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Confidential | Copyright © Streamline PMC 2015 | www.StreamlinePMC.com Streamline PMC MultiFamily Property Management and Consulting “Success Simplified” Property Management | Consultation | Acquisition Specializing in repositioning & managing multifamily communities

Streamline PMC Pamphlet

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Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 

 Streamline  PMC  

Multi-­‐Family  Property  Management  and  Consulting  “Success  Simplified”  

   

       

Property  Management  |  Consultation  |  Acquisition  Specializing  in  repositioning  &  managing  multi-­‐family  

communities    

                                     

 

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 About  Us  

 Streamline  PMC  began  as  a  property  management  company  managing  one  under-­‐performing  and  non-­‐profitable  multi-­‐family  property  with  18  townhomes.    Over  time,  and  with  a  systematic  approach  to  problem  solving,  this  one  property  was  transformed  into  an  easy  to  operate,  sustainable,  and  highly  profitable  property.    Streamline  PMC’s  client  success  made  purchasing  another  distressed  property  attractive  for  the  owners.    If  the  systems  worked  on  one  property,  surely  they  could  work  on  another.    Fast  forward  a  few  years,  implementing  the  same  systems  at  new  properties,  and  all  client  properties  were  made  sustainable  and  profitable.      Streamline  PMC’s  success  at  property  management  made  adding  consulting  services  an  obvious  and  valued  addition  to  their  offerings.  With  the  skillset  of  various  team  members,  the  systems  already  in  place,  and  a  combined  25  years  of  consulting  experience  between  our  team  members,  Streamline  PMC’s  Consulting  Services  will  make  any  owner  operated  property  or  property  management  company  more  effective,  easier  to  operate,  and  increase  its  profits!    Streamline  PMC’s  systems  have  been  proven  to  take  underperforming  properties  and  turn  them  into  smooth-­‐running,  sustainable,  and  profitable  operations  (see  examples  on  the  last  two  pages  of  this  pamphlet  or  “Success  Stories”  link  on  our  website.)          Andrew  Studebaker  leads  Streamline  PMC  located  in  Grand  Rapids,  MI.    When  he  took  over  management  of  the  first  struggling  property,  Andrew  did  what  comes  naturally  to  him:  he  systematically  evaluated  every  area  of  the  business  and  created  a  system  to  manage  it.    What  Andrew  found  over  time  was  that  he  had  created  something  of  incredible  value  that  would  not  only  benefit  the  properties  of  his  clients;  it  would  benefit  anyone  who  used  them!          There  are  a  number  of  issues  common  to  struggling  and  unprofitable  property  management  companies  and  often  with  multi-­‐family  properties  themselves:  high  expenses,  high  employee  turnover,  a  constant  struggle  to  collect  rents,  court  hearings  with  residents  over  rent  or  security  deposit  matters,  disorganization,  delinquent  accounts,  and  much  more.  Without  a  systematized  plan  to  follow  and  training  in  how  to  operate  correctly,  these  issues  steal  profits  and  contribute  to  poor  company  culture.    Lack  of  effective  operational  systems  will  reduce  profits,  create  a  dysfunctional  workplace,  and  eventually  it  will  destroy  the  company.    It  often  also  causes  property  owners  to  lose  their  properties  through  foreclosure,  receiverships,  etc.    Whether  you  are  frustrated  with  the  disposition  of  your  team,  the  disorganization  of  your  office,  inflated  expenses,  unrealized  revenue,  or  you  simply  work  too  many  hours  managing  properties,  we  have  the  answers  for  you.    Our  systems  have  proved  that  change  can  be  had  in  any  business,  and  we  guarantee  they  will  work  for  you.    

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 Benefits  of  Streamline  PMC  

 • Fully  digital  operating  systems  –  All  of  our  systems  are  paperless.  • Online  payments  for  residents  –  Payment  processing  portals  save  labor.  • Lowered  expenses  –  Increased  efficiency  translates  into  reduced  expenses.  • Increased  revenue  –  Accurate  accounting  practices,  reducing  lost  rent,  and  

identifying  additional  revenue  streams  will  all  add  to  yearly  gross  revenues.  • Spotlight  reports  for  continuous  oversight  –  When  logging  into  your  software  

management  account  you  will  immediately  be  presented  with  up-­‐to-­‐date  information  on  delinquent  accounts,  upcoming  vacancies,  and  more!    

