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Jim Collins:
“Leadership is the process of alignment.”
- Granite Rock Company- Southwest Airlines- HP- Ritz Carlton
When visions are clear...
Job satisfaction is higher
Greater commitment & loyalty
Esprit de Corps
Higher clarity about organizational values
Increased pride in the organization
From The Leadership Challenge by Kouzes & Posner
The Functions Of Purpose
Providing a context for decision-making
Providing a yardstick for performance
Providing a focus for collaboration and shared responsibility
A motivator of excellence
From High Performance Teams by Buckholz and Ross
StockMarket
$2671
$415
Comparison Companies
VisionaryCompanies
$23063
Built To Last Visionary Companies:
1. Rock Solid Guiding Philosophy
2. A BHAG
Key Questions: Who are our primary stakeholders? What are their needs? What do our customers want? What principles or values will we be guided
by? How will we measure our success? What will we look like in five years if
successful?
Peter Block, The Empowered Manager
Forget about being number 1.
Don’t be practical.
Start with your customers.
How will we treat each other?
Make it radical and compelling.
“If your vision is something you would be embarrassed to tell your mother about, then you’re on the right track.”
Communicating A Vision
Metaphors
Examples
Word Pictures
Quotations
Pictures
Analogies
Anecdotes
Slogans
Humor
Symbols
How well does senior management do in communicating the mission and
vision of the organization?
Executives Middle/First Level47% Very Effectively 8%46% Somewhat Effectively 18%5% Not Too Effectively 34%1% Not At All Effectively 34%1% Not Sure 3%
From Credibility by Kouzes and Posner
Anita Roddick & The Body Shop
Saving The Rain Forest
Harvesting Brazil Nuts
Paper From Nepal
Stop Animal Testing
Amnesty International
Trade Not Aid
Saving The Whales
Planting trees
Saving The Hutu
Orphanages In Romania
“It’s impossible to be inspired by a moisture cream.”
“If you have an itsy bitsy vision, you have an itsy bitsy company.”
Dan Thomas, Knight Rider News Service
“Our company will ethically provide a complete line of products and services to meet the dynamically changing needs of our corporate, group, and individual customers by innovatively developing new approaches using new technologies while simultaneously enhancing our employees’ lives and providing superior returns to our shareholders.”
Key Terms
Mission – What is our central purpose?
Vision – Who could we be in the future?
Principles – What standards will guide our operation?
Strategy – What steps or tactics are we going to use over the next ___ years to achieve our mission?
KSF’s – What are our key success factors?
Metrics – What key measures can we use to determine if we are accomplishing our mission?
What is Strategy??
• Creating a unique and sustainable competitive position
• Assimilating, attaining, and extending best practices
OperationalOperationalEffectivenessEffectiveness
StrategicStrategicPositioningPositioning
Run the same race faster Choose to run a different race
- Michael Porter, What Is Strategy? HBR, 1996
Five Tests of a Good Strategy
A unique value proposition compared to competitors
A different, tailored value chain Clear tradeoffs, and choosing what not to do Activities that fit together and reinforce each
other Continuity of strategy with continual
improvement in realization
A unique value proposition compared to competitors
A different, tailored value chain Clear tradeoffs, and choosing what not to do Activities that fit together and reinforce each
other Continuity of strategy with continual
improvement in realization
- Michael Porter, What Is Strategy? HBR, 1996
Question: “What is it about the direct sales model and mass customization that has been difficult for competitors to replicate?”
Answer “It’s not as simple as just having a direct sales force. It’s not as simple as just having mass customization in plant or manufacturing methodology. It’s a whole series of things in the value chain from the way we procure, the way we develop product, the way we order and have inventory levels, and manufacturer and service support. The entire value chain has to work together to make it efficient and effective.”
Kevin Rollins, Vice Chairman
Why Are Good Strategies Not Imitated?
Source: Forbes ASAP, April 5, 1999
The Hedgehog Concept
What can we be the best in the world at?
What drives our economic engine?
What are we deeply passionate about?
Focus on one key ratio: X / Y
“They stick with what they understand and let their abilities and not their egos determine what they attempt.” - Warren Buffett
From Good To Great by Jim Collins
Marriott School:
“Our mission is to attract and develop men and women of faith, character, and professional ability who will become outstanding managers and leaders throughout the world.”
Marriott School Con’t:
We Will Be Guided By: Principles of the restored Gospel including faith in the
Lord Jesus Christ, love of God and family, obedience to the commandments and compassionate service.
Pioneering and entrepreneurial spirit, encompassing vision, innovation, determination and hard work.
Appreciation for diversity in thought, ethnic and cultural backgrounds, experiences, and individual talents.
Passion for excellence Commitment to lifelong learning and continuous
improvement
Marriott School Con’t:
Measures Of Our Success:
The Satisfaction of our stakeholders: The placement of our graduates The recognition received for our programs The cost effectiveness of our programs The resources donated to the MSM The leadership contributions made in professional
responsibilities, community and church service
Center For Service & Learning:
“Our mission is to provide every student with a meaningful service opportunity. We seek to instill in the heart and the mind a desire to give lifelong service.”
Center For Service & Learning Con’t:
Our Credo: Safety The safety of every student is paramount. Respect We will show respect in every way for the
dignity of the individual or agency served. Reflection Reflecting should be an integral part of
each service experience. Selflessness Our motivation is to give, without expectation
of reward Meaning Our service opportunities will meet real and
meaningful community needs.
Center For Service & Learning Con’t:
Our Scorecard:We will measure our success by: The quality of the service experience as measured through
satisfaction and effectiveness surveys The number of students involved in service experiences each
year. The number of agencies we assist. The amount of reflection as measured by the amount of time
spent in discussion or reflective learning after each service opportunity.
Percent of graduates involved in meaningful community service.
Microsoft:
“Our vision is very simple: It is a computer on every desk and in every home, running Microsoft software.”
Fannie Mae:
“To strengthen the social fabric of America by further democratizing the home ownership process.”
Raychem Facilities
“Our job is to uplift people’s spirits through beauty, cleanliness, and functionality, enthusiasm, good cheer, and excellence.”
- Phil Turner
“The Ritz Carlton experience enlivens the senses, instills well being, and fulfills even the unexpressed wishes and needs of our customers.”
- The Ritz Carlton Credo
Ritz Carlton:
Disney:
“We create happiness by providing the finest in entertainment to people of all ages everywhere.”
BYU Alumni Association:
RSVP: Revenues – Are we meeting financial goals? Scope – Are we engaging our stakeholders in a
variety of ways? Volunteers – Are we maximizing the use of willing
alumni? Participants – How many of our alumni are we
reaching with our services?
Levi Strauss:“We want a company that our people are proud of and committed to, where all employees have the opportunity to contribute, learn, grow, and advance based on merit, not politics or background. We want our people to feel respected, treated fairly, listened to, and involved. Above all we want satisfaction from accomplishments and friendships, balanced personal and professional lives, and to have fun in our endeavors.”
Jack Welch, GE:“Ten years from now we want people to write about GE as a place where people have the freedom to be creative, a place that brings out the best in everybody. An open, fair place where people have the sense that what they do matters, and where that sense of accomplishment is rewarded in both the pocket book and the soul. That will be our report card.”