Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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STRATEGYProcess, Content, Context

Chapter 1Introduction

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Agenda

I. Strategy Dimensions Strategy Process Strategy Content Strategy Context

II. Organizational Purpose

III. Introduction to the Readings

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Strategy DimensionsProcess, Content and Context

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Strategy DimensionsAspects of the Strategy Process

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Strategy ContentBusiness, Corporate and Network Levels

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Strategy ContextIndustry, organizational and International

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Structuring the Strategy DebatesChapter Topics and strategy tensions

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Structuring the Strategy DebatesStrategy Tensions as Strategy Paradoxes

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Taking a Dialectical ApproachAdvantages

Range of ideas

Points of contention

Stimulus for bridging

Stimulus for creativity

Presenting opposite perspectives frame the full set of views that exist on the topic

The ´contrast function´ of opposite ideas is that it brings points of contention into sharper focus

The ´integrative function´ of presenting opposite ides is that it stimulates readers to seek a way of getting the best of both worlds

The ´generative function´ of presenting opposite ideas is that it stimulates innovative ideas

Strategy – Process, Content, Context IntroductionDe Wit & Meyer

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1Strategy SynthesisModel