• Reduced  delinquent  accounts  –  With  our  communication  systems  residents  are  notified  daily  of  any  delinquencies,  escalating  late  fees,  and  they  are  shown  the  benefits  of  paying  on  time.  

• Reduced  errors  –  Systems  we  implement  for  you  reduce  errors  thus  saving  both  time  and  money.  

• Improved  effectiveness  –  Our  systems  will  translate  into  a  high  rate  of  effectiveness  and  efficiency  in  every  area  of  your  business.  

• Reduced  employee  turnover  –  The  effects  of  making  your  business  a  systematized  business  will  translate  into  a  more  desirable  culture.  Employees  stay  where  they  are  well  treated,  well  trained,  and  the  job  functions  makes  sense.    Additionally,  increased  revenues  and  decreased  expenses  will  allow  for  attracting  more  long-­‐term  employees.  

• Simplified  contractor  oversight  –  Well  informed  contractors  paid  on  time  will  provide  better  services  and  reduce  your  time  needed  to  oversee  them.  

 Although  we  understand  certain  businesses  contain  inherent  complexities  due  to  the  nature  of  the  business,  we  have  built  our  success  by  creating  simplicity  and  transparency  in  all  aspects  of  our  business.    Our  success  has  developed  by  the  stripping  away  of  complexities,  implementation  of  streamlined  and  sustainable  systems,  and  training  and  building  a  team  that  knows  how  to  be  independently  dependent  on  their  uniquely  developed  skills.    We  believe  in  investing  in  team  members,  encouraging  their  growth,  and  rewarding  their  successful  efforts.    We  will  train  your  team  and  your  property  systems  to  function  independently  with  a  limited  time  investment  from  you.    By  implementing  systems  that  continually  present  you  with  spotlight  reports,  you  are  enabled  to  view  rent  roll,  delinquent  accounts,  all  upcoming  vacancies,  and  any  other  information  you  wish  to  review  with  the  simple  click  of  a  button.      We  look  forward  to  helping  you  streamline  your  business,  simplify  your  operations,  and  capture  significantly  more  net  revenue  through  your  multi-­‐family  communities!      

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 Mission  

 Streamline  PMC  will  systematically  evolve  all  elements  of  your  community,  resident  culture,  and  business  to  become  effective,  organized,  streamlined  and  profitable.  We  will  help  you  build  a  forward  thinking,  purposeful  team  that  generates  as  much  cash  flow  and  long-­‐term  wealth  as  possible  for  property  and  community  owners.    

Mission  Goals    

1. Systematize  and  digitize  all  resident  contracts,  payment  systems,  and  communication.  

2. Increase  gross  revenues,  reduce  expenses,  and  help  owners  move  from  working  in  their  business  to  working  on  their  business.  

3. Streamline  office  operations,  maintenance  services,  and  team  operations.  4. Achieve  and  maintain  100%+  occupancy  (yes  100%+  is  possible!).  5. Never,  ever  fail  to  collect  rent!  

 Vision  

 Streamline  PMC  sets  the  standard  in  streamlined,  effective,  profitable,  and  

sustainable  property  management  systems.      

     

 “Success  Simplified”  

                           

   

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 Founder’s  Bio  

   

Andrew  Studebaker,  founder  of  StreamlinePMC,  has  acquired,  sold,  managed,  consulted  for,  and  streamlined  properties  since  2005.    He  thoroughly  enjoys  the  challenge  of  business  and  his  passion  is  consulting  and  training  others  how  to  efficiently  manage  multi-­‐family  communities.    Andrew  loves  to  golf  (and  watch  professional  golf),  play  both  indoor  and  outdoor  games,  read  historical  fiction,  and  travel.      Andrew  and  his  wife  Britany  have  one  son,  Emerson,  a  baby  on  the  way,  and  a  rambunctious  family  dog  Raleigh,  a  Goldendoodle.  

