Tows matrixInternal Factors

External Factors

Strength:• Strong brand recognition

and recall.• Brand Equity.• Talented Employee Base.• Strong revenue & profit

(5058 crores).• Culture of innovation

and accountability.

Weakness: Significant exposure to

financial services market Lack of scales in

consultancy operations.

Opportunities : Internet based

technologies and businesses continue to develop.

Expending operations in countries like china

Focus on SMB segment Growth in worldwide IT

sector Focus on high end

business and IT consulting

SO Strategies :• TCS can focus upon

providing services to China apart from US (major customer).

• On the basis of its strong financial performance, it can pursue operations in different parts of world.

With the changing focus, TCS can capitalize by providing high end solutions.

WO Strategies :• Company can partner

with other financial companies to reduce adverse exposure and capitalize.

• Company can target growth in specific areas.

Threats: Increasing employees

cost Intense competition

from foreign firms like Accenture, IBM etc.

Consolidation in the markets

Rupee appreciation Increased competition

from low wage countries like China, Indonesia etc.

ST Strategies:• Provide quality

atmosphere where people feel excited to work.

• Provide services to countries not affected by USD to offset the losses.

• Continuously innovate and occupy first position in terms of market – cap( currently held by IBM).

WT strategies:• Needs to have a plan for

dealing with competitors like IBM, etc.

Ansoff MatrixExisting Product New Product

Existing Market Market Penetration They increased their

sales by 560 cr in 4 months

TCS buys Japanese unit of Mitsubishi

Advertisement among the customers

Product Development Product Design: TCS’ Product

Design Solutions help customers in the following:

1. Conceptualization2. Preliminary Design3. Detailed Design

Product Engineering: Helps customers assess and improve product performance, using advanced mathematical modeling and simulation tools.

Product Manufacturing: Help customers in ensuring the manufacture of components and prototypes according to the required specifications using SLA, FDM and SLS techniques.

New Market Market Development TCS provides Global

Support for Global Customers

TCS diversify their business in different countries like North America, UK, Europe, Asia pacific Etc.

TCS presents a comprehensive cloud-based Design Win and Channel Management solution on the Force.com platform. This provides a centralized application that helps to make right decisions across the value chain and track various registration, sales, pricing and post-sales activities.

Diversification TCS diversify their business in

different countries like North America, UK, Europe, Asia pacific. Etc

TCS is present in different industries like :

1. BPO2. Global consulting3. Infrastructure services4. Enterprise solution5. Engineering & industrial

services6. Assurance services7. Business intelligence; etc