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Street Art/ Guerrilla Marketing

Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

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Page 1: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Street Art/ Guerrilla Marketing

Page 2: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork executed outside of the context of traditional art venues. The term gained popularity during the graffiti art boom of the early 1980s and continues to be applied to subsequent incarnations.

Page 3: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Banksy - is a pseudonymous United Kingdom-based, graffiti artist, political activist, film director, and painter.

Page 4: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

His satirical street art and subversive epigrams combine dark humor with graffiti executed in a distinctive stenciling technique. Such artistic works of political and social commentary have been featured on streets, walls, and bridges of cities throughout the world.

Page 5: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Rethinking the signs

Thundercut(TH1 and TH2)Daytime graphic designers

Page 6: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork
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Make a creative statement

Page 9: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Using Structures

Page 10: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork
Page 11: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Alter your surroundingsDan Witz Grandaddy of the street art sceneNew York based artist creating work on the street since 1979

Page 12: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork
Page 13: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork
Page 14: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Slinkachu Inspired by watching a stag beetle on a doorstep, Slink decided he wanted to make something that made people look down and stare with childlike fascination. “I’ve always loved toys. Little people have always fascinated me.

Page 15: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

His tiny people are glued down and left on the street. Some have been found by people who know his work from hos blog, “butI like to imagine that others have been found by people who don’t know anything about my work, who perhaps aren’t really into art or anything like that. I think that is more surprising. I like the mystery of it.”

Page 16: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Guerrilla Marketing

innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.

Page 17: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork
Page 18: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Stickers

Page 19: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Escalators

Page 20: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Elevators

Page 21: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Stairs

Page 22: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Conveyor Belts

Page 23: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Scale

Page 24: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork
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Color

Page 26: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Placement

Page 27: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork
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Put a face on it

Page 30: Street Art/ Guerrilla Marketing. Street Art - is an umbrella term defining forms of visual art created in public locations, usually unsanctioned artwork

Trompe-l'œil (French for deceive the eye, pronounced [tʁ p lœj]), which can also ɔ̃�be spelled without the hyphen in English as trompe l'oeil, is an art technique that

uses realistic imagery to create the optical illusion that depicted objects exist in three dimensions. Forced perspective is a comparable illusion in architecture.

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Performancehttp://www.youtube.com/watch?v=PUKMUZ4tlJg

http://www.youtube.com/watch?v=VlOxlSOr3_M

http://www.youtube.com/watch?v=QdAxh7IyINI