   

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 Strategic  Areas  of  Focus  and  Service  Plans  

 Full  Service  Consultation  Plan    

(Minimum  8  weeks)    This  plan  consists  of  a  complete  review  of  existing  operations,  key  action  item  list  of  issues,  change  implementation  including  staff  training,  financial  systems  upgrade,  digital  documentation,  website  and  online  payments,  and  licensed  documents.    

• Areas  of  Improvement  –  Before  proceeding  with  consulting  services  or  management  services,  our  team  will  meet  with  you  to  understand  areas  of  your  business  you  deem  to  be  problematic.    Based  on  your  input,  our  team  will  compile  an  initial  list  of  targeted  problem  areas,  the  systems  and  procedures  we  will  implement  to  correct  these  issues,  and  a  timeline  for  accomplishing  this.      

• Financials  -­‐  Before  proceeding  with  any  consulting  services  or  management  services,  our  team  will  review  your  historical  financials  (P&Ls,  Balance  Sheet,  Cash  Flow)  and  existing  processes  to  identify  a  targeted  increase  in  financial  efficiency,  increased  revenue,  and  decreased  expenses  you  can  expect  to  attain  based  on  the  implementation  of  our  processes  and  procedures.      

• Culture  –  How  you  communicate  your  vision  and  train  your  team,  how  and  when  you  pay  your  team  and  sub-­‐contractors,  how  you  screen  potential  residents  -­‐  all  of  these  ultimately  affect  the  financial  stability  and  culture  of  your  company.    We  will  first  outline  for  you,  and  then  train  you,  in  a  step-­‐by-­‐step  implementation  of  improvements  to  institute  a  culture  of  trust,  accountability,  and  efficiency  for  team  members  and  residents  alike.  

• Community  Aesthetics  –  Community  aesthetics  plays  a  vital  role  in  attracting  the  most  desirable  customers.    Net  revenue  is  not  only  generated  through  gross  income  but  through  preventing  losses  as  well.    A  proper  customer  base  will  reduce  losses.      

• Become  Owner  Operated  –  If  you  wish,  we  can  train  you  to  manage  your  properties  without  engaging  a  property  management  company  thus  saving  you  5-­‐15%  of  gross  revenues  annually  by  enabling  and  training  you  to  become  engaged,  efficient,  and  streamlined  in  managing  your  communities.  

• Become  Digital!  –  In  today’s  world,  efficiency  is  key.    We  help  you  digitize  all  leasing  procedures  to  increase  efficiency,  reduce  errors,  increase  organization,  and  standardize  practices.  This  will  give  you  a  continual  up-­‐to-­‐the-­‐minute  view  of  your  entire  community’s  financial  performance.  

• Acquisition  Preparation  –  By  implementing  our  systems,  policies,  and  procedures,  you  can  prepare  for  seamless  and  profitable  sale  of  your  community  or  acquisition  of  other  communities.    A  systematized  and  profitable  business  is  a  highly  desirable  business.  

• Online  Payments  –Implementing  the  property  management  software  we  use  and  integrating  it  into  your  website  allows  residents  to  make  payments  online  for  automatic  deposits  into  your  accounts.    The  benefits  generated  through  these  systems,  especially  reduced  labor  costs  for  handling  payment  processing,  will  increase  NOI  (Net  Operating  Income).  

• Document  Licensing  –  We  have  developed  and  compiled  a  digital  file  of  all  leasing  and  ancillary  documents  you  will  need  for  daily  leasing  operations.  These  licensed  documents  are  included  as  part  of  our  Full  Service  Consultation  Plan.    

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 • Team  Member  Training  –  Your  office  staff,  “team  members”  as  we  like  to  address  

them,  are  vital  to  the  success  of  your  business.    We  review  employment  and  sub-­‐contractor  positions,  review  hiring  and  employment  procedures,  redefine  roles  if  needed,  hire  replacements  and  fill  roles  if  necessary,  and  train  the  team  on  processes  and  procedures.  These  new  systems  will  become  part  of  your  daily  routine  forever  changing  the  team  dynamics  of  your  business.  

• Office  equipment  systems  –  As  your  business  shifts  to  being  digitally  operated,  it  is  paramount  to  use  proper  technology  to  ease  stress,  increase  efficiency,  and  streamline  your  workload  as  well  as  the  workload  of  your  staff.    We  will  review,  suggest  necessary  changes,  acquire  needed  computer  equipment  (cost  not  included),  and  set  up  new  office  systems  to  enable  maximum  efficiency  of  daily  operations.  

