Strategy Management. Sustainable in Business Mean GROWTH

Strategy Management

Sustainable in Business Mean GROWTH

Analyzing, Build Strategy and tactics

Entrepreneurship 4, Universitas Ciputra, 2015

Price

20 menitOn ground

Online mgmt

InfrastrukturOnline Yg Kuat

Manusia

Government

Air Asia Malay

Pesawat banyak

Pasar ceruk:Kebutuhan khusus- Style- Youngster

website

Automated serviceSelf service

Pilot, Maintenance, Ijin Penjualan tiket, makanan, bangku, bagasi

Air Asia 2 tahun lalu


Configuration(operation excellence)

Offering(product

leadership)

Experience(customer intimacy)


Profit Model Network Structure Process

CONFIGURATION focusing on the innermost business system

Product Performance

Product System

OFFERING focusing on core product or services

Service Channel Brand Customer Engagement

EXPERIENCE focusing on more customer facing element


Operational Tactics

Validasi dengan Blue Ocean Strategy Canvas

Hospitality and ServiceHi

Lo

Price Level ofService

Competitive Price

Accessibility …

DedicatedPersonal

Assistance

Self Service N/A

Multi

Design and FashionHi

Lo

Price Brand Theme Designer CustomerEngagement

International

N/A N/A

Known

Local

Theme

N/A

DedicatedAssistance

SelfService

N/A

TechnologyHi

Lo

Price Technology Usability CustomerEngagement

ProductAvailability

ProductSuperiority

High

Low

Hi

Lo

Price Type Network CustomerEngagement

POS SalesVolume

TradingGeneral

Specialty

International

National

Local

Store

Warehouse

Door to Door

HighVolume

Retail

F & BHi

Lo

Price Level ofService

Competitive Price

Accessibility …

Mall/Owned

No Location N/A

Multi

Hi

Lo

Funding Scope Legality Spectrum

E.SocialCrowdFunding

Local

International

NGO

N/A

Profit CSR

Non Profit

Sponsorship

Self

National

Not For Profit

LimitedLLC


hi

offe

ring

leve

l

loPrice

Ground Service

DelayAkses

Ketersediaan Jam

Industri Maskapai Indonesia

Lion Air

Maskapai low cost pada umumnya

Air Asia

Free Baggage


Maskapai Air Asia Indonesia

Reduce

Delay

Eliminate

Free Baggage

Create

BrandingStylish

Raise

Ground Service


hi

offe

ring

leve

l

loPrice

Ground Service

DelayAkses

Ketersediaan Jam

Industri Maskapai Indonesia

Lion Air

Maskapai low cost pada umumnya

Air Asia

Free Baggage

Branding

Tactic Operational


Operational Tactics




Product Performance

Product System







Ad-supported

Auction

Bundled Pricing

Cost Leadership

Disaggregated Pricing

Financing

Flexible Pricing

Float

Forced Scarcity

Freemium

Installed Base

Licensing

Membership

Metered Use

Micro transactions

Premium

Risk Sharing

Scaled Transactions

Subscription

Switchboard

User-defined




Alliances

Collaboration

Complementary Partnering

Consolidation

Coopetition

Franchising

Merger / Acquisition

Open Innovation

Secondary Markets

Supply Chain Integration


Profit Model Network Structure Process Product

PerformanceProduct System Service Channel Brand Customer

Engagement

OFFERING EXPERIENCECONFIGURATION

HOW YOU ORGANIZE AND ALIGN YOUR TALENT AND ASSETS – focused on organizing company assets, hard, human or intangible in unique ways that create value. Structure innovation also help attract talent to the organization by creating supremely productive working environment or fostering a level of performance that competitors can’t match




Asset Standardization

Competency Center

Corporate University

Decentralized Management

Incentive System

IT Integration

Knowledge Management

Organizational Design

Outsourcing


Profit Model Network Structure Process Product

PerformanceProduct System Service Channel Brand Customer

Engagement

OFFERING EXPERIENCECONFIGURATION

HOW YOU USE SIGNATURE OR SUPERIOR METHODS TO DO YOUR WORK – involve the activities and operations that produce and enterprises primary offerings. Innovating here requires a dramatic change from “business as usual” that enables the company to use unique capabilities, function efficiently, adapt quickly and build market – leading margins.




Crowdsourcing

Flexible Manufacturing

Intellectual Property

Lean Production

Localization

Logistics Systems

On-Demand Production

Predictive Analysis

Process Automation

Process Efficiency

Process Standardization

Strategic Design

User-Generated


Product Performance

Product System


Added Functionality

Conservation

Customization

Ease of Use

Engaging Functionality

Environmental Sensitivity

Feature Aggregation

Focus

Performance Simplification

Safety

Styling

Superior Product


Product Performance

Product System


Complements

Extensions/ Plug-ins

Integrated Offering

Modular Systems

Product Bundling

Product/Service Platforms




Added Value

Concierge

Guarantee

Lease or Loan

Loyalty Programs

Personalized Service

Self-Service

Superior Service

Supplementary Service

Total Experience Management

Try Before You Buy

User Communities/ Support Systems




Context Specific

Cross-Selling

Diversification

Experience Center

Flagship Store

Go Direct

Indirect Distribution

Multi-Level Marketing

Non-Traditional Channels

On-Demand

Pop-Up Presence




Brand Extension

Brand Leverage

Certification

Co-Branding

Component Branding

Private Label

Transparency

Values Alignment




Autonomy and Authority

Community and Belonging

Curation

Experience Automation

Experience Enabling

Experience Simplification

Mastery

Personalization

Status and Recognition

Whimsy and Personality

Documents

Strategy Management. Sustainable in Business Mean GROWTH