEEKLY PROGRAMMES SUCH AS

STREET FOOTBALL OR JOB CLUB

1240

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#ChangeLivesThroughFootball

HOW OUR IMPACT IS GROWING

553 644847

1073

1554

20162015201420132012YOUNG PEOPLE INTO EMPLOYMENT,

EDUCATION AND TRAINING

OF THOSE GRADUATES PROGRESSED INTO

EMPLOYMENT, EDUCATION OR

TRAINING

549

UNEMPLOYED YOUNG PEOPLE PROGRESSED INTO EMPLOYMENT,

EDUCATION OR TRAINING DURING

2014

847

EMPLOYMENT514

EDUCATION213

TRAINING120

OUR IMPACT IN 2014

A TOTAL OF

MORE THAN 70% OF STREET

LEAGUE ACADEMY GRADUATES MOVE INTO WORK AND

TRAINING

YOUNG PEOPLE PROGRESSED INTO WORK OR TRAINING VIA OUR WEEKLY PROGRAMMES

298

“I HAVE LISTENED TO THE YOUNG PEOPLE TALK ABOUT HOW STREET LEAGUE HAS HELPED THEM GET THEIR LIVES BACK ON TRACK. IT’S INSPIRING STUFF, AND I WOULD ENCOURAGE ANY YOUNG PERSON LOOKING FOR WORK TO GET IN CONTACT WITH STREET LEAGUE” – MAX RUSHDEN, SOCCER AM

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CASE STUDIES

“GETTING THE PLACEMENT MARKED A TURNING POINT IN MY LIFE. NOW I’M READY FOR ANYTHING AND EVERYTHING, AND EXCITED ABOUT THE FUTURE.” – ANTHONY, 24, NOW WORKING AT HYUNDAI

ANTHONY AND HYUNDAIAnthony, 24, left school with few qualifications. He worked in road maintenance and as a delivery driver before being made redundant in January 2014. He was out of work for over four months before joining Street League’s North London Academy and subsequently securing a four-week work placement with Hyundai. He eventually secured a full-time role and now works with the technical team as a product quality advisor. Anthony said: “Getting the placement marked a turning point in my life. It is something that I had not even dreamed about. Now I’m ready for anything and everything, and excited about the future.” Hyundai UK President and CEO Tony Whitehorn said: “It is vital that we continue to empower young people, giving them a greater understanding and awareness of the skills required to succeed in today’s highly competitive job market.”

WE’RE MAKING HEADLINES

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HOW WE HAVE GROWN

SOUTH LONDON

NORTH LONDON

TEES VALLEY

2015EDINBURGH

DUNDEE

MANCHESTER

NOTTINGHAM

LIVERPOOL

GLASGOW

CLYDE WEST LANARKSHIRE

AYRSHIRE

BELFAST

LEEDS

SHEFFIELD

BIRMINGHAM

OPENING SOON

NOW OPEN

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1014

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2011 2015201420132012NUMBER OF REGIONS

LONDON

NEWCASTLE

GLASGOW2011

32THERE ARE 32 ACADEMY

TEAMS ACROSS 14 REGIONS

96 EACH ACADEMY TEAM RUNS THREE ACADEMIES PER YEAR. THAT'S 96 ACADEMIES IN TOTAL

OVER THE NEXT 12 MONTHS, STREET LEAGUE WILL HELP OVER 1000 YOUNG

PEOPLE FROM DISADVANTAGED BACKGROUNDS MOVE INTO WORK,

TRAINING AND EDUCATION 1000

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“I’M PLEASED TO BE PART OF SOMETHING SO POSITIVE, WHICH IS REALLY HELPING YOUNG PEOPLE GET JOBS. I GREW UP IN A SIMILAR SITUATION TO SOME OF THESE PEOPLE. YES, THEY ARE DISADVANTAGED BUT AT THE SAME TIME THEY CAN ACHIEVE SOMETHING. THEY JUST NEED THE CONFIDENCE AND SUPPORT TO ACTUALLY GO AND ACHIEVE IT.” – DANIEL STURRIDGE, LIVERPOOL AND ENGLAND

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VENTURE PHILANTHROPY More than one fifth of our funding comes from Venture

Philanthropy providers, who specifically target the most impactful and sustainable charities.

GRANT INCOME Street League is funded by a number of

trusts and foundations, who award grants based on our ability to help young people

overcome barriers to work.

HOW WE ARE FUNDED

21%VENTURE

PHILANTHROPY47%COMMISSIONED

INCOME

16%CORPORATE

INCOME2%

DONATIONS

14%GRANTINCOME

DONATIONS Whether it’s buying a Soccer AM t-shirt

or doing a sponsored event, every pound donated to Street League goes directly towards helping change lives through football. Make a donation at

www.justgiving.com/streetleague

CORPORATE INCOME We are supported by a wide range of companies who see Street League as an essential partner for their Corporate Social Responsibility programmes.

Sponsoring an Academy unlocks a host of valuable opportunities, from mock interviews to fundraising football tournaments.

COMMISSIONED INCOMEStreet League delivers Academy programmes commissioned by a large range of Public Sector organisations including the Department of Work and Pensions (DWP), Skills Development Scotland, Further Education colleges and local authorities in England and Scotland.

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£1m

£2m

£3m

£4m

£5m

2012 2013 2014 2015

ANNUAL TURNOVER

£2.35m

Results for financial years April to March

£2.7m

£3.4m

£4.3m

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A YEAR TO REMEMBERIT’S BEEN A GREAT 12 MONTHS AT STREET LEAGUE – HERE ARE SOME OF THE HIGHLIGHTS:

Decathlon, the world’s largest sports retailer, commits to providing kit and equipment to support Street League across the UK.

Street League is awarded the largest Public Sector contract in its history by Skills Development Scotland.

Manchester graduates join Robbie Savage and Alan Shearer for their ‘Battles of the Backsides’ Challenge for Comic Relief at Wembley..

Street League graduates win work placements with Hyundai after undergoing interviews during a football tournament at Reading FC’s Madejski Stadium..

Michael Owen visits Street League as BT Sport’s Supporters Club announce they will fund our launch in Sheffield.

FEBRUARY

MARCH

APRIL MAY

MAY

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Street League’s partnership with Glasgow Life and Clyde Gateway wins the Economic Growth category at the 2014 Glasgow City Council Flourish Awards.

Impetus-PEF announces an additional investment of £600,000 in Street League, taking its total support since 2009 to £1.7million.

Lee Dixon and Max Rushden attend our annual Challenge Victory Cup, organised by CVC Capital Partners, which raises £100,000 for Street League on one night!

Barclays announces funding for Street League in three new cities – Middlesbrough, Birmingham and Leeds.

Plans are announced for the 2015 launch of Street Step, which will use dance fitness to support more young women into work and training.

JUNE

AUGUST

NOVEMBER

DECEMBER

JANUARYSix lucky Street League graduates from Middlesbrough attend the World Cup, thanks to FIFA and streetfootballworld.

JULY

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www.streetleague.co.uk @Street_League facebook.com/streetleagueuk

England Charity No: 1101313 | Scotland Charity No: SCO38884

Using dance fitness to get young people into work and training. Find out more at www.streetstep.co.uk or follow @StreetStepUK

Using the power of football to get young people into work and training. Find out more at www.streetleague.co.uk or follow @Street_League