• Budget  –  We  will  implement  a  budget  for  you  with  fixed  and  variable  expenses  as  well  as  capital  expense  reserves.    We  will  train  you  to  review  your  budget  to  understand  how,  when,  and  where  to  make  spending  adjustments  to  achieve  your  financial  goals  for  your  business.    Within  the  systems  we  use,  reports  are  automatically  generated  on  a  weekly,  monthly,  or  yearly  basis  to  enable  the  consistent  financial  monitoring  of  your  business.  

• Bookkeeping  –  With  proper  systems,  practices,  and  procedures  in  place,  you  or  a  trained  bookkeeper  can  account  for  income  and  expenses  on  a  weekly  basis  with  only  a  few  hours  invested.  You  will  be  provided  with  an  in-­‐depth  chart  of  accounts  with  an  easily  understood  overview  for  consistent,  clear,  and  effective  bookkeeping.  

• Financing  –  Proper  financing  is  vital  to  achieving  long-­‐term  financial  success.    We  will  review  your  financing,  suggest  any  necessary  restructuring,  and  refer  you  to  preferred  lending  institution  contacts  for  refinancing  if  needed.  

• Property  Insurance  and  Risk  Mitigation  –  Your  property  insurance  premiums  are  based  on  many  factors  including  programs  you  do  or  do  not  institute  at  your  communities  to  mitigate  risk.    We  will  review  your  property  insurance  along  with  a  licensed  risk  reduction  manager  and  will  suggest  necessary  changes  to  your  policy  to  obtain  the  right  balance  of  risk  and  premium  reduction  while  retaining  the  necessary  coverage.  In  almost  every  case  this  is  a  guaranteed  area  of  savings!  

• Fair  Housing  –  Knowing  and  understanding  Federal,  State,  and  Local  Fair  Housing  laws  and  ordinances  and  how  your  business  operates  within  the  correct  parameters  is  essential.    We  will  organize  and  implement  fair  housing  training  (any  extra  cost  not  included)  with  your  local  fair  housing  authority  and  provide  insight  on  how  to  effectively  operate  within  fair  housing  guidelines.  

• Leasing  Video  –  Residents  should  NEVER  be  allowed  to  blindly  sign  a  lease  without  understanding  what  they  are  committing  to.    By  requiring  residents  to  have  at  least  a  basic  understanding  of  their  lease,  you  establish  a  relationship  of  respect  and  boundaries.    One  of  the  most  effective  ways  to  convey  a  basic  understanding  of  your  lease  to  your  residents  is  to  create  a  short,  concise,  and  informative  leasing  video.    We  will  facilitate  creation  of  your  community  leasing  video  (video  production  costs  not  included)  for  residents  to  watch  prior  to  signing  lease.  

• Additional  Services  -­‐  Manage  any  desired  remodels/improvements  in  conjunction  with  licensed  local  builder  at  an  additional  charge    

 Cost  and  Payment  –  Request  our  Cost  of  Services  document.  

     

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 Daily  or  Weekly  Consultation  Plan  

 We  will  complete  the  first  two  steps  of  the  standard  consultation  program,  Areas  of  Improvement  and  Financials,  along  with  any  other  items  you  request.    We  will  provide  you  a  timeline  for  completion  and  our  charges  will  be  by  the  week.      Cost  and  Payment  –  Request  our  Cost  of  Services  document.      

Property  Management  Program    We  will  implement  all  of  our  consultation  services  and  continually  manage  your  communities  to  the  best  of  our  ability.    We  will  provide  on-­‐sight  staff  if  necessary.      We  charge  a  straight  percentage  of  gross  revenue  to  manage  your  properties.    If  you  wish  to  obtain  more  information  about  our  property  management  contract,  we  would  be  happy  to  provide  you  with  a  quote  along  with  a  copy  of  the  contract.    We  provide  our  Property  Management  services  through  our  broker,  Towne  Square  Real  Estate.    Two  of  our  team  members,  Andrew  and  Jack,  are  licensed  Realtors  ®  through  Towne  Square  Real  Estate.    

     

Property  Acquisition  and/or  New  Business  Startup    

• All  property  sales  or  acquisitions  are  handled  through  Towne  Square  Real  Estate,  our  brokerage  firm.      

• We  can  also  provide  our  full  Consultation  Programs  for  new  community  acquisitions/startups.    Contact  us  for  details.  

           

     

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 Historical  Success  

100%  occupancy  rates  We  have  been  able  to  generate  100%+  occupancy  rates  at  every  community  we  have  managed  through  diligence,  hard  work,  and  attention  to  detail.    We  have  attained  100%  occupancy  by  the  2nd  year  at  each  property  we  have  managed  and  have  maintained  100%+  for  every  year  thereafter.      Yes,  you  can  attain  100%+  occupancy  levels!      99.9%  successful  rent  collection  history  To  date,  we  have  successfully  collected  rent  in  full  on  every  account  we  have  managed  with  only  one  exception  in  2012  –  and  we  implemented  a  policy  to  prevent  the  cause  of  that  exception’s  recurrence!    This  is  verifiable  through  our  year-­‐end  tax  accounting,  our  financials,  and  our  attorney.    Although  we  periodically  must  send  legal  notices  to  residents  in  order  to  collect  rent  and  more  rarely  must  file  a  hearing  with  the  courts,  we  have  instituted  systems  and  procedures  that  allow  us  to  continually  monitor  all  accounts  and  precisely  communicate  with  residents  in  order  to  efficiently  and  effectively  collect  rent  in  full.    Accounting/daily  bookkeeping  –  IRS  audit  In  2012,  we  navigated  an  IRS  audit  of  the  properties  and  personal  records  of  a  property  owner  we  were  contracted  by.    Therefore,  our  financial  records  for  those  properties  were  subject  to  the  IRS  audit.    This  resulted  in  a  “No  Change”  and  there  were  no  transactions  found  to  be  in  error  in  any  financial  statement  or  journal  entry  we  were  required  to  provide.    This  is  verifiable  through  our  year-­‐end  tax  accountant  who  assisted  us  in  the  audit.                                    

   

 

Confidential    |    Copyright  ©  Streamline  PMC  2015    |    www.StreamlinePMC.com    

 Streamline  PMC  Gross  Revenue  and  Cash  Flow  

Historical  Success  Examples  (Cash  flows  for  these  examples  are  after  all  expenses,  debt  service,  AND  capital  expense  reserves!)  

                       Property  A  

5  year  recap  of  our  success:  164%  increase  in  Gross  Revenue  Last  year  under  previous  management:  

Gross  Revenues:  $85,833.74    

Under  Our  Management:  First  year  Gross  Revenues/Cash  Flow:  $131,686.95/-­‐$36,483.48  

Fifth  year  Gross  Revenues/Cash  Flow:  $226,826.04/$50,635.06    

Property  B  4  year  recap  of  our  success:  36%  increase  in  Gross  Revenue  

Last  year  under  previous  management:  Gross  Revenues:  $333,556.58  

 Under  Our  Management:  

First  year  Gross  Revenues/Cash  Flow:  $402,483.38/$53,603.99  Fourth  year  Gross  Revenues/Cash  Flow:  $455,510.59/$93,405.56  

 Property  C  

2  year  recap  of  our  success:  51%  increase  in  Gross  Revenue  Last  year  under  previous  management:  

Gross  Revenues:  $514,702.00    

Under  Our  Management:  First  year  Gross  Revenues/Cash  Flow:  $670,420.18/$92,316.10  

Second  year  Gross  Revenues/Cash  Flow:  $778,776.16/$161,902.98        

   

Return  on  Cash  Example:  Streamline  PMC  assisted  in  and  negotiated  the  acquisition  and  financing  of  4  communities  (through  3  separate  transactions)  with  only  $843k  of  an  owner’s  privately  held  funds  invested.    In  2014  those  properties  cash  flowed  $219k  after  all  expenses,  debt  service,  AND  capital  expense  reserves.    In  2015  they  are  projected  to  cash  flow  over  $311k  after  all  expenses,  debt  service,  AND  capital  expense  reserves.    That  is  a  36.9%  Cash-­‐on-­‐Cash  NET  return  annually  with  equity  being  generated  in  addition!